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The Product Design for Learning Podcast

Greg Arthur
The Product Design for Learning Podcast
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  • Ep. 19 The real-life red pill / blue pill of L&D
    Keywordslearning design, cognitive neuroscience, attention, focus, engagement, product design, learning revolution, digital detox, future of learning, organizational learningSummaryIn this episode, Greg Arthur interviews Lauren, the Learning Pirate, about the intersection of cognitive neuroscience and learning design. They discuss the outdated models in the learning industry, the importance of understanding how the brain works, and the need for a revolution in learning practices. Lauren emphasizes the significance of designing learning experiences that cater to individual differences and the role of attention and focus in effective learning. They also explore the impact of technology on learning, the necessity of digital detox, and the future of learning and development in organizations.TakeawaysThe brain is the primary client in learning design.Outdated models in the learning industry hinder progress.Understanding cognitive neuroscience can enhance learning design.Attention and focus are critical for effective learning.Designing for individual differences is essential in learning.Digital detox can improve focus and learning outcomes.Learning is a fundamental human process that needs attention.The future of learning requires a shift in understanding human behavior.Engagement metrics often do not reflect true learning outcomes.A collaborative approach is necessary for effective learning design.TitlesRevolutionizing Learning DesignThe Science Behind LearningSound bites"Learning is hard.""We are in feedback loops of shiny tools.""Can we learn how to learn better?"Chapters00:00 Introduction to Learning Design03:03 The Role of Cognitive Neuroscience in Learning05:59 Bridging the Gap: Translating Science into Practice09:06 Designing for Individual Differences in Learning12:00 Attention and Focus in Learning Design15:03 Evaluating E-Learning Experiences18:02 The Importance of Practical Application in Learning20:57 Reactions to New Learning Approaches24:08 The Need for a Learning Revolution30:41 Understanding Learning and ROI in Organizations33:47 The Impact of Technology on Learning Behavior36:18 Managing Attention in a Distracted World41:03 The Journey of Learning and Personal Growth44:41 Challenges in Learning and Development50:37 Starting Points for Effective Learning54:47 The Future of Learning and Development
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  • Ep.18 ChatGPT is not SkyNet, L&D is not The T1000
    KeywordsAI, production, technology, human skills, learning design, tools, job security, generative AI, digital intelligence, critical thinking, AI, collaboration, creativity, future of work, human skills, technology, problem-solving, innovation, prompt engineering, decision-makingSummaryIn this conversation, Greg Arthur and Ross Stevenson explore the role of AI in production, emphasizing the importance of human skills and critical thinking in leveraging AI tools effectively. They discuss misconceptions about AI's impact on jobs, the necessity of a human-centric approach, and the challenges of navigating the growing landscape of AI tools. The conversation highlights the need for a balanced perspective on AI, recognizing it as a tool that should complement human capabilities rather than replace them. In this conversation, Ross and Greg explore the evolving role of AI in problem-solving and creativity, emphasizing the importance of human collaboration and critical thinking. They discuss how AI can serve as a tool to enhance decision-making and innovation, while also cautioning against over-reliance on technology. The dialogue highlights the need for individuals to maintain their skills and adapt to the changing landscape of work, as well as the potential future implications of AI on society.TakeawaysAI is not a new concept; it's an evolution of existing technology.Generative AI allows more people to become 'amateur builders'.Critical thinking should not be outsourced to AI tools.Human skills are essential for effectively using AI.Overreliance on AI can lead to de-skilling.AI tools should be seen as extensions of human capabilities.Not all tasks require AI; traditional tools can be effective.The hype around AI can lead to inflated expectations.Trial and error is crucial in implementing AI solutions.A human-first approach is necessary for successful AI integration. AI should be viewed as a collaborative partner, not a replacement.Human thinking is essential in guiding AI's capabilities.Experimenting with AI can lead to innovative solutions.Critical thinking and creativity remain vital in the age of AI.Prototyping should focus on feedback rather than perfection.AI tools can enhance decision-making but should not replace human judgment.Understanding the context is crucial for effective AI use.Investing in human skills is essential for future job security.Prompt engineering is about clear communication with AI tools.The future of work will require a balance between human skills and AI capabilities.TitlesAI in Production: A New EraThe Human Element in AI UtilizationSound bites"It's not just AI did it all.""You can innovate bad practices.""Common sense will prevail."Chapters00:00 Introduction to AI in Production03:27 The Importance of AI in Production06:36 Misconceptions About AI and Job Security11:12 The Role of Human Skills in AI Utilization16:08 Navigating the AI Landscape22:00 The Future of AI in Business23:18 The Early Days of AI and Its Context24:22 Understanding AI's Role in Project Management27:29 Human-Centric Approach to AI Utilization30:22 The Binary Nature of AI and Its Limitations32:03 Trial and Error in AI Integration34:50 AI as a Collaborative Partner39:39 The Future of AI in Design and Content Creation43:48 The Role of AI in Creative Industries46:07 Mindset and Human Skills in the Age of AI50:04 Prompt Engineering and Effective AI Interaction56:09 The Future of AI and Human Collaboration
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  • Ep. 17 If failure was a cake, cut me a second slice!
