Your pet business, Your way

Would you love to feel calm and in control of your content?
Does it sometimes feel like you're constantly scrambling for ideas, or vanishing off social media when life gets busy?
The good news is, you don’t need to chase trends or create from scratch every single day.
You can have a plan that fits around you and your life.
In this podcast episode, I'm sharing how repeatable content tasks - things you can post every week or every month - can help you stay consistent, visible, and connected to your audience without feeling overwhelmed or stuck.
You'll learn what repeatable content is (and what it isn't), how it helps with confidence and consistency, and why it builds trust and leads to more sales.
Plus I share some behind the scenes about the posts I use each week and month, and how you can create your own content rhythm using my free calendar and wall planner.
This episode is part of the January 2026 planning series and includes a chance to win a three-night stay at Sunnyside Cottage or a year in the Pets Get Visible membership if you grab a planner before January 28th.
Key topics and timings:
1.05 - How to access your free social media calendar and wall planner.
2.05 - Why self-promotion feels so hard.
3.14 - How repeatable tasks are just for you and can't be copied.
4.30 - Why being consistent helps and keeping in touch regularly and will put you way ahead of marketing gurus.
6.44 - What's in the calendar.
7.00 - Why repeatable content works, why we need to keep talking about our offers and how customers need so many more touchpoints now.
8.30 - The repeatable tasks I have in my business.
12.45 - What happens when you download the calendar and how you can use it.
14.00 - Putting together your repeatable plan.
16.03 - How repeatable content helps make your life easier.
18.30 - How to download the calendar.
20.42 - Ways to access more support in Pets Get Visible and what's involved.
23.12 - Episode summary and how to get in touch.
Links mentioned in this episode:
Download the social media calendar: https://rachelspencer.co.uk/calendar/
Check out the Pet Business Content Planner: https://rachelspencer.co.uk/shop/
Further listening/reading:
Alex McCann on putting your personality into your content
Making planning a habit in your pet business
Creating habits you can stick to
Should you buy my pet business content planner
How to use the pet business content planner
Is my Pets Get Visible membership right for you?

Would you love to become the kind of person who plans?
Are you fed up of feeling like you have so much going on that you can't keep up, and like the idea of a more calm way of working?
The good news is that you don't need to have a complete personality overhaul to become more organised.
It's something you can build on one step at a time.
In this podcast episode you'll learn why planning is helpful along with some stats to support the impact it has on your performance.
Plus pet business examples on ways they plan to support their work and feel less overwhelmed.
Key topics and timings:
0.20 - Episode overview.
0.30 - The feeling of overwhelm people are experiencing.
1.05 - What the Pet Business Content Planner is and how it can help with becoming a person who plans.
2.20 - Why planning is challenging and how it might take a few attempts to get started.
2.50 - The reasons people say they can’t plan.
3.30 - The importance of being seen.
3.50 - Why planning isn’t a personality trait but a habit that you can do, just like brushing your teeth.
4.30 - Setting yourself up for success with planning.
5.10 - Client example - Louise from Studio44Pilates and her tracker.
6.30 - Why it’s important to put your business out there as an ethical pet pro.
9.02 - Why habit tracking works.
9.30 - How writing down your goals helps.
10.37 - How the Generation Effect works.
12.15 - Creating the right environment to plan.
14.03 - Gamification and how that helps with planning.
15.34 - Why monthly planning works better than bigger goals.
16.03 - The fresh start effect and how the planner can support you.
17.54 - Why it’s not about being a perfect planner and how all you need to do it keep coming back.
18.34 - Starting small with 5 simple ways to be a person who plans.
21.12 - Why you don’t wake up one day as an amazing planner, but you can become a person who plans.
21.43 - How to get a copy of the Planner, join the Planner Club and win a stay at Sunnyside Cottage or a year of support.
Links mentioned in this episode:
James Clear - Atomic Habits
Studio44Pilates Habit Tracker: https://mailchi.mp/f755bf536962/mymonthonthemat
Kerry Whitney from Frankys Bowtique fitness progress page: https://www.instagram.com/kerry_9whitney
Mel Robbins podcast: https://www.melrobbins.com/episode/episode-358/
Related posts:
How to create habits as a pet professional
The importance of looking back to see how far you’ve come
Is my Pets Get Visible membership right for you?
What is The Planner Club and should you join
How to use the Pet Business Content Planner
Should you buy my Pet Business Content Planner

