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ScaleX™ Insider Podcast

Brendan McGurgan
ScaleX™ Insider Podcast
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  • [ScaleX Bite-Size] Rasmus Hougaard: Technology Is NUMBING Your Soul | AI Can Make You Human
    Technology is numbing your soul and hollowing out humanity. Rasmus Hougaard reveals the crisis of purpose, why we're pacified by tech, and how AI can paradoxically make leaders MORE human through intentionality. The uncomfortable truth: Technology has taken over our lives, feeding us content we don't need but that satisfies surface hunger. We're pacified when we should be protesting. People don't stand up for what matters because technology has numbed our curiosity and ability to ask questions. The paradox: While technology dulls us, AI can actually make us MORE human if we use it with intention. The real question isn't: "What can AI do to enhance our productivity?" We're productive enough. The world is still growing while we're literally killing ourselves by heating up the planet. We don't need MORE productivity. The real question is: "How can AI enhance our humanness, our humanity, and our decision-making?" Rasmus's example: He spent 3 months training ChatGPT with his life story, career path, leadership principles, values, and psychometrics of his team. Before difficult conversations, he asks AI: "How do I come across as caring and respectful?" The result? "AI is better. Period. Full stop." AI has better ability to prescribe empathetic conversations than even leadership experts who've devoted their lives to caring leadership. The choice: AI can be an incredible force for good or for everything that is not good. It's up to each individual to choose how we engage with AI. Most people use AI for: Food recipes Travel advice Quick productivity hacks Leaders who will thrive use AI to: Amplify their purpose Turn intentions into right actions Become human conduits of connection and growth Make better decisions with heart This isn't about prompt engineering. This is about looking inward: What's purposeful? What's meaningful? What impact can I have? How can I use AI as an amplifier for that purpose? About Rasmus Hougaard: CEO of Potential Project, bestselling author of "More Human: How the Power of AI Can Transform the Way You Lead," "The Mind of the Leader," and "Compassionate Leadership." Full Episode: [Link] About ScaleX™ and Simple Scaling: ScaleX™ Insider is brought to you by Simple Scaling—creators of the ScaleX™ Accelerator Programme. A 12-month journey for ambitious SME leaders combining strategy, mindset work, and peer support to break through revenue plateaus. 🔗 Learn more: https://simplescaling.com/scalex-accelerator-programme Subscribe: 📺 YouTube: https://www.youtube.com/@SimpleScaling 🎧 Apple Podcasts: https://podcasts.apple.com/gb/podcast/scalex-insider/id1494889789 🎵 Spotify: https://open.spotify.com/show/0d7ZzJFe6uL3I6wzW3BlFx #AILeadership #ChatGPT #EmotionalIntelligence #LeadershipDevelopment #ArtificialIntelligence #FutureOfWork #BusinessLeadership #AItools #ScaleWithPurpose #RasmusHougaard #Shorts
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  • [ScaleX Bite-Size] Rasmus Hougaard: 70% of leaders will be UNQUALIFIED
    70% of leaders will be UNQUALIFIED to lead in a few years if they don't learn to work with AI. Rasmus Hougaard reveals 95% of AI investments fail because leaders lack 3 human qualities, not technical skills. Paul Doherty, Chief AI Officer of Accenture (world's biggest tech firm), says companies are buying high-end Ferraris without drivers qualified to operate them. The brutal breakdown: 24% of leaders are humanly unqualified for the future 60% need significant upgrades but have potential 16% are ready (vast majority are women) This means 84% of current leaders (70% when rounded) won't make it without developing these qualities. The 3 critical qualities: Awareness - setting context, not just content Wisdom - asking the right questions Compassion - leading with heart This isn't about prompt engineering or technical skills. It's about human qualities. Ask ChatGPT: "Give me five prompts on how to prompt well" - AI will teach you AI. But AI can't teach you awareness, wisdom, or compassion. Why 95% of AI investments fail: Companies buy the technology but people aren't qualified to use it. They're missing the human