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Real Estate Development: Land to Legacy

Eugene Gershman
Real Estate Development: Land to Legacy
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  • The 200K Mistake That Made Him Stronger
    From Soccer Dreams to Real Estate Empires: Jacopo Iasiello’s Blueprint for Holistic Success A devastating injury at 17 ended Jacopo Iasiello’s dream of becoming a professional soccer player. But instead of succumbing to defeat, he pivoted—launching a jewelry business by 18 and eventually building a real estate empire that now spans the U.S., Italy, and Dubai. In this riveting conversation, Jacopo shares how a mindset shaped by meditation, morning routines, prayer, biohacking, and exercise—his M.P.B.E. method—fueled not only over 350 real estate transactions but also a life of purpose and balance. From flipping properties and investing in land ahead of market trends to cultivating relationships with billionaires, Jacopo offers a wealth of insight for aspiring investors and entrepreneurs alike.  Guest Bio Dr. Jacopo Iasiello is the CEO of the Luxury Wealth Group and a seasoned real estate investor with over 350 successful transactions. Originally from Naples, Italy, he began his entrepreneurial journey in the jewelry business before shifting to real estate at age 22. A PhD in International Business Management, Jacopo combines global business acumen with personal development principles learned from mentors like Tony Robbins and Robert Kiyosaki. He developed the M.P.B.E. method (Meditate, Morning, Pray, Biohacking, Exercise) to harmonize wealth-building with holistic well-being. His upcoming book, Healthy, Rich, and Happy, is a guide to achieving success from the inside out.  Episode Highlights and Chapters 00:01 From Napoli to Multifamily Real Estate: Jacopo's early journey and first business at 18  03:00 Losing a soccer career and finding purpose in entrepreneurship  08:00 Real estate strategies: flipping, cash flow, and land positioning  11:40 A costly $200K mistake and the importance of choosing the right contractor  14:00 Lessons from a 15-unit multifamily rehab project  20:00 Prefabricated construction: benefits and drawbacks  22:00 Building elite relationships: give first, ask later  28:00 How to approach billionaires and cultivate high-caliber networks  31:00 The M.P.B.E. Method: aligning energy with purpose and wealth  34:00 Defining success and building real estate that rejuvenates  36:00 Final advice to his 17-year-old self and why this book matters  Contact Information You can connect with Dr. Jacopo Iasiello and explore his work through several platforms. His book, Healthy, Rich, and Happy, is available on Amazon in both print and audio formats, offering a deep dive into his M.P.B.E. method and strategies for aligning wealth with well-being. For additional insights and updates, visit his official website at www.healthyrichandhappy.com. Instagram: https://www.instagram.com/jacopoiasielloinvestorbroker/ Facebook: https://www.facebook.com/jacopoiasiellorealestate LinkedIn: https://www.linkedin.com/in/jacopo-iasiello-50936244/ YouTube: https://www.youtube.com/@jacopoiasiellobroker2735 For more inspiring conversations and to explore past episodes, visit host Eugene Gershman's podcast page at https://giscompanies.co/podcast/. 
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  • The Discipline That Prints Wealth
    From Ranger to Real Estate: How Justin Martinez Turned Discipline Into a Million-Dollar Mindset What drives someone to complete a 100-mile ultramarathon, flip multiple Airbnbs for six-figure profits, and still wake up each day ready to push harder? For Justin Martinez, it’s a mindset he calls "The Compounder’s Way"—where every disciplined choice compounds into a life of freedom and fulfillment. In this powerful episode, Justin shares how his journey from U.S. Army Ranger to real estate investor and performance coach shaped his outlook on success. From finding your breaking point to writing five-figure renovation checks without flinching, Justin delivers a masterclass in resilience, long-term thinking, and building wealth that lasts. Guest Bio Justin Martinez is a former U.S. Army Ranger, real estate investor, entrepreneur, author, and fitness coach with over 12 years of experience in personal development and transformation. He holds a Bachelor's in Business Entrepreneurship and a Master’s in Real Estate Development from Arizona State University. His ventures span from building a vending machine business in college to flipping high-performing Airbnbs in Tennessee. He is the founder of CE Coaching and the author of The Compounder’s Guide to Developing the Ranger Mindset, a blueprint for developing elite habits and mental resilience. Justin is also a dedicated athlete, having completed