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The Coaching Crowd® Podcast with Jo Wheatley & Zoe Hawkins

Jo Wheatley and Zoe Hawkins
The Coaching Crowd® Podcast with Jo Wheatley & Zoe Hawkins
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  • Is the Coaching Market Saturated?
    Have you ever looked around at the growing number of coaches and wondered whether there is still space for you to build a thriving practice? In this episode we explore one of the most common concerns we hear from aspiring and experienced coaches: whether the coaching market is saturated. It is a question often rooted in fear and uncertainty, particularly for those stepping into the profession for the first time. As we reflect on this conversation, we notice how often this question reveals something deeper. It is rarely about the market itself. It is usually about whether there is space for me. Throughout the episode, we walk through the realities of an expanding coaching industry and what that means for those entering the field today. Demand for personal and professional development continues to rise and coaching has become a mainstream development tool across organisations, wellbeing programmes and leadership pipelines. Yet it is easy to feel overwhelmed when every social feed appears full of coaches promoting their services. Decision fatigue is real, and so is the sense of comparison. We share honest reflections on why differentiation matters more than ever. When we understand how we help people, what problems we solve and who we serve, the market suddenly feels much less crowded. We talk about the importance of niche clarity, emotional connection and business strategy, and how coaches can create meaningful impact by aligning their work with their values, expertise and purpose. We also explore fast-growing areas of coaching including neurodiversity coaching, team coaching and group coaching, as well as the shifting landscape created by AI. Some coaches incorporate technology into their practice while others intentionally lean into a deeply human approach. Both routes have value. Both reveal opportunities for growth. This episode is a reminder that saturation is a perspective, not a fixed truth. When you zoom out and consider the billions of people navigating work, life and change, the opportunities for coaching are vast. The real question becomes: how can I differentiate myself within a thriving, expanding market and create the conditions to succeed? If you are curious about training as a coach and want support in choosing the right route for you, I signpost you to the Coaching Crowd quiz, which brings clarity to that decision-making process and helps you understand where you fit best within the coaching world.   Timestamps: 00:00 Introduction and framing the question 01:20 Why people worry about market saturation 03:00 The rise in coaching demand and industry growth 04:10 How niche clarity cuts through market noise 05:40 Perspective, fear and evidence-gathering 07:15 Zooming out to a global view of opportunity 08:50 Emerging coaching niches and industry trends 10:00 The role of AI and future-ready coaching models 11:20 Differentiation through values, credibility and brand 12:45 How coaching training shapes identity and purpose 14:10 Why coaching is now a mainstream development strategy 16:10 Personal and professional growth through coaching skills 18:20 Realism, resilience and navigating industry cycles 19:40 Why demand for ethical, skilled coaches continues to grow 20:55 Final reflections and invitation to take the Coaching Crowd quiz   Key Lessons Learned: Saturation is often a fear-based perspective rather than an industry reality. Differentiation is key. When you communicate your value clearly, the market feels significantly less competitive. Demand for coaching continues to grow across corporate, personal development and wellbeing sectors. Coaching niches are expanding rapidly, particularly in neurodiversity, team development and group coaching. Global demand far exceeds current coaching capacity, creating long-term opportunity. Technology and AI will shape future coaching models, but human connection remains irreplaceable. Clear positioning, professional training and accreditation create confidence for both coach and client. Coaches who understand their purpose and values attract clients who resonate with their approach. Coaching skills enhance leadership capability far beyond traditional coaching roles. Becoming a coach often leads individuals to invest more deeply in coaching themselves, further growing the market.   Keywords: coaching industry growth, coaching market saturation, becoming a coach, coaching niches, coaching demand, wellbeing and coaching, neurodiversity coaching, coaching qualifications, group coaching, leadership coaching skills,   Links and Resources: www.mycoachingcourse.com  
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  • Is Coaching Who You Are or What You Do
    Have you ever wondered whether coaching is something you do or something you are? In this episode, we dive into a powerful identity-based question that often emerges when people consider a future in coaching: is coaching fundamentally a skillset, or is it an expression of who we are at our core? We explore how coaching can be seen as an external activity, a profession where we learn models, techniques and structures to support people with their goals. Coaching becomes the thing we do to make a living, with our craft built through continuous learning and development. At the same time, coaching can also be deeply rooted in how we naturally move through the world. When curiosity, deep listening and a desire to understand others feel instinctive, coaching may feel like an extension of our identity rather than a role to step into. We reflect on our own journey, where coaching