ScaleX™ Insider Podcast

• Brandon Bornancin - The Power of Going All In

  Episode Overview In this episode of the ScaleX™ Insider Podcast, we welcome Brandon Bornancin, CEO of Seamless.AI, best-selling author, and sales expert. Brandon shares his journey of building a high-growth company, the principles of scaling with purpose, and the mindset required to achieve extraordinary results. From writing best-selling books to scaling a business that has helped companies generate billions in sales, Brandon offers insights into leadership, hiring, AI in sales, and why going "all in" is the key to success. What You’ll Learn in This Episode: What “scaling with purpose” means and how to apply it The five pillars of personal and professional success Why extreme ownership is critical for business growth How to leverage AI to drive sales and customer success The mindset and principles behind high-performing teams The biggest mistakes small businesses make when trying to scale Practical strategies to generate leads and close more deals Key Takeaways: Go All In – The best leaders fully commit without a Plan B, making success the only option. Extreme Ownership – Scaling requires taking full responsibility for both wins and failures. AI as a Sales Accelerator – Tools like Seamless.AI and ChatGPT are game changers for lead generation and customer engagement. Hiring for Attitude Over Skills – The most successful teams prioritize positivity, coachability, and a relentless work ethic. The Power of Daily Writing – Whether for social media or thought leadership, consistently sharing knowledge is key to brand growth. About Brandon Bornancin: Brandon Bornancin is a serial entrepreneur, sales strategist, and CEO of Seamless.AI, a platform that helps businesses generate and close leads using artificial intelligence. He has authored multiple best-selling books, including The Power of Going All In and Whatever It Takes, sharing his lessons on resilience, leadership, and sales mastery. Learn more about Brandon: Website: https://www.brandonbornancin.com LinkedIn: https://www.linkedin.com/in/brandonbornancin Seamless.AI: https://www.seamless.ai About ScaleX™ and Simple Scaling: ScaleX™ is a platform designed to help SME leaders grow their businesses using the proven ScaleX™ Framework. Hosted by Brendan McGurgan, the ScaleX™ Insider Podcast brings insights from world-class entrepreneurs and business thinkers. Learn more about Simple Scaling: Website: https://simplescaling.com Podcast Episodes: https://simplescaling.com/podcast Connect With Us: LinkedIn: https://www.linkedin.com/company/simple-scaling Newsletter Signup: https://simplescaling.com/newsletter Listen & Subscribe: Subscribe to the ScaleX™ Insider Podcast on your favorite platform to never miss an episode. Apple Podcasts: https://podcasts.apple.com/ Spotify: https://spotify.com YouTube: https://www.youtube.com/@SimpleScaling If you enjoyed this episode, please leave a review and share it with fellow business leaders.

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• Aaron Ross - Why your sales strategy is dead

  Episode Overview: In this episode of the ScaleX Insider Podcast, host Brendan McGurgan engages in a compelling conversation with Aaron Ross, best-selling author of Predictable Revenue and From Impossible to Inevitable. Known as the pioneer of Cold Calling 2.0 and a key figure in scaling Salesforce’s revenue, Aaron shares powerful insights on creating predictable growth, building self-managing sales teams, and unlocking hypergrowth strategies for B2B businesses. Discover how to simplify lead generation, optimise your marketing funnel, and find your niche while ensuring you love what you do and increase profitability. Whether you're a startup founder or an established business leader, this episode is packed with game-changing sales and marketing strategies. What You'll Learn in This Episode: The easiest way to generate high-quality leads and scale revenue. The only sales and marketing tools you really need to succeed. How to align passion with profitability—love what you do while making more money. Why finding the right niche is the key to attracting your ideal customers. The ultimate content marketing formula for consistent success. The midlife wake-up call that could change your approach to business and life. Key Quotes: “Scaling revenue isn’t about working harder; it’s about creating predictable, repeatable systems.” – Aaron Ross “Businesses that thrive don’t just sell—they build relationships, solve problems, and continuously refine their approach.” – Brendan McGurgan Links and Resources: Learn more about Aaron Ross and his work: 🔗 Aaron Ross' Website Follow Aaron on LinkedIn: 🔗 Aaron Ross on LinkedIn Purchase Aaron’s books: 📖 Predictable Revenue – Get it on Amazon 📖 From Impossible to Inevitable – Get it on Amazon Connect with Brendan McGurgan:  Website: Simple Scaling LinkedIn: Brendan McGurgan on LinkedIn Subscribe & Review: If this episode resonated with you, subscribe to the ScaleX Insider Podcast for more invaluable insights from world-class thought leaders. Leave us a review to help other ambitious leaders discover the show and scale with purpose. Keywords: Scaling businesses, Aaron Ross, Brendan McGurgan, Simple Scaling, predictable revenue, lead generation, Cold Calling 2.0, sales growth, B2B marketing, marketing funnels, content marketing, business podcast, scaling strategies, leadership development, sales innovation, hypergrowth, self-managing teams, entrepreneurship.

