TheBeardedFinisher Podcast

• The Evolution of Coatings | Bret Johnson on Automation & Innovation at Superfici

  In this episode of The Bearded Finisher Podcast, host Zach Shrum sits down with Bret Johnson, Lab Manager at Superfici, to discuss the cutting-edge innovations shaping today’s coatings and finishing industry. From the rapid advancements in water-based and UV coatings to the rise of automation and modular equipment, Bret shares valuable insights from his years in the lab and on the trade show floor. The conversation dives into the real-world challenges small shops face, including labor costs, equipment setup, and the importance of choosing systems that improve both efficiency and quality. Bret and Zach also explore Superfici’s long-standing legacy, the evolution of automated color change and closed-loop systems, and the vital role of relationships, service, and support in driving success. Whether you’re a finisher, manufacturer, or coatings professional, this episode offers a deep look at where the industry is headed — and how to stay ahead of the curve. Chapters: 00:00 – Introduction to Superfici and AWFS Show Highlights 05:04 – The Rise of UV Coatings in the Market 10:37 – Bret Johnson's Journey in the Coatings Industry 16:10 – Lab Work and Product Development Insights 23:43 – Building Relationships in the Coating Industry 31:08 – The Shift Towards Automation in Small Businesses 36:04 – Overcoming Color Change Challenges in Finishing 41:40 – Understanding Equipment Options and Modular Systems 48:32 – The Pros and Cons of Paper vs. Belt Systems 53:49 – Innovative Finishing Solutions 58:26 – Automation and Efficiency in Finishing 01:05:09 – Superfici: Company Overview and Structure 01:09:32 – Advice to Younger Self and Personal Insights 01:18:07 – Closing Thoughts Connect with Bret Johnson & Superfici 🌐 Website: superficiamerica.com 📸 Instagram: @superficiamerica 💼 LinkedIn: Superfici America Follow Superfici for the latest innovations in coating systems, automation, and finishing technology.

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• The Legacy of Paint | Mark Lipton on Acquisitions, Retail & Industry Change

  In this episode of The Bearded Finisher Podcast, host Zach Shrum sits down with Mark Lipton, a seasoned voice in the paint industry with a family legacy that began in the Bronx and spans multiple generations of paint retailers. Mark shares his firsthand insights on the evolution of paint manufacturing, the disruption caused by Kelly Moore’s acquisition, and the growing influence of private equity in the coatings sector. The conversation explores the realities independent paint retailers face when competing with big box stores, the strategic role of partnerships like Benjamin Moore and ACE, and the impact of shifting consumer preferences. From regulatory changes and safety in manufacturing to technology in retail and the uncertain future of U.S. paint production, Mark offers a candid look at where the industry has been—and where it’s headed. Chapters: 00:00 – Introduction to Mark Lipton 02:29 – Mark's Journey in the Paint Industry 05:18 – Family Legacy in Paint Retailing 09:43 – The Evolution of Paint Manufacturing and Safety 13:09 – The Kelly Moore Controversy 24:17 – Industry Consolidation and Future Trends 28:57 – The Evolution of Paint Manufacturing 34:11 – Private Equity's Impact on the Paint Industry 34:59 – Understanding the Richards Acquisition 52:19 – The Shift in DIY Paint Market Dynamics 57:19 – Navigating Career Challenges and Opportunities 58:59 – Innovative Business Models in Retail 01:01:04 – The Importance of Technology in Retail 01:03:02 – Fragmentation in the Paint Industry 01:05:32 – The Need for Integrated Systems 01:10:46 – Private Equity and Its Impact on the Industry 01:13:20 – Manufacturing Challenges and Opportunities 01:15:08 – The Future of the U.S. Economy 01:19:10 – The Role of Entrepreneurship in Economic Growth 01:23:21 – Closing Thoughts & Outro   Connect with Mark Lipton 📸 Linked In: @markliptonpaint  🎙️ Podcast: Mark My Words (available on major platforms) 🌐 Website: markliptonpaint.com Follow Mark for in-depth commentary on the paint business, retail strategies, and industry insights.

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• Quick update — We’re changing things up to keep this podcast going strong.