felt like who we were before it became what we did. We share that, learning the skills came first, which then enabled us to identity as a coach to grow. We've seen so many coaches discover coaching in both directions, and neither path is more valid or successful than the other. We also discuss the reality that coaching evolves over time. As our coaching maturity develops, our presence deepens. The identity a coach holds today will not be the same identity they hold in ten years. Coaching can grow with us as our practice and confidence expand. And crucially, coaches are human beings first. There can be pressure when we over-identify with the coach role. We talk openly about releasing the expectation to embody our coach persona in every moment of life, especially when parenting, navigating stress, or juggling the many facets of running a business. This episode is an invitation to reflect, stretch your thinking, and recognise that both identity and action shape what it means to coach. You don't need a definitive answer. Sometimes the power lies in the exploration itself.   Timestamps: 00:00 – Why we're asking: is coaching who you are or what you do? 00:53 – Defining coaching as a skillset and profession 02:24 – Coaching as identity and a way of being 03:46 – How coaches find their path into coaching 05:12 – Innate qualities vs trained skills 07:03 – Coaching styles, diversity and inclusivity 09:16 – Presence and how it shapes our experience of coaching 10:11 – Over-identifying with the coach identity 12:26 – The energy and consciousness behind coaching 15:21 – Who gets to define what coaching is? 17:16 – Evolution of coaching practice and competencies 18:41 – Final reflections and invitation to explore coaching further   Key Lessons Learned: Coaching can be both a role we perform and a core part of who we are Skill development and personal identity evolve together in coaching practice No single pathway into coaching is more valid than another Over-identification with being a coach can limit our humanity Coaching continues to change and modernise as the profession matures Presence requires energy, awareness and skill, it is not a constant state The freedom to define your style is one of the greatest strengths of coaching   Keywords: coaching identity, coaching skills, what is coaching, coaching profession, coach development, becoming a coach, coaching mindset, deep listening, coaching journey, coaching presence,   Links & Resources: igcompany.com/ilmcall igcompany.com
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  • How to become an ADHD Coach
    Have you ever felt drawn to help others navigate the unique challenges and strengths that come with ADHD, yet wondered what it truly takes to call yourself an ADHD coach? In this episode, we explore one of the questions we're asked most often; How to become an ADHD coach. As more people receive ADHD diagnoses, many coaches are curious about how they can ethically and effectively support this community. Through our discussion, we share insights from our experience as accredited training providers and as coaches who work extensively in the neurodivergent space. We begin by unpacking the difference between being a coach who works with clients who have ADHD and being an ADHD specialist coach. That distinction matters, because it shapes how you present yourself in the market and the depth of knowledge you need to support clients responsibly. We discuss why true ADHD coaching requires more than a quick online certificate. Coaching neurodivergent clients demands strong foundational coaching skills and a deep understanding of neurodivergence, trauma, and inclusivity. Ethical practice starts with accreditation, understanding professional standards, codes of conduct, and trauma-informed approaches. We also reflect on the importance of seeing clients as whole people, not as a label or diagnosis. While ADHD may influence how someone experiences the world, it doesn't define them. In every coaching conversation, we meet individuals with careers, relationships, goals, and emotions that extend far beyond their diagnosis. A powerful part of our conversation focuses on lived experience. Many aspiring ADHD coaches are themselves neurodivergent, which brings empathy and connection, but it can also blur professional boundaries. We explore how to honour that lived experience without projecting it onto clients and how supervision and reflective practice protect both coach and client. As we close, we talk about the routes available for coaches who want to deepen their expertise, from our Level 7 Coaching Qualification to our Neurodivergent Inclusive Coaching Essentials and full Neurodivergent Inclusive Coaching Programme. Whether you're starting your coaching journey or looking to specialise, this episode offers a grounded view of what ethical, inclusive ADHD coaching looks like in practice.   Timestamps: 00:48 – The difference between an ADHD coach and a coach working with ADHD clients 02:35 – Understanding co-occurring conditions and the importance of inclusivity 04:29 – Why short ADHD coach training courses can be misleading 05:47 – Seeing the whole person, not just the diagnosis 09:55 – Accreditation, CPD and what ethical practice looks like 12:02 – The role of lived experience in building trust and navigating boundaries 14:20 – How neurodivergence changes the way we interpret client behaviour 15:34 – Recognising gaps in your knowledge and choosing the right training 16:59 – Celebrating the growing demand for inclusive coaching   Key Lessons Learned: Ethical ADHD coaching begins with strong, accredited foundational coaching skills. ADHD rarely exists in isolation; understanding co-occurring conditions is vital. Lived experience can build trust, but reflection and supervision protect the coaching relationship. Trauma-informed and inclusive practice are essential for supporting neurodivergent clients. True specialism requires depth, time, and commitment, not a quick online course. Clients want coaches who understand their individuality, not their label. Accreditation demonstrates professionalism and builds client confidence. Continuous professional development ensures you evolve with the growing field of neurodiversity. Inclusive language and awareness create safer, more empowering coaching spaces. The future of coaching lies in understanding and celebrating neurodiversity, not reducing it to a niche.   