    KeywordsLearning and Development, Startups, HR, Experiential Learning, Stakeholder Management, Problem Solving, Employee Training, Corporate Learning, Self-Awareness, Learning CultureSummaryIn this episode, Greg Arthur and Nick Bilotta discuss the unique challenges and opportunities of Learning and Development (L&D) in startup environments. They explore the importance of experiential learning, the role of HR in startups, and how to effectively manage stakeholders. The conversation emphasizes the need for L&D professionals to view themselves as problem solvers and to meet learners where they are. They also touch on the significance of intention and reflection in the learning process, and the value of practical tools like checklists and templates. The episode concludes with advice for those working in startups and the evolving nature of L&D.TakeawaysStartups require a unique approach to Learning and Development.Experiential learning is crucial in fast-paced environments.L&D professionals should view themselves as problem solvers.Intent and reflection are key components of effective learning.Checklists and templates can be more valuable than elaborate training programs.Understanding the business needs is essential for L&D success.Stakeholder management is critical in learning initiatives.Learning should be integrated into the daily workflow.The culture of a startup can foster open communication and collaboration.Failure is a valuable teacher in the startup landscape.TitlesNavigating Learning and Development in StartupsThe Startup Survival Guide for L&DSound bites"Learning is about survival in startups.""Managers are not a different species.""Failure is the best teacher."Chapters00:00 Introduction to Learning and Development in Startups03:01 The Unique Challenges of Startups05:57 Survival Mode: The Startup Mentality09:00 When to Introduce Learning and Development11:56 The Evolution of HR and Learning14:45 Experiential Learning in Startups17:51 Reframing Learning Requests20:49 Stakeholder Management in Learning and Development28:21 Navigating Stakeholder Dynamics29:59 The Importance of Audience-Centric Design31:58 The Value of Practical Tools in Learning35:57 Fostering Self-Awareness and Growth38:51 Rethinking Learning and Development Roles41:57 The Challenge of Adult Learning45:42 Intentional Learning and Reflection48:55 Understanding Business Needs in Learning51:53 Advice for Startups in Learning and Development
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  • Ep. 16 Why L&D Conferences Need a Total Rethink
    pdfl - ep16 - show notesThe Future of L&D Conferences: Breaking the Mould with Anamaria Dorgo and Dinye HernandaEpisode SummaryIn Episode 16 of Product Design for Learning, host Greg Arthur is joined by Anamaria Dorgo, Learning and Community Consultant at Handle with Brain, and Dinye Hernanda, Founder and Learning Designer at haus of ilmu. Together, they explore the current state of learning and development (L&D) conferences, discussing what works, what doesn’t, and how a shift towards more participatory, community-led formats could transform the way L&D professionals gather, collaborate, and grow. From personal experiences to organising their own “nonference”, this is a candid, insightful conversation about designing conferences that actually enable learning.Guest Profile🎙 Anamaria DorgoRole: Learning and Community Consultant at Handle with Brain Highlights:Creator of L&D Shakers, a global community of practiceSpecialises in learning experience design, social learning, and facilitationAdvocate for experimental formats and inclusive peer learning🎙 Dinye HernandaRole: Founder & Learning Designer at haus of ilmu Highlights:Extensive experience building L&D functions in startups and scale-upsFocuses on leadership development, inclusion, and climate-conscious learningAuthor of a widely discussed article critiquing conventional L&D conferencesKey Take-AwaysTraditional L&D conferences are often passive, overly scripted, and fail to reflect how professionals actually learn.A lack of diversity in voices, especially from practitioners, limits the relevance and impact of many events.Conferences need more participatory design, including workshops, discussions, and collaborative formats.The L&D Shakers Nonference serves as a successful example of flipping the script—centred on co-creation, experimentation, and community energy.The future of L&D events lies in designing for practice, not just performance—highlighting real stories, including failure, and welcoming all levels of experience.How Did You First Engage with L&D Conferences?Dinye Hernanda: Her first major L&D event was Online Educa Berlin, where she engaged as a speaker, attendee, and behind-the-scenes contributor. While she valued the exposure, she found the experience overly polished and lacking deeper learning impact.Anamaria Dorgo: Also attended OEB, describing it as large, impersonal, and not designed for solo attendees. Although it was energising to be among peers, she noticed a lack of deliberate structure to encourage meaningful networking or engagement.What’s the Current State of Learning Conferences?Anamaria: Described most conferences as content-heavy marathons with minimal design for participant interaction. Often overwhelming, with too little reflection space.Dinye: Argued that most L&D conferences contradict what L&D professionals themselves advocate: learning isn’t an event. Conferences should embody the principles we preach—yet most don’t.Where Are We Missing Opportunities?There’s a need for more voices from actual practitioners, not just polished...
