Host: Joe Sampson
Guest: Roger Murdoch
In this episode of The Germinate Podcast, Joe Sampson sits down with longtime industry leader Roger Murdoch for a wide ranging conversation about agriculture, innovation, relationships, and what it really takes to stay relevant in a changing world.
Roger’s journey into agriculture was anything but conventional. Originally pursuing telecommunications and working as a news cameraman in Wisconsin, he ultimately followed his passion for farming and earned a dual degree in Business Administration and Animal Science. From there, he built a decades long career in sales, marketing, global manufacturing, and supply chain across major agricultural equipment companies before joining Montag Manufacturing.
Throughout the conversation, Roger reflects on what he has learned from working across large global corporations, supply chain organizations, and mid market shortline manufacturers. He shares how those varied experiences shaped his perspective on customer relationships, innovation speed, and how different company structures impact the ability to bring products to market.
A key theme of the discussion is return on investment. In today’s tighter ag economy, Roger emphasizes that growers cannot simply chase yield. Instead, they must evaluate how every purchase, input, and operational decision impacts profitability per acre. From fertilizer banding versus broadcasting to smarter nutrient placement, he explains how improving efficiency can drive stronger financial outcomes even in challenging commodity cycles.
The conversation also dives into global agriculture. Roger shares insights from international markets including Australia, Kazakhstan, Brazil, and Europe, discussing how production practices differ and how emerging regions are rapidly improving their output. As global crop production expands, he highlights the importance of developing new domestic demand channels such as ethanol and sustainable aviation fuel to balance supply.
Joe and Roger also discuss farm shows and their evolving role in the industry. From World Ag Expo in California to Commodity Classic and Agritechnica in Germany, Roger explains why face to face relationships still matter in a digital world. He shares why shortline manufacturers have unique advantages at international exhibitions and how organizations like the Farm Equipment Manufacturers Association provide critical resources for smaller companies looking to grow.
At its core, this episode is about relationships, adaptability, and continuous learning. Roger reflects on the importance of collaboration in a small industry, the value of not burning bridges, and why innovation often moves fastest through nimble shortline companies willing to solve niche problems quickly.
Whether you are a manufacturer, dealer, grower, or industry professional, this episode offers perspective on where agriculture has been, where it is now, and where opportunity may lie in the years ahead.