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The Coaching Crowd® Podcast with Jo Wheatley & Zoe Hawkins

Podcast The Coaching Crowd® Podcast with Jo Wheatley & Zoe Hawkins
Jo Wheatley and Zoe Hawkins
The Coaching Crowd® Podcast is a weekly podcast for compassionate, courageous leaders, HR professionals and high achievers who are passionate about helping othe...

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5 of 184
  • 183 Coaching and Visualisation
    How can visualisation unlock deeper insights for your coaching clients? In this episode, we explore the powerful role that visualisation plays in coaching. Whether it’s a grounding exercise at the start of a session, a guided journey to explore emotions, or a visioning tool for goal achievement, visualisation is a technique that can transform client experiences. We share how visualisation works, why it engages the subconscious mind, and how coaches can introduce it confidently. Many clients find visualisation helps them access different perspectives and unlock creative thinking. However, as coaches, it’s important to introduce it in a way that aligns with the client’s needs and learning style. We also discuss practical considerations, such as whether to turn off cameras during virtual sessions, how to adjust visualisation for different clients, and why your confidence in delivering it matters just as much as the script itself. By the end of this episode, you’ll have the tools and inspiration to incorporate visualisation into your coaching practice in a way that feels natural, ethical, and impactful.   Step-by-Step Guide: How to Use Visualisation in Coaching Set the Context for the Visualisation o   Explain to the client how visualisation works and its purpose in coaching. o   Ensure they feel comfortable with the technique and give them the option to opt out. Choose the Right Type of Visualisation o   Short grounding exercises (e.g., breathing and body awareness) help clients settle into a session. o   Longer guided visualisations can be used to explore emotions, values, or future goals. o   Spontaneous visualisation can be woven into conversations (e.g., "Close your eyes and picture yourself stepping into this scenario. What do you notice?"). Create a Safe and Comfortable Space o   Ask the client to find a comfortable position (seated or lying down). o   If virtual, discuss turning off cameras to help the client relax. o   Ensure they are in a warm, distraction-free environment. Guide the Visualisation with Confidence o   Use a calm and steady tone, adjusting pace and intonation for effect. o   Focus on sensory details—sight, sound, touch, smell—to deepen the experience. o   Allow pauses for reflection, giving the client time to absorb the journey. Invite Reflection and Integration o   Gently bring the client back to the present and allow space for reflection. o   Ask questions like "What insights did you gain?" or "How did that experience feel?" o   Encourage them to take notes or journal if helpful. Adapt Visualisation to the Client's Learning Style o   Visual thinkers may love detailed imagery, while non-visual learners may prefer body-based awareness exercises. o   Offer alternative ways to engage (e.g., audio-based imagery or metaphor-based questions). Debrief and Apply the Learning o   Help the client translate insights into actionable steps. o   Ask, "How can you use this experience to move towards your goal?" o   Acknowledge if the visualisation wasn’t impactful—learning from that experience is still valuable.   Key Lessons Learned Visualisation is a flexible tool – It can be a short grounding exercise or a deep guided journey. Confidence in delivery matters – The way you introduce it influences how the client engages. Not all clients are visual learners – Be adaptable and offer different sensory-based approaches. Creating the right setting is crucial – Comfort, warmth, and a sense of safety enhance effectiveness. Visualisation can reveal subconscious insights – It helps clients access deeper wisdom beyond logical thinking. It’s an invitation, not a requirement – Clients should always feel free to stop at any point. Practice helps coaches refine their skills – The more you use visualisation, the more natural it becomes.   