The Divorce Revolution

You know what you're selling for Black Friday but how the heck should you actually sell it?
 
Do you slash the price? Add a bunch of bonuses? Bundle things together? And once you've figured that out, how do you actually promote the thing without scrambling at the last minute?
 
In this episode of The Divorce Revolution Podcast, I'm breaking down exactly how I think about structuring a Black Friday promotion so you can stop overcomplicating it and get your offer out there. We're talking about three different ways you can structure your sale: discounting an offer, keeping your price the same and adding a strategic bonus, or creating a limited Black Friday bundle from things you already have. And I'm walking you through when each one makes sense.
 
If you know you want to run a Black Friday sale but you're stuck trying to figure out the offer, the discount, the bonuses, or how you're actually going to promote it, this episode is for you.
 
Resources Mentioned:
Join the ReNewU Interest List: https://products.ambershaw.com/signature-waitlist
Listen to Episode 495. The Smarter Way to Choose Your Black Friday Offer: https://podcasts.apple.com/us/podcast/495-the-smarter-way-to-choose-your-black-friday-offer/id1577282350?i=1000791069741
 
What I Discuss:
01:07 What we covered in Part One
02:03 Should you discount your offer?
04:07 Why a discount won't magically create demand
05:18 How to choose bonuses that actually make sense
08:23 Creating a Black Friday bundle without starting from scratch
10:50 How to choose the right structure for your sale
12:00 How I structure my four-day Black Friday email push
14:26 When to start warming up your audience
17:11 Using Black Friday to presell a January program
 
Find more from Amber Shaw:
Instagram: @msambershaw
Website: ambershaw.com

Black Friday is coming, but does that mean you need to create a brand-new offer to sell?
 
In this episode of The Divorce Revolution Podcast, I'm kicking off a two-part Black Friday series to help you figure out what actually makes sense to sell this year without creating a bunch of extra work for yourself just because everyone else is launching something. Because here's the thing: you might already have the perfect Black Friday offer sitting right in front of you.
 
If you've been staring at Black Friday wondering what the heck you're supposed to sell, whether you need something new, or if you should stick with what you already have, this episode is for you.
 
Resources Mentioned:
Join the ReNewU Interest List: https://products.ambershaw.com/signature-waitlist
 
What I Discuss:
00:57 Why waiting until actual Black Friday could already put you behind
02:30 How to decide what actually makes sense for you to sell
03:23 What to look at before you even think about creating a new offer
05:14 How to know if there's actually demand for your new idea
06:58 How I've used Black Friday to pre-sell a bigger offer before it launched
08:11 Mini courses, paid workshops, bundles, and other lower-ticket options
09:08 Is your offer actually not working, or are you just not selling it consistently?
10:29 Why your clients' actual words should shape your Black Friday messaging
13:54 When creating something brand new actually makes sense
16:04 How to repackage what you already have instead of starting from scratch
19:24 The questions to ask yourself before deciding on your Black Friday offer
20:48 What we're getting into in Part 2 of the Black Friday series
 
Find more from Amber Shaw:
Instagram: @msambershaw
Website: ambershaw.com

What if the reason people engage with your content but don't hire you is because they see you as a friend instead of the coach?
 
In this episode of The Divorce Revolution Podcast, I'm talking about a subtle messaging mistake I see coaches make all the time: being so focused on being relatable that they forget to show their audience they can actually lead them somewhere.
 
And listen, I'm NOT telling you to stop being relatable. Your ideal client needs those "me too" moments. She needs to know that you understand what she's going through, especially when you've lived through a similar transformation yourself.
 
But your content can't always stop there.
 
If every post and DM leaves her thinking, "She's just like me," but never, "She sees something I don't see yet," you may be building connection without building enough authority for her to trust you as her coach.
 
I'm breaking down the difference between peer mode and coach mode, including how one of my clients realized she was commiserating with her audience instead of offering the insight she already had. I'll also show you how to take a relatable experience and give it meaning so your content starts positioning you as the person who can help move her forward.
 
If people are engaging with your content but you're struggling to turn that connection into clients, then this episode is for you.
 
