The Freedom Kickstarter Podcast

• EP 29 - London Marathon Legend Exposes Exactly What's Wrong With 'Inclusive' Running Culture

  In this deeply inspiring episode, Mike sits down with Phil Robertson, the creator of the Flawed Hero Marathon, a midnight running event that blends radical inclusivity, human resilience, and raw community power. What started with a cardboard cutout of Phil’s late father and a Facebook post has evolved into one of the most meaningful and emotional endurance events on the UK calendar.From battling the ego-fueled world of mainstream marathons to supporting runners with cerebral palsy, multiple sclerosis, stage 4 cancer, and even a Morrison’s mobility scooter, Phil shares what it really means to show up, both for yourself and for others. If you've ever questioned what you're capable of, this episode is your reminder: you're more than you think.What We Discussed:* Why Flawed Hero is more than a marathon, it’s a movement* The real purpose behind charity running events (hint: it’s not the medal)* How to challenge your self-imposed limits through community and story* Why “running time” is often the least important metric* The surprising mental health power of midnight marathons and micro-communities* What “post-marathon blues” really feel like, and how to beat them* How biohacking, breathwork, and barefoot grounding fit into the Flawed Hero mindset* Why every runner needs to find their “fellow weirdos”Memorable Quotes“We’re not perfect, but we’re not broken either. We’re flawed heroes.”“The marathon isn’t about speed. It’s about belief, resilience, and community.”“Running is the therapy. The real marathon starts at mile 20 of your life.”“Some people run sub-3 hours. Others push a mobility scooter through the night. *Both* are heroes.”“Fundraising isn’t about perfection. It’s about showing your pain, your joy, your reason.”Tools, Books & Mentions* Book Recommendation: Key Person of Influence by Daniel PriestleyFinal Five (Rapid Fire Round)* Go-to coffee order? Flat White* One platform you’d delete? Instagram – “Let’s just drop the gram.”* Dinner party guests? His late parents and comedian Michael McIntyre* Advice to get where he is? “Be resilient. Be persistent. Find your fellow weirdos.”* Top book pick? Key Person of Influence more relevant now than everIf You Liked This Episode…👉 Like, share, and subscribe.👉 Tag a friend who needs this reminder: they are more capable than they think.👉 Want to run a midnight marathon with 100 legends in 2026? Follow [@flawedheromovement](https://www.instagram.com/flawedheromovement) for updates.

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• EP 27 - Why This Top Trainer Says Business Mentors Are DESTROYING Online Coaches With Jewade Graham

  In this candid and no-holds-barred episode, we sit down with Jewade Graham, an online transformation coach who’s on a mission to fix the fitness industry from the inside out. Joé works exclusively with personal trainers, helping them get in the best shape of their life and build the systems to deliver real results for their clients not just followers.Together, we dive deep into why the online fitness world is broken, how social media has warped what it means to be a “coach,” and the truth about business mentorships that prey on insecurity and inexperience.Whether you're a personal trainer, coach, or just someone navigating this noisy online space, this episode will challenge your assumptions, call out the fluff, and show you what real growth looks like in business and in life.What we Discuss:Why many “online coaches” are really just marketers with no client resultsThe real reason PTs need coaches themselves, even if they already “know the info”Why mentorship without experience is dangerous for both coach and clientThe damaging loop of dopamine hits from likes, follows, and aestheticsHow Jewade uses personal transformation as a tool to help coaches build a businessThe difference between short-term vanity and long-term credibilityWhy most fitness business mentors should be on a one-way flight to DubaiHow AI will expose underperforming coaches, and why that's a good thing🗣 Memorable Quotes> “If you’re not delivering a result, you’re not a coach – you’re a marketer.”> “AI won’t replace the human connection. But it will flush out the ones who were never coaching to begin with.”> “Most people don’t need more knowledge. They need systems, structure, and support.”> “A textbook doesn’t prepare you for real-life clients. People do.”> “You’re not lazy. You’re just trying to fight ingrained habits with zero tools.”Tools, Books & Mentions* Book Recommendation: Unreasonable Hospitality – an unexpected gem on the power of service* InstagramFinal Five* Go-to coffee order? Mocha (even when dieting, just swap for sweeteners)* Social media platform you’d delete? TikTok* Dinner guests (alive or dead)? Mike Tyson, a gorilla (yes, really), and Messi* Most powerful business lesson? Invest early. Invest often. Don’t rush.* One word that defines his coaching? Relatability📢 Like This Episode?If this episode got you thinking differently about fitness, coaching, or business mentorship, help us spread the message:🔔 Subscribe👍 Like💬 Drop a comment🔗 Share with a friendFreedom Kickstarter Podcast is where honest conversations meet practical business growth.