Key Takeaways Introduce visualisation with confidence—your belief in the process helps the client engage. Use sensory details—sight, sound, touch, and emotions—to deepen the experience. Create a safe and comfortable environment—clients should feel relaxed and free from distractions. Always debrief afterwards—help clients extract meaning and practical steps from their experience. Experiment and refine your approach—each client will respond differently, so stay flexible.   Timestamps 00:13 – 00:46: Introduction—why visualisation is a powerful coaching tool 00:47 – 02:07: What is visualisation, and how does it work in coaching? 02:34 – 03:55: The subconscious mind and its role in coaching visualisations 04:21 – 05:44: Different types of visualisation and when to use them 06:13 – 07:39: Practical considerations—client comfort, camera on/off, and setting the scene 08:09 – 09:34: The coach’s role—why confidence in delivery matters 10:03 – 11:46: How visualisation can help clients access deeper wisdom 12:16 – 13:59: Using visualisation in leadership and career coaching 14:39 – 15:59: How to create your own guided visualisations 16:27 – 17:55: Ethical considerations—ensuring clients feel safe and in control 18:50 – 19:49: Final reflections—how to start integrating visualisation into your practice   Keywords; How to use visualisation in coaching, Guided visualisation techniques for coaches, Coaching and the subconscious mind, Visualisation exercises for goal setting, How to create guided imagery in coaching, Coaching confidence in visualisation, Sensory coaching techniques, Using visualisation in business coaching, Ethical considerations in guided visualisation, How to help clients access deeper insights   Links: Coaching Business Lounge (Pricing Strategy Resources): www.igcompany.co.uk/businesslounge Take the Coaching Course Quiz: www.mycoachingcourse.com Emotions Coaching Practitioner Training: www.igcompany.co.uk/emotionscoaching COACHING TRAINING LEVEL 5 https://www.igcompany.co.uk/l5-diploma COACHING TRAINING LEVEL 7 https://www.igcompany.co.uk/l7-diploma   Purchase our bestselling book ”Deciding to Coach”: https://amzn.to/3UvUe9r Neurodivergent inclusive coaching programme: http://www.igcompany.co.uk/nd Resources: Take our FREE Quiz 'Which Coaching Course is Right for Me?' https://www.mycoachingcourse.com/ Join The Coaching Crowd Community on Facebook https://www.facebook.com/groups/TheCoachingCrowd/ In Good Company (UK) https://www.igcompany.co.uk/ Check out our YouTube Channel https://bit.ly/378rY9a Check out our Instagram https://www.Instagram.com/the_coaching_crowd Work with Jo Wheatley as your Emotions Coach https://www.jowheatley.com Connect with Jo Wheatley on Instagram https://www.instagram.com/jo_wheatley_coaching/  Connect with Jo Wheatley on LinkedIn https://uk.linkedin.com/in/joannewheatley Work with Zoe Hawkins as your Courageous Leadership Coach https://www.zoe-hawkins.com  Connect with Zoe Hawkins on Facebook https://facebook.com/zoehawkinscoach/ Connect with Zoe Hawkins on LinkedIn https://uk.linkedin.com/in/zoehawkinscoach Connect with Zoe Hawkins on Instagram www.instagram.com/zoehawkinscoach
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  • 182 How to Coach Conflict
    How do you support clients when they’re experiencing conflict? In this episode, we explore one of the most common yet complex topics in coaching, conflict. Whether it’s workplace disputes, family tensions, or internal struggles, conflict is something that touches all of us. But here’s the thing: conflict isn’t necessarily bad. In fact, it can be an opportunity for learning, boundary-setting, and growth. We discuss how conflict often mirrors internal struggles, meaning that coaching is less about "fixing" external conflicts and more about helping clients understand their reactions, needs, and values. We also unpack common coaching challenges, like when clients become stuck in storytelling loops, unable to move past a conflict, or when their deep need to be liked makes them avoid difficult conversations altogether. We introduce practical coaching approaches, including values exploration, emotional regulation, and Transactional Analysis models to help clients process conflict in a productive way. We also highlight the importance of systemic influences, acknowledging that some conflicts aren’t easily "resolved" due to power imbalances, cultural biases, or workplace hierarchies. By the end of this episode, you’ll have a clearer understanding of how to coach conflict effectively, helping clients shift from frustration to clarity, from avoidance to confidence, and from emotional distress to empowerment.   