Resources Mentioned:
Join the ReNewU Interest List: https://products.ambershaw.com/signature-waitlist
 
What I Discuss:
01:21 When being relatable can actually start working against your sales
04:19 How to recognize when you're showing up in peer mode instead of coach mode
07:55 How to turn a relatable story into authority-building content using the SHIFT Formula
09:40 Why naming what she's actually doing hits harder than simply naming the problem
12:08 Why stepping into your authority doesn't mean you need to know more
15:03 The "leaky language" that could be quietly giving away your authority
16:20 A quick content audit to see whether you're showing up as the peer or the coach
 
Find more from Amber Shaw:
Instagram: @msambershaw
Website: ambershaw.com

What if you walked into your next launch with people already ready to buy?
 
In this episode of The Divorce Revolution Podcast, I'm breaking down one of the biggest mistakes I see coaches make when they launch: waiting until the doors open to start selling.
 
You can spend weeks building the offer, writing the emails, creating the sales page, making the graphics, and getting every little detail ready. But if launch day comes and that's when you start thinking about how you're going to get people to buy, you're starting way too late.
 
Your sales process should begin long before the cart opens.
 
I'm walking you through the pre-selling runway I use to build demand before a promotion, from warming up the specific problem your offer solves to identifying the people who are already raising their hands and getting into real conversations with them.
 
If you're used to opening the doors and then scrambling to figure out how to fill your offer, this episode is for you.
 
Resources Mentioned:
Join the ReNewU Interest List: https://products.ambershaw.com/signature-waitlist
 
What I Discuss:
01:31 Why your pre-selling should start long before you open the doors
04:26 The four things you need to lock in before building your launch runway
05:33 How to warm up the problem before you ever promote the offer
08:18 Why "micro problems" make your ideal client feel like you're inside her head
14:50 How to tease what's coming and start building demand
17:24 Filling the room and giving your audience one clear next step
20:44 Why I personally send voice notes and get into DMs with people who raise their hands
23:33 Giving your warmest leads early access before the public launch
26:41 Why the actual launch gets easier when you've done the pre-selling work first
29:00 The question I want you asking before your next launch
 
Find more from Amber Shaw:
Instagram: @msambershaw
Website: ambershaw.com

One great month can prove something is possible. It does NOT prove you've built something you can repeat.
 
In this episode of The Divorce Revolution Podcast, I'm sharing a story I've never told on the podcast before, and if I'm being real, it's one I haven't always felt comfortable talking about.
 
Back in 2023, my health and wellness business was doing really well. I'd built it to multiple six figures, I was making consistent revenue, and then I hit my first $40K month. I thought I had finally reached the point where I was ready to scale.
 
So I went all in. I hired an ad agency, started spending thousands on ads, and assumed I could take what was working and simply make it bigger.
 
Except I couldn't.
 
Within months, launches were flopping, the debt was climbing, and eventually I found myself $100K in the hole wondering if I had completely screwed up the business I'd spent years building.
 
Today, I'm walking you through what happened next, why I had to strip everything back to the basics, and how returning to the pre-selling strategies that had actually built my business changed the way I think about growth and scaling today.
 
If you've had some wins in your coaching business but still couldn't confidently tell me how to repeat them, then this episode is for you.
 
Resources Mentioned:
Join the ReNewU Interest List: https://products.ambershaw.com/signature-waitlist
 
What I Discuss:
02:54 Going back to 2023 and the business I had built at the time
03:47 The $40K month that made me think I was ready to scale
05:19 Why I hired an ad agency and started putting serious money behind growth
07:37 What I learned the hard way about ads, cold audiences, and scaling
09:27 The mistake I made when I scaled based on a feeling instead of data
12:28 How I went from my best month to $100K in debt
14:10 Why I stopped throwing more tactics at the problem and went back to basics
15:25 The pre-selling ecosystem that had actually been driving my business
17:11 How everything I learned in 2023 eventually led me to pivot into business coaching
18:27 How to figure out where your clients are really coming from and what's actually repeatable
20:20 Why you should never scale the win, but the process that created it
 
Find more from Amber Shaw:
Instagram: @msambershaw
Website: ambershaw.com