The Divorce Revolution

What if the reason people engage with your content but don't hire you is because they see you as a friend instead of the coach?
 
In this episode of The Divorce Revolution Podcast, I'm talking about a subtle messaging mistake I see coaches make all the time: being so focused on being relatable that they forget to show their audience they can actually lead them somewhere.
 
And listen, I'm NOT telling you to stop being relatable. Your ideal client needs those "me too" moments. She needs to know that you understand what she's going through, especially when you've lived through a similar transformation yourself.
 
But your content can't always stop there.
 
If every post and DM leaves her thinking, "She's just like me," but never, "She sees something I don't see yet," you may be building connection without building enough authority for her to trust you as her coach.
 
I'm breaking down the difference between peer mode and coach mode, including how one of my clients realized she was commiserating with her audience instead of offering the insight she already had. I'll also show you how to take a relatable experience and give it meaning so your content starts positioning you as the person who can help move her forward.
 
If people are engaging with your content but you're struggling to turn that connection into clients, then this episode is for you.
 
Resources Mentioned:
Join the ReNewU Interest List: https://products.ambershaw.com/signature-waitlist
 
What I Discuss:
01:21 When being relatable can actually start working against your sales
04:19 How to recognize when you're showing up in peer mode instead of coach mode
07:55 How to turn a relatable story into authority-building content using the SHIFT Formula
09:40 Why naming what she's actually doing hits harder than simply naming the problem
12:08 Why stepping into your authority doesn't mean you need to know more
15:03 The "leaky language" that could be quietly giving away your authority
16:20 A quick content audit to see whether you're showing up as the peer or the coach
 
Find more from Amber Shaw:
Instagram: @msambershaw
Website: ambershaw.com

What if you walked into your next launch with people already ready to buy?
 
In this episode of The Divorce Revolution Podcast, I'm breaking down one of the biggest mistakes I see coaches make when they launch: waiting until the doors open to start selling.
 
You can spend weeks building the offer, writing the emails, creating the sales page, making the graphics, and getting every little detail ready. But if launch day comes and that's when you start thinking about how you're going to get people to buy, you're starting way too late.
 
Your sales process should begin long before the cart opens.
 
I'm walking you through the pre-selling runway I use to build demand before a promotion, from warming up the specific problem your offer solves to identifying the people who are already raising their hands and getting into real conversations with them.
 
If you're used to opening the doors and then scrambling to figure out how to fill your offer, this episode is for you.
 
Resources Mentioned:
Join the ReNewU Interest List: https://products.ambershaw.com/signature-waitlist
 
What I Discuss:
01:31 Why your pre-selling should start long before you open the doors
04:26 The four things you need to lock in before building your launch runway
05:33 How to warm up the problem before you ever promote the offer
08:18 Why "micro problems" make your ideal client feel like you're inside her head
14:50 How to tease what's coming and start building demand
17:24 Filling the room and giving your audience one clear next step
20:44 Why I personally send voice notes and get into DMs with people who raise their hands
23:33 Giving your warmest leads early access before the public launch
26:41 Why the actual launch gets easier when you've done the pre-selling work first
29:00 The question I want you asking before your next launch
 
Find more from Amber Shaw:
Instagram: @msambershaw
Website: ambershaw.com

One great month can prove something is possible. It does NOT prove you've built something you can repeat.
 
In this episode of The Divorce Revolution Podcast, I'm sharing a story I've never told on the podcast before, and if I'm being real, it's one I haven't always felt comfortable talking about.
 
Back in 2023, my health and wellness business was doing really well. I'd built it to multiple six figures, I was making consistent revenue, and then I hit my first $40K month. I thought I had finally reached the point where I was ready to scale.
 
So I went all in. I hired an ad agency, started spending thousands on ads, and assumed I could take what was working and simply make it bigger.
 
Except I couldn't.
 
Within months, launches were flopping, the debt was climbing, and eventually I found myself $100K in the hole wondering if I had completely screwed up the business I'd spent years building.
 
Today, I'm walking you through what happened next, why I had to strip everything back to the basics, and how returning to the pre-selling strategies that had actually built my business changed the way I think about growth and scaling today.
 