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• EP 26 - Fitness, Fatherhood & Fighting Mental Health Battles: An Honest Conversation

  In this raw, honest, and deeply reflective episode of the Freedom Kickstarter podcast, I sit down with long-time online coach Jonathan Hamilton Potter founder of Reinvent Dadbod for a conversation that’s about so much more than business.Jonathan opens up about the real behind-the-scenes of running a coaching brand, including the mental health battles no one sees, the crash-and-burn of a failed business partnership, and what it’s really like to run a business while managing ADHD and depression.Expect stories that punch, practical insight, and perspective-shifting moments all from a man who’s spent nearly two decades in the trenches of coaching and content creation.Whether you’re a coach, creator, or just someone trying to figure out how to stay consistent through the chaos, this episode is for you.What We Discussed:How Jonathan went from near rock bottom to building Reinvent DadbodWhy “just doing the thing” might be the most powerful antidote to depression and procrastinationThe real cost of a bad business partnership (and what to do if you’re in one)How to operate a business when mental health isn’t on your sideWhat ADHD really looks like behind the scenes (not just TikTok stereotypes)The truth about motivation, self-worth, and getting stuff done when you feel like sh\*tWhy transparency beats perfection in online coachingThe power of doing less but better when you're overwhelmedJonathan on Mental Health & Business:“When you do what you’re putting off, the fog lifts. That’s always been the quickest way out of it for me.”“I don’t want to build a business that relies on me being perfect — because I’m not. And I won’t pretend to be.”About Jonathan:Jonathan Hamilton Potter is an online coach and founder of Reinvent Dadbod, a fitness coaching program specifically designed for dads who want to reclaim their energy, health, and identity. With over 17 years of experience in the fitness industry — and hard-earned wisdom from the battles of self-employment, parenthood, and personal setbacks — Jonathan is known for his no-fluff, deeply human approach to coaching.Find Jonathan online:Instagram: [@reinventdadbod](https://www.instagram.com/reinventdadbod)Website: [reinventdadbod.co.uk](https://www.reinventdadbod.co.uk/home)Final Five:1. Book recommendation:The Millionaire Fastlane* by MJ DeMarco — “Ignore the name. It’s not a get-rich book. It’s about what it really takes to build something that lasts.”2. Coffee order:Skinny flat white — or a cortado when he’s feeling fancy.3. Social media platform to delete:Facebook — “No one sees anything anymore. It’s basically useless.”4. Dinner party guests:* Mike Tyson* Gordon Ramsay* Marlon Brando5. One piece of advice for others:“Just do the thing. You won’t learn what works until you do something — even if it fails.”If you’re building a business while battling your own mind, this episode is a reminder you’re not alone — and there’s always a way forward.

