Winning at Home and Work: How to Stop Living in Chaos and Start Leading with Purpose
In this powerful episode of The Germinate Podcast, host Joe Sampson sits down with Cory Carlson, a former corporate executive turned faith-driven leadership coach and author. Cory opens up about the imposter syndrome he faced climbing the corporate ladder, and how coaching transformed his life and career path.Now the founder of the Rise Community, Cory helps men live intentionally, lead authentically, and win not only at work—but more importantly—at home. With deep conviction, practical frameworks, and an unshakable faith, Cory breaks down what it means to live a life of purpose in every role you hold: husband, father, leader, and friend.Joe and Cory discuss topics ranging from personal boundaries and daily habits to family dinners, writing books, overcoming fear, and choosing courage in the face of uncertainty. Whether you’re a burnt-out executive or an aspiring entrepreneur, this episode is a wake-up call to reassess your values, clarify your vision, and take intentional action.
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Reality Check from the Combine: Why Farmers Are Struggling in 2025
In this on-the-ground episode of The Germinate Podcast, host Joe Sampson reconnects with Illinois farmer Matt Perreault, live from his combine during harvest. Matt offers an unfiltered look at what it’s really like to farm corn and soybeans in 2025 amidst volatile markets, tightening margins, and shifting global trade dynamics.They dive into:• Why consistent weather hasn't necessarily equaled prosperity• The true costs of growing corn vs. soybeans• How China’s shifting trade with South America is hurting U.S. farmers• Why government “aid” isn’t a long-term solution• The ripple effects across ag-tech, equipment, and rural America• The urgent need for biofuel policies and carbon market clarityThis is a powerful listen for anyone who wants to understand the very real pressures and decisions shaping the future of American agriculture.
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The Soybean Crisis: Trade Turmoil, Global Competition & the Future of U.S. Agriculture
In this eye-opening episode, host Joe Sampson welcomes Grant Kimberley, a leading voice in U.S. agriculture and Senior Director at the Iowa Soybean Association. Together, they break down the perfect storm facing American soybean farmers—from rising input costs and collapsing demand to the devastating impact of U.S.-China trade tensions.Grant offers rare behind-the-scenes insight into how Brazil’s agricultural growth, retaliatory tariffs, and stalled U.S. biofuel policy have combined to threaten the livelihoods of countless U.S. producers. With potential global consequences and skyrocketing rural distress, the conversation explores what it will take to turn things around—including diplomatic meetings, biofuel policy reforms, and strategic domestic demand growth.Whether you’re in ag, policy, or just want to understand the broader economic landscape, this episode delivers the clarity and urgency the moment demands.
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Faith, Farming & Future Tech: Chris Morbitzer on What Comes Next
In this captivating conversation, Joe Sampson and Chris Morbitzer explore the rise of AI from personal fascination to practical implementation. Joe recalls his first brush with ChatGPT in 2022, while Chris traces his journey back to the early days of natural language processing. Together, they discuss how AI has evolved, the dangers of blind reliance, and how it’s reshaping everything from manufacturing to marketing.They also touch on the emotional and spiritual hunger in modern society, particularly among younger generations gravitating toward traditional religion and liturgy, searching for meaning in an algorithm-driven world. Chris presents AI as both a jetpack for productivity and a crutch when misused.Toward the end, Chris previews his upcoming talk at the FEMA Convention in Las Vegas, where he'll present on the "18-Month Window" for AI-readiness in distribution. The conversation offers practical advice for businesses and reflects deeply on how AI affects not only operations but our capacity for creativity, connection, and critical thinking.
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Tariffs, Technology & Transformation
In this insightful and forward-thinking episode of The Germinate Podcast, host Joe Sampson reconnects with long-time industry leader Leah Olson, a powerhouse in Canadian agriculture, policy, and ag-tech innovation. With a career spanning the rail industry, seed innovation, autonomous equipment (DOT), and executive leadership roles like AMC and Pammi, Leah shares her journey, the reality of being a CEO, and her candid views on trade, tariffs, and what's next for North American agriculture.From her small-town farm roots to leading major organizations through transformation, Leah reflects on lessons learned, the emotional and strategic burden of leadership, and how "listening" might be the most underrated CEO skill. The episode also tackles pressing issues like the U.S. tariff implementation, the fragility of Canada-U.S. trade, and what both countries must do to ensure food security and economic viability.A must-listen for anyone navigating ag policy, equipment innovation, farm economics, or just looking to lead better.
Join Joe Sampson and guests as we explore the intersection of agriculture, business and innovation. With nearly two decades of expertise in agricultural equipment and scaling businesses, this podcast delivers actionable insights, inspiring stories, and strategic advice to help manufacturers and professionals grow their ventures. Whether you're an industry veteran or just starting out, join us every week to cultivate ideas, expand your knowledge, and germinate your path to success.
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