The Divorce Revolution

It's June. Are you where you thought you'd be in your coaching business by now?
 
In this episode of The Divorce Revolution Podcast, I'm having the conversation that not enough coaches are willing to have publicly.
 
Because if we're being honest, there are a lot of coaches who started this year full of excitement and big goals…and now, halfway through the year, they're feeling frustrated, discouraged, and wondering why things haven't clicked yet.
 
Maybe you've been posting consistently.
Maybe you've invested in courses.
Maybe you've even signed a client or two.
 
But the traction you hoped for still isn't there.
 
And when that happens, it's easy to start questioning everything—your niche, your offer, your abilities, and even whether you're cut out for this in the first place.
 
In this episode, I'm pulling back the curtain on the parts of entrepreneurship that people rarely talk about: the emotional rollercoaster, the financial pressure, the imposter syndrome, and the reality that becoming a successful coach requires far more than just learning how to coach.
 
Most importantly, I want you to know that struggling right now does not mean you're failing.
 
If anything, I hope this episode reminds you that you're not alone, you're not broken, and you don't have to figure this all out by yourself.
 
Resources Mentioned:
Join the waitlist for ReNewU, the step-by-step business roadmap for women who are DONE guessing and finally ready to build a profitable coaching business: https://products.ambershaw.com/signature-waitlist
 
What I Discuss:
02:30 The conversations nobody is having on Instagram
03:53 Why building a coaching business can feel so emotionally exhausting
04:32 How inconsistency starts to chip away at your confidence
05:13 Imposter syndrome, embarrassment, and feeling like you're falling behind
06:22 The financial pressure nobody talks about
08:08 Why struggling does not mean you're failing
09:08 The tough-love truth about getting support
09:46 The five jobs most coaches don't realize they're signing up for
11:15 Why sales, messaging, and marketing are learned skills
13:03 The real reason so many coaches stay stuck
13:51 Why finding the right mentor can change everything
14:39 An invitation to stop guessing and start fixing what's actually broken
 
Find more from Amber Shaw:
Instagram: @msambershaw
Website: ambershaw.com

If I asked you right now where your next client is coming from…could you answer confidently?
 
In this episode of The Divorce Revolution Podcast, I'm talking about one of the biggest differences between coaches who occasionally get clients and coaches who create consistent, predictable income. Because there's a huge difference between getting a client here and there…and actually knowing where your next client is coming from.
 
If you've been getting clients inconsistently, relying on referrals, or wondering why your business still feels so unpredictable despite all the effort you're putting in, then this episode is for you.
 
Resources Mentioned:
Join the waitlist for ReNewU, the step-by-step business roadmap for women who are DONE guessing and finally ready to build a profitable coaching business: https://products.ambershaw.com/signature-waitlist
 
What I Discuss:
00:43 Why The Divorce Revolution is evolving and what that means
02:30 The question every coach should be able to answer
03:53 Why a random client acquisition model feels so frustrating
07:18 The signs your business is more random than you realize
14:32 Why doing more of the same isn't creating better results
18:46 What a predictable client-attraction system actually looks like
21:19 The simple 1:1 coaching funnel most coaches should focus on first
24:50 A sneak peek at my upcoming FREE DM Dollars workshop
25:18 An honest check-in: are you building a business or just surviving one?
 
Find more from Amber Shaw:
Instagram: @msambershaw
Website: ambershaw.com

Got a freebie but not sure if it's actually helping you get clients?
 
In this episode of The Divorce Revolution Podcast, I'm wrapping up our 4-part freebie series by talking about something I think most coaches miss: your freebie is not just a PDF or link in your bio—it's part of a bigger client-attraction system.
 
I'm breaking down what it actually looks like to turn your freebie into something that consistently brings new people into your world, builds trust, and naturally leads them toward working with you. Because if your freebie is just sitting there getting occasional downloads… but not leading anywhere… then it's probably not doing the job you need it to do.
 
Inside this episode, I walk you through the full flow—from getting eyes on your freebie, to what happens after someone downloads it, to how to know where the breakdown is if it's not converting.
 
Resources Mentioned:
Episode 475. What a Freebie Actually Does (And Why Most Don't Work): https://podcasts.apple.com/us/podcast/475-what-a-freebie-actually-does-and-why-most-dont-work/id1577282350?i=1000766197629
Episode 476. How to Create a Freebie That Actually Attracts Buyers (Not Freebie Hunters): https://podcasts.apple.com/us/podcast/476-how-to-create-a-freebie-that-actually-attracts/id1577282350?i=1000767347976
Episode 477. Why Your Freebie Isn't Converting (And What to Fix First): https://podcasts.apple.com/us/podcast/477-why-your-freebie-isnt-converting-and-what-to-fix-first/id1577282350?i=1000768528265
Join the waitlist for ReNewU, the step-by-step business roadmap for women who are DONE guessing and finally ready to build a profitable coaching business: https://products.ambershaw.com/signature-waitlist
 
What I Discuss:
00:44 Why your freebie should work like a system—not a one-time download
02:00 How to get more eyes on your freebie consistently
05:02 What should happen after someone opts in
07:55 The follow-up most coaches forget after someone downloads
10:09 My 10-day push test to see if your freebie is actually working
12:15 The mindset shift that changes how you look at lead magnets
13:34 How to use DMs to turn downloads into real conversations
 
Find more from Amber Shaw:
Instagram: @msambershaw
Website: ambershaw.com

If your freebie isn't turning into clients, the problem is probably not what you think.
 
