MSP Heroes Podcast by Growth Generators

How should MSPs be calling in 2026 and beyond? In this video, Harrison Baron from Growth Generators breaks down a simple cold calling framework that helps MSPs stop pitching, stop talking tools, and start having real conversations that lead to real meetings. You will learn who cold calling is best for, the biggest mistakes MSPs make, how to open strong, how to use a pattern interrupt, how to find pain fast, and how to qualify prospects the right way. You will also learn what to track so you know it is working, plus the basic tools you need like a CRM and a power dialer. If you want more help, check out growth-generators.com for masterclasses, worksheets, and resources built for MSP sales and lead generation.

Get my book The MSP Growth Playbook: https://amzn.to/3YW45ZX

Most MSP marketing emails get deleted instantly because they’re too long, too generic, and sound like a boring brochure. In this video, I break down the exact framework for writing banger MSP marketing emails that actually get opened, read, and replied to. We’ll cover subject lines that work, how to hook people in the first sentence, how to focus on one real client pain point, and how to make replying easy. I’ll also share tools like GoHighLevel, HubSpot, and ActiveCampaign so you can AB test and improve your emails over time. If you want faster wins, more leads, and better conversations with business owners, this is the MSP email strategy you need.

Get my book The MSP Growth Playbook: https://amzn.to/3YW45ZX

Most MSPs think they need a better lead magnet to get more clients, but that’s not the real problem. A lead magnet is like a lottery ticket. It only works if people are already walking into the store. In this video, I break down why most MSP lead magnets fail, what actually drives organic leads, and how to build real visibility and trust so your marketing starts producing consistent inbound opportunities. If you want more MSP leads without relying on ads, this is the simple strategy you need to focus on first.

Get my book The MSP Growth Playbook: https://amzn.to/3YW45ZX

Starting an MSP sounds like the perfect business… recurring revenue, freedom, and working for yourself.

But here’s the truth:

Most people should NOT start an MSP.

In this video, I break down exactly who shouldn’t get into the MSP world, the biggest mindset traps, and why so many IT people burn out trying to build a service business they weren’t prepared for.

This isn’t meant to scare you, it’s meant to save you years of frustration.

If you’re thinking about starting an MSP, or you’re already running one and feeling stuck, this video will hit hard.

Comment below: Which one of these points surprised you the most?

And if you want real MSP growth strategies, sales systems, and no fluff advice, make sure you subscribe.

Get my book The MSP Growth Playbook: https://amzn.to/3YW45ZX

Most MSPs know Lansweeper by name, but very few actually understand what it can really do.

In this video, I sit down with Tomas from Lansweeper to go behind the scenes of the platform. We walk through real features MSPs are using today to find hidden devices, uncover security risks, identify end of life systems, and turn network data into real revenue.

We cover how agentless discovery works, how MSPs use Lansweeper for asset tracking, vulnerability visibility, lifecycle reporting, and even sales conversations. We also talk about the features most MSPs ignore and why that is costing them money.

If you are an MSP owner, sales leader, or technical lead and you want better visibility, better conversations with clients, and more opportunities to sell the right services, this is a must watch.