In this heartfelt and insightful episode of The Germinate Podcast, host Joe Sampson sits down with Ben Hellbusch, President of Duo Lift Manufacturing, to explore the rich history, values, and bold moves shaping the family-run company. Coming off the 75th Anniversary of the Farm Equipment Manufacturers Association (FEMA), Ben shares how his grandfather began building equipment in the back of a milk barn in 1943, how his father grew the business through the “Dirty 80s,” and how Ben and his brother David are now modernizing and expanding the brand while staying true to their roots.Listeners get an inside look at the evolution of a multi-generational business — from manufacturing to vertical integration with distribution and, most recently, retail. Ben opens up about the challenges of labor shifts, the culture clash with younger generations, and the role of technology and AI in staying competitive.Alongside personal reflections on family, hard work, and the enduring impact of sports, this episode is a powerful reminder of what makes ag manufacturing special — resilience, relationships, and relentless drive.
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1:08:05
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1:08:05
The Power of Passing the Torch: Leadership Lessons from 48 Years at Walinga
In this special 40th episode of The Germinate Podcast, host Joe Sampson welcomes his longtime friend and industry veteran Cor Lodder, recently retired from Walinga, a Canadian manufacturer with global impact in agricultural transport equipment.Cor shares the incredible 70+ year story of Walinga—from his grandfather's immigration with a leather satchel full of tools to becoming a global company employing over 500 people. He reflects on 48 years of personal involvement, the importance of transitioning leadership to the next generation (G3), and how family, faith, and innovation have built Walinga's enduring foundation.The conversation dives into the evolution of manufacturing—from arc welding to CNC to laser—and the role automation, AI, and trade shows like FABTECH have played in Walinga’s growth. They also discuss the real-world implications of tariffs, the challenges of labor, and how Canadian and US manufacturing are evolving.Ending on a deeply personal and spiritual note, Cor and Joe connect over their shared Christian faith, reflecting on how biblical servant leadership and purpose-driven business can light the way for future generations.
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1:06:53
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1:06:53
Winning at Home and Work: How to Stop Living in Chaos and Start Leading with Purpose
In this powerful episode of The Germinate Podcast, host Joe Sampson sits down with Cory Carlson, a former corporate executive turned faith-driven leadership coach and author. Cory opens up about the imposter syndrome he faced climbing the corporate ladder, and how coaching transformed his life and career path.Now the founder of the Rise Community, Cory helps men live intentionally, lead authentically, and win not only at work—but more importantly—at home. With deep conviction, practical frameworks, and an unshakable faith, Cory breaks down what it means to live a life of purpose in every role you hold: husband, father, leader, and friend.Joe and Cory discuss topics ranging from personal boundaries and daily habits to family dinners, writing books, overcoming fear, and choosing courage in the face of uncertainty. Whether you’re a burnt-out executive or an aspiring entrepreneur, this episode is a wake-up call to reassess your values, clarify your vision, and take intentional action.
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52:27
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52:27
Reality Check from the Combine: Why Farmers Are Struggling in 2025
In this on-the-ground episode of The Germinate Podcast, host Joe Sampson reconnects with Illinois farmer Matt Perreault, live from his combine during harvest. Matt offers an unfiltered look at what it’s really like to farm corn and soybeans in 2025 amidst volatile markets, tightening margins, and shifting global trade dynamics.They dive into:• Why consistent weather hasn't necessarily equaled prosperity• The true costs of growing corn vs. soybeans• How China’s shifting trade with South America is hurting U.S. farmers• Why government “aid” isn’t a long-term solution• The ripple effects across ag-tech, equipment, and rural America• The urgent need for biofuel policies and carbon market clarityThis is a powerful listen for anyone who wants to understand the very real pressures and decisions shaping the future of American agriculture.
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The Soybean Crisis: Trade Turmoil, Global Competition & the Future of U.S. Agriculture
In this eye-opening episode, host Joe Sampson welcomes Grant Kimberley, a leading voice in U.S. agriculture and Senior Director at the Iowa Soybean Association. Together, they break down the perfect storm facing American soybean farmers—from rising input costs and collapsing demand to the devastating impact of U.S.-China trade tensions.Grant offers rare behind-the-scenes insight into how Brazil’s agricultural growth, retaliatory tariffs, and stalled U.S. biofuel policy have combined to threaten the livelihoods of countless U.S. producers. With potential global consequences and skyrocketing rural distress, the conversation explores what it will take to turn things around—including diplomatic meetings, biofuel policy reforms, and strategic domestic demand growth.Whether you’re in ag, policy, or just want to understand the broader economic landscape, this episode delivers the clarity and urgency the moment demands.
Join Joe Sampson and guests as we explore the intersection of agriculture, business and innovation. With nearly two decades of expertise in agricultural equipment and scaling businesses, this podcast delivers actionable insights, inspiring stories, and strategic advice to help manufacturers and professionals grow their ventures. Whether you're an industry veteran or just starting out, join us every week to cultivate ideas, expand your knowledge, and germinate your path to success.
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