The Divorce Revolution

You've invested in the courses, tried different strategies, maybe even created a low-ticket offer or a membership. But you're STILL struggling to sign clients consistently. What if the problem isn't that you haven't found the right strategy, but that you're investing in strategies your coaching business isn't ready for yet?
 
In this episode of The Divorce Revolution Podcast, we're talking about something I see happen ALL the time with coaches who are doing everything they think they're supposed to do but aren't seeing the sales they want. Because listen, there are a million different ways to grow an online coaching business: ads, funnels, webinars, memberships, group programs, you name it. And I'm not saying those strategies don't work but just because a strategy is working for another coach doesn't mean it's the right move for YOUR business right now.
 
Today, I'm breaking down why knowing what stage of business you're in matters so much, what needs to be working BEFORE you start adding more strategies, and how to figure out where your current client attraction process is breaking down. I'm also sharing the story of a client who had 14,000 followers and was getting people into her DMs but still couldn't convert them into paying clients. She thought she needed more offers, but that wasn't her problem at all.
 
If you've been investing in courses, trying new strategies, and adding more offers to your coaching business but still can't figure out why you're not signing clients consistently, then this episode is for you.
 
Resources Mentioned:
Register for FREE for #YourNextFive to learn the exact 7 day, rinse and repeat, social media promo that reliably converts 1-5 new clients every single time you run it: https://products.ambershaw.com/yournextfive
Join the ReNewU Interest List: https://products.ambershaw.com/signature-waitlist
 
What I Discuss:
00:26 Why chasing another strategy might be keeping you from signing consistent clients
01:32 The foundational client attraction process you need to fix before adding anything else
05:11 Why the overeducated coach keeps investing in strategies that aren't making her money
06:55 How to tell if a new strategy is actually right for your coaching business
10:32 Why you don't need multiple offers or revenue streams to reach consistent $5K and $10K months
13:30 How to figure out what's broken when your content, DMs, or sales calls aren't converting
18:25 Why my client Carrie wasn't signing clients despite having 14,000 followers
20:12 Why you need to get your client attraction process working BEFORE you try to scale
21:27 The four questions to ask before investing in another business strategy
22:21 Why simplifying your business might be exactly what you need to start signing more clients
 
Find more from Amber Shaw:
Instagram: @msambershaw
Website: ambershaw.com

One of the biggest mistakes I see coaches make is constantly chasing the next strategy. They sign a few clients, have a slow month, decide whatever they were doing isn't working, and move on to the next freebie, workshop, or launch. And then they wonder why they're still struggling to get consistent clients.
 
Today, I'm breaking down why constantly switching strategies keeps you stuck in feast-or-famine mode, the difference between unpredictable revenue and unpredictable client acquisition, and why having one repeatable promotion is so important.
 
We're also talking about why you need to STOP abandoning a strategy just because it didn't work the first time, how to use your numbers to figure out what's actually going wrong, and why getting consistent clients doesn't mean getting the exact same results every month. Because you don't need to keep reinventing how you get clients. You need a strategy you can run, learn from, refine, and get better at every single time.
 
If you've been signing clients here and there but keep jumping from one strategy to the next hoping something will finally bring you consistent sales, then this episode is for you.
 
Resources Mentioned:
Episode 492. The $40K Month That Almost Ruined My Business: https://ambershaw.com/podcasts/492-the-40k-month-that-almost-ruined-my-business/
Register for FREE for #YourNextFive to learn the exact 7 day, rinse and repeat, social media promo that reliably converts 1-5 new clients every single time you run it: https://products.ambershaw.com/yournextfive
Join the ReNewU Interest List: https://products.ambershaw.com/signature-waitlist
 
What I Discuss:
01:39 The moment I almost shut down my business and got a sales job
02:43 Why the ups and downs of entrepreneurship never completely go away
05:15 The difference between unpredictable revenue and having no system to get clients
07:07 Why every coach needs a promotion they can run again and again
09:30 Why starting from zero every time you need clients is exhausting
12:47 Why one failed promotion doesn't mean your strategy doesn't work
16:02 What happened when the exact same workshop crushed it, bombed, and then worked again
20:11 Why you need to stop leaving your next client completely up to chance
 
Find more from Amber Shaw:
Instagram: @msambershaw
Website: ambershaw.com

Is your bonus actually making your offer more compelling, or are you just giving your clients more stuff to do?
 
In this episode of The Divorce Revolution Podcast, I'm talking about something I got wrong for a LONG time: bonuses.
 