qualities that allow them to set context, ask right questions, and lead with heart. The future: AI will respond to emails and attend meetings. Human connection is being stripped away. Leaders who develop these human qualities will thrive. The 70% who don't will be unqualified. About Rasmus Hougaard: CEO of Potential Project, bestselling author of "More Human: How the Power of AI Can Transform the Way You Lead," "The Mind of the Leader," and "Compassionate Leadership." Full Episode: [Link] About ScaleX™ and Simple Scaling: ScaleX™ Insider is brought to you by Simple Scaling—creators of the ScaleX™ Accelerator Programme. A 12-month journey for ambitious SME leaders combining strategy, mindset work, and peer support to break through revenue plateaus. 🔗 Learn more: https://simplescaling.com/scalex-accelerator-programme Subscribe: 📺 YouTube: https://www.youtube.com/@SimpleScaling 🎧 Apple Podcasts: https://podcasts.apple.com/gb/podcast/scalex-insider/id1494889789 🎵 Spotify: https://open.spotify.com/show/0d7ZzJFe6uL3I6wzW3BlFx
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  • Rasmus Hougaard: Why Leaders Who Ignore AI Will Fail
    In this episode of the ScaleX™ Insider podcast, Brendan McGurgan sits down with Rasmus Hougaard — founder and CEO of Potential Project, Thinkers 50-nominated leadership expert, and author of Compassionate Leadership: How to Do Hard Things in a Human Way and More Human: How the Power of AI Can Transform the Way You Lead (Harvard Business Review Press, 2025). Rasmus joins the show to explore what it truly means to scale leadership with purpose, why human qualities are more important than technical skills in the age of AI, and how leaders can intentionally use technology to become more aware, wise, and compassionate. We dive deep into: What scaling leadership with purpose really means in 2025 Why 24% of today's leaders are unqualified for future challenges without developing awareness, wisdom, and compassion How AI can be leveraged as a tool to amplify human qualities, not replace them Practical strategies for training AI to reflect your values, guide decision-making, and act as a "360° coach" How curiosity, deep questioning, and a beginner's mind enhance wisdom and leadership impact The importance of slowing down through meditation, reflection, and breathwork to lead effectively Rasmus also shares powerful examples of leaders using AI to strengthen human connection, challenge biases, and make more intentional, impactful decisions. 👉 Tune in to hear how purpose, human qualities, and intentional AI use can transform the way you lead people, organizations, and yourself. 📌 Connect with Rasmus Hougaard: LinkedIn: https://www.linkedin.com/in/rasmushougaard Books: More Human: How the Power of AI Can Transform the Way You Lead  Compassionate Leadership: How to Do Hard Things in a Human Way. Ras The Mind of the Leader: How to Lead Yourself, Your People, and Your Organization for Extraordinary Results  About Simple Scaling & ScaleX™ Insider Podcast 🧭 About Simple Scaling & ScaleX™ Insider Podcast: ScaleX™ helps SME leaders scale with purpose using the proven ScaleX™ Framework. Hosted by Brendan McGurgan, the ScaleX™ Insider Podcast shares insights from top entrepreneurs and business thinkers. If you're an SME leader looking for a proven plan to scale, here are two ways to work with us: 👉 Join the Northern Ireland ScaleX Accelerator Programme (2026) For CEOs, founders & MDs of SMEs (£2m–30m revenue) ready to scale leadership, teams, and value. Join the waitlist: https://scalexaccelerator.simplescaling.com/ 👉 Join ScaleX Elevate (£750k–2m businesses) A digital learning community with weekly training, support, and expert sessions — designed to give you a roadmap to 2x your revenue and talent within 2 years. Register your interest: https://scalexinsights.simplescaling.com/elevate #LeadershipImpact #MultipliersMindset #ScaleUpSuccess #SimpleScaling #SMEGrowth #ExecutiveLeadership
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  • [ScaleX Bite-size] Allison Maslan: $500K To $1M Months: Money Mindset Shift That Unlocked Scale
