The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
Abagail Pumphrey - Business Strategist
The Strategy Hour Podcast is a twice weekly show hosted by Abagail Pumphrey, Co-Founder & CEO of Boss Project. Join us for actionable biz strategies designed fo...
918: Grow Your Impact and Revenue by Adding Digital Products to Your Offer Lineup
During today’s episode, I’m digging into how you can use digital products to grow your impact and revenue. When I started on this road, I really didn’t understand what it could mean for my availability to work with more people and make a bigger difference in the lives of my clients. I loved running my design agency, but so much of my income was entirely dependent on my clients’ needs. It felt like I had switched from having one boss to having many bosses!
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I made a good living running an agency. I built that into a multi-six-figure business. But with THIS business, I have been able to bring home multiple millions of dollars in revenue. It has completely changed my life and my financial future. I’m super glad I started it so long ago! If you’re sitting here wondering if this is something you should be doing, the answer is probably yes. It allows you to take control and to grow in ways you never thought were possible.
Episode Highlights
How Digital Products Changed Everything for Me and My Team [0:06:58]
Why The Digital Product Industry is Growing More Rapidly Than Ever Before [0:12:29]
The Offers I’ve Built Since I Started [0:15:59]
How to Avoid the Biggest Mistake People Are Making [0:18:18]
Launching Your Digital Product in Just One Day [0:20:38]
Where So Many People Go Wrong (And How to Make Sure You Don’t Follow Them) [0:27:41]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.
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917: Narrowing Down Your Digital Product Ideas to Find the Right Offer
Do you have too many ideas for digital products and you’re just not sure where to start? One of the biggest hurdles for creators is deciding which idea to focus on and too often I see people stuck in decision-making and never launch anything. I don’t want that to happen to you.
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One of two things happens when people have too many ideas. Either they go nowhere or they try pretty much everything and put it all out there which makes things look scattered and confusing. When people are passionate about their ideas, choosing can feel like abandoning other ideas. I want you to reframe it: when you choose an idea, you are simply prioritizing one now but that doesn’t mean that those other things won’t come in time. At the end of this episode, you’re going to have a framework to choose an idea and take it from concept to execution.
Episode Highlights
Putting All Your Ideas Down on Paper [0:02:40]
Narrowing Your List of Ideas Down [0:06:13]
Testing Your Idea with Presale [0:11:30]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.
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24:45
916: What Most People Get Wrong About Their Digital Product Offers
Are you solving real problems or just slapping on Band-Aids? In this episode, I dive into the ONE question you absolutely need to ask before creating or selling your digital product and the test I use to ensure that digital products deliver fast, tangible results, not just quick fixes that only address surface-level symptoms. I also offer a practical explanation for why quick wins are the key to building trust, driving sales, and setting up future success.
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Whether you're reworking an existing offer or brainstorming a new one, I’ll help you simplify your solution, focus on small but impactful wins, and avoid the overwhelm-trap that most creators fall into! This episode is your guide to creating offers that sell and position your business for long-term growth. Remember, the goal is to make your solutions so simple and immediate that clients can’t help but say, “Oh my gosh, this works!”
Episode Highlights
The Quick Win Test: How Fast Does It Work? [0:02:14]
How Instant Results Lead to Instant Trust. [0:05:51]
Why it’s the Simplest Tools that Deliver the Most Impact. [0:12:52]
Indoctrinating Someone into Your Way of Thinking. [0:16:15]
Brainstorming Without Judgment, Then Filtering Out the Band-Aids. [0:22:06]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.
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38:42
915: Using AI to Negotiate Brand Deals
November 2024 was the very first time I used AI to negotiate a brand deal and it was absolutely game-changing! If you’re a coach or consultant, partnering with brands that offer something complimentary to what you do is such an incredible way to expand your reach and position you as an expert. Negotiating is so important because it helps you secure fair compensation for your work and gives you the opportunity to align expectations early. There’s something about self-advocating to increase your revenue that makes you feel so powerful! And you can leverage AI to help you do it!
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Episode Highlights
How to Leverage AI to Research a Brand Deal [0:05:24]
How to Interact with AI to Optimize Your Results [0:12:32]
Getting Third-Party Perspective Through AI [0:20:45]
Mistakes to Avoid When Using AI to Communicate [0:25:37]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.
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37:58
914: Fan Favorite- Design a Business That Can Run Without You
Today we’re sharing one of our fan favorite episodes in case you missed it! This is such a valuable topic– I’m sharing why it’s important to build your business in a way that can weather the storms life may toss your way. Bad things are gonna happen, it's just a fact. Let’s talk about how to keep your business strong (and not dependent on you personally) even when things get tough. It IS possible to create a business model that empowers you to prioritize your goals and can endure your absence if necessary.
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Episode Highlights
Learning How to Seek Support [0:18:23]
Dreaming Up a Business That Runs on Its Own [0:30:03]
The Absolute First Step You've Got to Take [0:34:40]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.
About The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
The Strategy Hour Podcast is a twice weekly show hosted by Abagail Pumphrey, Co-Founder & CEO of Boss Project. Join us for actionable biz strategies designed for creatives, consultants, coaches, agency owners and service providers looking to build a profitable and sustainable online business. We’ll nerd out on all things business, marketing, finance and all the challenges that life throws your way.
Find show notes and resources at bossproject.com/podcast
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