Step-by-Step Guide: How to Coach Conflict Recognise the Signs of Conflict Ask the client how the conflict is showing up in their life—physically, mentally, and emotionally. Look for storytelling loops or repeated frustrations that suggest unresolved conflict. Help Clients Name Their Emotions Use an emotions wheel to go beyond surface-level feelings. Ask, What emotions are present in this conflict? Explore Underlying Values & Needs Conflict often arises when core values clash—help clients identify what’s really at stake for them. Ask, What value of yours is being challenged here? Introduce Perspective Shifts Encourage the client to see the conflict from another person’s viewpoint. Ask, If you were in their shoes, what might they be feeling? Use Transactional Analysis (TA) to Identify Conflict Patterns Is the client reacting from a Parent, Adult, or Child ego state? Help them shift to an Adult-Adult communication style. Help the Client Explore Possible Outcomes Instead of focusing only on “winning” or “losing,” explore multiple ways forward. Ask, What are the possible outcomes, and which one aligns best with your values? Support Emotional Regulation If emotions are heightened, introduce breathing techniques or grounding exercises to bring the client back to a calm state. Remind them that conflict resolution is easier when approached with a regulated nervous system. Encourage Clear and Assertive Communication Guide the client to express their needs without blame. Role-play difficult conversations if needed. Recognise When Walking Away is the Best Option Some conflicts can’t be resolved—help clients assess whether letting go is the healthiest choice. Ask, What would happen if you chose to step away from this conflict? Check for Closure Ensure the client has clarity on their next steps, whether it’s having a conversation, setting a boundary, or shifting their perspective.   Five Coaching Questions to Help Clients with Conflict: What is it about this conflict that feels most challenging for you? If you had full permission to express yourself, what would you say? What values of yours are being challenged in this situation? What part of this conflict is within your control? If this conflict was an opportunity for growth, what might it be teaching you?   Key Lessons Learned: Conflict is often about unmet needs or clashing values – Helping clients identify these creates clarity. Not all conflict is about resolution – Some clients just need to process emotions and learn to tolerate discomfort. Storytelling loops can keep clients stuck – Repeating the same conflict story may reinforce limiting beliefs. Transactional Analysis (TA) is a useful framework – Ego states (Parent, Adult, Child) help clients understand conflict dynamics. Coaching is about empowerment, not fixing – The goal is to help clients navigate conflict in a way that aligns with their values. Systemic factors can influence conflict – Coaches need to be mindful of biases, hierarchies, and cultural barriers. Walking away is sometimes the best resolution – Helping clients explore different outcomes empowers them to make choices.   Key Takeaways Normalise conflict—it’s a natural part of life and can be a learning opportunity. Focus on self-awareness—help clients explore their emotions, triggers, and beliefs around conflict. Use coaching models like Transactional Analysis (TA) to uncover deeper relational patterns. Encourage clients to name their values—often, conflict arises when a value feels compromised. Support clients in making empowered decisions—whether it’s resolving the issue or choosing to walk away.   Timestamps 00:13 – 00:46: Introduction—why coaching conflict is such an important skill 00:47 – 02:07: How conflict shows up in coaching conversations 02:34 – 03:55: Conflict as a reflection of internal struggles 04:21 – 05:44: The importance of normalising conflict in coaching 06:13 – 07:39: How values drive conflict and why understanding them is key 08:09 – 09:34: How storytelling loops can keep clients stuck in conflict 10:03 – 11:46: The role of Transactional Analysis (TA) in conflict coaching 12:16 – 13:59: Recognising when a conflict can’t be resolved and what to do next 14:39 – 15:59: The impact of systemic influences on workplace and social conflicts 16:27 – 17:55: Exploring whether walking away is a valid resolution 18:50 – 19:49: Final reflections