    _*]:min-w-0"> Money mindset blocks keeping you stuck? One entrepreneur went from $500K plateau to $1 million months by shifting ONE childhood belief. Serial entrepreneur Allison Maslan reveals the journaling work that uncovers hidden money blocks—and why strategy alone will never work if you're sabotaging yourself. _*]:min-w-0"> Kita from Loosely Tea Market was stuck at $500K in revenue. Every strategy failed. Why? A hidden belief from childhood: "Nothing I do will work out." It wasn't conscious—but it was running her entire business. Allison Maslan's journaling work uncovered this self-sabotage pattern (foot on gas, foot on brake), and once Kita shifted to "Anything I set my mind to, I can make happen," everything changed. Within months: $1 million months. The lesson? Those money tapes—"money is evil," "who do you think you are?"—passed down from people we've never met, will run your entire life until you deal with them. _*]:min-w-0"> What you'll discover: _*]:min-w-0"> ✅ Real case study: $500K stuck to $1M months by shifting one belief ✅ Why strategy fails when money mindset sabotages (foot on gas AND brake) ✅ The journaling work that uncovers hidden childhood money blocks ✅ How "nothing will work out" became "I can make anything happen" ✅ Why worthiness issues cap your revenue ceiling ✅ The money tapes running your life: "Money is evil," "Who do you think you are?" ✅ How beliefs from people you've never met control your business ✅ Why shifting mindset unlocks empowerment, happiness, AND wealth _*]:min-w-0"> Key Quotes: _*]:min-w-0"> "She had this belief that no matter what she did, nothing was really going to work out. This came from her childhood—it wasn't reality, but it was a resistance." _*]:min-w-0"> "As long as that belief was there, it didn't matter what strategies she implemented—she was always going to self-sabotage. Foot on the gas and foot on the brake at the same time." _*]:min-w-0"> "Once we helped her shift that belief to 'anything I set my mind to, I can make happen,' she crossed her first million-dollar month. Now she's hitting close to that every single month." _*]:min-w-0"> "Those beliefs—they're tapes that have been passed down from people we've never met. Money is evil, money doesn't grow on trees, who do you think you are? If we don't deal with them, they will run our entire life." _*]:min-w-0"> _*]:min-w-0"> 👉 Ready to uncover your money mindset blocks and scale with confidence? _*]:min-w-0"> The ScaleX™ Accelerator Programme addresses both strategy AND mindset—helping you break through revenue plateaus by addressing the beliefs holding you back. _*]:min-w-0"> Apply now: https://simplescaling.com/scalex-accelerator-programme _*]:min-w-0"> _*]:min-w-0"> About Allison Maslan _*]:min-w-0"> Allison Maslan is a serial entrepreneur (10 companies founded, 4 exited) and founder of Pinnacle Global Network. She combines strategic business frameworks with deep mindset work—including journaling practices that uncover hidden money blocks. Her client Kita (Loosely Tea Market) went from $500K stuck to $1M months by shifting a single childhood belief. Author of Scale or Fail: How to Build Your Dream Team, Explode Your Growth, and Let Your Business Soar. _*]:min-w-0"> Connect with Allison: Website: https://www.pinnacleglobalnetwork.com LinkedIn: https://www.linkedin.com/in/allisonmaslan Instagram: @allisonmaslan Book: Scale or Fail _*]:min-w-0"> _*]:min-w-0"> About ScaleX™ and Simple Scaling _*]:min-w-0"> ScaleX™ Insider is brought to you by Simple Scaling—creators of the ScaleX™ Accelerator Programme. A 12-month journey for ambitious SME leaders combining strategy, mindset work, and peer support to break through revenue plateaus. _*]:min-w-0"> 🔗 Learn more: https://simplescaling.com/scalex-accelerator-programme _*]:min-w-0"> _*]:min-w-0"> Subscribe & Never Miss an Episode _*]:min-w-0"> 📺 YouTube: https://www.youtube.com/@SimpleScaling 🎧 Apple Podcasts: https://podcasts.apple.com/gb/podcast/scalex-insider/id1494889789 🎵 Spotify: https://open.spotify.com/show/0d7ZzJFe6uL3I6wzW3BlFx _*]:min-w-0"> _*]:min-w-0"> #MoneyMindset #500KTo1M #LimitingBeliefs #RevenueBreakthrough #ScalingWithPurpose #SelfSabotage
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  • [ScaleX Bite-Size] Allison Maslan - Imprisoned By Your Business? Why You Need Outside Eyes
