The Divorce Revolution

Is your bonus actually making your offer more compelling, or are you just giving your clients more stuff to do?
 
In this episode of The Divorce Revolution Podcast, I'm talking about something I got wrong for a LONG time: bonuses.
 
I used to think a great bonus meant giving people more. Another course. Another training. Another call. More resources. More value, right? Not necessarily. Because your buyer probably isn't sitting there thinking, "You know what would make me buy this? Another 50-page workbook." In fact, piling more into your offer can actually create MORE hesitation, especially when she's already wondering whether she has enough time to do the actual program.
 
So instead of asking, "What else can I give them?" I'm showing you how to think about your bonuses like a marketer.
 
Resources Mentioned:
Register for FREE for #YourNextFive to learn the exact 7 day, rinse and repeat, social media promo that reliably converts 1-5 new clients every single time you run it: https://products.ambershaw.com/yournextfive
Episode 495. The Smarter Way to Choose Your Black Friday Offer: https://ambershaw.com/podcasts/495-the-smarter-way-to-choose-your-black-friday-offer/
Episode 496. 3 Ways to Run a Black Friday Sale in 2026: https://ambershaw.com/podcasts/496-3-ways-to-run-a-black-friday-sale-in-2026/
 
What I Discuss:
02:12 Why adding more bonuses can actually make your offer harder to say yes to
04:03 Why your best bonus idea could be hiding inside your buyer's objections
06:57 What your current clients keep getting stuck on and what that can tell you
10:25 Why you don't need a bonus for every reason someone might say no
13:13 How to keep your bonus from becoming an entirely separate program
16:30 Why you still have to sell the bonus, not just tell people what they're getting
18:10 The simple bonus audit I want you to run before creating anything
19:11 What I want you asking instead of "What else can I throw in?"
 
Find more from Amber Shaw:
Instagram: @msambershaw
Website: ambershaw.com

You know what you're selling for Black Friday but how the heck should you actually sell it?
 
Do you slash the price? Add a bunch of bonuses? Bundle things together? And once you've figured that out, how do you actually promote the thing without scrambling at the last minute?
 
In this episode of The Divorce Revolution Podcast, I'm breaking down exactly how I think about structuring a Black Friday promotion so you can stop overcomplicating it and get your offer out there. We're talking about three different ways you can structure your sale: discounting an offer, keeping your price the same and adding a strategic bonus, or creating a limited Black Friday bundle from things you already have. And I'm walking you through when each one makes sense.
 
If you know you want to run a Black Friday sale but you're stuck trying to figure out the offer, the discount, the bonuses, or how you're actually going to promote it, this episode is for you.
 
Resources Mentioned:
Join the ReNewU Interest List: https://products.ambershaw.com/signature-waitlist
Listen to Episode 495. The Smarter Way to Choose Your Black Friday Offer: https://podcasts.apple.com/us/podcast/495-the-smarter-way-to-choose-your-black-friday-offer/id1577282350?i=1000791069741
 
What I Discuss:
01:07 What we covered in Part One
02:03 Should you discount your offer?
04:07 Why a discount won't magically create demand
05:18 How to choose bonuses that actually make sense
08:23 Creating a Black Friday bundle without starting from scratch
10:50 How to choose the right structure for your sale
12:00 How I structure my four-day Black Friday email push
14:26 When to start warming up your audience
17:11 Using Black Friday to presell a January program
 
Find more from Amber Shaw:
Instagram: @msambershaw
Website: ambershaw.com

Black Friday is coming, but does that mean you need to create a brand-new offer to sell?
 
In this episode of The Divorce Revolution Podcast, I'm kicking off a two-part Black Friday series to help you figure out what actually makes sense to sell this year without creating a bunch of extra work for yourself just because everyone else is launching something. Because here's the thing: you might already have the perfect Black Friday offer sitting right in front of you.
 
If you've been staring at Black Friday wondering what the heck you're supposed to sell, whether you need something new, or if you should stick with what you already have, this episode is for you.
 
