The Divorce Revolution

What if the thing keeping your coaching business stuck isn't your content but the way you're thinking about sales?
 
In this episode of The Divorce Revolution Podcast, I'm kicking off a brand-new five-part series called Sold Before the Call, where I'm breaking down the sales mindset and systems I believe the coaching industry has been missing.
 
When I first started my coaching business, I thought my biggest job was becoming a great coach. What I wasn't prepared for was all the other hats I'd have to wear—copywriter, content creator, marketer, CEO...and the one role nobody really talks about: salesperson.
 
The truth is, being a great coach and building a successful coaching business are two completely different skill sets. So today I'm sharing why sales isn't a one-time event that happens on a discovery call. It's a mindset. It's a daily practice. And it's the difference between coaches who hope clients show up and coaches who know how to create consistent revenue.
 
I'll also walk you through the daily habits of top-performing sales professionals, how to shift from passive to active energy, and why learning to think like a sales rep doesn't make you pushy—it makes you a better business owner.
 
If you've been spending more time perfecting your content than intentionally creating sales opportunities, then this episode is for you.
 
Resources Mentioned:
Join The Selling Sprint interest list: https://products.ambershaw.com/signature-waitlist
 
What I Discuss:
00:59 The many hats coaches wear and the one most people avoid
02:26 Why sales isn't a single event, but a daily mindset
03:10 Why I created the Sold Before the Call series
07:00 A preview of my new Selling Sprint program
07:59 The trap of avoiding sales by staying "busy" with other tasks
10:25 The commission-based mindset that changed how I approach business
13:13 The daily habits every coach can borrow from great sales reps
16:47 Why follow-up, tracking your numbers, and knowing your pipeline matter
21:03 A self-audit to help you identify where you're being passive in your business
22:26 Your homework before Part 2 of the series
24:04 What's coming next in Sold Before the Call
 
Find more from Amber Shaw:
Instagram: @msambershaw
Website: ambershaw.com

If you've ever had someone get all the way to a discovery call only to hesitate because of the investment, uncertainty, or fear that coaching won't work for them, this episode is for you.
 
I'm breaking down why lowering the barrier to entry doesn't mean lowering your value, how a short trial can build trust without giving away your expertise, and why creating quick wins is one of the most powerful ways to help clients confidently move forward.
 
I'll also walk you through how to structure a coaching trial, how to transition into a natural next-steps conversation, and why the best sales conversations never feel like you're convincing someone to buy.
 
Resources Mentioned:
Join the waitlist for ReNewU, the step-by-step business roadmap for women who are DONE guessing and finally ready to build a profitable coaching business: https://products.ambershaw.com/signature-waitlist
 
What I Discuss:
01:17 Why one-week coaching trials can help increase conversions
04:08 Why creating quick wins is the fastest way to build trust
06:10 How to structure a one-week coaching trial 
07:20 How to lead a natural "next steps" sales conversation after the trial
10:03 Pricing strategy for a one-week coaching trial
12:35 Why the best coaches sell through service, not pressure
14:31 The mindset shift that makes continuing with you feel like the obvious next step
 
Find more from Amber Shaw:
Instagram: @msambershaw
Website: ambershaw.com

Have you ever thought, "I know I can coach…so why aren't clients coming in consistently?"
 
In this episode of The Divorce Revolution Podcast, I'm talking to the coach who's already proven she can get clients—but still can't seem to create predictable income.
 
Maybe you've signed a beta client. Maybe you've landed a client through a referral, networking, or even Instagram. You know you're capable. You know your coaching works. But your business still feels unstable. 
 
In this episode, I'm breaking down why this stage of business is so frustrating, why getting a few clients isn't the same as having a predictable business, and the simple diagnostic I use to figure out where a coaching business is actually breaking down.
 
