ScaleX™ Insider Podcast

Scaling mindset in action – In this bite-size clip, John Assaraf, world-renowned high-performance coach, behavioral neuroscience expert, and author of Innercise, shares how leaders and entrepreneurs can develop a scaling mindset to turn audacious visions into achievable goals. If you're an SME or B2B leader looking to grow your business systematically, this clip gives practical steps to move from a 3-year vision to a 30-day action plan with clarity and confidence.
John explains the full process: from setting a bold, long-term vision to breaking it down into 1-year, 6-month, 3-month, and 30-day targets. He covers how to identify the beliefs, skills, and strategies needed, and how to implement tactics and timelines that guarantee progress. He highlights why commitment and the right mindset are the true drivers of success, not just wishful thinking.
Key Takeaways:
Develop a scaling mindset: Break audacious goals into actionable 30-day steps to make growth achievable.

Align beliefs and skills: Identify what you need to believe and the knowledge or expertise required to achieve your goals.

Create strategies and tactics: Define the strategies to hit your objectives, then map out the daily tactics and timelines.

Implement and adjust: Use daily feedback and tweak your plan like a pilot adjusting a flight path to stay on course.

Commit vs. interest: Learn the difference between being interested in growth and fully committed to achieving your vision.

By embedding these practices, leaders can cultivate a scaling mindset that allows them to reach ambitious goals, scale their teams effectively, and execute strategies with precision and confidence.
About John Assaraf
John Assaraf is a world-renowned mindset and performance expert, often called "The Brain Whisperer." He is a behavioural neuroscience researcher, bestselling author, and CEO of MyNeuroGym. John scaled Re/Max of Indiana to $4B+ in annual sales and has appeared in global media, including The Secret. Through his "Innercise" methodology, he helps individuals and SME leaders rewire their thinking to achieve bigger goals—faster and with more clarity.
 
Connect with John Assaraf
Website: https://www.johnassaraf.com/
LinkedIn: https://www.linkedin.com/in/johnassaraf/
Books: https://www.amazon.com
ScaleX & Simple Scaling:
Book: Simple Scaling: 10 Proven Principles to 10x Your Business
ScaleX Elevate (under £2M revenue): https://simplescaling.com/scalex-elevate
ScaleX Accelerator (over £2M revenue): https://simplescaling.com/scalex-accelerator-programme
  Website: https://simplescaling.com
  Email: [email protected]
  LinkedIn: https://www.linkedin.com/company/simple-scaling
  Instagram: https://www.instagram.com/simplescaling
#ScalingMindset #MindsetForScaling #BusinessGrowthMindset #SMEGrowthStrategy

In this bite-size clip, John Assaraf, high-performance success coach and author of Innercise, shares the foundational principles behind scaling multi-million-pound businesses and how to apply them to your own SME or B2B venture. With experience growing Re/Max of Indiana to $4.5 billion in sales and 1,200 sales associates, John reveals why the scaling mindset starts with a bold vision—even when you don't yet know the "how."
If you're an SME leader, entrepreneur, or business owner looking to scale effectively, this episode uncovers the unseen forces, metaphysical insights, and practical steps you need to align your energy, focus, and strategy to achieve massive growth.
Key Takeaways:
Set a vision that scares you: Big, bold, audacious goals create the frequency your brain tunes into, guiding your focus and actions toward achievement.

Trust the unseen forces: From gravity to electromagnetic energy, unseen forces exist in the universe. Understanding this helps you align your mindset to outcomes you can't yet see.

Scaling mindset in practice: Even with experience scaling multiple businesses, John emphasizes that the process remains the same—clarity of vision, tuning into energy, and deliberate action drive results.

Metaphysical alignment: By tuning your brain like a radio station to the frequency of your goals, you attract the right resources, people, and opportunities.

Apply to today's business: Whether building your first multi-million-pound company or growing an established business, these mindset principles remain critical to consistent scaling success.

