In this insightful and forward-thinking episode of The Germinate Podcast, host Joe Sampson reconnects with long-time industry leader Leah Olson, a powerhouse in Canadian agriculture, policy, and ag-tech innovation. With a career spanning the rail industry, seed innovation, autonomous equipment (DOT), and executive leadership roles like AMC and Pammi, Leah shares her journey, the reality of being a CEO, and her candid views on trade, tariffs, and what's next for North American agriculture.From her small-town farm roots to leading major organizations through transformation, Leah reflects on lessons learned, the emotional and strategic burden of leadership, and how "listening" might be the most underrated CEO skill. The episode also tackles pressing issues like the U.S. tariff implementation, the fragility of Canada-U.S. trade, and what both countries must do to ensure food security and economic viability.A must-listen for anyone navigating ag policy, equipment innovation, farm economics, or just looking to lead better.
--------
1:01:04
--------
1:01:04
Why Farmland Still Matters — and Who’s Really Buying It
In this episode, host Joe Sampson sits down with Steve Bruere, President of Peoples Company, to explore how farmland ownership, management, and investment are transforming in today’s agricultural economy.Steve shares his personal journey from growing up on a small farm in Warren County, Iowa, to building one of the largest farmland real estate, management, and investment firms in the U.S. With operations in 35 states and 27 offices, Peoples Company manages billions in agricultural transactions annually.They discuss how technology and AI are revolutionizing farmland management, debunk myths about foreign ownership (no, China isn’t buying all U.S. farmland), and explain how outside capital and family farms can coexist in the modern market.The conversation expands into entrepreneurship, Steve’s unexpected entry into the wine business with his “Capital Call” label, and the pride and passion tied to owning even a few acres of American soil.
--------
54:43
--------
54:43
How to Grow 30% Without Hiring
In this episode of The Germinate Podcast, host Joe Sampson welcomes Matthew Rassi, founder of Twenty Helping Hands, a lean manufacturing consultant and operational strategist. With a background spanning 25 years in manufacturing, Matthew shares how his corporate experience evolved into launching his own consulting firm—driven by a passion for servant leadership and empowering teams.Together, Joe and Matthew dig deep into lean principles, the importance of servant leadership, and why focusing on process—not people—is the key to sustainable growth. Matthew breaks down his step-by-step approach to transforming factories and shops, often finding 30%+ improvement without adding new people or machines.This episode is packed with actionable advice for business owners, plant managers, and entrepreneurs looking to scale, reduce chaos, and build a thriving, empowered culture.
--------
54:27
--------
54:27
From the Big Ten to the Big Truth: Al Lorenzen's Journey of Faith & Leadership
In this heartfelt episode of The Germinate Podcast, host Joe Sampson sits down with former University of Iowa basketball star and current faith-driven entrepreneur Al Lorenzen. Together, they explore the often-overlooked spiritual cost of worldly success and how true fulfillment only comes through a relationship with Jesus.From NCAA tournaments to running a ranch-based equine therapy nonprofit, Al reflects on his personal journey from the “top of the mountain” to spiritual emptiness, and ultimately to a meaningful life centered around faith, family, and servant leadership.The conversation also delves into the pressures of parenting athletes, the cultural shift toward victim mentality, the impact of Charlie Kirk’s passing, and the importance of standing firm in truth during challenging times.Whether you're a leader, parent, entrepreneur, or just navigating life’s valleys, this episode is a reminder that you’re never truly winning until you're grounded in something greater than yourself.
--------
1:05:44
--------
1:05:44
AI, Agriculture & America: Live from Tech Hu
In this special live episode recorded at Tech Hub Live in Des Moines, Iowa, Joe hosts a riveting panel discussion with leaders from across agriculture, technology, and law.Panelists include:Grateful for the thoughtful insights from this powerhouse group:Rhishi P. – Founder, Metal Dog LabsChristopher Dolan– Partner, Faegre DrinkerTami Craig Schilling – Strategic Comms, Bayer Crop ScienceArthur S.. – Director of Digital Ag, Mid Kansas CoopAmy Reddington at @meister Media WorldwideThey dive deep into how AI is impacting agriculture, society, and human relationships. From fears around data privacy and job disruption to excitement about freeing up time for family and legacy, this candid conversation explores the promise—and responsibility—of leveraging AI the right way.This isn’t your typical panel. Expect honesty, laughter, moments of vulnerability, and a powerful reminder that while AI may change how we work, it can’t replace what makes us human.
Join Joe Sampson and guests as we explore the intersection of agriculture, business and innovation. With nearly two decades of expertise in agricultural equipment and scaling businesses, this podcast delivers actionable insights, inspiring stories, and strategic advice to help manufacturers and professionals grow their ventures. Whether you're an industry veteran or just starting out, join us every week to cultivate ideas, expand your knowledge, and germinate your path to success.
Ireland