My Life In Design Podcast

This week Claire is joined by Greg Quinton, the co-chief creative officer of Design Bridge & Partners. Greg’s team has won over 2,000 awards at the highest level in design, over 380 D&AD pencils, including two black and over 20 yellow pencils. They’ve won 30 Cannes Lions, including the Grand Prix and Greg was jury president there this year. He served two terms as D&AD trustee and chair of education and is a coach at Imperial College London. He’s the co-author of the updated A Smile in the Mind, a graphic design university course favourite and has worked on brands such as HSBC, London Symphony Orchestra, The National Gallery and Aston Martin. 

In this episode, Greg talks to host Claire about:

+ His luck in having creativity as part of the DNA of his family and being a right-brained person 
+ On the importance of finding your passion and not chasing the money 
+ How he doesn’t believe in perfection and that we’re all a work in progress
LINKS:
Red Setter
Dba
Design Bridge & Partners

Kicking off the 10th series of My Life in Design is typeface designer Henrik Kubel, co-founder of London-based type foundry A2-TYPE.
Henrik’s work spans cultural, editorial and brand identities, with major projects including bespoke typefaces for Louisiana Museum of Modern Art in Denmark and Rail Alphabet 2, created with pioneering designer Margaret Calvert for Great British Railways. He has also designed type for organisations including The New York Times Magazine and The King’s Trust, with his work recognised by D&AD, the Type Directors Club and ISTD.
In this episode, Claire talks to Henrik about:
+ His discovery of type design and why custom type is so vital to branding
+ Knock-backs, education and the importance of self-belief
+ How he’s embracing AI right now - and what he thinks the future holds for type design

LINKS:
Red Setter
Dba
A2-TYPE

In this bonus episode, recorded live at the Cannes International Festival of Creativity, Claire met up with Roger Sho Gehrmann, the VP of Partnerships at MassiveMusic. One of the pioneers of audio branding, MassiveMusic shapes brands through music, sound, and voice, including names like TikTok, L’Oreal, Colgate and Philips. Roger has become known as 'the sonic branding guy’ and here he shares his trailblazing audio brand journey.
Roger shares his career from a ‘jingle’ obsessed childhood in Australia, to art school and to forging his own creative path with skate videos leading to his first major career opportunity.
He discusses the concept of sonic branding and the importance of sound in communicating brand values and emotions
He also shares his advice to young creatives entering the design and branding industry

In a bonus episode, recorded live at the Northern Design Festival, Claire met up with Emma Barratt, global ECD at Wolff Olins. One of the industry’s most trusted leaders in branding, she speaks regularly on global stages and heads up juries at places like D&AD, The One Show and the LIA Awards. She leads large-scale brand transformations for some of the world’s most influential companies, including Uber, Decathlon, Hyundai, Google and Blank Street. 
In this episode, Emma shares her journey into design and talks about being a proud Northerner and proud dyslexic - and her interest in the evolution of branding. She shares her experiences of working for global brands and studios, and the transformational impact of design on business. She also provides insights into the culture at Wolff Olins, and perspectives on the current state of the industry 
With thanks to the Northern Design Festival for hosting this episode. 

LINKS:
Red Setter
Dba
Wolff Olins

In the last episode of series 9, Claire met up with Laurence Bendjenad, Creative Director of the brand design agency Lonsdale in Paris.
Laurence talks through her journey from dropping out of her law degree to finding her passion in design. She talks about working for some of the best CPG brand agencies and the opportunities to travel and live in San Francisco and NYC. 

LINKS:
Red Setter
Dba
Lonsdale