The Divorce Revolution

One great month can prove something is possible. It does NOT prove you've built something you can repeat.
 
In this episode of The Divorce Revolution Podcast, I'm sharing a story I've never told on the podcast before, and if I'm being real, it's one I haven't always felt comfortable talking about.
 
Back in 2023, my health and wellness business was doing really well. I'd built it to multiple six figures, I was making consistent revenue, and then I hit my first $40K month. I thought I had finally reached the point where I was ready to scale.
 
So I went all in. I hired an ad agency, started spending thousands on ads, and assumed I could take what was working and simply make it bigger.
 
Except I couldn't.
 
Within months, launches were flopping, the debt was climbing, and eventually I found myself $100K in the hole wondering if I had completely screwed up the business I'd spent years building.
 
Today, I'm walking you through what happened next, why I had to strip everything back to the basics, and how returning to the pre-selling strategies that had actually built my business changed the way I think about growth and scaling today.
 
If you've had some wins in your coaching business but still couldn't confidently tell me how to repeat them, then this episode is for you.
 
Resources Mentioned:
Join the ReNewU Interest List: https://products.ambershaw.com/signature-waitlist
 
What I Discuss:
02:54 Going back to 2023 and the business I had built at the time
03:47 The $40K month that made me think I was ready to scale
05:19 Why I hired an ad agency and started putting serious money behind growth
07:37 What I learned the hard way about ads, cold audiences, and scaling
09:27 The mistake I made when I scaled based on a feeling instead of data
12:28 How I went from my best month to $100K in debt
14:10 Why I stopped throwing more tactics at the problem and went back to basics
15:25 The pre-selling ecosystem that had actually been driving my business
17:11 How everything I learned in 2023 eventually led me to pivot into business coaching
18:27 How to figure out where your clients are really coming from and what's actually repeatable
20:20 Why you should never scale the win, but the process that created it
 
Find more from Amber Shaw:
Instagram: @msambershaw
Website: ambershaw.com

Your story matters but in 2026, your story alone isn't enough to make you stand out.
 
In this episode of The Divorce Revolution Podcast, I'm talking about what actually makes you memorable in an online space where AI has made it easier than ever for everyone to create polished content, tell perfectly crafted stories, and—unfortunately—start sounding a whole lot like each other.
 
I'm sharing how I uncovered the bigger belief underneath my own divorce story and how that belief has become such a huge part of my brand and the work I do today. I'm also walking you through a simple way to use AI to help uncover the opinions you already have—not manufacture them for you.
 
If you've been sharing your story but still feel like your content sounds like everyone else's, then this episode is for you.
 
Resources Mentioned:
Listen to Episode 489. How To Actually Build Your Pre-Selling Ecosystem: https://podcasts.apple.com/us/podcast/489-how-to-actually-build-your-pre-selling-ecosystem/id1577282350?i=1000782632126
Join the ReNewU Interest List: https://products.ambershaw.com/signature-waitlist
 
What I Discuss:
00:36 How AI has changed the coaching space and why so much content is starting to sound the same
01:41 Why sharing your story alone isn't enough to make you stand out anymore
03:35 The opinions and beliefs underneath your story that actually make you memorable
04:13 The core belief underneath my own divorce story and how it became part of my brand
06:24 How to use AI to uncover the beliefs you already have without letting it create them for you
08:32 How one client shared an opinion she was nervous to say out loud—and watched her carousel go viral
10:22 Why your beliefs and point of view are such an important part of pre-selling
11:29 The one question I want you to ask yourself about your story
 
Find more from Amber Shaw:
Instagram: @msambershaw
Website: ambershaw.com

You don't fear posting—you fear who might be watching.
 
In this episode of The Divorce Revolution Podcast, I'm talking about the real reason so many coaches hold back from being fully visible online and why it usually has less to do with confidence or imposter syndrome than we think. fileciteturn97file0
 
The truth is, most of us aren't afraid of being judged by strangers. We're worried about the ex-husband, family member, old coworker, school mom, or person from our past who might see us becoming someone new and think, "Who does she think she is?"
 
I'm breaking down why building a business sometimes requires giving yourself permission to outgrow other people's perception of you, even when they're still attached to an older version of who you were.
 
I also share the real cost of softening your opinions, deleting the Reel, or talking yourself out of sharing the story that could help someone feel seen. Because every time you choose invisibility to protect yourself from judgment, the people who need your message lose the opportunity to find you.
 
If you've been censoring your content because you're worried about what people you know might think, then this episode is for you.
 
Resources Mentioned:
Join The Selling Sprint interest list here: https://products.ambershaw.com/signature-waitlist
 
What I Discuss:
00:30 Why visibility isn't really a confidence problem
01:45 Why the people you know can feel scarier than strangers online
04:56 Giving yourself permission to become someone new—even when others still see the old you
07:12 The hidden cost of staying quiet, softening your message, and keeping yourself invisible
09:00 Why confidence usually comes after you take action—not before
10:47 How to stop creating content for your critics and start creating it for the people you're here to serve
 
Find more from Amber Shaw:
Instagram: @msambershaw
Website: ambershaw.com

Ready to implement what you're learning?
The Sold Before the Call podcast teaches the mindset.
The Selling Sprint teaches the system.
Join the interest list to be first in line when I announce everything coming soon…
Join the interest list here: https://products.ambershaw.com/signature-waitlist
 
Want clients who are already sold before they ever book a call? It starts with building a pre-selling ecosystem that works even when you're not selling.
 