Keywords: ADHD coach, ADHD coaching training, neurodivergent inclusive coaching, ICF accredited coaching, ethical coaching, trauma-informed coaching, neurodiversity in coaching, ADHD coaching certification UK, inclusive coaching practice, professional coach accreditation,   Links & Resources: igcompany.com/ndessentials igcompany.com
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  • How to Train as a Coach when Working Full Time
    Have you ever wondered how people manage to train as a coach while juggling a full-time job, family, and everything else life throws their way? In this episode, we explore one of the most common questions we hear: How can I train as a coach when I already work full time? We know from experience that most people who come to train with us are balancing busy lives, full-time jobs, caring responsibilities, and personal commitments. And yet, many find that their coaching qualification becomes the highlight of their week, a time to step into a space that's entirely for them. We talk about the practicalities, mindset, and support systems that make this possible. From flexible formats and payment options to honest conversations with employers, we share the approaches that have helped hundreds of learners succeed in training while working full time. We discuss the range of formats available, including evening, morning, weekend, and self-guided options, and how learners find creative ways to integrate their studies into their lives. Whether it's fitting in lessons during lunch breaks, listening to content while walking the dog, or negotiating time off work, there are countless routes to make it work. Beyond logistics, we explore the mindset that makes the biggest difference. Training to be a coach isn't only a professional investment, it's a personal one. The moment you shift from asking "Am I ready?" to "How can I make this work?", everything changes. We share personal stories from our own coaching journeys, from completing qualifications with young children to navigating demanding roles, and the lessons that shaped how we now support others through this process. We also talk about the value of employer sponsorship and how organisations increasingly recognise coaching as a way to develop culture, leadership and connection within teams. Many of our learners find that their organisations not only support them financially but also benefit from the ripple effects of their growth. By the end of this episode, you'll come away with practical tools, encouragement and the reassurance that training to be a coach while working full time isn't only possible, it could be one of the most transformative decisions you ever make.   Timestamps: 00:01 – Why most trainee coaches balance learning with full-time work 00:57 – How life commitments coexist with coaching study 02:21 – Flexible learning formats that fit around your schedule 03:51 – Managing missed sessions and staying on track 04:17 – Payment options and accessibility 05:17 – Choosing the format that fits your energy and lifestyle 06:34 – Employer support and building a business case for funding 09:24 – The mindset shift that helps you commit and thrive 10:52 – Making coaching a personal priority 12:20 – Understanding the true time commitment 13:15 – Practising through triads and structured peer learning 14:44 – Why investing in coaching changes everything 15:37 – Finding time by changing perspective and routine 16:30 – Adapting your learning style for flexibility 17:00 – How to make your environment support your goal 18:51 – Role modelling lifelong learning for others 19:17 – Turning intention into reality and taking the next step   Key Lessons Learned: It's entirely possible to train as a coach while working full time with the right mindset and structure. Flexibility in format and timing means coaching qualifications can fit around real life. Shifting your question from "Is it the right time?" to "How can I make it work?" changes everything. Employer sponsorship can create win–win outcome, for your growth and your organisation's culture. Treating your coaching training as an act of self-investment fuels motivation and resilience. Clear time planning and communication at home and work are essential for success. Every learner's journey is unique, there's no single "perfect" way to do it. Training as a coach while working builds powerful habits of reflection and self-leadership. The return on investment goes far beyond career progression, it transforms how you think, feel and connect. Starting now often becomes the most impactful decision for your future self.   Keywords: train as a coach while working full time, coaching qualification, coaching career development, flexible coaching training, online coaching courses UK, emotional coaching, mindset for success, accredited coaching programmes, coaching while employed, professional coach training,   Links & Resources: Take our Coaching Course Quiz – mycoachingcourse.com Explore Accredited Coaching Qualifications – igcompany.com Book a call – igcompany.com/ILM-call
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  • You Can Choose Your Emotions
