The Art of Pre-Selling

Think nobody's buying coaching during the holidays? Think again.
 
Every year, November rolls around, and I hear coaches saying the same thing: "Nobody's buying right now. I'll just pick things back up in January."
 
But here's what I want you to understand. Just because someone isn't ready to buy today doesn't mean she's stopped thinking about the problem you help her solve. And it definitely doesn't mean she's stopped paying attention to you.
 
In this episode of The Art of Pre-Selling, I'm talking about why November and December are NOT the months to disappear from your business, especially if you want to start 2027 signing clients. We're getting into why your messaging needs to shift with the season, what your potential clients are actually doing before they make a buying decision, and how to use these next two months to build trust and create demand for your coaching.
 
And if you've been posting consistently but still aren't getting inquiries or sales calls? We're talking about that, too. Because posting more, switching platforms, or waiting until January isn't going to magically fix messaging that isn't connecting with the right women.
 
If you've been telling yourself you'll get serious about signing clients again in January, then this episode is for you.
 
What I Discuss:
00:44 Why the idea that nobody buys during November and December isn't the whole story
03:26 How to adjust your content to speak to what your ideal client is experiencing right now, instead of using the same messaging all year long
05:10 Why women may be watching, learning, and deciding who they want to work with months before they're ready to invest
08:44 What to look at when you're posting three to five times a week but still aren't getting inquiries, conversations, or paying clients
13:40 Why November and December are the perfect time to strengthen your messaging, build visibility, bring in new leads, and get your pre-selling ecosystem working
 
Find more from Amber Shaw:
Instagram: @msambershaw
Website: ambershaw.com

500 episodes. Three different versions of this podcast. And one mission that hasn't changed since day one.
 
Holy sh*t, we made it to Episode 500! And to celebrate, I've got a pretty big announcement. We're officially saying goodbye to The Divorce Revolution and welcoming a brand-new chapter: The Art of Pre-Selling!
 
Today, I'm taking you behind the scenes of how we got here, why I've decided to rebrand the show AGAIN, and what this next chapter means for you.
 
This podcast has been through some serious changes over the years. We started with The Wellness Revolution, where I talked about all things health and wellness. Then came The Divorce Revolution, a chapter that was deeply personal to me because of my own experience with divorce and how having my own money gave me the freedom to make some really hard decisions.
 
And now? We're entering a new era.
 
I'm sharing why I decided to walk away from a top 2% globally ranked podcast, what I've learned about evolving your business without burning everything down, and why helping women make their own damn money has ALWAYS been at the heart of everything I do.
 
But I'm also breaking down what The Art of Pre-Selling is really about, because this isn't just a new podcast name. I'm talking about helping women who are already damn good coaches figure out how to actually sign clients consistently. Not just through referrals or the occasional lucky Instagram post, but by building a repeatable process that gets the right women interested in your coaching BEFORE they ever get on a sales call.
 
We're talking messaging, positioning, content, conversations, offers, and all the pieces that need to work together so signing clients doesn't feel like such a guessing game every month. And I'm giving you a little preview of what you can expect from me every single week moving forward.
 
So whether you've been listening since The Wellness Revolution, joined me during The Divorce Revolution, or you're brand new here, I'm so freaking excited to bring you along for what's next.
 
If you've been coaching real clients and KNOW you're good at what you do, but you're tired of wondering where your next paying client is coming from, then this new chapter is for you.
 
Resources Mentioned:
Episode 499: Why Your Business Strategy Isn't Working (And What Your Stage of Business Has to Do With It): https://ambershaw.com/podcasts/499-why-your-business-strategy-isnt-working-and-what-your-stage-of-business-has-to-do-with-it/
 
What I Discuss:
01:08 How we got to 500 episodes and why this podcast has evolved through three different chapters
03:04 Why I walked away from a top 2% globally ranked wellness podcast to pursue something different
05:01 What I learned about pivoting your business without burning everything down
07:21 Why The Divorce Revolution was so personal to me and what inspired me to help divorced women build coaching businesses
08:35 How having my own money changed my experience of divorce and why financial freedom matters so much to me
12:58 Why I'm officially introducing The Art of Pre-Selling and who I want to help in this next chapter
15:11 What pre-selling actually means and why the work you do BEFORE the sales call matters
18:31 Who this new show is for and why being a great coach doesn't automatically mean you're signing clients consistently
20:05 What you can expect every week, from messaging and content to DMs, sales conversations, and creating demand
20:53 Why you can expect plenty of real talk, a little swearing, and strategies you can actually use
 
Find more from Amber Shaw:
Instagram: @msambershaw
Website: ambershaw.com

I'm Amber Shaw. I spent 18 years in sales before I ever became a coach, and I've built two six-figure coaching businesses from scratch since then. What I know after all of it is that getting clients isn't about posting more, chasing the algorithm, or finding another magical strategy. It's about what happens BEFORE the sales call.
 