If you've had some wins in your coaching business but still couldn't confidently tell me how to repeat them, then this episode is for you.
 
Resources Mentioned:
Join the ReNewU Interest List: https://products.ambershaw.com/signature-waitlist
 
What I Discuss:
02:54 Going back to 2023 and the business I had built at the time
03:47 The $40K month that made me think I was ready to scale
05:19 Why I hired an ad agency and started putting serious money behind growth
07:37 What I learned the hard way about ads, cold audiences, and scaling
09:27 The mistake I made when I scaled based on a feeling instead of data
12:28 How I went from my best month to $100K in debt
14:10 Why I stopped throwing more tactics at the problem and went back to basics
15:25 The pre-selling ecosystem that had actually been driving my business
17:11 How everything I learned in 2023 eventually led me to pivot into business coaching
18:27 How to figure out where your clients are really coming from and what's actually repeatable
20:20 Why you should never scale the win, but the process that created it
 
Find more from Amber Shaw:
Instagram: @msambershaw
Website: ambershaw.com

Your story matters but in 2026, your story alone isn't enough to make you stand out.
 
In this episode of The Divorce Revolution Podcast, I'm talking about what actually makes you memorable in an online space where AI has made it easier than ever for everyone to create polished content, tell perfectly crafted stories, and—unfortunately—start sounding a whole lot like each other.
 
I'm sharing how I uncovered the bigger belief underneath my own divorce story and how that belief has become such a huge part of my brand and the work I do today. I'm also walking you through a simple way to use AI to help uncover the opinions you already have—not manufacture them for you.
 
If you've been sharing your story but still feel like your content sounds like everyone else's, then this episode is for you.
 
Resources Mentioned:
Listen to Episode 489. How To Actually Build Your Pre-Selling Ecosystem: https://podcasts.apple.com/us/podcast/489-how-to-actually-build-your-pre-selling-ecosystem/id1577282350?i=1000782632126
Join the ReNewU Interest List: https://products.ambershaw.com/signature-waitlist
 
What I Discuss:
00:36 How AI has changed the coaching space and why so much content is starting to sound the same
01:41 Why sharing your story alone isn't enough to make you stand out anymore
03:35 The opinions and beliefs underneath your story that actually make you memorable
04:13 The core belief underneath my own divorce story and how it became part of my brand
06:24 How to use AI to uncover the beliefs you already have without letting it create them for you
08:32 How one client shared an opinion she was nervous to say out loud—and watched her carousel go viral
10:22 Why your beliefs and point of view are such an important part of pre-selling
11:29 The one question I want you to ask yourself about your story
 
Find more from Amber Shaw:
Instagram: @msambershaw
Website: ambershaw.com

You don't fear posting—you fear who might be watching.
 
In this episode of The Divorce Revolution Podcast, I'm talking about the real reason so many coaches hold back from being fully visible online and why it usually has less to do with confidence or imposter syndrome than we think. fileciteturn97file0
 
The truth is, most of us aren't afraid of being judged by strangers. We're worried about the ex-husband, family member, old coworker, school mom, or person from our past who might see us becoming someone new and think, "Who does she think she is?"
 
I'm breaking down why building a business sometimes requires giving yourself permission to outgrow other people's perception of you, even when they're still attached to an older version of who you were.
 
I also share the real cost of softening your opinions, deleting the Reel, or talking yourself out of sharing the story that could help someone feel seen. Because every time you choose invisibility to protect yourself from judgment, the people who need your message lose the opportunity to find you.
 
If you've been censoring your content because you're worried about what people you know might think, then this episode is for you.
 
Resources Mentioned:
Join The Selling Sprint interest list here: https://products.ambershaw.com/signature-waitlist
 
What I Discuss:
00:30 Why visibility isn't really a confidence problem
01:45 Why the people you know can feel scarier than strangers online
04:56 Giving yourself permission to become someone new—even when others still see the old you
07:12 The hidden cost of staying quiet, softening your message, and keeping yourself invisible
09:00 Why confidence usually comes after you take action—not before
10:47 How to stop creating content for your critics and start creating it for the people you're here to serve
 
Find more from Amber Shaw:
Instagram: @msambershaw
Website: ambershaw.com