Tech Powered Luxury

In our Season 5 finale, Sinead Keary reveals how her experience in personal shopping and luxury retail helped her create a digital-first brand, bringing personalization to the online space. Sinead Keary brings together lessons learned from both Topshop and Brown Thomas to create a digital-first brand that merges premium accessibility with luxury craftsmanship. Her brand stems from her years of experience in personal shopping, understanding client needs and delivering capsule collections that women can rely on season after season. Even with roots in traditional retail, Sinead’s focus on online sales and digital strategies allowed her to create a brand that thrives in today’s digital-first landscape. ABOUT Season 5 of Tech Powered Luxury is brought to you by luxury and tech entrepreneur Ashley McDonnell. With 10 years of experience working at the crossroads of luxury and technology, Ashley carved out a career across Paris, Dublin and Geneva, working at LVMH, Dior, Google and luxury group PUIG. The podcast is also taught as a module at leading business and design schools around the world, with the goal to share insightful and actionable stories and experience from industry leaders. NEWSLETTER & COMMUNITY REWARDS Each week, we bring a dedicated newsletter as well as Community Rewards to Tech Powered Luxury listeners. Subscribe to our substack to have full access: https://techpoweredluxury.substack.com/ THE TECH POWERED LUXURY TEAM Producer & Host: Ashley McDonnell Videography: Ben O’Neill and Morgan Prudhomme Photography: Anastasiia Redko, Anastasiia Lopushynska and Madeline Gillespie Production Assistants: Abigail Herbert, Gemma Brennan, Tessa Haughton Lynch, Grace Slattery and Klaudia Skierska Newsletter: Beatriz Barros Styling: Johanna Dooley Styling Assistants: Cian Crowe and Alison Murphy Public Relations: Align Agency Content Creation: Kinsman & Co

This week, we bring you the live podcast episode from our most important event to date: Live from Paris Fashion Week, where we gathered Aoife McNanamara, Una McGurk, Paul Sheeran, Bairbre Power and Shana Chu to discuss how each of them are elevating the Irish fashion ecosystem in all its different forms: from retail to journalism, from beauty and fine jewellery to innovation. The event took place at the heart of Paris, at the best place to gather an outstanding lineup of Irish speakers: the Embassy of Ireland. Drawing back on the essence of diplomatic union and collaboration, guests were welcomed to a showcase of the best of beauty, fashion, jewelry and spirits Ireland can offer in Paris. The first room showcased the best of Irish fashion: Aoife McNamara, Colin Burke, Laura Jayne Halton, Kindred of Ireland, The Landskein, Roisin Linnane, The White Era, Tidings, and Ros Duke. The second room featured a mix of brands with alcoohol-free sparking wine from French Bloom, beautiful lab-grown diamonds from Chupi, and beauty brands Ella & Jo and Seoulista Beauty. ABOUT Season 5 of Tech Powered Luxury is brought to you by luxury and tech entrepreneur Ashley McDonnell. With 10 years of experience working at the crossroads of luxury and technology, Ashley carved out a career across Paris, Dublin and Geneva, working at LVMH, Dior, Google and luxury group PUIG. The podcast is also taught as a module at leading business and design schools around the world, with the goal to share insightful and actionable stories and experience from industry leaders. NEWSLETTER & COMMUNITY REWARDS Each week, we bring a dedicated newsletter as well as Community Rewards to Tech Powered Luxury listeners. Subscribe to our substack to have full access: https://techpoweredluxury.substack.com/ THE TECH POWERED LUXURY TEAM Producer & Host: Ashley McDonnell Videography: Ben O’Neill and Morgan Prudhomme Photography: Anastasiia Redko, Anastasiia Lopushynska and Madeline Gillespie Production Assistants: Abigail Herbert, Gemma Brennan, Tessa Haughton Lynch, Grace Slattery and Klaudia Skierska Newsletter: Beatriz Barros Styling: Johanna Dooley Styling Assistants: Cian Crowe and Alison Murphy Public Relations: Align Agency Content Creation: Kinsman & Co