  Hey everyone, quick update. The Bearded Finisher Podcast has been an absolute blast to create — I’ve loved the conversations, the guests, and connecting with all of you. But here’s the real talk: this show isn’t without cost. And with us moving to Colorado and me juggling other business projects, I feel the best way to keep the podcast alive and strong is to switch to a biweekly release schedule. That way I can keep the quality high, keep bringing you great guests, and make sure this thing keeps going instead of burning out. We’ll see how you guys respond and adjust from there — but I just want to say thank you for supporting the show. It means a lot. Have a great day, and I’ll see you next Monday with a brand-new episode.  

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• From Business Owner to Corporate Life | Lessons with Denny Jahnz

  In this episode of The Bearded Finisher Podcast, host Zach Shrum sits down with Denny Jahnz to explore his journey from business ownership to corporate life with SurfPrep. Denny shares candid insights on managing burnout, setting healthy boundaries, and finding balance between passion and work. The conversation dives deep into manufacturing innovation, sanding tools, and product development, while also examining the realities of corporate culture and team dynamics. Zach and Denny reflect on the relevance of industry trade shows like AWFS, the rising costs of Vegas hospitality, and how AI and automation are reshaping craftsmanship and consumer expectations. This episode blends personal reflection with business strategy, offering both entrepreneurs and industry professionals valuable lessons on adaptability, innovation, and sustainable growth. Chapters: 00:00 – Transitioning from Business Owner to Corporate Life 02:59 – Understanding Burnout and Stress Management 05:56 – Finding Balance as a Business Owner 08:46 – Navigating Corporate Culture and Values 11:59 – Innovating in the Manufacturing Sector 15:01 – Pushing Boundaries in Product Development 25:33 – Understanding Team Dynamics in Business 28:13 – Innovative Approaches to Sanding Tools 30:58 – The Importance of Versatility in Tool Usage 34:05 – Navigating the Industrial and Retail Landscape 47:03 – Reflections on AWFS and Industry Trends 52:38 – The Rising Costs of Vegas Dining 54:05 – Shifts in Vegas Hospitality and Ownership 55:40 – Innovations in Technology at Trade Shows 57:47 – The Impact of AI on the Industry 01:01:55 – The Future of Craftsmanship and Technology 01:10:57 – Transitioning from Business Owner to Employee Connect with Denny Jahnz 📸 Instagram: @surfprepsanding 🌐 Website: www.surfprepsanding.com 📧 Email: Via SurfPrep contact page Follow Denny and the SurfPrep team for updates on sanding tools, innovations, and industry education.

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• Are You Wasting Ad Spend? | Josh Ocasio’s Guide to Local Marketing

  Episode Summary In this episode of The Bearded Finisher Podcast, host Zach Shrum sits down with Josh Ocasio, a digital marketing strategist who has managed over $16 million in paid ads and generated more than $70 million in revenue for his clients. Together, they dive deep into how local, service-based businesses can build authority online, leverage social proof, and use video content to stand out in competitive markets. Josh shares practical insights on adapting marketing strategies for today’s social media landscape, where traditional tactics often fall flat. He explains why video testimonials boost conversions, how text follow-ups outperform email, and why consistent engagement with prospects is key to nurturing leads. The conversation also highlights onboarding strategies, campaign automation, and cost-effective ways small businesses can maximize their ad spend while building trust and authority in their communities. Whether you’re a business owner, service provider, or entrepreneur looking to strengthen your marketing, this episode is packed with actionable strategies to help you grow smarter, not harder. Chapters 00:00 – Introduction to Josh Ocasio and His Business 03:02 – Building Authority Online for Local Businesses 06:08 – The Evolution of Social Media Marketing 09:03 – Content Creation Strategies for Engagement 12:00 – Adapting Online Strategies for Local Businesses 14:57 – The Power of Testimonials and Video Content 18:14 – Nurturing Leads Through Effective Communication 24:53 – The Power of Local Authority vs. Online Presence 30:01 – Maximizing Ad Spend for Small Businesses 36:18 – Effective Onboarding for Service-Based Businesses 48:57 – Efficient Content Creation for Local Clients 53:02 – Launching Effective Campaigns 56:03 – Lead Generation and Nurturing Strategies 01:00:59 – The Value of Automation in Sales 01:05:50 – Success Stories and Overcoming Hesitations   Connect with Josh Ocasio Instagram: @joshocasio  Website: Coming Soon Online Article: New York Weekly Email: Via Instagram DM Follow Josh for insights on authority building, local marketing, and effective strategies to grow your service-based business.

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