About John Assaraf:
John Assaraf, "The Brain Whisperer," is one of the world's leading high-performance and success coaches, a behavioral neuroscience researcher, and author of 4 books including 2 New York Times best sellers. He has scaled companies to billions in revenue, appeared on Larry King Live, Anderson Cooper, and The Ellen DeGeneres Show, and created the Innercise movement to help individuals strengthen their mindset to achieve goals faster and easier.
Connect with John Assaraf:
Website: https://www.johnassaraf.com/
LinkedIn: https://www.linkedin.com/in/johnassaraf/
Books: https://www.amazon.com
 
ScaleX & Simple Scaling:
Book: Simple Scaling: 10 Proven Principles to 10x Your Business
ScaleX Elevate (under £2M revenue): https://simplescaling.com/scalex-elevate
ScaleX Accelerator (over £2M revenue): https://simplescaling.com/scalex-accelerator-programme
  Website: https://simplescaling.com
  Email: [email protected]
  LinkedIn: https://www.linkedin.com/company/simple-scaling
  Instagram: https://www.instagram.com/simplescaling
 
#ScalingMindset #MindsetForScaling #BusinessGrowthMindset #SMEGrowthStrategy

Inner Sizing unlocks your brain's hidden power.
In this episode, John Assaraf explains how Inner Sizing neuroscience trains your neuromuscles and how the right strategy can transform SME scaling. John scaled RE/MAX Indiana to $4.5B with 1,200 salespeople and shares his powerful framework for moving from interested to committed, plus the "800-pound gorilla" that controls 95% of your decisions.
🚀 ELEVATE FOUNDING COHORT NOW OPEN 🚀
Stop gathering ideas and start installing structure.
Enrollment is now open for Elevate, our 12-month implementation programme for founders generating £500k to £3m in revenue.
For April only, we are offering our biggest discount ever, with places starting from just £3,000, reduced from £7,100.
This promotional pricing is only available until the end of April.
👉 Apply now and secure your founding rate:
https://scalexinsights.simplescaling.com/elevate?utm_source=podcast&utm_medium=show_notes&utm_campaign=elevate_april&utm_content=2026-04-08
THE PROBLEM
John Assaraf failed English.
He failed maths.
He earned $1.65 an hour packing boxes.
Then one question changed everything.
ONE QUESTION CHANGED EVERYTHING
Alan Brown asked:
"Are you interested or are you committed?"
When John asked what the difference was, the answer was simple.
Interested people do what is easy.
They make excuses.
They let circumstances control their thinking.
Committed people upgrade their identity to match their destiny.
They upgrade their beliefs, knowledge, skills and habits.
That one question changed John's life.
Five weeks later, he moved 500km, got his real estate licence and went commission only.
Within six months, he had made $30,000, which was $5,000 more than his father had made in an entire year.
IN THIS EPISODE
[00:00] Scaling with purpose
[08:15] Interested vs committed
[15:30] Vision to 30-day plan
[22:45] Inner Sizing explained
[28:20] The 800-pound gorilla and the two minds
[35:10] Six mental barriers
[42:00] The dead person perspective
[48:30] The acorn and the oak tree
[55:40] Three timeless takeaways
INNER SIZING
Exercise strengthens physical muscles.
Inner Sizing strengthens neuromuscles.
Your self-image is a neuromuscle.
Your beliefs are neuromuscles.
Your habits are neuromuscles.
A Hollywood actor gets a script, memorises it, rehearses it and becomes it.
So why not script your own life?
THE 800-POUND GORILLA
John explains that we have two minds:
The conscious mind chooses, imagines and applies willpower.
The subconscious mind controls 95 to 97 per cent of thoughts, emotions and behaviours.
That means the gorilla controls most of the show.
Train it, or it trains you.
A simple test:
Can you give yourself a command and follow through?
ONE SIMPLE EXAMPLE
John gave up one hour a day of social media and one hour a day of news.
That gave him back 60 hours a month.
That equals 720 hours a year.
That is an extra week and a half every single month.
THE DEAD PERSON PERSPECTIVE
If you were dead, what would you tell the living version of you?
John shares a striking perspective:
God chose you out of 250 million candidates.
Do what you are here to do.
Stop asking whether you are worthy of the vision.
Ask whether the vision is worthy of your life.
THREE TIMELESS TAKEAWAYS
1. Master lead generation and conversion
Traffic x conversion = revenue
Cash is fuel
2. Review your vision, mission, goals and why every day
Just 5 minutes daily
3. Complete three HI activities every day
High Impact + High Income = 1,000 a year
If you want the complete framework, watch the full episode.
ABOUT JOHN ASSARAF
John Assaraf scaled RE/MAX Indiana to $4.5B in revenue, with 1,200 salespeople across 85 offices.
He has been featured in The Secret, built five multi-million dollar companies, researched neuroscience, coached mindset and performance, and authored:
Innercise: The New Science to Unlock Your Brain's Hidden Power
He is also the founder of NeuroGym.
CONNECT WITH JOHN ASSARAF
Website: johnassaraf.com
Instagram: @johnassaraf
YouTube: John Assaraf
LinkedIn: John Assaraf
SCALEX FOR SME LEADERS
📘 Book: Simple Scaling: 10 Proven Principles to 10x Your Business
🚀 ScaleX Elevate (under £3M revenue):
https://simplescaling.com/solutions/scalexelevate-scale-up-coaching/
⚡ ScaleX Accelerator (over £3M revenue):
https://simplescaling.com/solutions/accelerator-programme/
🌐 Website:
https://simplescaling.com
✉️ Email:
[email protected]
💼 LinkedIn:
https://www.linkedin.com/company/54151508/
📸 Instagram:
https://www.instagram.com/simple_scaling/
If you are an SME or B2B leader serious about scaling your business:
👍 Like this video
💬 Comment with your biggest takeaway
🔁 Share this with another SME leader
🔔 Subscribe for more scaling insights

