EP 26 - Fitness, Fatherhood & Fighting Mental Health Battles: An Honest Conversation
In this raw, honest, and deeply reflective episode of the Freedom Kickstarter podcast, I sit down with long-time online coach Jonathan Hamilton Potter founder of Reinvent Dadbod for a conversation that’s about so much more than business.Jonathan opens up about the real behind-the-scenes of running a coaching brand, including the mental health battles no one sees, the crash-and-burn of a failed business partnership, and what it’s really like to run a business while managing ADHD and depression.Expect stories that punch, practical insight, and perspective-shifting moments all from a man who’s spent nearly two decades in the trenches of coaching and content creation.Whether you’re a coach, creator, or just someone trying to figure out how to stay consistent through the chaos, this episode is for you.What We Discussed:How Jonathan went from near rock bottom to building Reinvent DadbodWhy “just doing the thing” might be the most powerful antidote to depression and procrastinationThe real cost of a bad business partnership (and what to do if you’re in one)How to operate a business when mental health isn’t on your sideWhat ADHD really looks like behind the scenes (not just TikTok stereotypes)The truth about motivation, self-worth, and getting stuff done when you feel like sh\*tWhy transparency beats perfection in online coachingThe power of doing less but better when you're overwhelmedJonathan on Mental Health & Business:“When you do what you’re putting off, the fog lifts. That’s always been the quickest way out of it for me.”“I don’t want to build a business that relies on me being perfect — because I’m not. And I won’t pretend to be.”About Jonathan:Jonathan Hamilton Potter is an online coach and founder of Reinvent Dadbod, a fitness coaching program specifically designed for dads who want to reclaim their energy, health, and identity. With over 17 years of experience in the fitness industry — and hard-earned wisdom from the battles of self-employment, parenthood, and personal setbacks — Jonathan is known for his no-fluff, deeply human approach to coaching.Find Jonathan online:Instagram: [@reinventdadbod](https://www.instagram.com/reinventdadbod)Website: [reinventdadbod.co.uk](https://www.reinventdadbod.co.uk/home)Final Five:1. Book recommendation:The Millionaire Fastlane* by MJ DeMarco — “Ignore the name. It’s not a get-rich book. It’s about what it really takes to build something that lasts.”2. Coffee order:Skinny flat white — or a cortado when he’s feeling fancy.3. Social media platform to delete:Facebook — “No one sees anything anymore. It’s basically useless.”4. Dinner party guests:* Mike Tyson* Gordon Ramsay* Marlon Brando5. One piece of advice for others:“Just do the thing. You won’t learn what works until you do something — even if it fails.”If you’re building a business while battling your own mind, this episode is a reminder you’re not alone — and there’s always a way forward.
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EP 25 - Sales Expert Exposes What NOBODY Tells You About High-Ticket Closing
In this candid, no-BS episode of the Freedom Kickstarter podcast, I sit down with Stu McKenzie, a high-ticket sales veteran and sales team builder for an unfiltered conversation about what it really takes to sell premium offers, scale your income through sales calls, and avoid the common traps most coaches fall into.Stu unpacks the difference between objection handling and objection awareness, and why rapport isn't about talking football or the weather, and how to build a sales process that converts without relying on gimmicks or fake scripts.This one’s a deep dive covering everything from beginner closers to elite-level persuasion tactics, frameworks vs scripts, UK vs US sales cultures, and how to sell without losing your soul.What we Discussed:* Why most people completely misunderstand what sales conversations are actually for* The hidden fears behind most objections (and how to spot them early)* The REAL reason “high-ticket” isn’t just about price and what matters more* Why being a “friend” on a sales call might lose you the client* How to lead conversations that challenge people without being pushy or fake* What scripts are good for (and where they go wrong)* Why Stu believes proof and *positioning* matter more than pitch decks* How the UK and US markets think completely differently about buying* Where to draw the line: when your offer should (and shouldn’t) involve a call* What hiring a sales team actually looks like and why most business owners mess it upStu’s Take on Sales:> "Sales is just a conversation between two adults, if you can’t challenge people, you shouldn’t be selling."About Stu McKenzie:Stu is a sales consultant and team builder who helps founders move from solo high-ticket closer to full-blown sales team operator. From closing on £99 challenges to scaling teams for 6- and 7-figure businesses, Stu’s known for his straight-talking approach and deep expertise across the psychology of buyer behaviour, objection handling, and strategic team development.Follow Stu on Instagram✋ The Final Five:1. Book recommendation:Never Split the Difference by Chris Voss — for learning negotiation tactics that actually work.2. Coffee order:Cortado (addicted, in his own words).3. Social media platform to kill:Meta — no hesitation.4. Dream dinner guests:Jeffrey Epstein (for questions, not celebration), 50 Cent, and… an unnamed third who definitely shouldn’t be picked by Epstein.5. One piece of advice:> "You’re gonna have to eat some shit. Do the hard reps. Sales is still the easiest, lowest-risk path to making real money online,but you’ve got to knock on doors before they open."🎧 Listen now, take notes, and if you’re serious about improving your sales game this one’s unmissable.
