MSP Heroes Podcast by Growth Generators

Did you know that every MSP lead falls into one of three main categories? In this video, I break down the core concepts behind MSP lead generation using a simple whiteboard strategy. We cover inbound marketing, outbound marketing, and partnerships, along with the pros and cons of each. You will learn why relying on only one lead source is risky, how different MSP sizes should focus their efforts, and how combining these strategies creates consistent pipeline growth. If you want to stop guessing and start building a predictable MSP marketing system, this video will give you the clarity you need to move forward with confidence.

Join Harris Marin from Growth-Generators.com as he sits down in person in Montreal, Quebec with Christina Klene, Head of the MSP Business Unit at Lansweeper. In this candid, high-energy follow-up interview, Christina shares invaluable insights on what truly makes a great leader in technology today, revealing why resilience and emotional intelligence outperform pure technical skills every time. She breaks down the key differences between rapidly growing MSPs (adding 3-5 new services per year) and those that stagnate, explains how a growth mindset unlocks hidden revenue opportunities, and discusses how Lansweeper empowers MSPs with credential-free discovery, revenue-generation toolkits, and a single all-in-one platform. From her unexpected past as a Fox Sports Northwest segment host covering winter sports to building Lansweeper’s global MSP practice from the ground up, Christina’s journey is inspiring and packed with actionable advice for MSP owners and tech leaders. If you’re looking to scale your MSP, improve your leadership, or understand the future of the channel in the age of AI and consolidation, this interview is a must-watch. Don’t miss these golden nuggets, hit play now!

What are the best and easiest ways for MSPs to find more leads? In this video, I break down simple, proven ways to find and reach out to potential MSP clients whether you are brand new or running a seven figure MSP. These strategies work across industries, locations, and MSP sizes, and several of them are methods I have never shared publicly before. I walk through how to identify your dream client, use Google and LinkedIn the right way, leverage business directories, vendor partners, Facebook groups, and daily habits that actually lead to conversations and deals. If you are tired of guessing where your next lead is coming from, this video will give you a clear path forward. I also share how spending just 30 minutes a day on focused outreach can put you ahead of most MSPs. If you want to go deeper, check out my book The MSP Growth Playbook linked below, along with free resources at growth-generators.com to help you master MSP sales and marketing.

In this on site interview from Canada, I sit down with Martin, a cybersecurity expert with nearly two decades in IT and MSPs. We talk about the real shift from break fix to recurring revenue, why full network scans are non negotiable for his business, and how trust is built through what he calls a confidence contract with clients. We also dive into MSP tool stacks, cybersecurity assessments, pushback from clients, government environments, and where the MSP industry is heading next. This is a real-world conversation with zero fluff and a lot of lessons for MSP owners at any stage.

2026 is going to be a massive year for MSPs and for Growth Generators.In this video, I break down everything coming next. This includes the release of my brand new book The MSP Growth Playbook, the upcoming audiobook, a full rebuild of the MSP Launch Pad, major upgrades to MSP Heroes, new website templates, live sales roleplaying, and a complete marketing training overhaul.I also share the biggest announcement yet. I am starting a brand new MSP and bringing you behind the scenes. You will see pricing, packaging, marketing, sales, wins, losses, and real world decisions. These videos will roll out starting in 2026.If you are a new MSP, growing MSP, or established MSP that feels stuck, this video is for you.Grab the book here: https://amzn.to/4qcStgS