I used to think a great bonus meant giving people more. Another course. Another training. Another call. More resources. More value, right? Not necessarily. Because your buyer probably isn't sitting there thinking, "You know what would make me buy this? Another 50-page workbook." In fact, piling more into your offer can actually create MORE hesitation, especially when she's already wondering whether she has enough time to do the actual program.
 
So instead of asking, "What else can I give them?" I'm showing you how to think about your bonuses like a marketer.
 
Resources Mentioned:
Register for FREE for #YourNextFive to learn the exact 7 day, rinse and repeat, social media promo that reliably converts 1-5 new clients every single time you run it: https://products.ambershaw.com/yournextfive
Episode 495. The Smarter Way to Choose Your Black Friday Offer: https://ambershaw.com/podcasts/495-the-smarter-way-to-choose-your-black-friday-offer/
Episode 496. 3 Ways to Run a Black Friday Sale in 2026: https://ambershaw.com/podcasts/496-3-ways-to-run-a-black-friday-sale-in-2026/
 
What I Discuss:
02:12 Why adding more bonuses can actually make your offer harder to say yes to
04:03 Why your best bonus idea could be hiding inside your buyer's objections
06:57 What your current clients keep getting stuck on and what that can tell you
10:25 Why you don't need a bonus for every reason someone might say no
13:13 How to keep your bonus from becoming an entirely separate program
16:30 Why you still have to sell the bonus, not just tell people what they're getting
18:10 The simple bonus audit I want you to run before creating anything
19:11 What I want you asking instead of "What else can I throw in?"
 
Find more from Amber Shaw:
Instagram: @msambershaw
Website: ambershaw.com

You know what you're selling for Black Friday but how the heck should you actually sell it?
 
Do you slash the price? Add a bunch of bonuses? Bundle things together? And once you've figured that out, how do you actually promote the thing without scrambling at the last minute?
 
In this episode of The Divorce Revolution Podcast, I'm breaking down exactly how I think about structuring a Black Friday promotion so you can stop overcomplicating it and get your offer out there. We're talking about three different ways you can structure your sale: discounting an offer, keeping your price the same and adding a strategic bonus, or creating a limited Black Friday bundle from things you already have. And I'm walking you through when each one makes sense.
 
If you know you want to run a Black Friday sale but you're stuck trying to figure out the offer, the discount, the bonuses, or how you're actually going to promote it, this episode is for you.
 
Resources Mentioned:
Join the ReNewU Interest List: https://products.ambershaw.com/signature-waitlist
Listen to Episode 495. The Smarter Way to Choose Your Black Friday Offer: https://podcasts.apple.com/us/podcast/495-the-smarter-way-to-choose-your-black-friday-offer/id1577282350?i=1000791069741
 
What I Discuss:
01:07 What we covered in Part One
02:03 Should you discount your offer?
04:07 Why a discount won't magically create demand
05:18 How to choose bonuses that actually make sense
08:23 Creating a Black Friday bundle without starting from scratch
10:50 How to choose the right structure for your sale
12:00 How I structure my four-day Black Friday email push
14:26 When to start warming up your audience
17:11 Using Black Friday to presell a January program
 
Find more from Amber Shaw:
Instagram: @msambershaw
Website: ambershaw.com

Black Friday is coming, but does that mean you need to create a brand-new offer to sell?
 
In this episode of The Divorce Revolution Podcast, I'm kicking off a two-part Black Friday series to help you figure out what actually makes sense to sell this year without creating a bunch of extra work for yourself just because everyone else is launching something. Because here's the thing: you might already have the perfect Black Friday offer sitting right in front of you.
 
If you've been staring at Black Friday wondering what the heck you're supposed to sell, whether you need something new, or if you should stick with what you already have, this episode is for you.
 
Resources Mentioned:
Join the ReNewU Interest List: https://products.ambershaw.com/signature-waitlist
 
What I Discuss:
00:57 Why waiting until actual Black Friday could already put you behind
02:30 How to decide what actually makes sense for you to sell
03:23 What to look at before you even think about creating a new offer
05:14 How to know if there's actually demand for your new idea
06:58 How I've used Black Friday to pre-sell a bigger offer before it launched
08:11 Mini courses, paid workshops, bundles, and other lower-ticket options
09:08 Is your offer actually not working, or are you just not selling it consistently?
10:29 Why your clients' actual words should shape your Black Friday messaging
13:54 When creating something brand new actually makes sense
16:04 How to repackage what you already have instead of starting from scratch
19:24 The questions to ask yourself before deciding on your Black Friday offer
20:48 What we're getting into in Part 2 of the Black Friday series
 
Find more from Amber Shaw:
Instagram: @msambershaw
Website: ambershaw.com