Resources Mentioned:
Book your FREE Client Traction Diagnostic Call: https://calendly.com/amber-shaw/client-traction-diagnostic
 
What I Discuss:
01:46 The biggest insights from my recent DM Dollars workshop
03:07 Why the "weird middle" stage of business feels so frustrating
05:15 The problem with relying on referrals and other unrepeatable client sources
07:26 What I actually mean when I talk about building systems
08:15 The one metric I want you to track this week instead of views and followers
09:40 How to tell whether you have a visibility problem or a sales conversation problem
11:23 A free diagnostic call to help identify your biggest bottleneck
14:05 My challenge for you as you head into the second half of the year
 
Find more from Amber Shaw:
Instagram: @msambershaw
Website: ambershaw.com

Ever walk away from a DM conversation thinking, "I just gave away an entire coaching session and they still didn't become a client?"
 
In this episode of The Divorce Revolution Podcast, I'm giving you a little tough love because the way most coaches are handling their DMs is quietly costing them clients—and they don't even realize it.
 
I see this all the time. A coach gets a message from someone who's struggling, and because she's genuinely caring and wants to help, she immediately jumps into coaching mode. She gives advice, offers strategies, sends voice notes, and pours her heart into helping. But then nothing happens. No sales call, no client, and the coach is left wondering why being more helpful isn't leading to more business.
 
If you've been giving tons of value in the DMs, feeling drained, or hearing a lot of "thank you" but not getting clients, then this episode is for you.
 
Resources Mentioned:
Save your seat on the FREE DM Dollars live business training: https://products.ambershaw.com/dm-dollars-v2
Join the waitlist for ReNewU, the step-by-step business roadmap for women who are DONE guessing and finally ready to build a profitable coaching business: https://products.ambershaw.com/signature-waitlist
Listen to Episode 479. Do You Know Where Your Next Client Is Coming From?: https://podcasts.apple.com/us/podcast/479-do-you-know-where-your-next-client-is-coming-from/id1577282350?i=1000770733158
 
What I Discuss:
01:28 Why DMs are one of the most important pieces of predictable revenue
04:41 The overcoaching trap that's quietly costing coaches clients
06:26 A real-life weight loss coaching example that explains exactly why this happens
09:25 The deeper reasons coaches overcoach in the DMs
12:19 The real purpose of your DMs—and why it's not coaching
12:53 What to do instead if you want conversations to lead somewhere
15:15 How to confidently invite someone onto a discovery call
15:49 Why the goal is to stop solving and start qualifying
 
Find more from Amber Shaw:
Instagram: @msambershaw
Website: ambershaw.com

Ever wonder why it seems like other coaches are signing clients from Instagram so easily…while you're posting consistently and getting nowhere?
 
The truth is, signing clients from Instagram is actually a very simple funnel—but simple doesn't mean easy. There are specific things that need to happen before someone goes from seeing your content to getting in your DMs, hopping on a call, and becoming a paying client.
 
In this episode, I'm breaking down the hidden pieces most coaches are missing, the common bottlenecks I see over and over again, and why the problem usually isn't your work ethic—it's the system you're using.
 
If you've been posting consistently, wondering why Instagram isn't turning into clients, or feeling like everyone else has figured it out except you, then this episode is for you.
 
Resources Mentioned:
Save your seat on the FREE DM Dollars live business training: https://products.ambershaw.com/dm-dollars-v2
Join the waitlist for ReNewU, the step-by-step business roadmap for women who are DONE guessing and finally ready to build a profitable coaching business: https://products.ambershaw.com/signature-waitlist
 
What I Discuss:
02:07 The simple Instagram funnel most coaches are trying to master
02:38 Why I believe Instagram is still the best platform for coaches
05:21 The Three P Framework and how to find what's broken in your business
07:22 The most common bottlenecks keeping coaches stuck
08:16 My client Lisa's story—and what finally helped her start signing clients consistently
10:56 Exactly who DM Dollars is for
12:49 What you'll learn inside the workshop
13:40 Why I want you to come back—even if you attended before
 
Find more from Amber Shaw:
Instagram: @msambershaw
Website: ambershaw.com