Your pet business, Your way

Are you looking for a simple planning system that can cover your SEO, social media and email marketing?Maybe you'd love to create one piece of content that you can use for all three, and know that your business is showing up on Google and in the AI learning models.If so this podcast is for you.It covers how to create content to feed the demands of your website, social media and your newsletter so you can keep in touch with your current clients, and connect with people who need what you have to offer.Key topics and timings: 0.21 - What to expect from this episode.0.50 - How my pet business planner can help.2.30 - What we know about pet owner behaviour when it comes to searching online.7.23 - The 'They ask, you answer,' principle by Marcus Sheridan.8.20 - Examples of what kind of user experience you can create.10.20 - How creating content for your website and Google will help the AI models learn about you.11.48 - Start with one core piece for the week or month and host on your website.12.35 - Creating a bank of bingeable content for your website, and that you can send to potential clients when they ask you questions.13.15 - Remember your blog content will show up on AI searches too.14.00 - Case study, Louise Humphrey.15.07 - How blogs you wrote years ago will serve you, and creating content themes.16.34 - How my Pet Business content planner can support you.Links mentioned in this episode: Buy my pet business planner: https://rachelspencer.co.uk/shop/Rikki Sullivan at The Canine Copywriter: https://thecaninecopywriter.co.uk/Kate Toon's SEO podcast: https://therecipeforseosuccess.com/category/podcast/Read Louise from Studio44Pilates blog: https://studio44pilates.com/category/louises-blog/Further listening: How to create website content to make your pet business stand out with Roz HealeyHow to create a pet business social media content calendarHow to start a pet blog or pet business blogHow to start a pet business newsletterHow to create a bingeable bank of contentShould you buy my pet business planner

Are you feeling ready to make a plan for 2026 but not sure where to start?Maybe you've got some big goals for the year ahead but it's the start of January and you're easing yourself in.This podcast and blog is about making a plan that fits round you actually want to work, and what’s right for your life, your energy and your goals.In the episode, I talk about the five things I believe you need to think about if you want to make a plan that works.They are your strengths, skills, energy, goals and values.I’ll take you through what each of those means, share how to figure them out for yourself, and walk you through some real-life examples to help you apply them to your own plan.Key topics and timings:0.20 - What to expect from this episode.2.13 - Sponsor message - Pet Business Content Planner3.20 - Giveaway details.3.55 - Why planning matters and so many of us get it wrong.4.55 - How we might look at a goal for our pets example.6.02 - How to back yourself when you set a goal.6.45 - Marathon example.10.50 - Katie Gwilt planning story.11.50 - Posting on social media regularly example.17.08 - Backing yourself to make your goal a reality.17.42 - Looking at matching a goal with strengths, skills, energy, goals and values.18.30 - Defining strengths.19.57 - Defining skills.22.06 - Defining energy.25.50 - Defining goals.27.04 - Defining values.31.54 - How these would apply for me.32.56 - How to get in touch.33.04 - Competition details.Links mentioned: Buy a 2026 planner or join the planner club: https://rachelspencer.co.uk/shop/Further reading/listening:Should you buy my 2026 Pet Business Content PlannerHow to use the Pet Business Content PlannerHow to create habits in your pet business you can stick toIs my Pets Get Visible membership right for you?How to choose the right pet business membershipWhy community matters for you and your pet business

Do you choose a word for the year? Or are you thinking about yours for 2026? Each year, I choose a word to guide how I want to feel and how I want to work and this year it’s Connection.In the past, it's been Calm and Space - two things I definitely needed during some pretty full-on seasons. But this year, for 2026, it’s all about connection.In this post, I’m sharing why that word matters to me, how it came about, and some reflections and prompts to help you choose what you want from the year ahead too. I hope it gives you a moment to pause and think about what 2026 could look like for you.Topics and timings:0.20 -Episode outline.0.38 - Planner sponsor message.2.17 - How do you want to feel in 2026.2.40 - Why Connection is the word for 2026.3.10 - Why my perspective has changed.4.37 - Some previous words of the year.8.10 - What Connection means and the training I'm doing for 2026.10.59 - Prompts to help you think of what connection means for you.13.09 - Connection and collaboration example with Vanessa from Wag-Wagatha Christie groomers.16.29 - The importance of a sense of belonging.17.02 - How the Pets Get Visible membership can help you feel connected.17.44 - More real life meet ups for 2026.19.08 - Why it's not just you sitting there thinking everyone else has it all figured out and you dont.21.18 - How imposter syndrome is with us at all levels.22.05 - Thank you message to start the year. Links mentioned in this episode:Emotions coaching: https://www.igcompany.com/emotionscoachingPlanner and Planner Club: www.rachelspencer.co.uk/shopFurther reading/listening: 12 Takeaways from my Online Planning DayHow to prepare for a pet business eventIs my Pets Get Visible membership right for you?How to choose the right pet business membership Should you buy my Pet Business Content PlannerWhat is The Planner Club and should you joinWhy I am an accredited Pet Business Coach Look back and see how far you've come

