MSP Heroes Podcast by Growth Generators

Most MSPs are sitting on money they cannot see. In this second sit down with Thomas from Landeeper, we break down a survey of 88 MSPs and how they turn raw network data into real revenue: about $3,000 saved per new client, close to $80,000 a year in help desk savings, and 35 hours back on scoping and onboarding. Nearly 89 percent found more assets than expected, including decommissioned servers still quietly running. We cover how that data closes deals, how Landeeper pushes to your PSA for cleaner billing, and two features to watch: an AI dashboard that flags shadow AI, and the new Traffic Sensor. Subscribe for more on scaling your MSP. Links to Landeeper and the first interview are below.

Most MSP owners have no idea what their business is actually worth. In this video I break down the one number that drives your whole valuation: EBITDA. That stands for earnings before interest, taxes, depreciation, and amortization. I walk you through the math step by step, show you a real example, and explain adjusted EBITDA so you can add back owner pay, one time costs, and personal expenses to raise your number. Whether you plan to sell soon or you are years away, knowing your worth protects you from a lowball offer and shows you which levers to pull to grow. Multiples are coming in the next video, so make sure you subscribe. Want more free help growing your MSP? Head to growth-generators.com for battle cards, cheat sheets, objection handling guides, business plans, and more. And through the end of July, my book is on sale for $17.76 to celebrate the 250th anniversary of the United States, on Amazon and the website. If you have read it, a five star review means the world. I am trying to hit 50 by the end of the year.

Most MSPs waste thousands at trade shows and walk away with nothing. In this video, I take you behind the scenes of a real dental industry convention in Bar Harbor, Maine, so you can see what a well-run show actually looks like, and what to do when it does not go perfectly.
I am joined by Mike, one of my MSP Heroes clients who went all in on the dental vertical. His story is what happens when an MSP stops trying to serve everyone and starts dominating one niche. This convention is a live case study in that exact strategy.

We cover table placement, what questions to ask event hosts before you commit, how to use the night-before networking to warm up conversations for the main day, and why good donuts beat cold outreach every time. We also get into booth setup, after-hours networking, and how to follow up so the money you spent does not die in a spreadsheet.

This show had lower attendance than last year, but we still walked away with five solid leads and a full lead list. If two of those close, the event pays for itself and earns us a seat next year. That is how you think about convention ROI.

If you are still grinding at general networking groups and wondering why growth feels slow, this one is for you. Drop a comment if you want more content like this. I have another trip coming up.

Most MSPs post on LinkedIn and hear nothing back. The problem is not effort. It is the format. In this video, Harrison Baron from Growth Generators breaks down five proven LinkedIn post formats that actually get MSPs leads: the News Translator, the Mythbuster, Behind the Curtain, the Question Flip, and the Hot Take.

Each format follows the same structure: hook them, break it down in your prospect's language (not MSP jargon), and end with a question that drives engagement. Harrison also covers the LinkedIn algorithm scoring system, why your profile has to be complete before any of this works, and why writing at a sixth-grade reading level using your prospect's own words is the key to getting seen. Pick one format, post it today, and see what happens.

I went to MSP GeekCon 2026 and want to share the full experience with you. In this video I walk you through the event, the vendor hall, the sessions, and whether you should go in 2027 and beyond.
I run Growth Generators, so I usually live in the sales and marketing world. But now that I own an MSP too, this event was the perfect blend of deep tech sessions, good refreshers, and an amazing community.

I got to hang out with the teams at Huntress, Auvik, and TimeZest. I sat in on sessions from Kyle Christiansen, John Harden, and Ashley Piles. I had a great talk with Tom Lawrence (congrats on 400k subscribers, Tom). The breakouts, community tables, and Microsoft 365 labs let you pick your own path, which I loved.

A quick note: this video is not sponsored. Auvik was kind enough to cover my ticket and dinner on Monday, so a big thank you to them. Their network mapping platform is a network engineer's dream if you want real visibility across your network.

I had to fly home early on Tuesday for a family medical situation. Thankfully everything turned out okay. Huge thanks to every MSP Hero who came up and said hello. It means the world to me.
If you are on the fence about going, my answer is simple. Go. I am already looking forward to 2027.