EP 33 - 9 Books You Must Read If You Want to Make Money From Writing
Every copywriter has heard the same question: “What’s the best book to learn copywriting?”In this episode, we dive into nine essential books every copywriter should read, from timeless classics like Breakthrough Advertising to modern mindset shifters like Alchemy and Key Person of Influence.But the real gem of this conversation?The controversial advice at the end: why the best way to become a great copywriter might just be to stop reading and start writing.Books Mentioned1. The 4-Hour Workweek — Tim Ferriss2. The Advertising Solution — Brian Kurtz & Craig Simpson3. Purple Cow — Seth Godin4. Alchemy — Rory Sutherland5. Key Person of Influence — Daniel Priestley6. The Ultimate Sales Letter — Dan KennedyKey Takeaways Principles don’t age. Copywriting trends change, but human behaviour doesn’t.Being “safe” kills creativity. Stand out like a Purple Cow.Learn to think, not just to write. Behavioural insights > formulaic hacks.Position yourself as a key person of influence. Niching down multiplies opportunity.Stop reading so much — start writing. Mastery comes from doing, not just studying.The Controversial Truth “If you want to get great at copy, stop reading and start writing.”Books can inspire, but writing every day builds intuition, persuasion, and rhythm.Analyse ads. Deconstruct headlines. Rewrite winning emails.That’s how real copywriters get good.Connect & Continue* 💬 Which copywriting book changed your career? Drop it in the comments.* 🔔 Subscribe for more grounded conversations about writing, marketing, and business growth.
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11:39
EP 32 - The World's Most Effective Email Welcome Sequence
Most email welcome sequences are terrible.Too pushy. Too desperate. Too full of “hacks” that make your audience run for the unsubscribe button.This episode shows you how to flip the script — and build a welcome sequence that actually builds trust, starts relationships the right way, and sells (without feeling gross).If you want to stop chasing quick wins and instead build a business full of customers who want to buy from you again and again… this one’s for you.What You’ll Learn in This EpisodeWhy 99% of welcome sequences fail (and what to do differently)The one thing your first email MUST do before anything elseHow to use “value-first” positioning to create trust that compoundsWhy selling in email #1 is a trap (and what to send instead)A sneaky trick to get people replying — and why that trains inboxes to treat you like a friend, not spamA simple 3-email framework that balances story, proof, and offersEpisode Breakdown– Why most welcome sequences suck– What a welcome sequence actually is– Delivering the thing they signed up for (seriously, don’t skip this)– Value-first vs. freebie seekers (the truth)– Why you should not sell in email one– The inbox trick that gets you into “Primary” instead of spam– A 3-email structure you can steal todayLinks & ResourcesFollow along on YouTube for more breakdowns like this → [Subscribe here]Got feedback or want to share your take? Drop a comment below — I’d love to hear it.If you’re ready to stop pushing discount codes and start building an email list full of lifelong fans, hit play and let’s go.
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EP 31 - This Email Strategy Made Over Half a Million, 100% Organically
In 2019, I launched the Freedom Kickstarter, a copywriting course that went on to make over £700,000 in sales. More than half a million of that came organically, no fancy funnels, no tech wizardry, and no hypey marketing tactics that make you feel like you need a shower afterwards.In this episode, I break down exactly how I did it step-by-step and how you can replicate the structure, whether you’re selling a course, service, or even physical products.You’ll discover:* The Offer Hook That Stood Out – Why “earn £350/hour” beat generic “learn copywriting” promises.* The Unique Mechanism – How identifying 5 core pillars made the course different (without making anything up).* 18 Months of Reciprocity – The value of emailing without selling… and why it made launch day a no-brainer for buyers.* Building in Public – How showing behind-the-scenes stoked demand before the cart even opened.* The Secondary Benefit Principle – Why adding a second aligned benefit can be the real sales driver.* Risk Removal Done Right – The double guarantee that made saying “yes” feel safe.* Post-Launch Momentum – Using student results to create FOMO for the next enrolment.* Price Increases With Integrity – How structured launch phases encouraged early action (and built trust).This isn’t theory, it’s the exact blueprint that turned a tiny 1,400-person email list into a multi–six-figure business.If you want to see the actual emails that sold the course, stick around until the end, I’ll tell you how to get them.