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  • Ep. 15 MAAS Marketing Are In The House (Sharing MAAS Wisdom Nuggets)
    PDFL_EP15_SHOW NOTESHow MAAS Marketing Elevates Learning Products Through Marketing Integration | Episode 15Episode SummaryIn Episode 15 of the Product Design for Learning podcast, host Greg Arthur welcomes Ashley Hinchcliffe and Hannah Clark from MAAS Marketing. Together, they unpack why marketing is not just a final step, but a continuous thread in learning product design. The conversation dives deep into the integration of marketing and L&D, the importance of audience research, avoiding the “tick box” trap, and building real learner engagement. Whether you’re in L&D, marketing, or product development, this episode is packed with insights you can act on today.Guest ProfileAshley Hinchcliffe is the Managing Director of MAAS Marketing, passionate about transforming how organizations think about learning engagement and ROI.Hannah Clark is the Marketing Director at MAAS Marketing, with a decade of experience in learning and development, specializing in audience-focused, data-driven campaigns that drive learner action.Key Take-AwaysMarketing should be embedded throughout the learning design process—not just at release.Audience research is critical to aligning learning products with real business and learner needs.L&D must own its brand narrative and prove value through measurable outcomes.Effective internal marketing relies on multi-channel, repeated messaging—not a single “big bang.”You can’t “out-market” a poor learning product; product-market fit is foundational.L&D teams need the confidence and data to push back and align learning with strategy.Questions Asked & Summarized AnswersHow would you summarize the marketing phase in learning product design?Ashley and Hannah challenge the idea that marketing is just a phase. They explain that marketing should start from the beginning, integrated into audience research, product development, and delivery to avoid creating irrelevant or unused products.Why does audience research matter in learning?The guests emphasize that understanding employee needs, motivations, and pain points helps design learning products that truly resonate—and that marketers and designers need to work together from the start.What’s the danger of marketing a bad learning product?Ashley points out that no amount of marketing can save a bad product. Once learners have a poor experience, it’s harder to win them back. Product-market fit and relevance are essential before launching campaigns.Why do “big bang” launches often fail?Hannah explains that one-off events like town halls or learning weeks create short-term noise but don’t lead to long-term engagement. Effective campaigns require repetition, consistency, and multi-channel strategies.Where should L&D teams start with marketing?Ashley recommends developing audience personas and identifying the “what’s in it for me” for each group. Hannah adds that L&D professionals must practice empathy, avoid personal bias, and meet learners where they already spend time (e.g., Slack, Teams, intranet).How can L&D shift from being a cost center to a value driver?Ashley and Hannah stress that L&D must align with business strategy, measure ROI, and proactively communicate its impact. Leadership buy-in and data-driven decision-making are key to transforming L&D’s internal reputation.Chapters and Time Stamps[00:00] – Introduction and Guest Welcome[02:00] – Meet Ashley Hinchcliffe and Hannah Clark[03:40] – Why Marketing is Not Just a Phase[06:30] – Understanding Audience Needs[10:00] – The ROI Crisis in L&D[17:00] – Where to Start: Building Personas and Messaging[25:00] – Why Big Bang Launches...
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About The Product Design for Learning Podcast

Welcome to The Product Design for Learning Podcast! I’m Greg Arthur, and I’m excited to guide you through an in-depth exploration of human-centered design, leadership development, performance consulting and visual design, to create incredible learning products and experiences. Whether you're an industry professional or simply looking to refine your skills, this podcast will help you tackle the challenges of product design with practical strategies that boost engagement and foster growth. Tune in for insights that will sharpen your approach and elevate your impact in the design world
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