    Imprisoned by your business? Can't see growth opportunities? Serial entrepreneur Allison Maslan explains why even successful founders need outside perspective to scale—and how her father's fashion empire taught her this lesson early. Allison Maslan built 10 companies and exited 4, but she still works with mentors today. Why? Because as she learned from her father—who built the largest privately-owned women's fashion business in 1960s-70s America—you're always limited in your view. In this powerful segment, Brendan McGurgan and Allison explore the "label in the jar" problem: when you're inside your business, you can't see the potential. Most leaders are imprisoned, unable to come up for air. Marshall Goldsmith was right: what got you here won't get you there. The solution? Outside eyes and mastering the art of letting go. What you'll discover: ✅ Why successful entrepreneurs still need mentors (you're limited in your view) ✅ The "label in the jar" metaphor that explains why founders get stuck ✅ How Allison's father built America's largest private women's fashion empire ✅ Why going store-to-store as a child beat business school ✅ Marshall Goldsmith's truth: "What got you here won't get you there" ✅ Why we cling to what we know (creatures of habit seeking security) ✅ The "run and gun" hustler phase that gets you started but blocks scale ✅ Why letting go is the hardest—and most essential—skill for growth Key Quotes: "I think it's really vital as a business owner to see that you're limited in your view. Why not work with people that have been there and done it?" "You can't see the label when you're inside the jar. So many leaders are imprisoned by their businesses and cannot see the potential." "What got you here won't get you there. We're creatures of habit—we hang on to what we know. It's like our security." "Letting go is probably the hardest thing business owners will ever do. When you can master letting go, then you can make room for the growth." 👉 Ready to get outside perspective and break free? The ScaleX™ Accelerator Programme gives you the mentorship, peer insight, and frameworks to escape being imprisoned by your business. Apply now: https://simplescaling.com/scalex-accelerator-programme About Allison Maslan Allison Maslan is a serial entrepreneur (10 companies founded, 4 exited) and founder of Pinnacle Global Network. Her father built the largest privately-owned women's fashion business in 1960s-70s America—going store to store with him became her business education. Despite decades of success, she still works with mentors because "you're limited in your view." Author of Scale or Fail: How to Build Your Dream Team, Explode Your Growth, and Let Your Business Soar. Connect with Allison: Website: https://www.pinnacleglobalnetwork.com LinkedIn: https://www.linkedin.com/in/allisonmaslan Instagram: @allisonmaslan Book: Scale or Fail About ScaleX™ and Simple Scaling ScaleX™ Insider is brought to you by Simple Scaling—creators of the ScaleX™ Accelerator Programme. A 12-month journey for ambitious SME leaders who want outside perspective, expert mentorship, and proven frameworks to scale with purpose. 🔗 Learn more: https://simplescaling.com/scalex-accelerator-programme Subscribe & Never Miss an Episode 📺 YouTube: https://www.youtube.com/@SimpleScaling 🎧 Apple Podcasts: https://podcasts.apple.com/gb/podcast/scalex-insider/id1494889789 🎵 Spotify: https://open.spotify.com/show/0d7ZzJFe6uL3I6wzW3BlFx #ImprisonedByBusiness #OutsidePerspective #MentorshipMatters #LabelInTheJar #ScalingWithPurpose #SMEGrowth
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About ScaleX™ Insider Podcast

My name is Brendan McGurgan and I am immersed in the world of scaleup businesses. In 2020, myself and business partner Claire Colvin co-founded Simple Scaling with the sole purpose of inspiring and enabling millions of ambitious leaders to scale with purpose. Over the past two years we have researched and examined our success and the success of those who have 'been there and done it' to create the 10 Principles of Scaling which is enshrined in our ScaleX™ Framework. As an extension of this we have created the ScaleX™ Insider Podcast. Every week I will be having fascinating conversations with authors, change makers and business leaders on one or more of the ScaleX™ Principles to support you on your journey to success. I believe passionately in business scaleup and most importantly the wellbeing of you - the aspirational scaleup leader. New episodes on Wednesdays. Listen anywhere you get your podcasts, and please rate, review and share the podcast if you enjoy it. For more information go to: www.simplescaling.com.
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