The delicate powerplay of localized strategies to reach the Chinese consumer anywhere, at anytime. The pandemic drastically shifted how Chinese consumers interacted with luxury brands, and the impact of these changes is still being felt. While many brands thrived by focusing on local markets, the return of international travel presents both a challenge and an opportunity: one-third of Chinese consumers are now spending more on luxury goods outside of China. For luxury brands, this means ensuring they can connect with Chinese consumers whether they’re shopping in Shanghai or Paris. But achieving this involves more than just having a presence in multiple markets—it demands a deep understanding of China’s digital ecosystem and how, in consequence, consumer behavior has evolved the expectation surrounding the luxury experience, “The Chinese luxury consumer has gotten used to the speed, convenience, and rewards of the Chinese digital ecosystem,” explains Jacques. To remain competitive, brands must adapt their digital and operational strategies both locally and internationally, ensuring that Chinese consumers receive the same high-level service globally. ABOUT Season 5 of Tech Powered Luxury is brought to you by luxury and tech entrepreneur Ashley McDonnell. With 10 years of experience working at the crossroads of luxury and technology, Ashley carved out a career across Paris, Dublin and Geneva, working at LVMH, Dior, Google and luxury group PUIG. The podcast is also taught as a module at leading business and design schools around the world, with the goal to share insightful and actionable stories and experience from industry leaders. NEWSLETTER & COMMUNITY REWARDS Each week, we bring a dedicated newsletter as well as Community Rewards to Tech Powered Luxury listeners. Subscribe to our substack to have full access: https://techpoweredluxury.substack.com/ THE TECH POWERED LUXURY TEAM Producer & Host: Ashley McDonnell Videography: Ben O’Neill and Morgan Prudhomme Photography: Anastasiia Redko, Anastasiia Lopushynska and Madeline Gillespie Production Assistants: Abigail Herbert, Gemma Brennan, Tessa Haughton Lynch, Grace Slattery and Klaudia Skierska Newsletter: Beatriz Barros Styling: Johanna Dooley Styling Assistants: Cian Crowe and Alison Murphy Public Relations: Align Agency Content Creation: Kinsman & Co

Hannah Attalah’s journey with Oceanus began with her love for fashion and hand-embroidery. After studying at the London College of Fashion and working with big names like Donna Karan and Jenny Packham, Hannah realized her true passion lays in textiles and elaborate designs. Her work with the intricacies of evening wear and the management of different hand-beading techniques ultimately led her to founding Oceanus, where she could express her love for color, texture, and craftsmanship. Hannah Attalah is the founder of Oceanus, a London-based luxury brand that is renowned for its intricate hand-embellished swimwear and bold designs inspired by the founder’s love of fashion and textiles. Oceanus stands out for its distinctive use of hand-beading, sustainable fabrics, and vibrant colors. The brand has achieved international recognition, being featured from the beginning in top retailers like Neiman Marcus and Revolve, while also boasting a strong celebrity following. The growing demand for luxury swimwear, driven by sustainability, experiential luxury, and social media influence, is consolidating swimwear into a statement of status, with the market projected to reach $30.8 billion by 2032. ABOUT Season 5 of Tech Powered Luxury is brought to you by luxury and tech entrepreneur Ashley McDonnell. With 10 years of experience working at the crossroads of luxury and technology, Ashley carved out a career across Paris, Dublin and Geneva, working at LVMH, Dior, Google and luxury group PUIG. The podcast is also taught as a module at leading business and design schools around the world, with the goal to share insightful and actionable stories and experience from industry leaders. NEWSLETTER & COMMUNITY REWARDS Each week, we bring a dedicated newsletter as well as Community Rewards to Tech Powered Luxury listeners. Subscribe to our substack to have full access: https://techpoweredluxury.substack.com/ THE TECH POWERED LUXURY TEAM Producer & Host: Ashley McDonnell Videography: Ben O’Neill and Morgan Prudhomme Photography: Anastasiia Redko, Anastasiia Lopushynska and Madeline Gillespie Production Assistants: Abigail Herbert, Gemma Brennan, Tessa Haughton Lynch, Grace Slattery and Klaudia Skierska Newsletter: Beatriz Barros Styling: Johanna Dooley Styling Assistants: Cian Crowe and Alison Murphy Public Relations: Align Agency Content Creation: Kinsman & Co