The Interior Collective

• Designing for the Long Game: Scaling Without Starting Over with Imparfait Design Studio

  Season 7 of The Interior Collective Podcast is brought to you by Materio.This episode is brought to you in partnership with Loloi.An operating system built specifically for design projects—from start to finish. That’s what Materio is.From concept to handoff, client billing to procurement—it’s one connected workflow. Try it for free.It’s intuitive. It’s fast. The Interior Collective listeners get 50% off their first month. Just head to getmaterio.com to claim the offer. Subscribe now at patreon.com/theinteriorcollective Today on The Interior Collective, I’m joined by husband and wife team Rebekah Zaveloff and Nick Nichols, the founders of KitchenLab Interiors and Imparfait Design Studio. With a shared background in hospitality and a deep appreciation for art, culture, and design, their work is soulful, layered, and rooted in storytelling. Rebekah’s foundation in fine arts and set design has shaped her process-driven approach, while Nick’s early career in the restaurant world—and later, in real estate and renovation—fueled their shared passion for creating spaces where people truly want to linger. Together, they launched KitchenLab Interiors more than 20 years ago before expanding into full-service interiors with Imparfait. In this conversation, we’re diving into what it’s really taken to build and sustain two successful design studios, including their pivotal decision not to rebrand—and why that choice paid off in the long run. We’ll also explore how they’ve scaled through economic shifts, refined their client experience, and marketed their work for lasting growth. If you’ve ever wondered how to evolve your business without losing your momentum, this episode is for you.

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• Pin to Profit: Optimizing Pinterest SEO for Interior Designers with Julia Bocchese

  Season 7 of The Interior Collective Podcast is brought to you by Materio.This episode is brought to you in partnership with Loloi.An operating system built specifically for design projects—from start to finish. That’s what Materio is.From concept to handoff, client billing to procurement—it’s one connected workflow. Try it for free.It’s intuitive. It’s fast. The Interior Collective listeners get 50% off their first month. Just head to getmaterio.com to claim the offer. Subscribe now at patreon.com/theinteriorcollective Welcome back to The Interior Collective. I’m your host, Anastasia Casey, and today we’re picking up where we left off in our SEO series with Julia Bucchese—this time zeroing in on Pinterest, the visual search engine that’s become a traffic and lead-generation powerhouse for interior designers. Pinterest isn’t just a mood-board tool—it’s a search engine where every pin and board can be optimized to rank, attract high-intent clients, and drive valuable backlinks to your site. Julia is the founder of Julia Renee Consulting, where she helps creative businesses—many of them interior studios—use SEO and Pinterest strategies to boost visibility and bookings. Her blog post, “Pinterest Marketing Strategy for Interior Designers,” has become required reading for designers ready to up their pin game. In this episode, Julia will walk us through everything from auditing your profile for SEO success and conducting Pinterest-specific keyword research, to crafting scroll-stopping pins, A/B testing formats, and even weaving in local keywords to capture your ideal market. Whether you’re just getting started or looking to refine your Pinterest workflow, you’re about to get a wealth of tactical, actionable advice to make Pinterest your most reliable marketing channel.

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• Leaving Corporate to Pivot, Rebrand & Grow with Kristin Harrison

  Season 7 of The Interior Collective Podcast is brought to you by Materio.This episode is brought to you in partnership with Loloi.An operating system built specifically for design projects—from start to finish. That’s what Materio is.From concept to handoff, client billing to procurement—it’s one connected workflow. Try it for free.It’s intuitive. It’s fast. The Interior Collective listeners get 50% off their first month. Just head to getmaterio.com to claim the offer. Subscribe now at patreon.com/theinteriorcollective Welcome to Season 7 of The Interior Collective. I’m your host, Anastasia Casey, and today I’m thrilled to welcome Kristin Harrison, founder of Georgia and Hunt Design House. Just one year ago, Kristin left her corporate career to launch Bungalow 10—and soon after rebranded Georgia + Hunt—and has since built a team of five and amassed 50,000 Instagram followers. In this episode, we dive into her playbook: mapping her financial runway, the rebrand, and landing her first clients. We’ll explore why she hired a Creative Lead early on, how she structures fees and scopes projects for profitability, and the systems that keep operations running smoothly. Plus, we unpack her social media strategy—what content types and metrics fueled her growth and why slideshow-style Reels went viral. Finally, Kristin shares her biggest challenges, pivotal decisions, and top-secret projects on the horizon. Make sure to save this episode to come back for notes later.