Are you looking for a simple planning system that can cover your SEO, social media and email marketing?
Maybe you'd love to create one piece of content that you can use for all three, and know that your business is showing up on Google and in the AI learning models.
If so this podcast is for you.
It covers how to create content to feed the demands of your website, social media and your newsletter so you can keep in touch with your current clients, and connect with people who need what you have to offer.
Key topics and timings:
0.21 - What to expect from this episode.
0.50 - How my pet business planner can help.
2.30 - What we know about pet owner behaviour when it comes to searching online.
7.23 - The 'They ask, you answer,' principle by Marcus Sheridan.
8.20 - Examples of what kind of user experience you can create.
10.20 - How creating content for your website and Google will help the AI models learn about you.
11.48 - Start with one core piece for the week or month and host on your website.
12.35 - Creating a bank of bingeable content for your website, and that you can send to potential clients when they ask you questions.
13.15 - Remember your blog content will show up on AI searches too.
14.00 - Case study, Louise Humphrey.
15.07 - How blogs you wrote years ago will serve you, and creating content themes.
16.34 - How my Pet Business content planner can support you.
Links mentioned in this episode:
Buy my pet business planner: https://rachelspencer.co.uk/shop/
Rikki Sullivan at The Canine Copywriter: https://thecaninecopywriter.co.uk/
Kate Toon's SEO podcast: https://therecipeforseosuccess.com/category/podcast/
Read Louise from Studio44Pilates blog: https://studio44pilates.com/category/louises-blog/
Further listening:
How to create website content to make your pet business stand out with Roz Healey
How to create a pet business social media content calendar
How to start a pet blog or pet business blog
How to start a pet business newsletter
How to create a bingeable bank of content
Should you buy my pet business planner

Are you feeling ready to make a plan for 2026 but not sure where to start?
Maybe you've got some big goals for the year ahead but it's the start of January and you're easing yourself in.
This podcast and blog is about making a plan that fits round you actually want to work, and what’s right for your life, your energy and your goals.
In the episode, I talk about the five things I believe you need to think about if you want to make a plan that works.
They are your strengths, skills, energy, goals and values.
I’ll take you through what each of those means, share how to figure them out for yourself, and walk you through some real-life examples to help you apply them to your own plan.
Key topics and timings:
0.20 - What to expect from this episode.
2.13 - Sponsor message - Pet Business Content Planner
3.20 - Giveaway details.
3.55 - Why planning matters and so many of us get it wrong.
4.55 - How we might look at a goal for our pets example.
6.02 - How to back yourself when you set a goal.
6.45 - Marathon example.
10.50 - Katie Gwilt planning story.
11.50 - Posting on social media regularly example.
17.08 - Backing yourself to make your goal a reality.
17.42 - Looking at matching a goal with strengths, skills, energy, goals and values.
18.30 - Defining strengths.
19.57 - Defining skills.
22.06 - Defining energy.
25.50 - Defining goals.
27.04 - Defining values.
31.54 - How these would apply for me.
32.56 - How to get in touch.
33.04 - Competition details.
Links mentioned:
Buy a 2026 planner or join the planner club: https://rachelspencer.co.uk/shop/
Further reading/listening:
Should you buy my 2026 Pet Business Content Planner
How to use the Pet Business Content Planner
How to create habits in your pet business you can stick to
Is my Pets Get Visible membership right for you?
How to choose the right pet business membership
Why community matters for you and your pet business

Do you choose a word for the year? Or are you thinking about yours for 2026?
Each year, I choose a word to guide how I want to feel and how I want to work and this year it’s Connection.
In the past, it's been Calm and Space - two things I definitely needed during some pretty full-on seasons.
But this year, for 2026, it’s all about connection.
In this post, I’m sharing why that word matters to me, how it came about, and some reflections and prompts to help you choose what you want from the year ahead too.
I hope it gives you a moment to pause and think about what 2026 could look like for you.
Topics and timings:
0.20 -Episode outline.
0.38 - Planner sponsor message.
2.17 - How do you want to feel in 2026.
2.40 - Why Connection is the word for 2026.
3.10 - Why my perspective has changed.
4.37 - Some previous words of the year.
8.10 - What Connection means and the training I'm doing for 2026.
10.59 - Prompts to help you think of what connection means for you.
13.09 - Connection and collaboration example with Vanessa from Wag-Wagatha Christie groomers.
16.29 - The importance of a sense of belonging.
17.02 - How the Pets Get Visible membership can help you feel connected.
17.44 - More real life meet ups for 2026.
19.08 - Why it's not just you sitting there thinking everyone else has it all figured out and you dont.
21.18 - How imposter syndrome is with us at all levels.
22.05 - Thank you message to start the year.
Links mentioned in this episode:
Emotions coaching: https://www.igcompany.com/emotionscoaching
Planner and Planner Club: www.rachelspencer.co.uk/shop
Further reading/listening:
12 Takeaways from my Online Planning Day
How to prepare for a pet business event
Is my Pets Get Visible membership right for you?
How to choose the right pet business membership
Should you buy my Pet Business Content Planner
What is The Planner Club and should you join
Why I am an accredited Pet Business Coach
Look back and see how far you've come