ScaleX™ Insider Podcast

Stop leaving your business growth to chance. Dale Beaumont, award-winning technology entrepreneur and author of 19 best-selling books, shares why founders must own their sales and marketing—or risk handing over their financial future.
Are you treating your business like a hobby, letting someone else control the most critical part of it? Or are you stepping up to drive growth and revenue yourself?
THE MARKETING & SALES ACCELERATOR:
"You're not in the business of the thing. You're in the business of marketing the thing."
Dale breaks down the difference between being an employee and being a business owner. Even if your product or service is exceptional, it won't generate income unless you—or someone you trust—know how to market and sell it effectively.
OWN IT EARLY (Even If You're Not a Marketer):
Dale admits he was terrible at sales and marketing when he started. But he focused, learned, and documented everything:
Courses, books, workshops—even trial and error.
Over time, he turned weakness into strength, taking control of his business growth rather than leaving it in someone else's hands.
SALES & MARKETING = THE ACCELERATOR:
Everything else in your business is the brake. If you want to move forward, you've got to have your foot on the accelerator.
And as Dale emphasises, echoing Daniel Priestley: everything is downstream from lead generation.
YOUR ACTION PLAN:
Learn the skills. Document the processes. Take control. Only then can you delegate effectively without losing grip on your business's revenue.
ABOUT DALE BEAUMONT:
Dale Beaumont is an award-winning technology entrepreneur, international speaker, and author of 19 best-selling books. Starting his first business at 19, Dale has built multiple multimillion-dollar companies, invested widely, supported charities, and travelled with his family to more than 85 countries. Featured in Forbes, Business Insider, and GQ, Dale is best known as a business growth expert helping founders scale their companies sustainably.
CONNECT WITH DALE BEAUMONT:
Website: https://www.dalebeaumont.com
LinkedIn: https://www.linkedin.com/in/dalebeaumont
Books: https://www.amazon.com/stores/DaleBeaumont
SCALEX AND SIMPLE SCALING:
Book: Simple Scaling: 10 Proven Principles to 10x Your Business ScaleX Elevate: https://simplescaling.com/scalex-elevate (for businesses under £2M revenue) ScaleX Accelerator: https://simplescaling.com/scalex-accelerator-programme (for businesses over £2M revenue) Website: https://simplescaling.com Email: [email protected] LinkedIn: https://www.linkedin.com/company/simple-scaling Instagram: https://www.instagram.com/simplescaling
ScaleX Insider is a 12-month journey for ambitious SME leaders combining strategy, mindset work, and peer support to break through revenue plateaus.
Podcast Host: Brendan McGurgan, Co-Founder Simple Scaling

Most founders already understand the power of the internet, marketing, and advertising. Yet many still struggle to generate consistent leads and sales. Why? Because they're spending almost all their time working in the business, not on the activities that actually drive revenue.
In this episode, Dale Beaumont explains the real problem he solves for founders today—and why sales issues are often system issues in disguise.
THE CORE PROBLEM DALE SEES
While founders come to Dale wanting more sales, the root cause is usually the same:
Too much time spent on non-income-generating work Many founders spend 80–95% of their time on tasks that don't directly drive revenue, leaving little room for marketing and sales.

Founders doing work they shouldn't be doing anymore Repeating tasks that could (and should) be systemised, delegated, or automated.

Hiring before systems exist Staff are brought in without documented processes, leading to long training periods, frustration, and high turnover.

DALE'S APPROACH
Dale has developed a simple but powerful rule:
If you'll ever have to do something again, document it.
His methodology focuses on:
Systemising before scaling Build processes, policies, and SOPs before hiring—so the business trains people, not the founder.

Doing work once (maybe twice), never three times By the third time a task appears, it should be documented and handed off.

Creating knowledge that stays in the business Systems ensure that when staff leave, knowledge doesn't walk out the door with them.

THE RESULT
By building world-class systems across onboarding, marketing, sales, and operations:
New hires can become productive in days, not months

Founders reclaim hours every week

Time is redirected back to marketing and sales

Growth becomes scalable, predictable, and far less stressful

This is where businesses truly take off—when founders stop being the bottleneck and start focusing on revenue-generating work.
ABOUT DALE BEAUMONT
Dale Beaumont is an award-winning technology entrepreneur, international speaker, and author of 19 best-selling books. He started his first business at 19 and has since built multiple multimillion-dollar companies. Dale is widely recognised for helping founders systemise, scale, and grow sustainably.
 