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10:32
EP 30 - How to Go from 0 to 100k as a copywriter
Is it still possible to hit 6-figures as a copywriter in 2025?Short answer: yes but the game has changed.In this solo episode, I break down the real roadmap my most successful students are using to build profitable copywriting businesses from scratch (many hitting £10K–£20K/month without spending their lives in the DMs or ghostwriting tweet threads).You’ll get the 7 exact steps that consistently produce high-income earners, even if you’re just starting out.Forget the recycled advice. This is about what is actually working now.Whether you're stuck under 3K/month or want to scale more sustainably, this episode is your blueprint.In This Episode, I talk about:Why generalist copywriters stay broke, and what to do insteadHow to actually study great copy (hint: it's more than saving swipe files)The surprising power of genuine relationships over cold pitchingHow to use AI to 10x your outreach without losing the human touchWhy consistent follow-up is your secret weaponHow to lead with value, not desperationThe simple pricing psychology that increased my average project fees overnightThis isn’t overnight success stuff.The highest-paid writers I mentor/coach have one thing in common: they play the long game with discipline and intention.If you're serious about building a six-figure writing business, one that gives you more freedom and better clients this episode maps it out step by step.
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EP 29 - You Have Questions
In this special episode, I answer questions submitted via Instagram, covering everything from the mindset and values behind successful business relationships to starting over with zero audience, leveraging AI in copy, and the controversial line between values and politics in business. This is an honest, strategic, no-hype session loaded with insights for freelancers, copywriters, and business owners alike.If you’ve ever wondered what tools, traits, or tactics actually matter in building a long-term business, this one’s for you.Some of What I talk about in This Episode:01: Traits That Earn (and Lose) Respect in Business→ Why doing what you say matters more than hype→ The quiet power of punctuality and consistency→ Why trend-chasing and flakiness kill credibility02: Starting from Zero: No List, No Network—Now What?→ The simple mindset shift to rebuild from scratch→ Real-world strategies to find and help people without expectation→ The underestimated value of networking and no-risk offers03: Starting a Business in a New Industry→ Why ultra-endurance could be a goldmine→ The hidden value in “boring” service businesses→ How to spot untapped potential in legacy sectors04: Do You *Need* Social Media to Be a Copywriter?→ Short answer: No.→ Long answer: Depends on your business model→ When it’s a liability vs. when it’s a leverage point05: Best AI Editing Tools (And Why It Doesn’t Really Matter)→ The surprising truth about tool choice→ What matters more than the tool you use06: How Good is AI for Copywriting?→ The benefits: research, editing, ideation→ The risks: sounding “right” but failing to connect→ Why AI won’t make up for lack of skill or emotional nuance07: Talking Politics, Values & Clients→ When sharing your views builds stronger client rapport→ Why values ≠ party politics→ The types of clients you *want* your opinions to repelNotable Quotes:> “Consistency is a massive thing. If someone’s just chasing trends, I find that a red flag.”> “I’d find people I could help and do it with no expectation—because business is about people.”> “Social media is a long game. If you need clients now, outreach beats Instagram every time.”> “AI is good. But until you’ve honed your craft, you won’t know if it’s *good enough*.”> “If someone gets overly emotional about your opinion, they’re probably not your client.”Final Takeaway:You don’t need perfect tools or 10K followers to build a durable business. Show up. Do what you say. Know your values. And don’t be afraid to polarise when it comes to what matters.
The #1 Podcast for all things copywriting, digital marketing and building a 100% freedom-focused business.
Since 2019, I've been helping regular folks become "coffee shop copywriters" where they earn up to £350+ per hour, secure equity deals AND get to work when they want, where they want, and for who they want.
We don't do sleaze, cheese, or hyped-up claims.
You'll get a warts n' all look at the life of a coffee shop copywriter as you come along on your journey building a one-person laptop business, speaking to cool people, and trying to strike the balance between passion and profits.
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