TheBeardedFinisher Podcast

In this episode of The Bearded Finisher Podcast, host Zach Shrum sits down with Bret Johnson, Lab Manager at Superfici, to discuss the cutting-edge innovations shaping today’s coatings and finishing industry. From the rapid advancements in water-based and UV coatings to the rise of automation and modular equipment, Bret shares valuable insights from his years in the lab and on the trade show floor.

The conversation dives into the real-world challenges small shops face, including labor costs, equipment setup, and the importance of choosing systems that improve both efficiency and quality. Bret and Zach also explore Superfici’s long-standing legacy, the evolution of automated color change and closed-loop systems, and the vital role of relationships, service, and support in driving success. Whether you’re a finisher, manufacturer, or coatings professional, this episode offers a deep look at where the industry is headed — and how to stay ahead of the curve.

Chapters:
00:00 – Introduction to Superfici and AWFS Show Highlights
05:04 – The Rise of UV Coatings in the Market
10:37 – Bret Johnson's Journey in the Coatings Industry
16:10 – Lab Work and Product Development Insights
23:43 – Building Relationships in the Coating Industry
31:08 – The Shift Towards Automation in Small Businesses
36:04 – Overcoming Color Change Challenges in Finishing
41:40 – Understanding Equipment Options and Modular Systems
48:32 – The Pros and Cons of Paper vs. Belt Systems
53:49 – Innovative Finishing Solutions
58:26 – Automation and Efficiency in Finishing
01:05:09 – Superfici: Company Overview and Structure
01:09:32 – Advice to Younger Self and Personal Insights
01:18:07 – Closing Thoughts

Connect with Bret Johnson & Superfici
🌐 Website: superficiamerica.com
📸 Instagram: @superficiamerica
💼 LinkedIn: Superfici America

Follow Superfici for the latest innovations in coating systems, automation, and finishing technology.

In this episode of The Bearded Finisher Podcast, host Zach Shrum sits down with Mark Lipton, a seasoned voice in the paint industry with a family legacy that began in the Bronx and spans multiple generations of paint retailers. Mark shares his firsthand insights on the evolution of paint manufacturing, the disruption caused by Kelly Moore’s acquisition, and the growing influence of private equity in the coatings sector.

The conversation explores the realities independent paint retailers face when competing with big box stores, the strategic role of partnerships like Benjamin Moore and ACE, and the impact of shifting consumer preferences. From regulatory changes and safety in manufacturing to technology in retail and the uncertain future of U.S. paint production, Mark offers a candid look at where the industry has been—and where it’s headed.

Chapters:
00:00 – Introduction to Mark Lipton
02:29 – Mark's Journey in the Paint Industry
05:18 – Family Legacy in Paint Retailing
09:43 – The Evolution of Paint Manufacturing and Safety
13:09 – The Kelly Moore Controversy
24:17 – Industry Consolidation and Future Trends
28:57 – The Evolution of Paint Manufacturing
34:11 – Private Equity's Impact on the Paint Industry
34:59 – Understanding the Richards Acquisition
52:19 – The Shift in DIY Paint Market Dynamics
57:19 – Navigating Career Challenges and Opportunities
58:59 – Innovative Business Models in Retail
01:01:04 – The Importance of Technology in Retail
01:03:02 – Fragmentation in the Paint Industry
01:05:32 – The Need for Integrated Systems
01:10:46 – Private Equity and Its Impact on the Industry
01:13:20 – Manufacturing Challenges and Opportunities
01:15:08 – The Future of the U.S. Economy
01:19:10 – The Role of Entrepreneurship in Economic Growth
01:23:21 – Closing Thoughts & Outro

 

Connect with Mark Lipton
📸 Linked In: @markliptonpaint 

🎙️ Podcast: Mark My Words (available on major platforms)
🌐 Website: markliptonpaint.com

Follow Mark for in-depth commentary on the paint business, retail strategies, and industry insights.

Hey everyone, quick update. The Bearded Finisher Podcast has been an absolute blast to create — I’ve loved the conversations, the guests, and connecting with all of you.

But here’s the real talk: this show isn’t without cost. And with us moving to Colorado and me juggling other business projects, I feel the best way to keep the podcast alive and strong is to switch to a biweekly release schedule.