In this episode of The Divorce Revolution Podcast, I'm breaking down why so many coaches assume they need to create a brand new freebie…when the real issue is usually somewhere else in the process.
 
Because I see this happen all the time.
 
A coach creates a freebie, promotes it for a little while, doesn't immediately get traction  and then decides the answer is to create another one. And then another one. Until suddenly they have 10 freebies and still no consistent leads or clients.
 
But the truth is, your freebie doesn't exist in isolation.
 
There's an entire process that has to work around it—from people seeing it, understanding it, wanting it, downloading it, consuming it, and then actually taking the next step with you.
 
And if one part of that process breaks down, the whole thing feels like it's "not converting."
 
In this episode, I walk you through the full freebie funnel, the five biggest areas where things usually go wrong, and how to actually diagnose the problem before you throw your current freebie away and start over.
 
Resources Mentioned:
Episode 475. What a Freebie Actually Does (And Why Most Don't Work): https://podcasts.apple.com/us/podcast/475-what-a-freebie-actually-does-and-why-most-dont-work/id1577282350?i=1000766197629
Episode 476. How to Create a Freebie That Actually Attracts Buyers (Not Freebie Hunters): https://podcasts.apple.com/us/podcast/476-how-to-create-a-freebie-that-actually-attracts/id1577282350?i=1000767347976
Join the waitlist for ReNewU, the step-by-step business roadmap for women who are DONE guessing and finally ready to build a profitable coaching business: https://products.ambershaw.com/signature-waitlist
 
What I Discuss:
00:55 Why most freebies fail to convert
02:56 The full freebie funnel (and where it can break down)
04:13 Fix #1: Making sure people are actually seeing your freebie
05:42 Fix #2: Strengthening your promise and positioning
06:28 Fix #3: Creating a smooth and clear delivery process
07:37 Fix #4: Making your freebie actionable and transformation-focused
08:31 Fix #5: The follow-up piece most coaches are missing
10:08 How to diagnose the real issue using metrics and behavior
12:45 Your action step before creating another freebie
 
Find more from Amber Shaw:
Instagram: @msambershaw
Website: ambershaw.com

Your freebie might be getting downloads but is it attracting actual buyers?
 
In this episode of The Divorce Revolution Podcast, I'm continuing the freebie series and breaking down how to create a freebie that brings in the right people—not just people who love collecting free stuff.
 
Because a lot of coaches create freebies backwards.
 
They start by asking things like:
"What should I give?"
"What would be valuable?"
"What should I include?"
 
But that's not the right starting point.
 
The real question is:
"What hyper-specific problem is my ideal client desperately trying to solve right now?"
 
In this episode, I walk you through the difference between freebies that attract serious buyers versus freebies that attract people who just want more information. We talk about why specificity matters so much, how to create a compelling promise, and why the goal of a freebie is not to teach everything—it's to solve one urgent problem and create a quick win.
 
If you've been thinking about creating a freebie, or you already have one that's attracting the wrong people (or not converting at all), this episode is going to help you completely rethink how you approach it.
 
Resources Mentioned:
Episode 475. What a Freebie Actually Does (And Why Most Don't Work): https://podcasts.apple.com/us/podcast/475-what-a-freebie-actually-does-and-why-most-dont-work/id1577282350?i=1000766197629
Join the waitlist for ReNewU, the step-by-step business roadmap for women who are DONE guessing and finally ready to build a profitable coaching business: https://products.ambershaw.com/signature-waitlist
Download the FREE 3-Post DM Magnet: https://products.ambershaw.com/3-post-dm
Cured Nutrition use code AMBER for 15% off: https://www.curednutrition.com
 
What I Discuss:
01:41 A quick recap of the freebie series so far
02:03 Why strong freebies start with a micro problem
04:11 How coaches accidentally attract "freebie seekers"
05:28 The four traits every strong freebie needs
08:12 Why your freebie should feel like a natural next step
08:38 How to create a compelling promise for your freebie
10:40 Examples of weak vs strong freebie promises
13:01 Why specificity is the secret to conversions
14:14 Your action step: the one sentence test
15:12 A preview of next week's episode and what's coming next
 
Find more from Amber Shaw:
Instagram: @msambershaw
Website: ambershaw.com