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• Daniel Priestley - Win Business in 2025: Here’s How

  In this episode of the ScaleX Insider Podcast, we are doing something a little different. Daniel Priestley joined our ScaleX Summit as a key speaker and we are sharing his session with you. Packed with value, Daniel talks about how to win business in 2025 and delivers an insightful presentation on how to generate leads and scale. Starting with nothing, Daniel built multi-million-dollar businesses in Australia, the UK, and Singapore. He shares how to attract high-paying clients, build demand, and create marketing strategies that drive exponential growth. Daniel shares insights into entrepreneurial success, the power of lead generation, and practical strategies for leveraging podcasts, events, and exclusive offers to make a lasting impact. Whether you're scaling a business or striving to improve personally, this episode is packed with actionable advice to help you thrive. What You'll Learn in This Episode: How one strategy took a business from $1M to $10M in a year. Elon Musk’s $100M hack for building demand. How to attract clients who pay top dollar for your services. Turning one event into massive marketing wins. Why lead generation is your business lifeline and how to master it. The fatal mistake of stopping your marketing efforts. How waiting lists can create the ultimate buzz for your business. The entrepreneur’s mission to make a dent in the universe. Key Quotes: “Your lead generation strategy is the lifeblood of your business—without it, growth becomes a gamble.” – Daniel Priestley “The most successful entrepreneurs don’t just follow trends; they set them by turning challenges into opportunities.” – Brendan McGurgan Links and Resources: Learn more about Daniel Priestley and his work: Daniel Priestley’s Website Follow Daniel on LinkedIn: Daniel Priestley LinkedIn Purchase Daniel’s books: Get Daniel Priestley’s Books on Amazon Connect with Brendan McGurgan: Website: Simple Scaling LinkedIn: Brendan McGurgan on LinkedIn Subscribe & Review: If this episode resonated with you, subscribe to the ScaleX Insider Podcast for more invaluable insights from world-class thought leaders. Leave us a review to help other ambitious leaders discover the show and scale with purpose. Scaling businesses, Daniel Priestley, Brendan McGurgan, Simple Scaling, entrepreneurial mindset, lead generation, Dent Global, ScoreApp, podcast marketing, waiting list strategy, Elon Musk demand-building hacks, business podcast, SME leadership, scaling strategies, innovation, entrepreneurial growth, top-dollar clients, marketing insights.  

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• Eduardo Briceño: Grind Less, Grow More: Unlock Unexpected Success

  Episode Overview: In this episode of the ScaleX Insider Podcast, host Brendan McGurgan engages in a thought-provoking conversation with Eduardo Briceño, author of The Performance Paradox and a globally recognised expert on growth mindset and learning organisations. Discover how to move beyond constant grinding, unlock exponential growth, and create a learning-focused culture in your business. Eduardo shares insights into the "Performance Paradox," the power of balancing performance with learning, and practical strategies for embracing discomfort to build resilience and foster innovation. Whether you're scaling a business or striving to improve personally, this episode is packed with actionable advice to help you thrive. What You'll Learn in This Episode: Why constant performance leads to stagnation—and how to break the cycle. The "learning zone" vs. the "performance zone" and why both are essential for growth. How feedback can fuel innovation and team success. Strategies for leaders to model a growth mindset and inspire their teams. The importance of reframing challenges as opportunities for adventure and growth. Key Quotes: “If we’re always performing, our performance suffers. Growth requires learning, and learning requires stepping into discomfort.” – Eduardo Briceño “Scaling businesses succeed not because they know it all, but because they’re always learning.” – Brendan McGurgan Links and Resources: Learn more about Eduardo Briceño and his work: Eduardo Briceño's Website Follow Eduardo on LinkedIn: Eduardo Briceño LinkedIn Purchase Eduardo’s book The Performance Paradox: Get The Performance Paradox on Amazon Connect with Brendan McGurgan: Website: Simple Scaling LinkedIn: Brendan McGurgan on LinkedIn Subscribe & Review: If this episode resonated with you, subscribe to the ScaleX Insider Podcast for more invaluable insights from world-class thought leaders. Leave us a review to help other ambitious leaders discover the show and scale with purpose. Scaling businesses, Eduardo Briceño, Brendan McGurgan, Simple Scaling, growth mindset, The Performance Paradox, feedback culture, learning organisations, leadership development, SME leadership, scaling with purpose, business podcast, scaling strategies, organisational resilience, entrepreneurial growth, performance zone, learning zone, innovation, leadership podcast.

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• Doug Gordon: The Mindset Shift That Saved My Life

  Episode Summary: In this episode of the ScaleX Insider Podcast, host Brendan McGurgan welcomes Doug Gordon, a transformational coach, international speaker, and former corporate leader. Doug shares his extraordinary journey from scaling corporate success to overcoming a near-death experience that redefined his purpose. This powerful conversation uncovers insights into leadership, mindset, resilience, and finding energy and meaning in business and life. If you’ve ever wondered how to align success with purpose or overcome the pitfalls of a money-driven mindset, this episode is for you. Doug offers practical tools for leaders looking to scale with heart and authenticity. What You’ll Learn: The Power of Purpose: Why heart-led leadership outshines ego-driven strategies. The GLEAM Formula: Practical steps to energize your life and business. Lessons from Near-Death: How Doug transformed adversity into a life mission. Actionable Mindset Shifts: Techniques for grounding yourself and inspiring your team. Guest Details: Doug Gordon Doug Gordon is a sought-after speaker, transformational coach, and author of Charge Yourself Up for Success. With over two decades of experience in investment banking and a personal journey of resilience, Doug now helps leaders connect to their true purpose and scale their impact. Connect with Doug: Website: www.dougdgordon.com LinkedIn: Doug Gordon Twitter: @DougGordonIRL Book: Charge Yourself Up for Success Host Details: Brendan McGurgan Brendan McGurgan is a globally recognized scaling expert, keynote speaker, and author of Simple Scaling: 10 Proven Principles to 10X Your Business. Through the ScaleX Insider Podcast, Brendan inspires leaders to scale their businesses with purpose and impact. Connect with Brendan: Website: www.simplescaling.com LinkedIn: Brendan McGurgan   Links and Resources: Learn More About Scaling with Purpose: Simple Scaling Website Doug’s Website: Doug Gordon Follow Brendan on LinkedIn: Brendan McGurgan

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