In this episode of The Divorce Revolution Podcast, I'm wrapping up the Sold Before the Call series by pulling back the curtain on my own pre-selling ecosystem and showing you exactly how I built it leading up to launching The Selling Sprint.
 
I'm walking you through the exact process I use—from gathering market research and paying attention to what my audience is actually telling me, to building content, emails, Stories, and personal outreach that all work together toward one goal. You'll see how every piece of your business can become part of a system that consistently nurtures, builds trust, and turns warm leads into paying clients.
 
The best part? You don't need to be launching a big program to use this. Whether you're filling 1:1 coaching spots or preparing for your next launch, the same pre-selling principles apply.
 
If you've been wondering how to create a business that consistently attracts clients instead of constantly chasing them, then this episode is for you.
 
Resources Mentioned:
Listen to Part 1: How To Stop Thinking Like A Coach + Start Thinking Like A Sales Rep: https://podcasts.apple.com/us/podcast/485-how-to-stop-thinking-like-a-coach-start/id1577282350?i=1000776729190
Listen to Part 2: Why Your Sales Call Isn't Where You Sell: https://podcasts.apple.com/us/podcast/486-why-your-sales-call-isnt-where-you-sell-sold-before/id1577282350?i=1000777684328
Listen to Part 3: The Step-by-Step Formula That Turns Strangers Into Clients: https://podcasts.apple.com/us/podcast/487-the-step-by-step-formula-that-turns-strangers/id1577282350?i=1000778668109
Listen to Part 4: https://podcasts.apple.com/us/podcast/488-the-6-places-youre-losing-clients-without-knowing/id1577282350?i=1000779838269
 
What I Discuss:
01:01 A recap of the Sold Before the Call series and how all five episodes fit together
02:25 Why launches are simply pre-selling ecosystems with a deadline
03:41 How to gather market research that actually improves your messaging
05:21 Why every conversation, post, and piece of content is valuable data
08:58 Building content and assets around one consistent message
12:24 How personal outreach and a lead pipeline strengthen your pre-selling system
16:56 Why repeating the same message is one of the biggest keys to building trust
17:53 How to apply this framework even if you're not launching anything
21:41 A behind-the-scenes look at The Selling Sprint and how we build your pre-selling ecosystem together
 
Find more from Amber Shaw:
Instagram: @msambershaw
Website: ambershaw.com

Ready to implement what you're learning?
The Sold Before the Call podcast teaches the mindset.
The Selling Sprint teaches the system.
Join the interest list to be first in line when I announce everything coming soon…
Join the interest list here: https://products.ambershaw.com/signature-waitlist
 
Your business already has a sales team, you just don't realize some of them are asleep on the job.
 
In this episode of The Divorce Revolution podcast, I'm walking you through six places in your business that are either helping you sign clients or quietly costing you sales without you even realizing it.
 
I'm breaking down the six "salespeople" that are already working inside your business and I'll show you what each one is actually supposed to do, why so many coaches are unintentionally losing clients at each stage, and how all of these pieces work together to create a business that consistently attracts and converts the right people.
 
Resources Mentioned:
Listen to Part 1: How To Stop Thinking Like A Coach + Start Thinking Like A Sales Rep: https://podcasts.apple.com/us/podcast/485-how-to-stop-thinking-like-a-coach-start/id1577282350?i=1000776729190
Listen to Part 2: Why Your Sales Call Isn't Where You Sell: https://podcasts.apple.com/us/podcast/486-why-your-sales-call-isnt-where-you-sell-sold-before/id1577282350?i=1000777684328
Listen to Part 3: The Step-by-Step Formula That Turns Strangers Into Clients: https://podcasts.apple.com/us/podcast/487-the-step-by-step-formula-that-turns-strangers/id1577282350?i=1000778668109
 
What I Discuss:
01:42 A recap of the Sold Before the Call series and how this episode fits into your pre-selling ecosystem
03:22 The six "sleeping salespeople" hiding inside your business and why they all matter
07:09 How your bio should instantly tell the right person they're in the right place
08:17 The purpose of your pinned posts and how they build trust before a conversation ever starts
09:38 Why your freebie should do more than collect email addresses
12:10 How consistent emails become part of your pre-selling strategy
14:15 Why Instagram Stories are one of the most overlooked sales tools in your business
15:59 The role your DMs play in creating genuine conversations that lead to clients
17:48 Why every part of your business needs the same strong foundation—and why your personal brand matters more than ever
22:19 A behind-the-scenes look at how the Selling Sprint helps you build a complete pre-selling ecosystem
23:04 This week's homework: wake up one of your "sleeping salespeople" 
25:54 A preview of the final episode in the Sold Before the Call series
 
Find more from Amber Shaw:
Instagram: @msambershaw
Website: ambershaw.com