and key takeaways   Keywords: How to coach conflict, Coaching techniques for conflict resolution, Transactional Analysis and conflict coaching, Helping clients manage conflict, Coaching difficult conversations, How to support clients with conflict, Understanding values in conflict, Managing workplace conflict through coaching, Emotional intelligence in conflict coaching, Coaching clients stuck in conflict, Links: Coaching Business Lounge (Pricing Strategy Resources): www.igcompany.co.uk/businesslounge Take the Coaching Course Quiz: www.mycoachingcourse.com Emotions Coaching Practitioner Training: www.igcompany.co.uk/emotionscoaching COACHING TRAINING LEVEL 5 https://www.igcompany.co.uk/l5-diploma COACHING TRAINING LEVEL 7 https://www.igcompany.co.uk/l7-diploma   Purchase our bestselling book ”Deciding to Coach”: https://amzn.to/3UvUe9r Neurodivergent inclusive coaching programme: http://www.igcompany.co.uk/nd Resources: Take our FREE Quiz 'Which Coaching Course is Right for Me?' https://www.mycoachingcourse.com/ Join The Coaching Crowd Community on Facebook https://www.facebook.com/groups/TheCoachingCrowd/ In Good Company (UK) https://www.igcompany.co.uk/ Check out our YouTube Channel https://bit.ly/378rY9a Check out our Instagram https://www.Instagram.com/the_coaching_crowd Work with Jo Wheatley as your Emotions Coach https://www.jowheatley.com Connect with Jo Wheatley on Instagram https://www.instagram.com/jo_wheatley_coaching/  Connect with Jo Wheatley on LinkedIn https://uk.linkedin.com/in/joannewheatley Work with Zoe Hawkins as your Courageous Leadership Coach https://www.zoe-hawkins.com  Connect with Zoe Hawkins on Facebook https://facebook.com/zoehawkinscoach/ Connect with Zoe Hawkins on LinkedIn https://uk.linkedin.com/in/zoehawkinscoach Connect with Zoe Hawkins on Instagram www.instagram.com/zoehawkinscoach
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  • 181 How to Coach Overwhelm
    Have you ever felt so overwhelmed that you couldn’t even decide what to focus on? In this episode, we dive deep into the experience of overwhelm, how it shows up in coaching conversations, what it really means, and how we, as coaches, can help clients navigate through it. Overwhelm can present in many ways: some clients might feel completely frozen, struggling to make decisions, while others may talk so quickly that they can barely keep up with their own thoughts. We share real-life coaching scenarios where overwhelm isn’t just about having too much to do, it’s often an umbrella term for multiple emotions happening at once. Through practical coaching techniques, we explore how to break down overwhelm, using tools like emotional mapping, metaphor work, and cognitive behavioural coaching to help clients regain clarity. Whether it’s supporting a client who feels like they’re "drowning" in stress or helping someone untangle a web of competing priorities, this episode is filled with actionable strategies for coaches, leaders, and anyone supporting someone through overwhelm. If you’ve ever felt uncertain about how to coach someone who is struggling with overwhelm, this episode will give you the confidence, tools, and insight to guide clients from chaos to clarity.   Steps to Coach Overwhelm Recognise and Name the Emotion Help the client name their experience rather than just using the word "overwhelm." Use Metaphors to Explore Overwhelm If they say, "I feel like I’m drowning," explore: Where are you? Are you alone? Is there a lifeboat nearby? Break Overwhelm into Manageable Parts Use emotional mapping or an emotions wheel to identify the different emotions underneath the overwhelm. Shift Focus from the Future to the Present Overwhelm often stems from thinking too far ahead. Bring the client’s attention to what is happening now. Cognitive Behavioural Coaching (CBC) Approach Explore the thought-feeling-behaviour cycle to shift their perspective and find new ways to move forward. Encourage Creative Processing Invite the client to draw out their overwhelm, plotting key stressors and hidden concerns on paper. Introduce Choice and Prioritisation Ask: What is the smallest step you could take right now? This helps clients regain a sense of control. Reframe Overwhelm as a Pattern to Explore If overwhelm happens often, help the client notice patterns and decide if they want to change their response to it. Remind Clients That Emotions Are Temporary Overwhelm feels permanent, but helping clients recall moments of calm shows them that emotions come and go. Support Closure and Next Steps Before ending the session, ensure the client leaves with a concrete action to maintain momentum.   