That's the pre-sell. It's how you position your offer, talk about the problem your ideal client actually wants solved, and turn your Instagram content, your DMs, and your conversations into clients who are already sold before they ever get on a call with you.
 
Every week you'll get real tools you can use that same day for your messaging, your content, your DM conversations, and your sales calls. Nothing cookie cutter, and nothing that's gonna make you feel gross and salesy.
 
Follow the show, and let's get you clients on repeat.
 
Find more from Amber Shaw:
Instagram: @msambershaw
Website: ambershaw.com

You've invested in the courses, tried different strategies, maybe even created a low-ticket offer or a membership. But you're STILL struggling to sign clients consistently. What if the problem isn't that you haven't found the right strategy, but that you're investing in strategies your coaching business isn't ready for yet?
 
In this episode of The Divorce Revolution Podcast, we're talking about something I see happen ALL the time with coaches who are doing everything they think they're supposed to do but aren't seeing the sales they want. Because listen, there are a million different ways to grow an online coaching business: ads, funnels, webinars, memberships, group programs, you name it. And I'm not saying those strategies don't work but just because a strategy is working for another coach doesn't mean it's the right move for YOUR business right now.
 
Today, I'm breaking down why knowing what stage of business you're in matters so much, what needs to be working BEFORE you start adding more strategies, and how to figure out where your current client attraction process is breaking down. I'm also sharing the story of a client who had 14,000 followers and was getting people into her DMs but still couldn't convert them into paying clients. She thought she needed more offers, but that wasn't her problem at all.
 
If you've been investing in courses, trying new strategies, and adding more offers to your coaching business but still can't figure out why you're not signing clients consistently, then this episode is for you.
 
Resources Mentioned:
Register for FREE for #YourNextFive to learn the exact 7 day, rinse and repeat, social media promo that reliably converts 1-5 new clients every single time you run it: https://products.ambershaw.com/yournextfive
Join the ReNewU Interest List: https://products.ambershaw.com/signature-waitlist
 
What I Discuss:
00:26 Why chasing another strategy might be keeping you from signing consistent clients
01:32 The foundational client attraction process you need to fix before adding anything else
05:11 Why the overeducated coach keeps investing in strategies that aren't making her money
06:55 How to tell if a new strategy is actually right for your coaching business
10:32 Why you don't need multiple offers or revenue streams to reach consistent $5K and $10K months
13:30 How to figure out what's broken when your content, DMs, or sales calls aren't converting
18:25 Why my client Carrie wasn't signing clients despite having 14,000 followers
20:12 Why you need to get your client attraction process working BEFORE you try to scale
21:27 The four questions to ask before investing in another business strategy
22:21 Why simplifying your business might be exactly what you need to start signing more clients
 
Find more from Amber Shaw:
Instagram: @msambershaw
Website: ambershaw.com

One of the biggest mistakes I see coaches make is constantly chasing the next strategy. They sign a few clients, have a slow month, decide whatever they were doing isn't working, and move on to the next freebie, workshop, or launch. And then they wonder why they're still struggling to get consistent clients.
 
Today, I'm breaking down why constantly switching strategies keeps you stuck in feast-or-famine mode, the difference between unpredictable revenue and unpredictable client acquisition, and why having one repeatable promotion is so important.
 
We're also talking about why you need to STOP abandoning a strategy just because it didn't work the first time, how to use your numbers to figure out what's actually going wrong, and why getting consistent clients doesn't mean getting the exact same results every month. Because you don't need to keep reinventing how you get clients. You need a strategy you can run, learn from, refine, and get better at every single time.
 
If you've been signing clients here and there but keep jumping from one strategy to the next hoping something will finally bring you consistent sales, then this episode is for you.
 
Resources Mentioned:
Episode 492. The $40K Month That Almost Ruined My Business: https://ambershaw.com/podcasts/492-the-40k-month-that-almost-ruined-my-business/
Register for FREE for #YourNextFive to learn the exact 7 day, rinse and repeat, social media promo that reliably converts 1-5 new clients every single time you run it: https://products.ambershaw.com/yournextfive
Join the ReNewU Interest List: https://products.ambershaw.com/signature-waitlist
 
What I Discuss:
01:39 The moment I almost shut down my business and got a sales job
02:43 Why the ups and downs of entrepreneurship never completely go away
05:15 The difference between unpredictable revenue and having no system to get clients
07:07 Why every coach needs a promotion they can run again and again
09:30 Why starting from zero every time you need clients is exhausting
12:47 Why one failed promotion doesn't mean your strategy doesn't work
16:02 What happened when the exact same workshop crushed it, bombed, and then worked again
20:11 Why you need to stop leaving your next client completely up to chance
 
Find more from Amber Shaw:
Instagram: @msambershaw
Website: ambershaw.com