286 episodes
Are You Marketing to the Wrong Customers? [how bar owners can find their most valuable regulars]
26/10/2026 | 17 mins.Are you spending money marketing your bar to people who may never come back?
In this episode, I'm talking about why trying to attract everyone can make your marketing less effective, and why your existing regulars might be the biggest opportunity you're overlooking.
I get into how to identify your most valuable customers using your POS data, what their habits can tell you about your business, and how to build smarter marketing around the people who already choose your bar.
Because sometimes the best way to grow your bar isn't finding more customers. It's understanding the ones you already have.
📌Start Here
Own, run, or manage a bar? Join Bar Business Nation.
An EXCLUSIVE private Facebook group for bar owners and operators who want better ways to run the business.
Ask questions, hear what other owners are dealing with, and get ideas you can actually use.
🔴Join here:
→ https://www.facebook.com/groups/barbusinessnation
📌Grab a Strategy Session
https://https://barbusinesscoach.com/strategy-session/
📌Additional resources
🔴Grab the books “How to Make Top-Shelf Profits in the Bar Business!” and “Menus that Sell” here:
→ https://barbusinesscoach.com/book/Are You Charging Enough at Your Bar? [menu pricing mistakes that hurt profit margins]
19/10/2026 | 7 mins.Are you actually making enough money on every drink you sell?
In this episode, I'm talking about why pricing your menu below the competition can hurt your profits, especially when your costs keep going up.
I get into calculating your true drink costs, including mixers, garnishes, waste, and spillage, setting margins that make sense for your bar, and using menu engineering and regular price reviews to keep your pricing on track.
Because being cheaper than the bar down the street doesn't help much if you're not charging enough to stay profitable.
📌Start Here
Own, run, or manage a bar? Join Bar Business Nation.
An EXCLUSIVE private Facebook group for bar owners and operators who want better ways to run the business.
Ask questions, hear what other owners are dealing with, and get ideas you can actually use.
🔴Join here:
→ https://www.facebook.com/groups/barbusinessnation
📌Grab a Strategy Session
https://https://barbusinesscoach.com/strategy-session/
📌Additional resources
🔴Grab the books “How to Make Top-Shelf Profits in the Bar Business!” and “Menus that Sell” here:
→ https://barbusinesscoach.com/book/Does Your Bar Run Differently When You're Gone? [keeping staff accountable without being there]
14/10/2026 | 10 mins.Does your bar run differently the moment you walk out the door?
In this episode, I'm talking about why staff performance and standards can slip when the owner isn't around, and what you can do about it without spending every waking hour at your bar.
I get into using cameras for quick coaching, making unexpected check-ins, getting feedback from people you trust, and building accountability systems that keep your bar running consistently even when you're not there.
Because you built your bar to have a life outside of it. It shouldn't depend on you being there every minute.
📌Start Here
Own, run, or manage a bar? Join Bar Business Nation.
An EXCLUSIVE private Facebook group for bar owners and operators who want better ways to run the business.
Ask questions, hear what other owners are dealing with, and get ideas you can actually use.
🔴Join here:
→ https://www.facebook.com/groups/barbusinessnation
📌Grab a Strategy Session
https://https://barbusinesscoach.com/strategy-session/
📌Additional resources
🔴Grab the books “How to Make Top-Shelf Profits in the Bar Business!” and “Menus that Sell” here:
→ https://barbusinesscoach.com/book/Could Smaller Cocktails Make Your Bar More Money? [the mini cocktail trend and profit margins]
12/10/2026 | 8 mins.What if selling smaller cocktails could actually make your bar more money?
In this episode, I'm talking about the mini cocktail trend, why guests are drinking differently, and how smaller drinks could help increase your average check without pushing customers to order another full-size cocktail.
I get into the pricing and profit margins behind mini cocktails, how to build cocktail flights, and how to test them on your menu without overcomplicating your bar operations.
Because sometimes the opportunity isn't selling more drinks. It's giving guests a different way to order.
📌Start Here
Own, run, or manage a bar? Join Bar Business Nation.
An EXCLUSIVE private Facebook group for bar owners and operators who want better ways to run the business.
Ask questions, hear what other owners are dealing with, and get ideas you can actually use.
🔴Join here:
→ https://www.facebook.com/groups/barbusinessnation
📌Grab a Strategy Session
https://https://barbusinesscoach.com/strategy-session/
📌Additional resources
🔴Grab the books “How to Make Top-Shelf Profits in the Bar Business!” and “Menus that Sell” here:
→ https://barbusinesscoach.com/book/- What do you do when an employee keeps falling short, but you’re not ready to fire them?
In this episode, I’m talking about performance improvement plans, or PIPs, and how they give bar owners another option before letting someone go.
I get into when to use a PIP, how to set clear expectations and timelines, and why following through matters.
Because accountability isn’t just about writing someone up. It’s about setting a clear standard and enforcing it.
📌Start Here
Own, run, or manage a bar? Join Bar Business Nation.
An EXCLUSIVE private Facebook group for bar owners and operators who want better ways to run the business.
Ask questions, hear what other owners are dealing with, and get ideas you can actually use.
🔴Join here:
→ https://www.facebook.com/groups/barbusinessnation
📌Grab a Strategy Session
https://https://barbusinesscoach.com/strategy-session/
📌Additional resources
🔴Grab the books “How to Make Top-Shelf Profits in the Bar Business!” and “Menus that Sell” here:
→ https://barbusinesscoach.com/book/
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About The Bar Business Podcast: Bar & Pub Owner Profits, Marketing & Operations
Are you spending more time stuck behind the bar than building a business that runs smoothly without you?If you're a bar owner who feels overwhelmed by the day-to-day grind of hospitality and is struggling to balance operations, marketing, and profits this show is for you. Chris Schneider, with over 20 years in the industry, created this podcast to help you overcome burnout, increase profits, and create a business you can enjoy—not just endure.Join us every Monday and Wednesday to:Get expert strategies to boost profits while attracting loyal customers.Learn bar marketing tactics, menu design hacks, and leadership tools that simplify operations.Build the bar or pub that you have always dreamt of owning.Ready to take control of your bar’s success? Start by tuning into the fan-favorite episode: 5 Strategies to Boost Bar Profits This Week: Quick Wins for Bar Owners.
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