Five Coaching Questions to Help Clients with Overwhelm What does "overwhelm" mean to you right now? If you could separate your overwhelm into different emotions, what would they be? What is one thing you can control in this moment? How does overwhelm typically show up for you, and is this a familiar pattern? If this overwhelm was trying to tell you something, what might it be?   Key Lessons Learned Overwhelm is often a cluster of emotions, not just a single feeling. Clients may not recognise they are overwhelmed until they struggle to make decisions. Metaphors can be powerful in helping clients describe their experience. Breaking things down into smaller parts makes overwhelm more manageable. Cognitive behavioural coaching can shift a client’s thought-feeling-behaviour cycle. Helping clients stay present reduces anxiety about the future. Prioritisation restores control—small steps help clients move forward.   Key Takeaways Recognise the signs of overwhelm—clients may be frozen, over-talking, or unable to make decisions. Use metaphor and emotional mapping to help clients identify the root emotions of their overwhelm. Shift from the future to the present—ground clients in what they can control now. Encourage small steps to create clarity and momentum. Help clients notice patterns—do they experience overwhelm before big decisions or projects? Use clean language and creative approaches to guide self-discovery. Remind clients that emotions are temporary—overwhelm will pass.   Timestamps 00:13 – 00:46: Introduction—why overwhelm is a common coaching challenge 00:47 – 02:07: How overwhelm manifests in coaching conversations 02:34 – 03:55: Recognising the signs of overwhelm in clients 04:21 – 05:44: Overwhelm as an umbrella term for multiple emotions 06:13 – 07:39: Using metaphors and clean language to explore overwhelm 08:09 – 09:34: Emotional mapping—breaking overwhelm into manageable pieces 10:03 – 11:46: The role of cognitive behavioural coaching in shifting perspectives 12:16 – 13:59: How overwhelm keeps clients stuck in future-thinking 14:39 – 15:59: Introducing small steps and prioritisation to regain control 16:27 – 17:55: Recognising overwhelm as a pattern—how to explore recurring themes 18:50 – 19:49: Final reflections and takeaways 20:17 – 20:35: Invitation to join the Emotions Coaching Practitioner Programme   Keywords: How to coach overwhelm, Coaching techniques for overwhelm, Emotional mapping in coaching, How to help clients with overwhelm, Cognitive behavioural coaching for overwhelm, Managing stress through coaching, Overwhelm as an emotional cluster, How to prioritise when overwhelmed, Coaching clients stuck in future-thinking, Clean language in coaching, Links: Coaching Business Lounge (Pricing Strategy Resources): www.igcompany.co.uk/businesslounge Take the Coaching Course Quiz: www.mycoachingcourse.com Emotions Coaching Practitioner Training: www.igcompany.co.uk/emotionscoaching COACHING TRAINING LEVEL 5 https://www.igcompany.co.uk/l5-diploma COACHING TRAINING LEVEL 7 https://www.igcompany.co.uk/l7-diploma   Purchase our bestselling book ”Deciding to Coach”: https://amzn.to/3UvUe9r Neurodivergent inclusive coaching programme: http://www.igcompany.co.uk/nd Resources: Take our FREE Quiz 'Which Coaching Course is Right for Me?' https://www.mycoachingcourse.com/ Join The Coaching Crowd Community on Facebook https://www.facebook.com/groups/TheCoachingCrowd/ In Good Company (UK) https://www.igcompany.co.uk/ Check out our YouTube Channel https://bit.ly/378rY9a Check out our Instagram https://www.Instagram.com/the_coaching_crowd Work with Jo Wheatley as your Emotions Coach https://www.jowheatley.com Connect with Jo Wheatley on Instagram https://www.instagram.com/jo_wheatley_coaching/  Connect with Jo Wheatley on LinkedIn https://uk.linkedin.com/in/joannewheatley Work with Zoe Hawkins as your Courageous Leadership Coach https://www.zoe-hawkins.com  Connect with Zoe Hawkins on Facebook https://facebook.com/zoehawkinscoach/ Connect with Zoe Hawkins on LinkedIn https://uk.linkedin.com/in/zoehawkinscoach Connect with Zoe Hawkins on Instagram www.instagram.com/zoehawkinscoach
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  • 180 Is Coaching a Good Career Choice?