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EP 24 - The Dangerous Truth About TRT: Nutritionist Exposes What Wellness Experts Won’t Tell You
In this jam-packed episode, Sam McKenzie a performance nutritionist and founder of Science to Health joins us to unpack the real science behind nutrition, health trends, and working with elite athletes.Whether you're a coach, athlete, weekend warrior, or someone sick of misinformation online, this episode is an eye-opener. We get into the real-world practices vs theory, and Sam pulls no punches on pseudoscience, poor supplement advice, and the TRT craze sweeping through social media.Expect to leave with a more critical lens, clear strategies, and a much better understanding of how to optimise your body safely.Topics We Covered:* Why Sam refuses to niche down and why that’s worked for him* How he broke into working with elite athletes (and the DMs that started it all)* The shocking truth about weight cuts in combat sports* Why most “scientific advice” passed down in sport is wildly outdated* Dangerous trends in fitness culture: laxatives, dehydration, and sauna abuse* Why detoxes, alkaline water, and supplement stacks are a scam for most people* TRT and testosterone myths: when it is needed… and when it’s a disaster* The dark side of overtraining—and how social media fuels it* Recovery myths vs reality (spoiler: compression boots aren’t the answer)* How Sam balances science with empathy in his client work* When more isn’t better, and why your stress might be your biggest health block🧠 Final Five Questions:1. Most Recommended Resource:My Sport Science AcademyMNU Certification by Martin MacDonald2. Go-to Coffee Order:Caramel cappuccino (yes, even the nutritionist treats himself)3. Social Platform to Kill Off:Instagram — or at least regulate the misinformation4. Dream Dinner Party Guests:Gary Brecka (for a challenging conversation)Paul Smith (comedian)Danny Lennon (nutrition educator)5. #1 Piece of Advice for Aspiring Coaches:“Slow down. Do quality work. Stop chasing shortcuts—build something real.”Enjoyed this episode?Like, share, and leave a review to help us reach more listeners. Got feedback or a guest recommendation? DM us!Catch you on the next one.
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EP 23 - How Kindness Conquered Toxic Marketing Culture: The Story Behind 'Kind Copy'
In this episode of the Freedom Kickstarter Podcast, Mike sits down with Cath Rearhorn, founder of Kind Copy, to talk about building a sustainable, service-based business using words that work and feel good. From her unexpected journey from academia to personal training to copywriting, to running a thriving agency alongside her family, Kath shares an unfiltered look at what it takes to create copy that converts without twisting the knife.We unpack the evolution of her bespoke and group offers, how AI has transformed her workflow, why copywriters need more than just “words,” and what it means to truly build a business you want to be in not escape from.Expect a conversation packed with wisdom, wit, and war stories from the world of marketing, business building, and being kind without being soft.Key Topics Covered:-The story behind Kind Copy and why kindness is strategic, not soft-Building out group vs bespoke offers-How Kath uses AI to increase clarity, reduce burnout, and surface patterns-Business lessons from hitting breaking point (literally)-Separating personal from business finances to create stability-Why working with family saved her business and the pros/cons of it-Copywriting beyond fitness: evolving the niche-The unspoken power of *talking to your audience when you're not selling*-What bad vulnerability looks like (and how to avoid it)-What most fitness pros still get wrong in their contentFinal Five:1. Book gift: Anything by Rory Sutherland2. Coffee order: Flat White3. Delete a platform: LinkedIn—“I don't think anybody would notice”4. Dinner party guests: Rick Mayall, Angela Lansbury (as Jessica Fletcher), Stevie Nicks5. Advice for new copywriters: “Learn from people who’ve done it but develop your own style through practice.”🔗 Connect with Cath:Instagram: [@kindcopyuk](https://www.instagram.com/kindcopyuk)🔁 If You Enjoyed This Episode:Like, comment, and shareSubscribe to the show for more real-talk convos with founders, marketers, and freedom-first builders
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EP 23 - How Recipe Videos Almost Ruined My Business with Jack Gadd
Today’s guest is Jack Gadd, a men’s fat loss coach known for his consistent, grounded approach to online coaching. From engineering day jobs and protein bar subscription boxes to managing 100+ coaching clients, Jack breaks down how he built a coaching brand that prioritizes results over reels and long-term change over short-term fads.We explore:-The state of the online coaching space and how it's shifted in recent years-Why following trends hurt Jack’s business—and how getting back to fundamentals rebuilt it-The hidden downside of going viral and growing a follower base that doesn’t convert-The exact strategies Jack used to niche down and attract the right kind of clients-What it’s really like to juggle 80–100+ coaching clients and still make family time work-The importance of mentorship, accountability, and investing in your own development-Jack’s pivot from failed subscription box owner to fat loss authority-Why working with people for free early on still works—and how it accelerated Jack’s success-What being your own ideal client does for your content, message, and conversions-Jack’s full day breakdown, from 5AM check-ins to 7PM bath time chaos🔑 Key Takeaways:* Don’t chase trends: Chasing virality diluted Jack’s message and attracted the wrong clients.* Stick to fundamentals: Consistency and results still matter more than likes and views.* Mentorship matters: Business growth accelerated when Jack got (and kept) a mentor.* Start simple: Working with clients for free built trust, testimonials, and momentum.* Be your own case study: Jack’s content is a mirror of his life and that’s what connects.Final Five with Jack:1. Book Recommendation:The Psychology of Money by Morgan Housel$100M Leads by Alex Hormozi2. Coffee Order:Dieting? Americano with a splash of milkNot dieting? Flat white3. Social Platform to Delete:Pinterest (“So my wife stops sending house project ideas.”)4. Dinner Guests:Warren BuffettElon MuskPaul Walker5. Advice to His Younger Self: “Get skin in the game. Coach people for free. Build proof before you build offers.”🎧 Like This Episode?Tap Subscribe, leave a review, and share this with someone ready to turn a coaching hustle into a sustainable business.Until next time stay consistent, stay committed.
The #1 Podcast for all things copywriting, digital marketing and building a 100% freedom-focused business.
Since 2019, I've been helping regular folks become "coffee shop copywriters" where they earn up to £350+ per hour, secure equity deals AND get to work when they want, where they want, and for who they want.
We don't do sleaze, cheese, or hyped-up claims.
You'll get a warts n' all look at the life of a coffee shop copywriter as you come along on your journey building a one-person laptop business, speaking to cool people, and trying to strike the balance between passion and profits.
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