The Freedom Kickstarter Podcast

• EP 31 - This Email Strategy Made Over Half a Million, 100% Organically

  In 2019, I launched the Freedom Kickstarter, a copywriting course that went on to make over £700,000 in sales. More than half a million of that came organically, no fancy funnels, no tech wizardry, and no hypey marketing tactics that make you feel like you need a shower afterwards.In this episode, I break down exactly how I did it step-by-step and how you can replicate the structure, whether you’re selling a course, service, or even physical products.You’ll discover:* The Offer Hook That Stood Out – Why “earn £350/hour” beat generic “learn copywriting” promises.* The Unique Mechanism – How identifying 5 core pillars made the course different (without making anything up).* 18 Months of Reciprocity – The value of emailing without selling… and why it made launch day a no-brainer for buyers.* Building in Public – How showing behind-the-scenes stoked demand before the cart even opened.* The Secondary Benefit Principle – Why adding a second aligned benefit can be the real sales driver.* Risk Removal Done Right – The double guarantee that made saying “yes” feel safe.* Post-Launch Momentum – Using student results to create FOMO for the next enrolment.* Price Increases With Integrity – How structured launch phases encouraged early action (and built trust).This isn’t theory, it’s the exact blueprint that turned a tiny 1,400-person email list into a multi–six-figure business.If you want to see the actual emails that sold the course, stick around until the end, I’ll tell you how to get them.

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• EP 30 - How to Go from 0 to 100k as a copywriter

  Is it still possible to hit 6-figures as a copywriter in 2025?Short answer: yes but the game has changed.In this solo episode, I break down the real roadmap my most successful students are using to build profitable copywriting businesses from scratch (many hitting £10K–£20K/month without spending their lives in the DMs or ghostwriting tweet threads).You’ll get the 7 exact steps that consistently produce high-income earners, even if you’re just starting out.Forget the recycled advice. This is about what is actually working now.Whether you're stuck under 3K/month or want to scale more sustainably, this episode is your blueprint.In This Episode, I talk about:Why generalist copywriters stay broke, and what to do insteadHow to actually study great copy (hint: it's more than saving swipe files)The surprising power of genuine relationships over cold pitchingHow to use AI to 10x your outreach without losing the human touchWhy consistent follow-up is your secret weaponHow to lead with value, not desperationThe simple pricing psychology that increased my average project fees overnightThis isn’t overnight success stuff.The highest-paid writers I mentor/coach have one thing in common: they play the long game with discipline and intention.If you're serious about building a six-figure writing business, one that gives you more freedom and better clients this episode maps it out step by step.

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• EP 29 - You Have Questions

  In this special episode, I answer questions submitted via Instagram, covering everything from the mindset and values behind successful business relationships to starting over with zero audience, leveraging AI in copy, and the controversial line between values and politics in business. This is an honest, strategic, no-hype session loaded with insights for freelancers, copywriters, and business owners alike.If you’ve ever wondered what tools, traits, or tactics actually matter in building a long-term business, this one’s for you.Some of What I talk about in This Episode:01: Traits That Earn (and Lose) Respect in Business→ Why doing what you say matters more than hype→ The quiet power of punctuality and consistency→ Why trend-chasing and flakiness kill credibility02: Starting from Zero: No List, No Network—Now What?→ The simple mindset shift to rebuild from scratch→ Real-world strategies to find and help people without expectation→ The underestimated value of networking and no-risk offers03: Starting a Business in a New Industry→ Why ultra-endurance could be a goldmine→ The hidden value in “boring” service businesses→ How to spot untapped potential in legacy sectors04: Do You *Need* Social Media to Be a Copywriter?→ Short answer: No.→ Long answer: Depends on your business model→ When it’s a liability vs. when it’s a leverage point05: Best AI Editing Tools (And Why It Doesn’t Really Matter)→ The surprising truth about tool choice→ What matters more than the tool you use06: How Good is AI for Copywriting?→ The benefits: research, editing, ideation→ The risks: sounding “right” but failing to connect→ Why AI won’t make up for lack of skill or emotional nuance07: Talking Politics, Values & Clients→ When sharing your views builds stronger client rapport→ Why values ≠ party politics→ The types of clients you *want* your opinions to repelNotable Quotes:> “Consistency is a massive thing. If someone’s just chasing trends, I find that a red flag.”> “I’d find people I could help and do it with no expectation—because business is about people.”> “Social media is a long game. If you need clients now, outreach beats Instagram every time.”> “AI is good. But until you’ve honed your craft, you won’t know if it’s *good enough*.”> “If someone gets overly emotional about your opinion, they’re probably not your client.”Final Takeaway:You don’t need perfect tools or 10K followers to build a durable business. Show up. Do what you say. Know your values. And don’t be afraid to polarise when it comes to what matters.

