The Divorce Revolution

Ready to implement what you're learning?
The Sold Before the Call podcast teaches the mindset.
The Selling Sprint teaches the system.
Join the interest list to be first in line when I announce everything coming soon…
Join the interest list here: https://products.ambershaw.com/signature-waitlist
 
Your business already has a sales team, you just don't realize some of them are asleep on the job.
 
In this episode of The Divorce Revolution podcast, I'm walking you through six places in your business that are either helping you sign clients or quietly costing you sales without you even realizing it.
 
I'm breaking down the six "salespeople" that are already working inside your business and I'll show you what each one is actually supposed to do, why so many coaches are unintentionally losing clients at each stage, and how all of these pieces work together to create a business that consistently attracts and converts the right people.
 
Resources Mentioned:
Listen to Part 1: How To Stop Thinking Like A Coach + Start Thinking Like A Sales Rep: https://podcasts.apple.com/us/podcast/485-how-to-stop-thinking-like-a-coach-start/id1577282350?i=1000776729190
Listen to Part 2: Why Your Sales Call Isn't Where You Sell: https://podcasts.apple.com/us/podcast/486-why-your-sales-call-isnt-where-you-sell-sold-before/id1577282350?i=1000777684328
Listen to Part 3: The Step-by-Step Formula That Turns Strangers Into Clients: https://podcasts.apple.com/us/podcast/487-the-step-by-step-formula-that-turns-strangers/id1577282350?i=1000778668109
 
What I Discuss:
01:42 A recap of the Sold Before the Call series and how this episode fits into your pre-selling ecosystem
03:22 The six "sleeping salespeople" hiding inside your business and why they all matter
07:09 How your bio should instantly tell the right person they're in the right place
08:17 The purpose of your pinned posts and how they build trust before a conversation ever starts
09:38 Why your freebie should do more than collect email addresses
12:10 How consistent emails become part of your pre-selling strategy
14:15 Why Instagram Stories are one of the most overlooked sales tools in your business
15:59 The role your DMs play in creating genuine conversations that lead to clients
17:48 Why every part of your business needs the same strong foundation—and why your personal brand matters more than ever
22:19 A behind-the-scenes look at how the Selling Sprint helps you build a complete pre-selling ecosystem
23:04 This week's homework: wake up one of your "sleeping salespeople" 
25:54 A preview of the final episode in the Sold Before the Call series
 
Find more from Amber Shaw:
Instagram: @msambershaw
Website: ambershaw.com

Ready to implement what you're learning?
The Sold Before the Call podcast teaches the mindset.
The Selling Sprint teaches the system.
Join the interest list to be first in line when I announce everything coming soon…
Join the interest list here: https://products.ambershaw.com/signature-waitlist
 
 
Your content shouldn't just get attention. It should build trust before you ever make an offer.
 
In this episode of The Divorce Revolution Podcast, I'm sharing one of my favorite storytelling frameworks for creating content that does more than get likes—it helps strangers feel seen, builds trust, and naturally moves them closer to becoming clients.
 
If you've been following the Sold Before the Call series, you already know that the sale shouldn't happen on the discovery call. It happens through everything you build beforehand.
 
Today, I'm showing you exactly how to do that through your content.
 
I'm walking you through my SHIFT Formula—the storytelling framework I teach my clients to create captions that connect on a deeper level, position them as the obvious choice, and become part of a strong pre-selling ecosystem. We'll break down each step of the formula, why storytelling is such a powerful sales skill, and how to stop creating content that simply educates and start creating content that actually converts.
 
I'll also share real client examples of how this framework has helped women grow their audiences, build trust, and create more conversations that lead to clients.
 
If you've been wondering why your content gets engagement but isn't turning strangers into buyers, then this episode is for you.
 
Resources Mentioned:
Listen to Part 1: How To Stop Thinking Like A Coach + Start Thinking Like A Sales Rep: https://podcasts.apple.com/us/podcast/485-how-to-stop-thinking-like-a-coach-start/id1577282350?i=1000776729190
Listen to Part 2: Why Your Sales Call Isn't Where You Sell: https://podcasts.apple.com/us/podcast/486-why-your-sales-call-isnt-where-you-sell-sold-before/id1577282350?i=1000777684328
 
What I Discuss:
01:28 A recap of the Sold Before the Call series and why this framework matters
03:10 Why building a courtship is more effective than trying to "close" people
07:11 How storytelling creates trust before someone ever reaches your DMs
10:08 An overview of my SHIFT storytelling formula
10:54 How to set the scene so your ideal client immediately feels seen
13:28 Why highlighting the real challenge creates connection
14:57 The insight or "aha" moment that changes everything
17:22 How to show the follow-through that makes your story believable
18:09 Why transformation is the part that inspires people to take action
20:02 How this framework fits into my full pre-selling system, plus real client results
25:48 Your homework to start using the SHIFT Formula today—and what's coming in Part 4 of the series
 
Find more from Amber Shaw:
Instagram: @msambershaw
Website: ambershaw.com

Ready to implement what you're learning?
The Sold Before the Call podcast teaches the mindset.
The Selling Sprint teaches the system.
Join the interest list to be first in line when I announce everything coming soon…
Join the interest list here: https://products.ambershaw.com/signature-waitlist
 
 
Want easier sales calls? Stop trying to sell on them.
 