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• Rebuilding with Intention: Concierge Design, Architecture, and Fire Recovery with AAHA Studio

  Season 7 of The Interior Collective Podcast is brought to you by Materio.This episode is brought to you in partnership with Loloi.An operating system built specifically for design projects—from start to finish. That’s what Materio is.From concept to handoff, client billing to procurement—it’s one connected workflow. Try it for free.It’s intuitive. It’s fast. The Interior Collective listeners get 50% off their first month. Just head to getmaterio.com to claim the offer. Subscribe now at patreon.com/theinteriorcollective Welcome back to The Interior Collective. I’m your host, Anastasia Casey, and today’s episode takes us inside the walls—both literal and figurative—of what it really means to design with purpose, clarity, and care. I’m joined by Harper Halprin and Aaron Leshtz, the husband-and-wife founders behind AAHA Studio. Based in Los Angeles, AAHA is known for their concierge-style approach to design, blending architecture, permitting, and full-service interiors into a seamless experience for their clients. Their studio is built on collaboration, curiosity, and a deep respect for the people they serve. But recently, their work has taken on an entirely new dimension. After the devastating fires across California, several of AAHA’s projects—some newly completed—were destroyed. Overnight, their firm shifted focus to helping over a dozen families rebuild, navigating complex legislative hurdles and emotional recovery in equal measure. In this conversation, Harper and Aaron share how they’re guiding their clients through unimaginable loss—using design as a way to restore hope, dignity, and vision for what comes next. We’ll also unpack what makes their studio’s integrated approach so effective, how they lead with elevated service and strong systems, and what interior designers can learn about working more cohesively with architects from the very beginning.

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• Firm Foundations: From Five AD 100 Studios to Studio Founder with Coco Greenblum

  Season 7 of The Interior Collective Podcast is brought to you by Materio.This episode is brought to you in partnership with Loloi.An operating system built specifically for design projects—from start to finish. That’s what Materio is.From concept to handoff, client billing to procurement—it’s one connected workflow. Try it for free.It’s intuitive. It’s fast. The Interior Collective listeners get 50% off their first month. Just head to getmaterio.com to claim the offer. Subscribe now at patreon.com/theinteriorcollective Welcome back to The Interior Collective—I’m your host, Anastasia Casey. Today’s guest embodies what it means to learn at the highest levels before going out on your own. Coco Greenblum spent over a decade honing her craft at five different AD100 design firms—each with its own aesthetic, leadership style, and process. From her first role at Emily Summers Design in Dallas, through creative chapters in San Francisco with Geremia, The Wiseman Group, and Ken Fulk, to leading Jeremiah Brent’s West Coast studio, Coco was very intentional about where she learned, who she learned from, and why. In just two and a half months, she’s launched STUDIO COCO GREENBLUM in Los Angeles—a full-service interior design studio built on the lessons she gathered, the mentors who shaped her, and the pitfalls she vowed to avoid. Today, we’ll unpack how she strategically chose each firm, balanced creative vision with operational rigor, and ultimately weighed the risks of leaving brand-name studios to build her own brand. We’ll dive into everything from team structure and pricing models to client onboarding rituals and mentorship philosophies—practical insights you can apply in your own practice. Whether you’re dreaming of opening your own studio or aiming to level up in your current role, Coco’s story offers a masterclass in turning experience into entrepreneurship.

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