    Have you ever wondered if coaching could be the right career for you? In this episode, we explore the reality of a coaching career—the opportunities, challenges, and what it truly takes to succeed. Whether you're thinking about transitioning from your current job, using coaching as a leadership tool, or starting a coaching business, we break down the different paths available. Many people assume that coaching is only about setting up a private practice, but as we discuss, coaching skills can be used in so many ways; from leadership roles in organisations to supporting employees as an internal coach. We also share our personal journey; how we started in coaching, the unexpected opportunities that arose, and how our business evolved organically through listening to our audience. One of the biggest takeaways from this episode is that coaching is a career that you can design to fit your life. Whether you want a full-time coaching business, a side hustle, or a tool to enhance your leadership skills, coaching can provide that flexibility. We also talk about mindset, why fear of leaving a stable job often holds people back, and why taking small steps towards a coaching career can be the best approach. If you’re considering coaching but feeling unsure, this episode will give you the insight, confidence, and clarity to take the next step.   Key Lessons Learned Coaching is a versatile career choice – It’s not just about private practice; it can enhance leadership, HR, and corporate roles. Fear of change holds people back – You don’t have to quit your job immediately; starting with training is a great first step. A coaching career evolves over time – Many coaches transition gradually, refining their niche and business model as they gain experience. You can create a coaching career that fits your life – Whether you want flexibility, financial growth, or personal fulfilment, coaching can support that. Mindset is key – A successful coaching career isn’t just about skills; it’s about confidence, consistency, and resilience. There are multiple income streams – Coaching businesses can include one-to-one sessions, group programs, courses, and corporate contracts. Investing in coaching skills benefits all areas of life – Even if you don’t start a coaching business, the skills improve relationships, leadership, and communication.   Key Takeaways Coaching isn’t just a job—it’s a career you can design around your values and lifestyle. You don’t have to have it all figured out—start with training and allow your path to unfold naturally. Coaching works well as a career transition—you can build experience while still in another role. Corporate coaching is a great opportunity—organisations value coaching for leadership development. Fear and self-doubt are normal—taking action, even small steps, builds confidence over time. If you’re unsure which coaching qualification is right for you, take the quiz to find your ideal level.   Timestamps 00:13 – 00:46: Introduction—why coaching is a great career option 00:47 – 01:44: Exploring career choices beyond private practice 02:14 – 03:40: How coaching accelerates leadership and career growth 03:41 – 05:05: Our journey into coaching—how it started vs. where we are now 05:06 – 07:20: The different ways to make coaching work for you 07:21 – 08:51: Why coaching provides flexibility and career freedom 08:52 – 10:38: How coaching can support financial goals and career transitions 10:39 – 12:57: Overcoming fear—why mindset matters more than strategy 12:58 – 14:24: Coaching as a lifestyle business vs. corporate coaching 14:25 – 16:17: What it really takes to succeed as a coach 16:18 – 18:14: Is coaching a good career choice for you? 18:15 – 20:11: The importance of community and networking in coaching 20:12 – 21:33: How to choose the right coaching qualification for your goals 21:34 – 22:02: Closing thoughts and invitation to take the coaching quiz   Keywords: Is coaching a good career choice, How to become a professional coach, Career transition into coaching, Corporate coaching vs. private practice, Coaching business opportunities, Coaching skills for leadership, Coaching salary and income potential, Coaching qualifications in the UK, Overcoming fear of changing careers, Coaching career paths, Links: Coaching Business Lounge (Pricing Strategy Resources): www.igcompany.co.uk/businesslounge Take the Coaching Course Quiz: www.mycoachingcourse.com   Emotions Coaching Practitioner Training: www.igcompany.co.uk/emotionscoaching   COACHING TRAINING LEVEL 5 https://www.igcompany.co.uk/l5-diploma COACHING TRAINING LEVEL 7 https://www.igcompany.co.uk/l7-diploma   Purchase our