In this episode of The Divorce Revolution Podcast, I'm diving into what I believe is the missing piece almost every coach overlooks when it comes to signing consistent clients: pre-selling.
 
For years, I've watched coaches pour all their energy into creating content and learning what to say on a discovery call, yet they still struggle to turn conversations into paying clients.
 
Why? Because almost no one teaches what happens in between.
 
I'm breaking down the concept of pre-selling—a framework I've refined after 18 years in sales plus seven years as a business coach. It's everything you intentionally build before someone ever books a discovery call, from the trust you create through your content to the conversations you have in the DMs and the connection you build long before an offer is ever made.
 
When you get this right, your sales calls stop feeling like high-pressure events where you have to convince someone to work with you. Instead, they become a natural confirmation that you're the right fit.
 
If you've been wondering why people enjoy your content but aren't booking calls—or why your sales calls feel harder than they should—then this episode is for you.
 
Resources Mentioned:
Listen to Part 1: How To Stop Thinking Like A Coach + Start Thinking Like A Sales Rep: https://podcasts.apple.com/us/podcast/485-how-to-stop-thinking-like-a-coach-start/id1577282350?i=1000776729190
 
What I Discuss:
00:53 Why pre-selling is the missing piece in most coaching businesses
01:54 The "missing middle" between posting content and signing clients
05:28 What pre-selling actually means—and why I created this framework
07:29 Why relying on your sales call to do all the work creates unnecessary pressure
09:54 Why pre-selling is an ecosystem, not a script or sales tactic
11:23 A real example of what active pre-selling looks like
16:00 Why genuine connection builds more trust than automation ever will
16:35 The kind of content that naturally pre-sells your coaching
18:18 Self-check questions to see if your business is truly pre-selling
19:11 Why your sales call should feel like confirmation—not persuasion
19:34 What's coming next in the Sold Before the Call series
 
Find more from Amber Shaw:
Instagram: @msambershaw
Website: ambershaw.com

Ready to implement what you're learning?
The Sold Before the Call podcast teaches the mindset.
The Selling Sprint teaches the system.
Join the interest list to be first in line when I announce everything coming soon…
Join the interest list here: https://products.ambershaw.com/signature-waitlist
 
What if the thing keeping your coaching business stuck isn't your content but the way you're thinking about sales?
 
In this episode of The Divorce Revolution Podcast, I'm kicking off a brand-new five-part series called Sold Before the Call, where I'm breaking down the sales mindset and systems I believe the coaching industry has been missing.
 
When I first started my coaching business, I thought my biggest job was becoming a great coach. What I wasn't prepared for was all the other hats I'd have to wear—copywriter, content creator, marketer, CEO...and the one role nobody really talks about: salesperson.
 
The truth is, being a great coach and building a successful coaching business are two completely different skill sets. So today I'm sharing why sales isn't a one-time event that happens on a discovery call. It's a mindset. It's a daily practice. And it's the difference between coaches who hope clients show up and coaches who know how to create consistent revenue.
 
I'll also walk you through the daily habits of top-performing sales professionals, how to shift from passive to active energy, and why learning to think like a sales rep doesn't make you pushy—it makes you a better business owner.
 
If you've been spending more time perfecting your content than intentionally creating sales opportunities, then this episode is for you.
 
What I Discuss:
00:59 The many hats coaches wear and the one most people avoid
02:26 Why sales isn't a single event, but a daily mindset
03:10 Why I created the Sold Before the Call series
07:00 A preview of my new Selling Sprint program
07:59 The trap of avoiding sales by staying "busy" with other tasks
10:25 The commission-based mindset that changed how I approach business
13:13 The daily habits every coach can borrow from great sales reps
16:47 Why follow-up, tracking your numbers, and knowing your pipeline matter
21:03 A self-audit to help you identify where you're being passive in your business
22:26 Your homework before Part 2 of the series
24:04 What's coming next in Sold Before the Call
 
Find more from Amber Shaw:
Instagram: @msambershaw
Website: ambershaw.com

If you've ever had someone get all the way to a discovery call only to hesitate because of the investment, uncertainty, or fear that coaching won't work for them, this episode is for you.
 
I'm breaking down why lowering the barrier to entry doesn't mean lowering your value, how a short trial can build trust without giving away your expertise, and why creating quick wins is one of the most powerful ways to help clients confidently move forward.
 
I'll also walk you through how to structure a coaching trial, how to transition into a natural next-steps conversation, and why the best sales conversations never feel like you're convincing someone to buy.
 
Resources Mentioned:
Join the waitlist for ReNewU, the step-by-step business roadmap for women who are DONE guessing and finally ready to build a profitable coaching business: https://products.ambershaw.com/signature-waitlist
 
What I Discuss:
01:17 Why one-week coaching trials can help increase conversions
04:08 Why creating quick wins is the fastest way to build trust
06:10 How to structure a one-week coaching trial 
07:20 How to lead a natural "next steps" sales conversation after the trial
10:03 Pricing strategy for a one-week coaching trial
12:35 Why the best coaches sell through service, not pressure
14:31 The mindset shift that makes continuing with you feel like the obvious next step
 
Find more from Amber Shaw:
Instagram: @msambershaw
Website: ambershaw.com