The Divorce Revolution

You created a freebie…so why isn't it leading to clients?
 
In this episode of The Divorce Revolution Podcast, I'm kicking off a brand new series all about freebies—what they're actually supposed to do in your business, why so many of them fall flat, and how to use them the right way so they actually generate leads and clients.
 
Because I see this all the time—coaches spending hours creating guides, PDFs, or templates…only to end up with something that gets a few downloads (maybe), but doesn't actually move anyone forward.
 
If you've created a freebie that isn't leading to clients or you're thinking about creating one but want to do it right the first time, then this episode is for you.
 
Resources Mentioned:
Join the waitlist for ReNewU, my signature group program for divorced moms ready to launch a coaching business that actually pays: https://products.ambershaw.com/signature-waitlist
Higher Infrared Sauna Blanket use code AMBER 15: https://higherdose.com/products/infrared-sauna-blanket
 
What I Discuss:
02:02 Why freebies actually matter in your business
03:10 The prerequisites you need before creating one
05:05 What a freebie is really supposed to do
05:58 The three core jobs every freebie needs to have
09:07 The biggest reasons most freebies don't work
11:44 Why your freebie needs to align with your offer
13:48 What you should actually measure (instead of downloads)
14:46 Your action step to audit your current freebie
15:18 What's coming next in this freebie series
 
Find more from Amber Shaw:
Instagram: @msambershaw
Website: ambershaw.com

You're doing all the things…so why aren't clients happening consistently?
 
In this episode of The Divorce Revolution Podcast, I'm breaking down what I call the three non-negotiables—the foundational pieces that actually determine whether your coaching business gets clients or stays stuck in what I call the "messy middle."
 
Because I know how frustrating it is to feel like you're showing up, posting, and doing what you think you're supposed to be doing but nothing is really moving. No traction, no consistent clients, and definitely no momentum.
 
And the truth is, it's usually not because you need another strategy or some new "shiny" tactic. It almost always comes down to a breakdown in one (or more) of these three core areas.
 
So in this episode, I walk you through what those non-negotiables are, how to identify which one might be off in your business, and why focusing here is what actually creates progress—not jumping from one strategy to the next.
 
If you've been stuck in the messy middle and wondering what's actually broken in your business, then this episode is for you.
 
Resources Mentioned:
Book your FREE Diagnostic Call: https://calendly.com/amber-shaw/client-traction-diagnostic
 
What I Discuss:
01:05 What the "messy middle" really looks like (and why it's so frustrating)
02:12 The unsexy truths about building a coaching business
04:01 The 3 non-negotiables every coaching business needs
08:16 Why your niche and messaging are ground zero
12:05 Creating an offer people actually say "yes" to
15:21 Building a system that turns visibility into clients
18:13 How to identify what's actually broken in your business
20:15 Next steps if you're ready to fix it
 
Find more from Amber Shaw:
Instagram: @msambershaw
Website: ambershaw.com

Have you ever read a post and thought…"Wait, is this talking about me?"
 
In this episode of The Divorce Revolution Podcast, I'm breaking down what it actually takes to create messaging that makes your ideal client feel seen, understood, and ready to work with you—because they genuinely feel like you get them.
 
If you've been posting consistently but not getting traction—or you feel like your content just isn't landing the way it should—this episode is going to show you exactly where to start.
 
Resources Mentioned:
Save your seat on the FREE DM Dollars live business training: https://products.ambershaw.com/dm-dollars
 
What I Discuss:
02:14 What messaging actually means (and why it feels so hard)
03:56 Why most coaches miss the mark with their messaging
05:30 A real example of messaging that sounds good but doesn't convert
07:19 Why you need to lead with the real, front-facing problem
09:40 Why hyper-specific messaging always wins over generic content
10:18 A weight loss coaching example that will shift how you think about messaging
13:02 The truth about "saturation" and why you're not actually blending in
15:53 How niching down makes your messaging more powerful (not limiting)
17:27 The difference between relatable vs relevant content
 
Find more from Amber Shaw:
Instagram: @msambershaw
Website: ambershaw.com

You're getting people in your DMs…so why aren't they turning into clients?
 
In this episode of The Divorce Revolution Podcast, I'm breaking down one of the most frustrating parts of building a coaching business—when you're finally getting engagement, conversations are happening but nothing is converting.
 
Because the truth is, a lot of coaches think the problem is their content. But what I see over and over again is that the breakdown actually happens inside the DMs—in how those conversations are being handled.
 
And I get it. Nobody really teaches you how to do this. You're trying to be helpful, you don't want to be pushy, and you're just kind of figuring it out as you go. But there are a few very specific mistakes that are quietly costing you clients.
 
In this episode, I walk you through the three biggest ones I see all the time—why they happen, and what to do instead so you can start leading these conversations in a way that actually moves people forward.
 
Resources Mentioned:
Save your seat on the FREE DM Dollars live business training: https://products.ambershaw.com/dm-dollars
 
What I Discuss:
02:37 Why the sales process actually starts before the call
04:51 The first mistake I see coaches make in the DMs
07:11 The second mistake that keeps conversations stuck
08:59 The third mistake that turns people off too soon
13:35 How to guide a DM conversation with intention
 
Find more from Amber Shaw:
Instagram: @msambershaw
Website: ambershaw.com

This episode is a little different. It's not just strategy—it's the real, behind-the-scenes of what it looked like for me navigating divorce, financial fear, and the decision to invest in myself when I felt anything but ready.
 
Today, I'm sharing a very personal story from one of the hardest seasons of my life and how a moment involving a Louis Vuitton bag completely changed the way I think about money, fear, and betting on myself.
 
If you've been holding back, overthinking, or waiting until you feel "ready" to take the next step in your business, this is your reminder that you don't need more time—you need a decision.
 
Resources Mentioned:
Save your seat on the FREE DM Dollars live business training: https://products.ambershaw.com/dm-dollars
 
What I Discuss:
02:16 The reality of divorce and financial fear
05:57 The Louis Vuitton moment that changed everything
08:19 Rebuilding self-trust and shifting your money mindset
09:29 Why investing in mentorship changed my business
10:09 How fear is actually the thing holding you back
12:36 Why you need to lean into fear and do it anyway
 
Find more from Amber Shaw:
Instagram: @msambershaw
Website: ambershaw.com