bestselling book ”Deciding to Coach”: https://amzn.to/3UvUe9r Neurodivergent inclusive coaching programme: http://www.igcompany.co.uk/nd Resources: Take our FREE Quiz 'Which Coaching Course is Right for Me?' https://www.mycoachingcourse.com/ Join The Coaching Crowd Community on Facebook https://www.facebook.com/groups/TheCoachingCrowd/ In Good Company (UK) https://www.igcompany.co.uk/ Check out our YouTube Channel https://bit.ly/378rY9a Check out our Instagram https://www.Instagram.com/the_coaching_crowd Work with Jo Wheatley as your Emotions Coach https://www.jowheatley.com Connect with Jo Wheatley on Instagram https://www.instagram.com/jo_wheatley_coaching/  Connect with Jo Wheatley on LinkedIn https://uk.linkedin.com/in/joannewheatley Work with Zoe Hawkins as your Courageous Leadership Coach https://www.zoe-hawkins.com  Connect with Zoe Hawkins on Facebook https://facebook.com/zoehawkinscoach/ Connect with Zoe Hawkins on LinkedIn https://uk.linkedin.com/in/zoehawkinscoach Connect with Zoe Hawkins on Instagram www.instagram.com/zoehawkinscoach
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  • 179 What to Charge for Coaching
    How much should you charge for coaching? If you’ve ever asked yourself this question, you’re not alone. Pricing is one of the biggest challenges for coachee. Whether you’re just starting out or looking to refine your business model. In this episode, we break down the different approaches to pricing your coaching services. We explore why charging "by the hour" isn’t always the best model, how to package your coaching effectively, and why your money mindset plays a crucial role in pricing decisions. We also tackle common pricing strategies, including value-based pricing, where fees reflect the transformation clients experience, rather than just the time spent in sessions. We share real-life examples of our own pricing evolution—from charging £150 per session to aligning our personal coaching rates with corporate pricing. If you’re unsure how to confidently set your rates, communicate your value, and attract clients willing to invest, this episode will help you move forward with clarity and confidence.   Key Pricing Strategies Discussed Time-for-Money Pricing Calculating an hourly rate based on income goals and workload. Accounting for business expenses, admin time, and preparation. Value-Based Pricing Pricing based on the transformation clients experience, not just the time spent. Considering the financial impact of coaching on clients (e.g., career growth, leadership success). Productising Your Coaching Creating packages instead of selling individual sessions (e.g., six-session packages at £1,000). Making coaching tangible by focusing on outcomes rather than "selling time." Mindset and Confidence in Pricing Addressing money blocks and self-worth issues that influence pricing decisions. Recognising the difference between what you think clients will pay and what they actually will. Corporate vs. Individual Pricing Understanding why companies often have higher budgets for coaching than individuals. Setting rates that align with your ideal client’s ability to pay. Creative Pricing Models Membership models where clients pay a monthly fee for access to group coaching. Sliding scale pricing or "pay what you can" approaches for values-based businesses. Handling Pricing Conversations Displaying rates transparently on your website to avoid awkward money discussions. Ensuring payment is taken upfront to create a smooth coaching experience.   Key Lessons Learned Pricing is subjective—there’s no single "right" amount to charge. Time-for-money pricing is a starting point, but long-term growth comes from value-based pricing. Mindset is crucial—your beliefs about money directly impact what you charge. Packaging coaching makes it more tangible, helping clients understand what they’re investing in. Corporate and individual clients require different pricing strategies. Confidence in your pricing comes from clarity on the results you deliver. Coaching is an investment, not just an expense—clients will pay if they see the value.   Key Takeaways You can charge what feels right for you, but make sure it aligns with your goals and market. Value-based pricing focuses on the transformation, not just the time spent in sessions. Mindset matters—if you’re uncomfortable discussing money, it will impact your pricing confidence. Be transparent with pricing on your website to avoid uncomfortable sales conversations. Corporate clients often have bigger budgets, but individuals will also pay premium prices if they see value. Experiment and evolve—your pricing can change as your experience and confidence grow.   