multiple Ironman events and a 100-mile ultramarathon—all part of his ongoing pursuit to push limits and inspire others to do the same. Episode Highlights and Chapters 00:01 What It Means to Be a Compounder  01:30 Why Most People Quit Before the Breakthrough  03:40 The Drive Behind 100-Mile Runs and Business Scaling  06:00 Real Estate Beginnings and a $78K Profit on His First House  08:30 How a Cabin in the Smoky Mountains Became a Goldmine  10:10 Turning COVID Into an Airbnb Boom  13:00 Innovating with Game Rooms and Mini Golf to Flip Rentals  15:00 Financing Smart: Cash Deals and DSCR-Style Lending  16:30 Lessons From a Full-Gut Rehab Gone Wrong  18:00 How to Run Conservative Numbers That Still Win  20:00 Tactics for Scoring Off-Market Deals  22:00 Minimum Profit Thresholds and Walking From Small Gains  24:00 Why You Must Be Willing to Spend to Build  25:30 Advice to His Younger Self: Buy and Hold for the Long Game Contact Information Connect with Justin Martinez and learn more about his mindset and coaching programs through the following links:  Facebook: https://www.facebook.com/justin.jones.3152  Website: https://www.cecoaching.coach/  Book: The Compounder’s Guide to Developing the Ranger Mindset – available now For more episodes and resources from host Eugene Gershman, visit https://giscompanies.co/podcast/  
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  • How a $265K Deal Turned into $1.5M
    Maximizing Value in Real Estate Development with Matin Haghkar How do you spot a winning deal that others overlook? For Matin Haghkar, it’s about knowing your numbers, trusting your team, and recognizing hidden potential—like the property he found sitting unsold for a year on the MLS, which he transformed into a lucrative mixed-use success. In this episode, Matin shares how he built a diversified real estate enterprise from scratch, including a brokerage, construction company, property management arm, and more. He also offers a candid look at the lessons learned from unexpected structural challenges, managing costs amid tariffs and market shifts, and the importance of holding long-term for generational wealth. Whether you're an experienced developer or just entering the industry, Matin’s philosophy of calculated growth and relentless team building is one you’ll want to absorb. Guest Bio With over 30 years of combined team experience, Matin Haghkar leads RE/MAX Plus, a full-service brokerage operating across Philadelphia, Montgomery, Delaware, and Chester counties, as well as South Jersey. Matin brings more than two decades of personal experience in the industry, beginning his career at just 18 years old. Under his leadership, RE/MAX Plus has grown to over 50 agents and expanded into property management (with over 1,000 units managed), mortgage services, development, and construction. Matin is known for his client-first approach and commitment to full-service excellence across the real estate lifecycle. Episode Highlights and Chapters 00:01 Matin’s background and the evolution of his real estate business  02:00 How Matin divides his time across brokerage, management, and development  03:30 Building a trusted team and why it’s essential for scaling  05:00 The mindset shift from short-term commissions to long-term client relationships  07:00 Creating alignment between employee security and client quality  08:30 What defines a “good deal” in today’s challenging market conditions  10:00 Design development costs and the true investment in getting shovel-ready  12:00 Why Matin bakes 15–25% profit into every project—and how site development surprises can wipe it out  14:30 A favorite recent deal: turning a neglected commercial lot into a valuable asset  16:00 The unexpected costs of building on top of an existing structure  21:00 Lessons from design missteps and dealing with structural surprises  24:00 When and why Matin started his own construction company  26:30 The risk of taking on too many ventures at once in real estate  28:00 Navigating tariffs and why Matin stockpiled appliances early  30:00 Planning development in uncertain economic conditions  32:00 How local market dynamics influence national trends  34:00 Matin’s view on tariffs, recession, and long-term positioning  37:00 The importance of persistence and realism in real estate success Contact Information To learn more about Matin Haghkar and his team, visit their real estate brokerage at https://plusrealtors.com. For property management services, go to https://plusmanagers.com, and for mortgage solutions, check out https://wisemortgage.com. You can also find Matin and his businesses on social media platforms including Facebook, Instagram, YouTube, and X (formerly Twitter).  To explore more podcast episodes, visit Eugene Gershman’s official site at https://giscompanies.co/podcast. 
