476. How to Create a Freebie That Actually Attracts Buyers (Not Freebie Hunters)
12/05/2026 | 16 mins.
Your freebie might be getting downloads but is it attracting actual buyers?
In this episode of The Divorce Revolution Podcast, I'm continuing the freebie series and breaking down how to create a freebie that brings in the right people—not just people who love collecting free stuff.
Because a lot of coaches create freebies backwards.
They start by asking things like: "What should I give?" "What would be valuable?" "What should I include?"
But that's not the right starting point.
The real question is: "What hyper-specific problem is my ideal client desperately trying to solve right now?"
In this episode, I walk you through the difference between freebies that attract serious buyers versus freebies that attract people who just want more information. We talk about why specificity matters so much, how to create a compelling promise, and why the goal of a freebie is not to teach everything—it's to solve one urgent problem and create a quick win.
If you've been thinking about creating a freebie, or you already have one that's attracting the wrong people (or not converting at all), this episode is going to help you completely rethink how you approach it.
Resources Mentioned: Episode 475. What a Freebie Actually Does (And Why Most Don't Work): https://podcasts.apple.com/us/podcast/475-what-a-freebie-actually-does-and-why-most-dont-work/id1577282350?i=1000766197629 Join the waitlist for ReNewU, the step-by-step business roadmap for women who are DONE guessing and finally ready to build a profitable coaching business: https://products.ambershaw.com/signature-waitlist Download the FREE 3-Post DM Magnet: https://products.ambershaw.com/3-post-dm Cured Nutrition use code AMBER for 15% off: https://www.curednutrition.com
What I Discuss: 01:41 A quick recap of the freebie series so far 02:03 Why strong freebies start with a micro problem 04:11 How coaches accidentally attract "freebie seekers" 05:28 The four traits every strong freebie needs 08:12 Why your freebie should feel like a natural next step 08:38 How to create a compelling promise for your freebie 10:40 Examples of weak vs strong freebie promises 13:01 Why specificity is the secret to conversions 14:14 Your action step: the one sentence test 15:12 A preview of next week's episode and what's coming next
Find more from Amber Shaw: Instagram: @msambershaw Website: ambershaw.com
475. What a Freebie Actually Does (And Why Most Don't Work)
05/05/2026 | 16 mins.
You created a freebie…so why isn't it leading to clients?
In this episode of The Divorce Revolution Podcast, I'm kicking off a brand new series all about freebies—what they're actually supposed to do in your business, why so many of them fall flat, and how to use them the right way so they actually generate leads and clients.
Because I see this all the time—coaches spending hours creating guides, PDFs, or templates…only to end up with something that gets a few downloads (maybe), but doesn't actually move anyone forward.
If you've created a freebie that isn't leading to clients or you're thinking about creating one but want to do it right the first time, then this episode is for you.
Resources Mentioned: Join the waitlist for ReNewU, my signature group program for divorced moms ready to launch a coaching business that actually pays: https://products.ambershaw.com/signature-waitlist Higher Infrared Sauna Blanket use code AMBER 15: https://higherdose.com/products/infrared-sauna-blanket
What I Discuss: 02:02 Why freebies actually matter in your business 03:10 The prerequisites you need before creating one 05:05 What a freebie is really supposed to do 05:58 The three core jobs every freebie needs to have 09:07 The biggest reasons most freebies don't work 11:44 Why your freebie needs to align with your offer 13:48 What you should actually measure (instead of downloads) 14:46 Your action step to audit your current freebie 15:18 What's coming next in this freebie series
Find more from Amber Shaw: Instagram: @msambershaw Website: ambershaw.com
474. The 3 Non-Negotiables of a Coaching Business That Actually Gets Clients
28/04/2026 | 20 mins.
You're doing all the things…so why aren't clients happening consistently?
In this episode of The Divorce Revolution Podcast, I'm breaking down what I call the three non-negotiables—the foundational pieces that actually determine whether your coaching business gets clients or stays stuck in what I call the "messy middle."
Because I know how frustrating it is to feel like you're showing up, posting, and doing what you think you're supposed to be doing but nothing is really moving. No traction, no consistent clients, and definitely no momentum.
And the truth is, it's usually not because you need another strategy or some new "shiny" tactic. It almost always comes down to a breakdown in one (or more) of these three core areas.
So in this episode, I walk you through what those non-negotiables are, how to identify which one might be off in your business, and why focusing here is what actually creates progress—not jumping from one strategy to the next.
If you've been stuck in the messy middle and wondering what's actually broken in your business, then this episode is for you.