    Have you ever felt like your emotions are running the show, as though you're at the mercy of how you feel rather than in control of it? In this episode, we explore one of the most liberating principles in emotional coaching, the idea that: You can choose your emotions. It might sound idealistic at first, yet through our conversation we unpack what it truly means to take ownership of your emotional world and experience greater freedom within it. As we close our six-part Emotions Coaching series, we dive deep into how this principle nurtures confidence, emotional resilience, and wellbeing. We talk about the belief that while we can't always choose our circumstances or the people around us, we can always choose how we respond. This is what we call emotional freedom, being response-able rather than reactive. Throughout the episode, we reflect on how coaching invites people to explore how they want to feel, not only how they currently feel. It's a powerful shift that opens the door to new possibilities and helps align emotions with meaningful action. We discuss the importance of moving from default emotional scripts towards more conscious, choice-driven responses that honour who we are today and who we aspire to become. We also share how this principle comes alive in real coaching sessions: how a gentle "What if you could choose how you feel right now?" can help clients open up new emotional landscapes, and why validating current emotions before introducing this idea is crucial. From building self-leadership to navigating the tension between responsibility and blame, this episode encourages listeners to experiment with emotional choice in their daily lives. We even share a light-hearted story about how this plays out in our own relationships, proof that emotional awareness doesn't mean perfection, but presence, curiosity, and compassion. Choosing your emotions is about living life by design. When you step into the belief that emotional choice is possible, you begin shaping a life led by intention, not reaction.   Timestamps: 00:27 – Why emotional choice nurtures confidence and wellbeing 01:25 – Understanding emotional freedom and being "response-able" 02:18 – Coaching conversations that invite emotional choice 03:44 – Breaking free from default emotional scripts 05:10 – Aligning emotions and action in coaching 06:03 – The power of "What if you could choose how you feel right now?" 07:28 – Recognising emotional discounting in clients 09:45 – Emotional choice as part of everyday self-leadership 11:11 – Designing your emotional experience 13:02 – How to introduce emotional choice safely in coaching 15:12 – Projection, resistance, and emotional responsibility 17:51 – Balancing ownership with compassion 18:48 – Emotional choice as liberation and empowerment 19:17 – How to learn more through our accredited programmes   Key Lessons Learned: Emotional choice begins with awareness, recognising you can shift how you feel opens the door to freedom. Coaching creates a unique space where people can explore how they want to feel, not only how they currently feel. Emotional freedom means moving from reaction to response, from script to self-leadership. Taking ownership of your emotions enhances confidence and wellbeing, especially when life feels uncertain. Introducing emotional choice requires sensitivity, timing and compassion are key to helping clients embrace it. Living by emotional design means choosing alignment between feeling, thinking, and doing. Responsibility brings freedom; when we own our emotions, we access choice, growth, and empowerment.   Keywords: emotional freedom, emotions coaching, choosing emotions, emotional intelligence, self-leadership, coaching skills, personal growth, mindset coaching, emotional resilience, emotional awareness   Links: Emotions Coaching Practitioner Training (ICF accredited): igcompany.com/emotionscoaching Coaching Qualifications and Quiz: mycoachingcourse.com  
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About The Coaching Crowd® Podcast with Jo Wheatley & Zoe Hawkins

The Coaching Crowd® Podcast is a weekly podcast for compassionate, courageous leaders, HR professionals and high achievers who are passionate about helping others to find alignment in their lives through coaching, and who are thinking of training and developing as a coach. Hosted by Zoe Hawkins and Jo Wheatley, Founders of Global Coaching Training Company "In Good Company" (https://www.igcompany.co.uk). Zoe and Jo are Master Accredited, Award Winning and Multi Award Nominated coaches, coach trainers and coach supervisors. They are authors of the best selling book 'Deciding to Coach: The Mindset & Business Strategy For Aspiring Coaches'. Each episode focuses on a different element of what it is to be a coach and you'll listen in as Zoe and Jo discuss the topic through different lenses. You'll discover practical tools and resources you need to support your coaching as you learn all about becoming a qualified and certified coach. This podcast is a go-to resource for learning more about coaching and the mindset needed to be a world class coach. You'll learn how to enable clients to truly know who they are, what their hearts call for and how to understand their values, beliefs and unconscious needs. Coaching goes beyond professional success and personal fulfilment and focuses on supporting everyday mental health. As you learn more about coaching, you learn to coach yourself. You are In Good Company with The Coaching Crowd®. In Good Company offers accredited coaching qualifications for individuals and organisations around the world, as well as ground breaking accredited CPD for coaches such as the trade marked Emotions Coaching Practitioner Training. You can join our courses and learn more about our communities here www.igcompany.co.uk and take our free quiz to find out which coaching course is right for you www.mycoachingcourse.com.
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