Timestamps 00:13 – 00:46: Introduction—why pricing is a key question for coaches 00:46 – 01:44: How pricing mindset is shaped by employment history 01:44 – 03:08: Breaking down costs—business expenses, VAT, and income goals 04:04 – 05:30: The problem with charging per hour and why packaging is better 06:00 – 06:57: Value-based pricing—charging for transformation, not time 07:20 – 09:13: Corporate vs. individual pricing strategies 10:38 – 11:08: Handling money conversations with confidence 12:00 – 13:52: How pricing evolves as you gain experience 14:20 – 15:46: Creative pricing models—memberships and sliding scales 17:38 – 18:58: Why mindset and confidence are essential for charging what you’re worth 19:23 – 20:14: Closing thoughts—charge what feels good and aligns with your values   Keywords: How to price coaching sessions, Coaching business pricing strategies, Time-for-money vs. value-based pricing, How much should I charge for coaching, Mindset and confidence in coaching prices, Corporate coaching vs. personal coaching rates, How to package coaching services, Setting coaching prices for new coaches, Membership model for coaching, Coaching fee structures,   Links: Coaching Business Lounge (Pricing Strategy Resources): www.igcompany.co.uk/businesslounge Take the Coaching Course Quiz: www.mycoachingcourse.com   Emotions Coaching Practitioner Training: www.igcompany.co.uk/emotionscoaching   COACHING TRAINING LEVEL 5 https://www.igcompany.co.uk/l5-diploma COACHING TRAINING LEVEL 7 https://www.igcompany.co.uk/l7-diploma   Purchase our bestselling book ”Deciding to Coach”: https://amzn.to/3UvUe9r Neurodivergent inclusive coaching programme: http://www.igcompany.co.uk/nd Resources: Take our FREE Quiz 'Which Coaching Course is Right for Me?' https://www.mycoachingcourse.com/ Join The Coaching Crowd Community on Facebook https://www.facebook.com/groups/TheCoachingCrowd/ In Good Company (UK) https://www.igcompany.co.uk/ Check out our YouTube Channel https://bit.ly/378rY9a Check out our Instagram https://www.Instagram.com/the_coaching_crowd Work with Jo Wheatley as your Emotions Coach https://www.jowheatley.com Connect with Jo Wheatley on Instagram https://www.instagram.com/jo_wheatley_coaching/  Connect with Jo Wheatley on LinkedIn https://uk.linkedin.com/in/joannewheatley Work with Zoe Hawkins as your Courageous Leadership Coach https://www.zoe-hawkins.com  Connect with Zoe Hawkins on Facebook https://facebook.com/zoehawkinscoach/ Connect with Zoe Hawkins on LinkedIn https://uk.linkedin.com/in/zoehawkinscoach Connect with Zoe Hawkins on Instagram www.instagram.com/zoehawkinscoach
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About The Coaching Crowd® Podcast with Jo Wheatley & Zoe Hawkins

The Coaching Crowd® Podcast is a weekly podcast for compassionate, courageous leaders, HR professionals and high achievers who are passionate about helping others to find alignment in their lives through coaching, and who are thinking of training and developing as a coach. Hosted by Zoe Hawkins and Jo Wheatley, Founders of Global Coaching Training Company “In Good Company” (https://www.igcompany.co.uk). Zoe and Jo are Master Accredited, Award Winning and Multi Award Nominated coaches, coach trainers and coach supervisors. They are authors of the best selling book ‘Deciding to Coach: The Mindset & Business Strategy For Aspiring Coaches’. Each episode focuses on a different element of what it is to be a coach and you’ll listen in as Zoe and Jo discuss the topic through different lenses. You’ll discover practical tools and resources you need to support your coaching as you learn all about becoming a qualified and certified coach. This podcast is a go-to resource for learning more about coaching and the mindset needed to be a world class coach. You’ll learn how to enable clients to truly know who they are, what their hearts call for and how to understand their values, beliefs and unconscious needs. Coaching goes beyond professional success and personal fulfilment and focuses on supporting everyday mental health. As you learn more about coaching, you learn to coach yourself. You are In Good Company with The Coaching Crowd®. In Good Company offers accredited coaching qualifications for individuals and organisations around the world, as well as ground breaking accredited CPD for coaches such as the trade marked Emotions Coaching Practitioner Training. You can join our courses and learn more about our communities here www.igcompany.co.uk and take our free quiz to find out which coaching course is right for you www.mycoachingcourse.com.
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