Organisational strategy and culture in action – In this bite-size clip, Ben Utecht, NFL Super Bowl Champion, Chief Culture Officer, and award-winning global speaker, shares how companies can hire for culture and embed organisational strategy so it actually works. If you're an SME or B2B leader looking to align your people with your company's vision, this episode gives actionable steps to ensure new hires live your values from day one and reinforce them as the business grows.
🚀 ELEVATE FOUNDING COHORT NOW OPEN 🚀
Stop gathering ideas and start installing structure. We have just opened enrollment for Elevate, our 12-month implementation program for founders generating £500k–£3m in revenue. For the month of April, we are offering our biggest discount ever—starting from just £3,000 (discounted from £7,100). This promotional pricing is only available through the end of April. 👉 Apply now and secure your founding rate: 
https://scalexinsights.simplescaling.com/elevate?utm_source=podcast&utm_medium=show_notes&utm_campaign=elevate_april&utm_content=2026-04-08 
Ben explains the full process: from sharing a 30-page culture creed during pre-screening, to interview questions designed to assess alignment with your organisational strategy, and a structured onboarding curriculum that educates employees on your company's principles. He highlights why knowing the "why" of your culture is essential, but how ongoing action and practice are the real drivers of cultural alignment, trust, and high performance.
Key Takeaways:
Hire for cultural alignment: Send candidates your culture creed and use strategic interview questions to ensure alignment with your organisational strategy.

Embed values through onboarding: Develop a learning programme where new team members explore and apply your organisational beliefs before starting their role.

Practise culture consistently: Establish weekly, monthly, and quarterly check-ins to reinforce behaviours that reflect your organisational strategy.

Develop leaders through culture: Use the culture creed as a leadership development tool to scale alignment across teams.

Move beyond annual reviews: Maintain an ongoing rhythm of practices that keep employees aligned to your organisational strategy and values.

By embedding these practices, leaders can transform organisational strategy from a theoretical plan into a lived culture that drives performance and trust across the company.
ABOUT BEN UTECHT: 
Ben Utecht is a former Indianapolis Colts Super Bowl Champion turned Chief Culture Officer and global keynote speaker. He helps organisations build high-performance company culture through belief-driven leadership, combining lessons from elite sport with practical business strategy. Ben is also the author of The Champion's Creed, where he shares his proven approach to creating scalable, purpose-led cultures that drive trust, performance, and long-term success.
CONNECT WITH BEN:
Website: https://benutechtspeaks.com/
LinkedIn: https://www.linkedin.com/in/benutecht/
Book:  https://www.amazon.com/Champions-Creed-Transform-Culture-Through/dp/1394331231
SCALEX FOR SME LEADERS
📘 Book: Simple Scaling: 10 Proven Principles to 10x Your Business
🚀 ScaleX Elevate (under £3M revenue):
https://simplescaling.com/solutions/scalexelevate-scale-up-coaching/
⚡ ScaleX Accelerator (over £3M revenue):
https://simplescaling.com/solutions/accelerator-programme/
🌐 Website:
https://simplescaling.com
✉️ Email:
[email protected]
💼 LinkedIn:
https://www.linkedin.com/company/54151508/
📸 Instagram:
https://www.instagram.com/simple_scaling/
If you are an SME or B2B leader serious about scaling your business:
👍 Like this video
💬 Comment with your biggest takeaway
🔁 Share this with another SME leader
🔔 Subscribe for more scaling insights
 