That way I can keep the quality high, keep bringing you great guests, and make sure this thing keeps going instead of burning out.

We’ll see how you guys respond and adjust from there — but I just want to say thank you for supporting the show. It means a lot. Have a great day, and I’ll see you next Monday with a brand-new episode.

In this episode of The Bearded Finisher Podcast, host Zach Shrum sits down with Denny Jahnz to explore his journey from business ownership to corporate life with SurfPrep. Denny shares candid insights on managing burnout, setting healthy boundaries, and finding balance between passion and work.

The conversation dives deep into manufacturing innovation, sanding tools, and product development, while also examining the realities of corporate culture and team dynamics. Zach and Denny reflect on the relevance of industry trade shows like AWFS, the rising costs of Vegas hospitality, and how AI and automation are reshaping craftsmanship and consumer expectations.

This episode blends personal reflection with business strategy, offering both entrepreneurs and industry professionals valuable lessons on adaptability, innovation, and sustainable growth.

Chapters:
00:00 – Transitioning from Business Owner to Corporate Life
02:59 – Understanding Burnout and Stress Management
05:56 – Finding Balance as a Business Owner
08:46 – Navigating Corporate Culture and Values
11:59 – Innovating in the Manufacturing Sector
15:01 – Pushing Boundaries in Product Development
25:33 – Understanding Team Dynamics in Business
28:13 – Innovative Approaches to Sanding Tools
30:58 – The Importance of Versatility in Tool Usage
34:05 – Navigating the Industrial and Retail Landscape
47:03 – Reflections on AWFS and Industry Trends
52:38 – The Rising Costs of Vegas Dining
54:05 – Shifts in Vegas Hospitality and Ownership
55:40 – Innovations in Technology at Trade Shows
57:47 – The Impact of AI on the Industry
01:01:55 – The Future of Craftsmanship and Technology
01:10:57 – Transitioning from Business Owner to Employee

Connect with Denny Jahnz
📸 Instagram: @surfprepsanding
🌐 Website: www.surfprepsanding.com
📧 Email: Via SurfPrep contact page

Follow Denny and the SurfPrep team for updates on sanding tools, innovations, and industry education.

Episode Summary

In this episode of The Bearded Finisher Podcast, host Zach Shrum sits down with Josh Ocasio, a digital marketing strategist who has managed over $16 million in paid ads and generated more than $70 million in revenue for his clients. Together, they dive deep into how local, service-based businesses can build authority online, leverage social proof, and use video content to stand out in competitive markets.

Josh shares practical insights on adapting marketing strategies for today’s social media landscape, where traditional tactics often fall flat. He explains why video testimonials boost conversions, how text follow-ups outperform email, and why consistent engagement with prospects is key to nurturing leads. The conversation also highlights onboarding strategies, campaign automation, and cost-effective ways small businesses can maximize their ad spend while building trust and authority in their communities.

Whether you’re a business owner, service provider, or entrepreneur looking to strengthen your marketing, this episode is packed with actionable strategies to help you grow smarter, not harder.

Chapters
00:00 – Introduction to Josh Ocasio and His Business
03:02 – Building Authority Online for Local Businesses
06:08 – The Evolution of Social Media Marketing
09:03 – Content Creation Strategies for Engagement
12:00 – Adapting Online Strategies for Local Businesses
14:57 – The Power of Testimonials and Video Content
18:14 – Nurturing Leads Through Effective Communication
24:53 – The Power of Local Authority vs. Online Presence
30:01 – Maximizing Ad Spend for Small Businesses
36:18 – Effective Onboarding for Service-Based Businesses
48:57 – Efficient Content Creation for Local Clients
53:02 – Launching Effective Campaigns
56:03 – Lead Generation and Nurturing Strategies
01:00:59 – The Value of Automation in Sales
01:05:50 – Success Stories and Overcoming Hesitations

 

Connect with Josh Ocasio
Instagram: @joshocasio 

Website: Coming Soon

Online Article: New York Weekly

Email: Via Instagram DM

Follow Josh for insights on authority building, local marketing, and effective strategies to grow your service-based business.