What’s the Difference Between Copy, Content, and Story?
In this episode, I break down the key differences between your brand story, your content, and your copy, and how they all need to work together to effectively build your brand.
Topics include:
What your brand story should (and shouldn't) include
The relationship between your brand story and your content
Why not all content is copy (but when it absolutely should be!)
How to make your copy, content, and story work together like a well oiled machine
Enjoy the show!
To learn more about Brand Storytelling, join our FREE course, the Storydriven Marketing Academy.
If you want to get in touch, connect with me on LinkedIn or reach out via our website.
--------
15:00
--------
15:00
The Ultimate Guide to Vulnerability in B2B Marketing - The Good, The Bad, and The Ugly
In this episode, I chat about why vulnerability matters now more than ever in B2B marketing (hello, ChatGPT), and how to embrace vulnerability in your content without venturing into the awkward zone of oversharing.
Topics include:
What does "appropriate vulnerability" look like in B2B marketing
How you can walk the fine line between authentic vulnerability and awkward oversharing
Questions to ask yourself to determine if your vulnerability is genuine and appropriate (including flowchart)
Enjoy the show!
To learn more about Brand Storytelling, join our FREE course, the Storydriven Marketing Academy.
If you want to get in touch, connect with me on LinkedIn or reach out via our website.
Lastly, you can find the vulnerability flowchart discussed in the episode here.
--------
18:56
--------
18:56
Every Company is a Media Company… But What Does That Mean for You?
In this episode, I chat about how the internet and social media has impacted traditional advertising and brand reach in the last two decades, and how adopting a media company attitude for your businesses can help you come out on top in 2023.
Topics include:
What "being a media company" looks like on a practical level
How to build a robust media strategy that builds brand loyalty and trust
The role of content marketing and brand storytelling for sustained growth
Enjoy the show!
To learn more about Brand Storytelling, join our FREE course, the Storydriven Marketing Academy.
If you want to get in touch, connect with me on LinkedIn or reach out via our website.
--------
17:16
--------
17:16
Scaling Your Organisation with CEO Thought Leadership Content
In this episode, I discuss how to effectively scale your organisation (and build your personal profile) with thought leadership content
Topics include:
How to give your audience a high ROI per unit of time they invest in consuming your content by adding your unique thoughts and ideas to a topic
Systems and strategies for uncovering your best thoughts, ideas and unique perspectives
Which aspects of creating thought leadership content you can (and can't) outsource
Enjoy the show!
To learn more about Brand Storytelling, join our FREE course, the Storydriven Marketing Academy.
If you want to get in touch, connect with me on LinkedIn or reach out via our website.
--------
17:19
--------
17:19
Building a Story Engine for Growth Stage Tech Companies
In this episode, I chat about what building an effective content marketing engine looks like for growth stage tech companies, and why NOW is the absolute best time to start.
Topics include:
Optimal content marketing tools for Series A marketers
At which stage it makes sense to engage agencies/freelancers and what to outsource
Which aspect of content marketing you should never outsource (and why)
How small teams can take on big industry competitors
How to use CEO thought leadership content to build your organisation
Enjoy the show!
To learn more about Brand Storytelling, join our FREE course, the Storydriven Marketing Academy.
If you want to get in touch, connect with me on LinkedIn or reach out via our website.
About Storydriven Marketing: The B2B brand storytelling podcast
This show helps B2B brands like yours understand how to use brand storytelling as a messaging strategy to earn your audience’s attention and build brand awareness, authority and trust.
So you can:
- Build a community
- Drive revenue for your organisation
- And become your customers obvious choice
We dive deep into topics like brand storytelling, narrative positioning, story driven marketing, and building a brand your customers love.
Listen to Storydriven Marketing: The B2B brand storytelling podcast, Hot Money: Agent of Chaos and many other podcasts from around the world with the radio.net app
Ireland