Are you thinking of putting up your pricess in 2026?If you're a pet business owner who struggles with charging fairly, overdelivers, and feels awkward about pricing - this episode is for you.I share what my current offers include, why my prices are increasing in 2026, and how the investment I’ve made in my own training and development is shaping the support I provide.You’ll also hear from two of my lovely clients, Louise and Sarah, who’ve both grown in confidence and visibility through coaching and community support.I also explore the emotional side of pricing - the guilt, the fear, and that voice that says “no one will pay that.”In this episode I'm inviting you to reflect on whether you might be undercharging, and how to make pricing decisions that feel right and fair for you.And if working together has been on your mind, this is your heads - up to take that next step before my new prices come in from January 2026.Key topics and timings:0.14 – Why talking about pricing is awkward.0.44 - Why this episode is for my fellow 'terrible businesswomen' who go over the top for thier clients and feel bad about money.1.30 – One-to-one coaching: what’s changing and why.2.30 - What 1-1 support includes.3.58 - Louise shares what it’s like to be coached by me.6.48 - Membership price increase: what’s included and why it’s going up.7.12 - The impact of community, support, and being seen8.50 - Client example, Sarah Jones.14.12- Sarah’s journey from invisibility to impact.18.07 - How benchmarking my pricing helped with this process.19.17 - The ways I'm investing in myself for 2026 - Emotions Coaching Practitioner Training.21.34 - How pricing low impacts on how you feel and valuing yourself.22.30 - What knocked my confidence with pricing.23.30 - Why I can look in the mirror and feel OK about what I charge and straightforward offers.25.34 - Pricing in a way that feels good and is fair to you.26.15 – Final reflections on money mindset, growth, and doing what feels right.27.13 - What to do if you want to work with me.Links mentioned in this episode:Is my Pets Get Visible membership right for you?How to choose the right pet business membershipJane Ardern - putting you first in your pet business How much does pet business coaching cost?Different kinds of coaching for different stages in your businessHow to choose a pet business coachWhat is a pet business coachWhy I am an accredited Pet Business Coach

When you run a business, it can feel like you’re constantly bombarded with new things you need to be doing.You wear plenty of hats anyway, from doing the actual work, to social media, your accounts, keeping on top of your orders and appointments.And on top of that, in the ever-changing online world, with so many ways you can get your business seen at your fingertips, there’s an endless barrage of information on stuff you need to do.There will be times when what you need is directive support, for someone to say, ‘You need to.’And there will be stages where you’ll need space to think about what you need, and you might benefit from someone to pose that question to you.In this episode, I talk about the two approaches, what coaching is, what mentoring is, and some things to consider when it comes to working out what you need.Plus, your options if you’re looking for support.Key topics and timings:0.20 - Episode outline.0.45 - Pets Get Visible sponsor message.1.24 - The 'You need to' challenge.3.25 - How it can feel like you've run back into the thing you tried to get away from, being micromanaged.4.45 - Working at your own pace.5.30 - When I DO tell people what to do.7.16 - The difference between coaching and mentoring, 8.34 - Keri Squibb Pets Get Visible review.9.48 - The three kinds of coaches I see in the pet business space.13.28 - The coaching support I'm having at the moment.14.40 - Having an unshakable belief in what you do.15.00 - Why it's up to you to decide what success is for you.16.30 - What person centred coaching is.17.50 - What happened when I decided to go freelance.20.02 - Training to be a coach in 2022.21.14 - Tools in the planner that can help you figure out what you need.22.30 - What kind of support would help you?23.00 - How to get in touch if you'd like to work together.Links mentioned in this episode:Join Pets Get Visible: https://rachelspencer.co.uk/pets-get-visible/Buy a 2026 planner: https://rachelspencer.co.uk/product/pet-business-content-planner/Further reading/listening: What is a pet business coachShould you buy the Pet Business Content PlannerWhy I am an accredited Pet Business CoachIs my Pets Get Visible membership right for you?Different kinds of coaching for different stages in your businessHow to choose a pet business coach