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• EP 25 - Sales Expert Exposes What NOBODY Tells You About High-Ticket Closing

  In this candid, no-BS episode of the Freedom Kickstarter podcast, I sit down with Stu McKenzie, a high-ticket sales veteran and sales team builder for an unfiltered conversation about what it really takes to sell premium offers, scale your income through sales calls, and avoid the common traps most coaches fall into.Stu unpacks the difference between objection handling and objection awareness, and why rapport isn't about talking football or the weather, and how to build a sales process that converts without relying on gimmicks or fake scripts.This one’s a deep dive covering everything from beginner closers to elite-level persuasion tactics, frameworks vs scripts, UK vs US sales cultures, and how to sell without losing your soul.What we Discussed:* Why most people completely misunderstand what sales conversations are actually for* The hidden fears behind most objections (and how to spot them early)* The REAL reason “high-ticket” isn’t just about price and what matters more* Why being a “friend” on a sales call might lose you the client* How to lead conversations that challenge people without being pushy or fake* What scripts are good for (and where they go wrong)* Why Stu believes proof and *positioning* matter more than pitch decks* How the UK and US markets think completely differently about buying* Where to draw the line: when your offer should (and shouldn’t) involve a call* What hiring a sales team actually looks like and why most business owners mess it upStu’s Take on Sales:> "Sales is just a conversation between two adults, if you can’t challenge people, you shouldn’t be selling."About Stu McKenzie:Stu is a sales consultant and team builder who helps founders move from solo high-ticket closer to full-blown sales team operator. From closing on £99 challenges to scaling teams for 6- and 7-figure businesses, Stu’s known for his straight-talking approach and deep expertise across the psychology of buyer behaviour, objection handling, and strategic team development.Follow Stu on Instagram✋ The Final Five:1. Book recommendation:Never Split the Difference by Chris Voss — for learning negotiation tactics that actually work.2. Coffee order:Cortado (addicted, in his own words).3. Social media platform to kill:Meta — no hesitation.4. Dream dinner guests:Jeffrey Epstein (for questions, not celebration), 50 Cent, and… an unnamed third who definitely shouldn’t be picked by Epstein.5. One piece of advice:> "You’re gonna have to eat some shit. Do the hard reps. Sales is still the easiest, lowest-risk path to making real money online,but you’ve got to knock on doors before they open."🎧 Listen now, take notes, and if you’re serious about improving your sales game this one’s unmissable.

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• EP 24 - The Dangerous Truth About TRT: Nutritionist Exposes What Wellness Experts Won’t Tell You

  In this jam-packed episode, Sam McKenzie a performance nutritionist and founder of Science to Health joins us to unpack the real science behind nutrition, health trends, and working with elite athletes.Whether you're a coach, athlete, weekend warrior, or someone sick of misinformation online, this episode is an eye-opener. We get into the real-world practices vs theory, and Sam pulls no punches on pseudoscience, poor supplement advice, and the TRT craze sweeping through social media.Expect to leave with a more critical lens, clear strategies, and a much better understanding of how to optimise your body safely.Topics We Covered:* Why Sam refuses to niche down and why that’s worked for him* How he broke into working with elite athletes (and the DMs that started it all)* The shocking truth about weight cuts in combat sports* Why most “scientific advice” passed down in sport is wildly outdated* Dangerous trends in fitness culture: laxatives, dehydration, and sauna abuse* Why detoxes, alkaline water, and supplement stacks are a scam for most people* TRT and testosterone myths: when it is needed… and when it’s a disaster* The dark side of overtraining—and how social media fuels it* Recovery myths vs reality (spoiler: compression boots aren’t the answer)* How Sam balances science with empathy in his client work* When more isn’t better, and why your stress might be your biggest health block🧠 Final Five Questions:1. Most Recommended Resource:My Sport Science AcademyMNU Certification by Martin MacDonald2. Go-to Coffee Order:Caramel cappuccino (yes, even the nutritionist treats himself)3. Social Platform to Kill Off:Instagram — or at least regulate the misinformation4. Dream Dinner Party Guests:Gary Brecka (for a challenging conversation)Paul Smith (comedian)Danny Lennon (nutrition educator)5. #1 Piece of Advice for Aspiring Coaches:“Slow down. Do quality work. Stop chasing shortcuts—build something real.”Enjoyed this episode?Like, share, and leave a review to help us reach more listeners. Got feedback or a guest recommendation? DM us!Catch you on the next one.

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