Double the Revenue: When More Members Stay Longer and Pay More
Gym owner Aaron Scott followed Two-Brain content for six years before finally signing up for mentorship. When he did, everything changed.In this episode of “Run a Profitable Gym,” Aaron shares exactly how he doubled his revenue at CrossFit Structure in the U.K.—without dramatically increasing his client count.He reveals how implementing high-value onboarding, raising rates with confidence and improving back-end systems helped him grow monthly revenue from £7,500 to over £15,000.With mentorship, Aaron also increased average revenue per member (ARM) by £40 and tripled his length of engagement (LEG).Building the right systems allowed Aaron to reduce stress and buy back hours so he can spend more time with his family. If you’ve been sitting on a pile of free content but still feel stuck, tune in to hear what happened for this gym owner when he finally started working with a business expert.LinksThe Prescriptive ModelGym Owners UnitedBook a Call 1:28 - Before and after mentorship6:00 - Results using free resources7:44 - Immediate changes with a mentor11:60 - Three rate increases15:49 - Aaron’s recent accomplishments
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20:07
The 6 Reasons Gym Owners Fail
If your gym isn't paying you at least $100,000 a year, you need to listen to this podcast—or check it out on YouTube to see the visuals.Chris Cooper shares the six reasons gym owners fail and provides the tools fitness entrepreneurs need to solve these problems.Coop was a struggling gym owner, too, and this is the exact video that would have saved him 15 years ago when he was struggling to pay the rent as an overworked, underpaid gym owner.The data-backed, battle-tested resources in this video have:Helped over 2,700 gym owners take home 24.9 percent more than the average gym owner.Produced almost 300 gym owners who earn six figures or more.Minted almost 60 new millionaires.There’s no catch. Two-Brain leaves no gym behind. These resources are designed to give you a few quick wins and help you build momentum. Get our A+, gym-saving resource package today.To move faster and accomplish your goals sooner, work with a mentor. A mentor analyzes your business and tells you exactly what to focus on right now so you don’t get overwhelmed.Because all the knowledge in the world is useless without action.LinksFree Tools Package for Gym OwnersBook a Strategy SessionGym Owners United1:11 - Problem 1: Inconsistent Lead Generation4:27 - Problem 2: Charging Less Than You’re Worth7:49 - Problem 3: High Churn15:27 - Problem 4: Underpaying Yourself16:49 - Problem 5: Flying Blind on the Numbers21:43 - Problem 6: Finding and Keeping Great Staff
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Hyrox Data Dive: Exact Revenue and ROI Stats on Affiliation
Robin Sowden-Taylor added Hyrox to his gym and credits it with bringing in 30+ new clients and thousands in extra revenue.In this episode of “Run a Profitable Gym,” host Mike Warkentin talks with Rob, owner of ION Strength & Conditioning in Wales, who opens up his books and shares the exact ROI he’s getting from Hyrox. He breaks down what he’s paying, what he’s earning and how the program has improved lead generation and member retention—without changing his gym’s core identity.Rob runs Hyrox classes alongside his existing strength-and-conditioning model, filling underused class times while generating additional revenue and community engagement from Hyrox events.If you’re considering affiliation or looking for a new revenue stream, tune in to hear exactly what Hyrox delivered for ION Strength & Conditioning.LinksHyrox in a CrossFit Gym Gym Owners UnitedBook a Call 1:02 - ROI on Hyrox affiliation6:13 - Rob’s pricing and retention11:15 - Extra revenue from events12:52 - Is it difficult to get started?16:30 - Adding Hyrox to a CrossFit gym
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21:52
Is Gym Affiliation Worth It? How to Measure the ROI
Is affiliation worth it—or is it just another unnecessary expense?In this episode of “Run a Profitable Gym,” Chris Cooper breaks down how to measure the true value of an affiliation or licensing agreement, using clear steps and real-world examples from brands such as CrossFit, Hyrox, CNU Stretch and Parisi Speed School.You’ll learn what affiliation actually gives you (and what it doesn’t), how it compares to franchising and where a brand fits into your gym’s business structure. Coop introduces a simple ROI formula to help you determine whether affiliation is helping you attract clients, generate revenue and improve retention—or just adding complexity without a clear return.Whether you’re considering affiliation or questioning the value of your current brand, this episode will help you make a data-driven decision instead of guessing.LinksAffiliation Comparison Chart Affiliation Value FormulaGym Owners UnitedBook a Call 0:01 - Intro0:49 - What does affiliation buy?5:13 - Where a brand fits in your gym9:01 - How to measure affiliation value11:07 - Other revenue from affiliation
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Staffing Nightmares: What One Gym Owner Did to Fix the Chaos
Staffing problems can destroy your gym’s momentum—and your sanity. But with the right systems and mindset, they’re solvable.In this episode of Run a Profitable Gym, host Mike Warkentin talks with gym owner Chris Williams about the staffing chaos he inherited when he bought his gym.Chris shares the HR disasters that nearly wrecked his business and lays out the steps he took to rebuild trust, create structure and increase professionalism. He explains how he turned a gym run by friends into a real business and gained the freedom to step away from day-to-day operations. He also breaks down his evaluation system, describes his pathways for staff advancement and explains how he approaches hard conversations with employees.Staffing problems aren't unavoidable, but they are fixable. Tune in to become a better leader for your team!For more help, use the link below to join Gym Owners United and get the free “7 Deadly Sins of Staffing” guide.LinksGym Owners UnitedBook a Call 0:37 - Staffing horror stories11:27 - Systemizing the business13:48 - Documenting roles and responsibilities20:24 - Preventing staffing issues28:20 - What gym owners can do today
Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.
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