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• EP 28 - London Marathon Legend Exposes Exactly What's Wrong With 'Inclusive' Running Culture

  In this deeply inspiring episode, Mike sits down with Phil Robertson, the creator of the Flawed Hero Marathon, a midnight running event that blends radical inclusivity, human resilience, and raw community power. What started with a cardboard cutout of Phil’s late father and a Facebook post has evolved into one of the most meaningful and emotional endurance events on the UK calendar.From battling the ego-fueled world of mainstream marathons to supporting runners with cerebral palsy, multiple sclerosis, stage 4 cancer, and even a Morrison’s mobility scooter, Phil shares what it really means to show up, both for yourself and for others. If you've ever questioned what you're capable of, this episode is your reminder: you're more than you think.What We Discussed:* Why Flawed Hero is more than a marathon, it’s a movement* The real purpose behind charity running events (hint: it’s not the medal)* How to challenge your self-imposed limits through community and story* Why “running time” is often the least important metric* The surprising mental health power of midnight marathons and micro-communities* What “post-marathon blues” really feel like, and how to beat them* How biohacking, breathwork, and barefoot grounding fit into the Flawed Hero mindset* Why every runner needs to find their “fellow weirdos”Memorable Quotes“We’re not perfect, but we’re not broken either. We’re flawed heroes.”“The marathon isn’t about speed. It’s about belief, resilience, and community.”“Running is the therapy. The real marathon starts at mile 20 of your life.”“Some people run sub-3 hours. Others push a mobility scooter through the night. *Both* are heroes.”“Fundraising isn’t about perfection. It’s about showing your pain, your joy, your reason.”Tools, Books & Mentions* Book Recommendation: Key Person of Influence by Daniel PriestleyFinal Five (Rapid Fire Round)* Go-to coffee order? Flat White* One platform you’d delete? Instagram – “Let’s just drop the gram.”* Dinner party guests? His late parents and comedian Michael McIntyre* Advice to get where he is? “Be resilient. Be persistent. Find your fellow weirdos.”* Top book pick? Key Person of Influence more relevant now than everIf You Liked This Episode…👉 Like, share, and subscribe.👉 Tag a friend who needs this reminder: they are more capable than they think.👉 Want to run a midnight marathon with 100 legends in 2026? Follow [@flawedheromovement](https://www.instagram.com/flawedheromovement) for updates.

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• EP 27 - Why This Top Trainer Says Business Mentors Are DESTROYING Online Coaches With Jewade Graham

  In this candid and no-holds-barred episode, we sit down with Jewade Graham, an online transformation coach who’s on a mission to fix the fitness industry from the inside out. Joé works exclusively with personal trainers, helping them get in the best shape of their life and build the systems to deliver real results for their clients not just followers.Together, we dive deep into why the online fitness world is broken, how social media has warped what it means to be a “coach,” and the truth about business mentorships that prey on insecurity and inexperience.Whether you're a personal trainer, coach, or just someone navigating this noisy online space, this episode will challenge your assumptions, call out the fluff, and show you what real growth looks like in business and in life.What we Discuss:Why many “online coaches” are really just marketers with no client resultsThe real reason PTs need coaches themselves, even if they already “know the info”Why mentorship without experience is dangerous for both coach and clientThe damaging loop of dopamine hits from likes, follows, and aestheticsHow Jewade uses personal transformation as a tool to help coaches build a businessThe difference between short-term vanity and long-term credibilityWhy most fitness business mentors should be on a one-way flight to DubaiHow AI will expose underperforming coaches, and why that's a good thing🗣 Memorable Quotes> “If you’re not delivering a result, you’re not a coach – you’re a marketer.”> “AI won’t replace the human connection. But it will flush out the ones who were never coaching to begin with.”> “Most people don’t need more knowledge. They need systems, structure, and support.”> “A textbook doesn’t prepare you for real-life clients. People do.”> “You’re not lazy. You’re just trying to fight ingrained habits with zero tools.”Tools, Books & Mentions* Book Recommendation: Unreasonable Hospitality – an unexpected gem on the power of service* InstagramFinal Five* Go-to coffee order? Mocha (even when dieting, just swap for sweeteners)* Social media platform you’d delete? TikTok* Dinner guests (alive or dead)? Mike Tyson, a gorilla (yes, really), and Messi* Most powerful business lesson? Invest early. Invest often. Don’t rush.* One word that defines his coaching? Relatability📢 Like This Episode?If this episode got you thinking differently about fitness, coaching, or business mentorship, help us spread the message:🔔 Subscribe👍 Like💬 Drop a comment🔗 Share with a friendFreedom Kickstarter Podcast is where honest conversations meet practical business growth.

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