Resources Mentioned:
Join the ReNewU Interest List: https://products.ambershaw.com/signature-waitlist
 
What I Discuss:
00:57 Why waiting until actual Black Friday could already put you behind
02:30 How to decide what actually makes sense for you to sell
03:23 What to look at before you even think about creating a new offer
05:14 How to know if there's actually demand for your new idea
06:58 How I've used Black Friday to pre-sell a bigger offer before it launched
08:11 Mini courses, paid workshops, bundles, and other lower-ticket options
09:08 Is your offer actually not working, or are you just not selling it consistently?
10:29 Why your clients' actual words should shape your Black Friday messaging
13:54 When creating something brand new actually makes sense
16:04 How to repackage what you already have instead of starting from scratch
19:24 The questions to ask yourself before deciding on your Black Friday offer
20:48 What we're getting into in Part 2 of the Black Friday series
 
Find more from Amber Shaw:
Instagram: @msambershaw
Website: ambershaw.com

What if the reason people engage with your content but don't hire you is because they see you as a friend instead of the coach?
 
In this episode of The Divorce Revolution Podcast, I'm talking about a subtle messaging mistake I see coaches make all the time: being so focused on being relatable that they forget to show their audience they can actually lead them somewhere.
 
And listen, I'm NOT telling you to stop being relatable. Your ideal client needs those "me too" moments. She needs to know that you understand what she's going through, especially when you've lived through a similar transformation yourself.
 
But your content can't always stop there.
 
If every post and DM leaves her thinking, "She's just like me," but never, "She sees something I don't see yet," you may be building connection without building enough authority for her to trust you as her coach.
 
I'm breaking down the difference between peer mode and coach mode, including how one of my clients realized she was commiserating with her audience instead of offering the insight she already had. I'll also show you how to take a relatable experience and give it meaning so your content starts positioning you as the person who can help move her forward.
 
If people are engaging with your content but you're struggling to turn that connection into clients, then this episode is for you.
 
Resources Mentioned:
Join the ReNewU Interest List: https://products.ambershaw.com/signature-waitlist
 
What I Discuss:
01:21 When being relatable can actually start working against your sales
04:19 How to recognize when you're showing up in peer mode instead of coach mode
07:55 How to turn a relatable story into authority-building content using the SHIFT Formula
09:40 Why naming what she's actually doing hits harder than simply naming the problem
12:08 Why stepping into your authority doesn't mean you need to know more
15:03 The "leaky language" that could be quietly giving away your authority
16:20 A quick content audit to see whether you're showing up as the peer or the coach
 
Find more from Amber Shaw:
Instagram: @msambershaw
Website: ambershaw.com

What if you walked into your next launch with people already ready to buy?
 
In this episode of The Divorce Revolution Podcast, I'm breaking down one of the biggest mistakes I see coaches make when they launch: waiting until the doors open to start selling.
 
You can spend weeks building the offer, writing the emails, creating the sales page, making the graphics, and getting every little detail ready. But if launch day comes and that's when you start thinking about how you're going to get people to buy, you're starting way too late.
 
Your sales process should begin long before the cart opens.
 
I'm walking you through the pre-selling runway I use to build demand before a promotion, from warming up the specific problem your offer solves to identifying the people who are already raising their hands and getting into real conversations with them.
 
If you're used to opening the doors and then scrambling to figure out how to fill your offer, this episode is for you.
 
Resources Mentioned:
Join the ReNewU Interest List: https://products.ambershaw.com/signature-waitlist
 
What I Discuss:
01:31 Why your pre-selling should start long before you open the doors
04:26 The four things you need to lock in before building your launch runway
05:33 How to warm up the problem before you ever promote the offer
08:18 Why "micro problems" make your ideal client feel like you're inside her head
14:50 How to tease what's coming and start building demand
17:24 Filling the room and giving your audience one clear next step
20:44 Why I personally send voice notes and get into DMs with people who raise their hands
23:33 Giving your warmest leads early access before the public launch
26:41 Why the actual launch gets easier when you've done the pre-selling work first
29:00 The question I want you asking before your next launch
 
Find more from Amber Shaw:
Instagram: @msambershaw
Website: ambershaw.com