ABOUT DALE BEAUMONT:
Dale Beaumont is an award-winning technology entrepreneur, international speaker, and author of 19 best-selling books. Starting his first business at 19, Dale has built multiple multimillion-dollar companies, invested widely, supported charities, and travelled with his family to more than 85 countries. Featured in Forbes, Business Insider, and GQ, Dale is best known as a business growth expert helping founders scale their companies sustainably.
 
Connect with Dale Beaumont:
Website: https://www.dalebeaumont.com
LinkedIn: https://www.linkedin.com/in/dalebeaumont
Books: https://www.amazon.com/stores/DaleBeaumont
 
SCALEX AND SIMPLE SCALING:
Book: Simple Scaling: 10 Proven Principles to 10x Your Business
ScaleX Elevate: https://simplescaling.com/scalex-elevate
ScaleX Accelerator: https://simplescaling.com/scalex-accelerator-programme
Website: https://simplescaling.com
Email: [email protected]
Podcast Host: Brendan McGurgan, Co-Founder, Simple Scaling

What if the greatest challenge facing founders isn't the business itself — but how we think about building, scaling, and living alongside it?
In this episode of ScaleX™ Insider, Brendan McGurgan is joined by award-winning technology entrepreneur, business growth expert, and author of 19 best-selling books, Dale Beaumont, for an insightful conversation on mindset, systems, and building a business that serves your life — not the other way around.
Dale shares why the foundation of business success isn't just revenue or growth, but mindset, processes, and clarity on what success truly means. Drawing from decades of entrepreneurial experience, he explains how founders can move from being trapped in the daily grind to creating leverage, scaling efficiently, and designing a life that aligns with their deepest values.
This episode explores how leaders can document their business, outsource effectively, embrace AI and technology, and set the standards, systems, and vision that enable sustainable growth without sacrificing life, family, or purpose.
Episode Highlights
Mindset Over Activity
Why "faster if I do it myself" and "nobody can do it as well as me" are the most dangerous mantras for founders, and how to replace them with systems and leverage.
Documenting Your Business for Scale
How to capture SOPs and processes, even for tasks you rarely do, using tools like Loom, AI, and knowledge management systems. Dale shares practical, repeatable methods for creating systems that free founders from the day-to-day.
Building a Knowledge Management System
The power of organising all systems, processes, and SOPs in one place, making them accessible, secure, and usable by the team. Dale discusses his approach with his platform, One Brain, and the importance of embedding videos, documents, and AI-powered SOPs.
Outsourcing and Leveraging Talent
How founders can delegate effectively, hire globally, and create high-performing teams without sacrificing quality or increasing costs unnecessarily.
Warning Signs in Growing Businesses
Key pitfalls to watch for, including over-dependence on key people, reliance on a single product or marketing channel, and failing to diversify as you scale.
Designing a Business Around Life, Not Just Revenue
Dale shares how he optimised his business for lifestyle, implementing six-week sprints and time off, traveling to 85+ countries, and prioritizing family while still achieving financial success.
The Power of Standards and Future Thinking
Why setting clear standards for profit, performance, and personal values drives long-term success, and how language and mindset shape what is possible.
Key Takeaways
Success starts with mindset, not just revenue or growth

Systems and documentation create freedom and leverage

Outsourcing and global talent can maximise efficiency

Diversification protects the business from single points of failure

Business design should serve life, not the other way around

Standards, clarity, and intentionality enable sustainable scale



About Dale Beaumont
Dale Beaumont is an award-winning technology entrepreneur, business growth expert, and author of 19 best-selling books. He started his first business at 19 and has since built multiple companies, including a multimillion-dollar enterprise. He is an avid investor, charity supporter, and traveler, exploring more than 85 countries with his wife Katherine and two sons.
Dale has been featured in Forbes, The Huffington Post, Business Insider, Gizmodo, and GQ, and is known for his expertise in entrepreneurship, business growth, and scaling strategies.
Connect with Dale Beaumont:
Website: https://www.dalebeaumont.com
LinkedIn: https://www.linkedin.com/in/dalebeaumont
Books: https://www.amazon.com/stores/DaleBeaumont
SCALEX AND SIMPLE SCALING:
Book: Simple Scaling: 10 Proven Principles to 10x Your Business
ScaleX Elevate: https://simplescaling.com/scalex-elevate
ScaleX Accelerator: https://simplescaling.com/scalex-accelerator-programme
Website: https://simplescaling.com
Email: [email protected]
Podcast Host: Brendan McGurgan, Co-Founder, Simple Scaling

