515. Unlocking ADHD: Strategies for Success in Work and Life
In this episode of The Brainy Business podcast, Melina Palmer welcomes Skye Waterson, founder of Unconventional Organisation, to discuss the unique productivity challenges faced by individuals with ADHD. Skye shares her insights on the four key areas where ADHD brains differ from neurotypical ones, including dopamine responses, time perception, working memory, and transition times. Together, they explore practical strategies for optimizing productivity, enhancing focus, and creating supportive work environments for neurodiverse individuals. Melina and Skye dive deep into the concept of dopamine dialogue, the importance of externalizing time, and the necessity of breaking tasks into manageable steps to combat working memory challenges. They also discuss the 'bleed effect' in task switching and how to create effective routines that accommodate these differences while maximizing productivity for everyone involved. In this episode: Discover how dopamine impacts motivation and strategies to enhance task initiation for those with ADHD. Learn about time blindness and effective techniques to externalize time management. Explore the significance of breaking down tasks into smaller, actionable steps to improve working memory. Understand the concept of transition times and how to minimize disruptions during task switching. Gain insights into how to communicate effectively with neurodiverse team members and foster an inclusive work environment. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/515. Looking to explore applications of behavioral economics further? Learn With Us on our website. Subscribe to Melina’s Newsletter Brainy Bites. Let’s connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram
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514. The Power of Personalized Nudges in Management
In this episode of The Brainy Business podcast, Melina Palmer welcomes Anant Sood, co-founder of Worxogo, to discuss the powerful intersection of AI and behavioral science in enhancing team management and performance. This episode revisits their insightful conversation from June 2022, where Anant shares how Worxogo's AI-powered nudge coach personalizes motivation strategies for each team member based on their unique behavioral patterns. Listeners will learn how this innovative approach eliminates guesswork in management by adapting to individual motivations—whether driven by competition, recognition, or personal achievement. Anant explains the importance of understanding observed behaviors over self-reported motivations, highlighting how this technology can help managers provide tailored support without relying on traditional surveys. Throughout the episode, Melina and Anant explore the implications of this system for improving employee productivity and engagement, making management more effective and human-centered. In this episode: Discover how AI can enhance team motivation and performance through personalized nudges. Learn the difference between observed behavior and self-reported motivation. Explore practical applications of behavioral science in management strategies. Understand how to leverage technology to support diverse team dynamics. Gain insights into the future of work and the role of behavioral economics in team management. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/514. Looking to explore applications of behavioral economics further? Learn With Us on our website. Subscribe to Melina’s Newsletter Brainy Bites. Let’s connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram
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513. The Power of Meaningful Work
In this episode of The Brainy Business podcast, Melina Palmer sits down with Wes Adams and Tamara Miles, co-authors of the impactful book, Meaningful Work. Together, they explore the concept of meaningful work and its profound effects on employee satisfaction and productivity. With research indicating that employees who find meaning in their work can generate an annual gain of nearly $10,000, Wes and Tamara discuss the vital role leaders play in creating an environment where meaningful work thrives. The conversation delves into the three critical sources of meaning at work: community, contribution, and challenge. Wes and Tamara provide practical strategies for leaders to foster a sense of belonging, recognize contributions, and offer growth opportunities. They share compelling stories and actionable insights that can help transform workplace dynamics and enhance employee engagement. Listeners will discover how even small gestures, like expressing gratitude, can have a ripple effect on team morale and performance. In this episode: Understand the significance of meaningful work and its impact on employee performance and retention. Explore the three Cs of meaningful work: community, contribution, and challenge. Learn practical tips for leaders to create a more meaningful work environment. Discover how gratitude and recognition can enhance team dynamics and productivity. Gain insights into the research behind meaningful work and its application across various industries. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/513. Looking to explore applications of behavioral economics further? Learn With Us on our website. Subscribe to Melina’s Newsletter Brainy Bites. Let’s connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram
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512. Rethinking the Office: How to Lead Hybrid Teams Effectively
In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Gleb Tsipursky, CEO of Disaster Avoidance Experts and author of the practical guide on returning to the office. This refreshed episode, originally aired in October 2021, remains highly relevant as organizations continue to navigate the complexities of hybrid work environments. Gleb shares his insights on the psychological traps leaders often fall into when making decisions about workplace strategies, including status quo bias and the illusion of control. Together, Melina and Gleb discuss the importance of understanding employee preferences when considering return-to-office policies, emphasizing the need for organizations to survey their teams to ensure retention and recruitment of top talent. Gleb highlights the significant benefits of remote work, including increased productivity and employee well-being, while also addressing the challenges of fostering innovation and collaboration in a hybrid setting. Listeners will gain practical strategies for creating inclusive work environments and promoting meaningful work, as well as actionable tips for overcoming cognitive biases that can hinder effective decision-making. This episode is a must-listen for anyone involved in shaping workplace policies, whether you're a leader, an employee, or simply curious about the evolving landscape of work. In this episode: Understand the psychological biases that can affect leadership decisions regarding workplace strategies. Learn the importance of surveying employees to gauge their preferences for remote or hybrid work. Explore the advantages of remote work for productivity and employee well-being. Discover strategies for fostering innovation and collaboration in a hybrid work environment. Gain insights into creating inclusive policies that support diverse employee needs. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/512. Looking to explore applications of behavioral economics further? Learn With Us on our website. Subscribe to Melina’s Newsletter Brainy Bites. Let’s connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram
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511. Staying Human in the Age of AI: Insights from SXSW 2025
In this episode of The Brainy Business podcast, Melina Palmer shares a dynamic panel discussion from SXSW 2025, titled Enough with the Delving: Staying Human in the Age of AI. With insights from industry experts, the conversation addresses the challenges and opportunities presented by AI in communication and marketing. Melina moderates a lively discussion featuring Usama Fayyad, Joanna Lepore, and Ben Guttmann, who explore the implications of AI on human interaction and decision-making. They delve into the balance between leveraging AI as a tool and maintaining the essential human touch in branding and marketing efforts. The panelists share their perspectives on the risks of over-reliance on AI, the importance of critical thinking, and the potential for innovation when humans and AI work together effectively. In this episode: Discover the key challenges of communicating effectively in the age of AI. Explore how AI can enhance or hinder human creativity and critical thinking. Learn about the importance of maintaining a human connection in marketing and branding. Understand the ethical considerations and biases associated with AI technologies. Gain insights on how organizations can navigate their AI journey while prioritizing human elements. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/511. Looking to explore applications of behavioral economics further? Learn With Us on our website. Subscribe to Melina’s Newsletter Brainy Bites. Let’s connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram
About The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.
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