Most MSPs lose the deal in the first 15 minutes of a discovery call, and they don’t even realize it. In this video, I walk you through the exact discovery call process that wins clients every single time. You’ll learn how to build rapport the right way, set the agenda so you’re in control, uncover pain points, identify client goals, and confirm if they’re truly the right fit. I’ll share the exact questions you should ask, how to use silence to your advantage, and why booking a meeting from a meeting is the secret to closing more deals. Whether you’re new to MSP sales or you’ve been at it for years, this framework will help you stop winging discovery calls and start winning clients with confidence.
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The Hidden MSP Trap How Bad Packaging is Costing You Thousands!
In this eye-opening video, discover the #1 mistake most Managed Service Providers (MSPs) make in their packaging strategy: focusing on "we do IT" services like tech support and cybersecurity without tying them to real business outcomes. We'll break down why this generic approach leads to lost clients, price wars, and commoditized offerings, making your MSP blend into the crowd. Then, learn the powerful fix – shifting to outcome-based packaging that highlights results like boosted productivity, reduced risks, and scalable growth. Packed with real-world examples, step-by-step tips, and actionable advice, this guide will help you repackage your services to attract premium clients, increase recurring revenue, and stand out in a competitive market. Whether you're a solo MSP or scaling a team, implement these strategies today to transform your business and charge what you're truly worth!
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MSP Marketing 101 The Smart Way to Win Clients
Tired of cold calling and getting nowhere? In this video, I’ll show you exactly how MSPs can attract high-quality clients without ever picking up the phone for a cold call. You’ll learn practical, real-world marketing strategies that help you build trust, create visibility, and bring leads to you instead of chasing them. We’ll cover everything from content marketing and partnerships to referrals, automation, and smart outreach that doesn’t feel salesy. Whether you’re a solo MSP or running a growing team, this video will give you clear steps to get consistent leads the modern way. Watch until the end to learn how to set up a simple client attraction system that runs 24/7.
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How Do MSPs Really Make Money
Ever wonder how Managed Service Providers (MSPs) really make money? In this video, I break down the business model behind MSPs and explain exactly where their revenue comes from. From monthly recurring revenue and service bundles to project work, hardware sales, cloud services, and cybersecurity add-ons, I’ll show you how MSPs create predictable income while adding massive value to their clients. Whether you’re running an MSP, thinking about starting one, or just curious about how IT companies actually profit, this video will give you a clear, simple explanation. Stick around to the end where I share the secret levers MSPs use to grow their margins and scale past the $1M mark.
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The Tool That Finds Every Device In Minutes Lansweeper Deep Dive
In this episode I sit down with Steven to unpack how Landsweeper helps MSPs find every device fast and turn that data into real revenue. We cover asset discovery, network mapping, shadow IT, IoT and OT visibility, CVEs, and how to use simple reports to sell upgrades, stay compliant, and protect clients.You will learn• A simple discovery flow you can run before or right after onboarding• How to map switches to ports and follow the trail to every device• What to flag first Windows 10 upgrades, out of warranty gear, missing AV, and more• How to turn reports into a 30 60 90 day plan clients love• Smart ways to price and package discovery so you get paidIf you are an MSP owner, seller, or marketer this is a clear path to faster audits, easier proposals, and bigger projects without adding headcount.
Ready to take your MSP to the next level? Lets get your MSP going with insider tips and tricks from your host Harrison Baron and guests from around the world that have incredibly successful MSPs so we can learn together.
Ireland