MSP Heroes Podcast by Growth Generators

Full, real cost breakdown of my MSP's trade show booth - tablecloth, banner (and the vendor mess that nearly sank it), custom pens, laser-engraved coasters, flyers, and the actual final bill.

If you're an MSP wondering whether trade shows are worth the money, this is the unfiltered cost - not the highlight reel.

Why do MSP sales feel so sleazy?

Usually because MSP owners think sales means convincing someone to buy, overcoming every objection, and pushing until the prospect finally says yes.

That isn’t good sales.

In this video, I break down how to sell MSP services without being pushy, awkward, or feeling like a stereotypical salesperson. We’ll talk about asking better questions, diagnosing problems instead of pitching, identifying bad-fit customers, and why being willing to tell a prospect “no” can actually make you better at sales.

Good MSP sales is simple: understand the problem, figure out whether you can genuinely solve it, and decide whether working together makes sense.

If they’re a great fit, help them. If they’re not, walk away.

For more MSP sales, marketing, pricing, lead generation, and growth training, check out Growth Generators.

I sat down with Tane Lopez, MSP Partner Account Executive for Latin America at Lansweeper, to talk about cyber asset management, scope creep, and why calling Lansweeper “just an inventory tool” seriously undersells what the platform can do.

Tane works directly with MSPs of all sizes across Latin America, helping them grow, uncover new opportunities, and find new ways to become more profitable.

We also get into how MSPs are turning something as simple as network visibility and asset discovery into real, recurring revenue opportunities.

If you've ever wondered what's quietly connected to your client's network, this one's for you.

A real look at a local chamber networking event. What actually happened, Who I met, why I turned down a lead outside our niche, and what actually works for finding MSP clients in person.

If you're building an MSP and wondering whether local networking is worth your time, this one's for you.

Here's exactly what we're doing right now to grow Secure Wealth IT. If you're building your own MSP and want to see behind the curtain, this one's for you.