#MentalResilienceForLeaders #LeadershipWellbeing #CognitiveLoad #StressManagement #ScaleXPodcast

Organisational strategy for leaders – In this clip, Ben Utecht, former NFL Super Bowl Champion and Chief Culture Officer, shares the powerful story behind the FAMILY acronym and how it shapes high-performance teams. If you're an SME or B2B leader looking to strengthen team trust, collaboration, and culture, this episode is packed with actionable lessons.
🚀 ELEVATE FOUNDING COHORT NOW OPEN 🚀
Stop gathering ideas and start installing structure. We have just opened enrollment for Elevate, our 12-month implementation program for founders generating £500k–£3m in revenue. For the month of April, we are offering our biggest discount ever—starting from just £3,000 (discounted from £7,100). This promotional pricing is only available through the end of April. 👉 Apply now and secure your founding rate: 
https://scalexinsights.simplescaling.com/elevate?utm_source=podcast&utm_medium=show_notes&utm_campaign=elevate_april&utm_content=2026-04-08 
Ben recalls his first NFL team meeting with Tony Dungy, where the legendary coach emphasised that identity should extend beyond sport. Dungy introduced FAMILY – Forget About Me, I Love You, a principle that fosters selflessness, humility, and mutual respect among top-performing teams. Ben explains how applying this mindset to organisational strategy transforms businesses by building trust, transparency, and a culture that drives performance — proving that even the smallest, most diverse team can outperform larger competitors.
Key Takeaways:
Organisational strategy is people-first: Prioritise trust, transparency, and shared values over ego and size.

FAMILY principle: Forget About Me, I Love You – foster selflessness, respect, and collaboration.

Strength over size: The most effective teams succeed through alignment, culture, and mutual belief, not just raw talent.

Culture drives performance: A unified, value-driven culture strengthens team impact and business outcomes.

Clarity and transparency matter: Open communication among trusted team members maximises influence and efficiency.

 
ABOUT BEN UTECHT: 
Ben Utecht is a former Indianapolis Colts Super Bowl Champion turned Chief Culture Officer and global keynote speaker. He helps organisations build high-performance company culture through belief-driven leadership, combining lessons from elite sport with practical business strategy. Ben is also the author of The Champion's Creed, where he shares his proven approach to creating scalable, purpose-led cultures that drive trust, performance, and long-term success.
 
CONNECT WITH BEN:
Website: https://benutechtspeaks.com/
LinkedIn: https://www.linkedin.com/in/benutecht/
Book: https://www.amazon.com/Champions-Creed-Transform-Culture-Through/dp/1394331231
ABOUT SIMPLE SCALING
📘 Book: Simple Scaling: 10 Proven Principles to 10x Your Business 
🚀 ScaleX Elevate (under £3M revenue): https://simplescaling.com/solutions/scalexelevate-scale-up-coaching/ 
⚡ ScaleX Accelerator (over £3M revenue): https://simplescaling.com/solutions/accelerator-programme/  
🌐 Website: https://simplescaling.com 
✉️ Email: [email protected] 
💼 LinkedIn: https://www.linkedin.com/company/54151508/ 
📸 Instagram: https://www.instagram.com/simple_scaling/ 
If you're an SME or B2B leader serious about scaling your business: 👍 Like this video 💬 Comment your biggest takeaway 🔁 Share with another SME leader 🔔 Subscribe for more scaling insights
#MentalResilienceForLeaders #organisation strategy #CognitiveLoad #StressManagement #ScaleXPodcast