The Interior Collective

Season 10 of The Interior Collective Podcast is brought to you by Materio.

Welcome back to The Interior Collective. I'm your host, Anastasia Casey, and I'm so excited to have Heidi Caillier on for another conversation. If you have not listened to her previous episode, go back to Season 2, Episode 1 and start there. It is one of the most listened-to episodes in the show's history for good reason.

Heidi is an AD100 designer known for her confident use of pattern, color, and nostalgic detail. Her work is layered, deeply personal, and rooted in a love of vintage, antiques, and handcrafted things. And she has built a business model that blew my mind when I first heard it in detail at Design Camp.

Here is the short version: Heidi presents an entire home all at once. Every hard finish, every soft finish, every fixture, every piece of furniture, including the vintage. One presentation. A month of revisions. Then procurement begins and the design is done.

We covered the philosophy behind that model and the markup structure in our last conversation. Today we are going deeper into the mechanics of how it actually happens. What those six to eight weeks of design work look like inside the studio before anyone sees a single thing. How vintage pieces specifically are handled within a full home presentation, what mid-construction project management looks like once a project is handed off, and how she is managing all of this with a remote team.

If the full presentation model has ever felt out of reach, this conversation will change how you think about what is actually possible.

Season 10 of The Interior Collective Podcast is brought to you by Materio.

Welcome back to The Interior Collective. I'm your host, Anastasia Casey, and today two of my favorite people are back.

Jean Stoffer joined us in Season 5 to talk about building a family legacy in design, and it was such an impactful conversation. If you have not listened to it, go back and start there. Today we are picking up where we left off, but going somewhere completely new.

Jean and Grace were also keynote speakers at Design Camp last fall, and if you were in the room that day you already know what an extraordinary conversation it was. It’s a privilege to have them back.

Here is what I have been thinking about since we last spoke. The Madison, the 10,000 square foot Greek Revival home that started as a flip and ended with Jean and her husband moving in, is widely credited as the moment that put Jean Stoffer Design on the international map. The photos went viral on Instagram, the Magnolia Network came calling. And everything changed. Jean is now doing it again with the Reeds Lake house, a major renovation being documented on YouTube as a monthly series. And Grace has built her own deeply engaged following by sharing the story of the Log Cabin, her family home that started as a vacation rental, across The Established Home, Instagram, and YouTube.

What is fascinating to me is that neither of them is doing this casually. There is a real multi-channel strategy behind how these personal projects are shared. Today we are digging into this concept, because personal projects may be the most underutilized marketing tool available to designers at every stage.

Season 9 of The Interior Collective Podcast is brought to you by Materio.

This episode is brought to you in partnership with Loloi.

Hi, welcome back to The Interior Collective. I'm your host, Anastasia Casey and I'm once again joined by Amber Lewis, founder of Amber Interiors, a studio that has grown from a small residential practice into a brand with hundreds of employees and a footprint that spans design, retail, and media. What's notable about Amber's path isn't just the scale, it's her signature design work has remained central to the business even as the company around it has expanded well beyond it.

In this conversation, we're getting into the mechanics of staying close to the creative product at that size: how she protects her point of view on projects, what design still contributes to the business financially, and whether taking on more design work remains a priority as the brand diversifies. We'll also talk about her own home renovation, working with brand partners inside her own space, her newly launched third book “Interiors”, and what her team structure looks like day to day to make room for all of it.

This is a conversation about staying hands-on without doing it all yourself.

Season 9 of The Interior Collective Podcast is brought to you by Materio.

This episode is brought to you in partnership with Loloi.

Welcome back to The Interior Collective. I'm your host, Anastasia Casey, and today someone very special is back for another conversation.

Marie Flanigan has been a part of this show since the very beginning. She was our first-ever guest on Season 1 of the podcast, has been on again since, and is someone whose work and industry leadership I deeply admire.

For anyone new to Marie, she is the founder of Marie Flanigan Interiors, a Houston-based full-service residential design studio with projects spanning the country. Originally trained as an architect, her work is known for its soulful restraint, its mastery of light, and a layered warmth that feels deeply personal to every client. She has been featured in countless shelter publications and has published two books, and has brand collaborations with Visual Comfort and Annie Selke. 

All of that requires an enormous amount of photography, videography, and content. And today we are getting into exactly how she manages and delegates content creation of this scale. How her team plans a shoot, coordinates a photographer and videographer on the same project, how she thinks about licensing and rights, how brand partners factor into the production, and more.

If photography has ever felt like the last thing you figure out on a project, this conversation is going to reframe things entirely.

Season 9 of The Interior Collective Podcast is brought to you by Materio.

This episode is brought to you in partnership with Loloi.

Hi everyone, and welcome back to The Interior Collective. I'm your host, Anastasia Casey, and today I'm sitting down with Ali Henrie, founder of Ali Henrie Interiors, based in Utah.

Most designers think about builders as a logistical relationship. Someone to coordinate with, someone to negotiate around, someone to manage. Ali Henrie thinks about builders as one of the most valuable business relationships a designer can have, and she has the pipeline to prove it.

Before Ali launched her own studio, she worked directly for a builder as their in-house designer. That experience gave her a genuine understanding of how builders think, what they need, what slows them down, and what makes a designer genuinely easy and valuable to work with. When she eventually launched her own firm, she took everything she learned on that side of the table and built a system around it.

Today, builders are one of Ali's biggest drivers of new clients. She has cultivated deep relationships with luxury builders across Utah, serves on the Utah Valley Homebuilders Association, and has chaired the Parade of Homes Committee, which means she is not just working alongside this community, she is embedded in it.

In this episode, we are getting into exactly how she did it. What builders actually need from a designer, what designers often get wrong about that relationship, how Ali has built a system that makes her easy to work with, and how those relationships have compounded into a client pipeline.

If you have ever wanted to crack the builder market, or if you have builder relationships that have never quite turned into the business you hoped, this conversation is going to give you a completely different way of thinking about it.