Dr. Tony Bridwell, organisational behaviourist and culture expert, explains why leaders stall when growth demands discomfort — and why trying to "solve" growth is often the wrong approach.
THE REAL STICKING POINT:
Leaders want growth but crave comfort. The minute things feel uncomfortable, they retreat — even though their desire to grow is strong.
THE BIG INSIGHT:
Growth isn't always a problem to solve. Often it's a polarity, a tension between two interdependent values — like safety and speed.
Trying to choose one over the other creates paralysis. The solution? Wrestle with the tension, stay in the messy middle, and lead through discomfort.
LEADERSHIP TRUTH:
You don't build businesses, you build people — and people build the business. As Zig Ziglar said:
"You don't build a business, you build people, and people build the business."
THE REFLECTION:
Where are you trying to pick "either/or" when you could hold "both/and"? Stop avoiding discomfort. Lead through tension. That's where growth lives.
ABOUT DR. TONY BRIDWELL:
Chief Talent Officer at The Encompass Group, former Chief People Officer at Ryan, LLC and Brinker International, author of eight books, international speaker in 44 countries, and adjunct professor at SMU teaching Executive Leadership.
SCALEX AND SIMPLE SCALING:
Book: Simple Scaling: 10 Proven Principles to 10x Your Business ScaleX Elevate: https://simplescaling.com/scalex-elevate (for businesses under £2M revenue) ScaleX Accelerator: https://simplescaling.com/scalex-accelerator-programme(for businesses over £2M revenue) Website: https://simplescaling.com Email: [email protected] LinkedIn: https://www.linkedin.com/company/simple-scaling Instagram: https://www.instagram.com/simplescaling
ScaleX Insider is a 12-month journey for ambitious SME leaders combining strategy, mindset work, and peer support to break through revenue plateaus.
Podcast Host: Brendan McGurgan, Co-Founder Simple Scaling

Dr. Tony Bridwell, organisational behaviourist and culture expert, reveals why true visionary leaders succeed — it's not about chasing the next shiny thing, it's about disciplined consistency.
THE COMMON MISCONCEPTION:
We idolise Elon Musks and Steve Jobs — the "shiny new thing" creators — assuming visionaries are only those who constantly innovate.
THE BIG INSIGHT:
Successful scaling leaders stick to what works. They combine clarity and predictability with selective innovation. Growth isn't about novelty; it's about disciplined execution and repeatable processes.
THE PSYCHOLOGICAL TRUTH:
People crave certainty, but they decide based on clarity. Leaders who consistently deliver clarity — even without constant novelty — build trust, engagement, and sustainable growth.
LEADERSHIP REFLECTION:
Vision isn't just about creation. It's about knowing when to innovate and when to stay the course. Predictability, discipline, and repeatable systems often outperform constant novelty.
ABOUT DR. TONY BRIDWELL:
Chief Talent Officer at The Encompass Group, former Chief People Officer at Ryan, LLC and Brinker International, author of eight books, international speaker in 44 countries, and adjunct professor at SMU teaching Executive Leadership.
SCALEX AND SIMPLE SCALING:
Book: Simple Scaling: 10 Proven Principles to 10x Your Business ScaleX Elevate: https://simplescaling.com/scalex-elevate (for businesses under £2M revenue) ScaleX Accelerator: https://simplescaling.com/scalex-accelerator-programme(for businesses over £2M revenue) Website: https://simplescaling.com Email: [email protected] LinkedIn: https://www.linkedin.com/company/simple-scaling Instagram: https://www.instagram.com/simplescaling
ScaleX Insider is a 12-month journey for ambitious SME leaders combining strategy, mindset work, and peer support to break through revenue plateaus.
Podcast Host: Brendan McGurgan, Co-Founder Simple Scaling