Resources Mentioned: Book your FREE Diagnostic Call: https://calendly.com/amber-shaw/client-traction-diagnostic
What I Discuss: 01:05 What the "messy middle" really looks like (and why it's so frustrating) 02:12 The unsexy truths about building a coaching business 04:01 The 3 non-negotiables every coaching business needs 08:16 Why your niche and messaging are ground zero 12:05 Creating an offer people actually say "yes" to 15:21 Building a system that turns visibility into clients 18:13 How to identify what's actually broken in your business 20:15 Next steps if you're ready to fix it
Find more from Amber Shaw: Instagram: @msambershaw Website: ambershaw.com
473. How to Create Messaging That Makes People Think "This Is Me"… And Want to Work With You
21/04/2026 | 21 mins.
Have you ever read a post and thought…"Wait, is this talking about me?"
In this episode of The Divorce Revolution Podcast, I'm breaking down what it actually takes to create messaging that makes your ideal client feel seen, understood, and ready to work with you—because they genuinely feel like you get them.
If you've been posting consistently but not getting traction—or you feel like your content just isn't landing the way it should—this episode is going to show you exactly where to start.
Resources Mentioned: Save your seat on the FREE DM Dollars live business training: https://products.ambershaw.com/dm-dollars
What I Discuss: 02:14 What messaging actually means (and why it feels so hard) 03:56 Why most coaches miss the mark with their messaging 05:30 A real example of messaging that sounds good but doesn't convert 07:19 Why you need to lead with the real, front-facing problem 09:40 Why hyper-specific messaging always wins over generic content 10:18 A weight loss coaching example that will shift how you think about messaging 13:02 The truth about "saturation" and why you're not actually blending in 15:53 How niching down makes your messaging more powerful (not limiting) 17:27 The difference between relatable vs relevant content
Find more from Amber Shaw: Instagram: @msambershaw Website: ambershaw.com
472. The 3 Biggest Mistakes Coaches Make in the DMs (That Cost You Clients)
14/04/2026 | 14 mins.
You're getting people in your DMs…so why aren't they turning into clients?
In this episode of The Divorce Revolution Podcast, I'm breaking down one of the most frustrating parts of building a coaching business—when you're finally getting engagement, conversations are happening but nothing is converting.
Because the truth is, a lot of coaches think the problem is their content. But what I see over and over again is that the breakdown actually happens inside the DMs—in how those conversations are being handled.
And I get it. Nobody really teaches you how to do this. You're trying to be helpful, you don't want to be pushy, and you're just kind of figuring it out as you go. But there are a few very specific mistakes that are quietly costing you clients.
In this episode, I walk you through the three biggest ones I see all the time—why they happen, and what to do instead so you can start leading these conversations in a way that actually moves people forward.
Resources Mentioned: Save your seat on the FREE DM Dollars live business training: https://products.ambershaw.com/dm-dollars
What I Discuss: 02:37 Why the sales process actually starts before the call 04:51 The first mistake I see coaches make in the DMs 07:11 The second mistake that keeps conversations stuck 08:59 The third mistake that turns people off too soon 13:35 How to guide a DM conversation with intention
Find more from Amber Shaw: Instagram: @msambershaw Website: ambershaw.com
You're a coach. Now let's get you clients on repeat.
Welcome to The Divorce Revolution, the podcast for coaches who want to sign clients on repeat without ads, constant posting, or cringe sales tactics. Hosted by Amber Shaw, the Queen of Pre-Selling.
The title comes from where my business actually started. After my own divorce, I was lost, broke, and had no idea how I was going to support my kids on my own. I wasn't just grieving my marriage, I was grieving my identity, my security, and the version of me who thought someone else would always have my back. So I did what most women are never taught to do. I rebuilt my life, my confidence, and my income from the ground up by starting an online coaching business. And it changed everything.
What I learned along the way is the thing most coaches in this space don't teach: the work that actually signs clients isn't the pitch. It's everything before the pitch. Your messaging. Your content. Your DMs. Your story. The whole ecosystem that makes the sale feel obvious by the time someone is on a call with you.
That's the pre-sell. And it's the entire reason I exist.
This podcast is for the coach who's tired of posting and getting crickets. The coach who's invested in courses, certifications, and trainings and still can't figure out why none of it is turning into consistent clients. The coach who doesn't want to run ads, do giant launches, or feel slimy in the DMs. The coach who wants a system that actually works without selling her soul.
Each episode digs into the real stuff. Messaging that signs clients. Content that doesn't get ignored. DM conversations that don't feel awkward. Sales calls that don't feel like sales calls. Mindset, money, confidence, identity, visibility, and what it actually takes to build a coaching business that pays you back.
Because the sale isn't where the magic happens. Everything before it is.
If you're ready to stop guessing and start signing clients on repeat, you're in the right place.
Welcome to the Revolution. Let's do this.
Ireland