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  • How Blue-Collar Investors Build Wealth
    Land to Legacy: Building Real Estate Success One Connection at a Time with Elijah Iung What happens when a former waste management entrepreneur transforms his network of blue-collar millionaires into a multifamily investment powerhouse? In this episode, Elijah Iung shares his journey from buying farmland solo to raising capital for value-add multifamily syndications tailored to a working-class investor base. He and Eugene discuss why “killing the deal” is often the first step to success, how Elijah evaluates operators by investing his own capital first, and why he believes time in the market—and a clear vision—are the best allies for young developers. Elijah also shares insights into development pitfalls, including why a 20-unit Michigan project didn’t pencil out despite promising incentives. Their conversation spans construction costs from Seattle to Detroit, strategies for weathering market volatility, and the underappreciated power of buying with cash in today’s climate.  Guest Bio Elijah Iung is the founder of Legacy Way Holdings and a long-time entrepreneur with a strong track record of success. He built and operated a service business for 11 years, which he exited with a multiple seven-figure sale. Leveraging the proceeds and experience from that venture, Elijah began investing in real estate across a diverse range of asset classes over the past eight years—from vacant farmland and a service station to multifamily syndications in markets spanning Texas to South Carolina. Today, Elijah specializes in raising capital for value-add multifamily projects, focusing on serving a unique network of blue-collar millionaires. He is committed to helping hardworking business owners grow wealth and build generational legacies through thoughtful, passive investment strategies. His approach is rooted in transparency, trust, and deep relationship-building.  Episode Highlights and Chapters 00:01 Elijah shares his background and transition from farmland and waste management to real estate investing  02:00 Building an investor base: “blue-collar millionaires” and tailoring syndications to their needs  03:00 Why a 20-unit development deal in Michigan didn’t pencil out despite incentives  06:00 EG on deal analysis strategy—“killing the deal” as a first step  08:00 How Elijah vets operators with his own money before bringing in LPs  09:30 Red flags in proformas: unrealistic rent growth and operating expense assumptions  11:00 Seattle vs. Michigan: construction cost comparisons and development challenges  13:00 Market timing: why now may be the best time to entitle and prepare new developments  15:00 Elijah on “affordable” housing and the inefficiencies of subsidized models  16:30 How early-career developers can find capital: importance of meetups, vision, and relationship-building  18:00 From cold calls to partnerships—Elijah’s story of building trust with a broker  21:00 Investing during COVID dips and testing the short-term rental market  22:00 Elijah’s preferred asset class: value-add, garden-style multifamily  23:00 Geographic focus: Michigan roots, Sunbelt investments, and testing partnerships in Louisville  24:00 Horror story from a past business: losing money speculating on heavy equipment  25:00 Exploring cash-only acquisitions in today’s high-interest environment  26:00 Shared vision: EG and Elijah on acquiring distressed assets and structuring refinance-driven returns   Contact Information Learn more about Elijah Iung and Legacy Way Holdings at https://legacywayholdings.com. Fill out the contact form on the site to join the newsletter and discover more about their multifamily investment strategies. Connect with Elijah on LinkedIn: https://www.linkedin.com/in/elijahiung/ For more episodes and insights, visit Eugene Gershman at https://giscompanies.co/podcast/ 
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  • What They Don’t Teach You About Land Use
    From Land to Legacy: Navigating Coastal Development with Douglas Moreland How does a luxury community rise from concept to coastal landmark while preserving the environment and satisfying municipalities? Douglas Moreland, developer and founder of Moreland Capital Partners, takes us behind the scenes of Marre, his latest project—a 67-home, design-coordinated community in Rockport, Texas. With thoughtful architectural controls and a pair of marinas, the development stands as a case study in balancing creativity, compliance, and coastal constraints. In this episode, Douglas shares invaluable insights on working with regulatory agencies, the importance of building local trust before deals begin, and the power of great consultants. You'll also hear why a man-made drainage ditch was once nearly mistaken for a protected salmonoid stream—and what it taught both host and guest about environmental review surprises. Guest Bio Douglas Moreland is the founder and principal of Moreland Capital Partners, a Texas-based real estate investment and development firm focused on thoughtful land planning and community-building across the southern United States. With decades of experience in land use, permitting, and master-planned community development, Douglas brings a measured and deeply informed perspective to the challenges of modern real estate. Prior to founding Moreland Capital Partners, he held leadership roles in real estate investment and development and has advised on a wide range of asset classes and geographies. Episode Highlights and Chapters 00:01 - Introduction and the unique dynamics of the Texas second-home market  03:45 - Comparing Texas land use regulations with other states  07:15 - Site evaluation, early engagement with planning commissions, and feasibility strategies  11:00 - Wetlands, environmental reviews, and permitting surprises  14:10 - Working with the Army Corps of Engineers and successful project navigation  16:00 - When to walk away: navigating shifting municipal support  18:00 - Inside the Marre project: 67-lot luxury coastal community with architectural controls  21:00 - Community design inspirations and the role of the town architect  23:30 - Working with vetted builders and supporting homeowners beyond the sale  25:00 - Developer responsibilities and infrastructure investment  26:30 - Capital stack breakdown: equity, debt, and permitting contingencies  28:00 - Structuring land deals and seller relationships  30:00 - Advice for aspiring developers and reflections on the developer's role Contact Information You can learn more about Douglas Moreland and his work by visiting https://morelandcapitalpartners.com or connecting with him on https://www.linkedin.com/in/douglas-moreland-5901934/ . For more episodes and to reach host Eugene Gershman, visit https://giscompanies.co/podcast/. 
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About Real Estate Development: Land to Legacy

Real Estate Development: Land to Legacy is hosted by Eugene Gershman, who scaled his company to $30M/year before the market forced a reset. Now rebuilding with deeper clarity, he shares real stories of growth, failure, and leadership. This podcast breaks down the real-life lessons and steps behind turning land into lasting value—educating listeners on what it truly takes to develop real estate. Guests include developers, investors, architects, land use consultants, and more. If you've lived the lessons and bounced back, we want to hear from you.
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