The 2026 Annual Plan for Gym Owners: Your Monthly Guide to Growth
A year from now, your gym will be better or worse. That is a hard truth. And “better” doesn’t happen by accident. It only happens if you, the CEO, choose a direction, set priorities and execute today.To help you thrive next year, Two-Brain founder Chris Cooper shares the exact annual plan he's using at his gym, Catalyst. It's 12 months of simple, battle-tested activities that will:✅ Improve retention.✅ Produce leads and new clients.✅ Generate revenue.✅ Boost average revenue per member.✅ Reduce stress.✅ Inspire and retain staff.✅ Put more cash in your personal bank account.Customize Coop's plan or use it verbatim. But get something in place right now so you control your destiny in 2026.To get Coop's "Essential 12-Month Gym-Building Plan for 2026"—including a customizable event calendar—use the link below to send him a DM through our Gym Owners United group.Links👉 Message Coop here: Gym Owners UnitedBook a Call0:01 - Intro3:43 - January, February, March14:32 - April, May, June27:17 - July, August, September35:09 - October, November, December40:22 - Grow your gym in 2026
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Why Youth Training Is the Fastest Growing Segment in Fitness
Why is youth training the fastest-growing segment in fitness?Today on "Run a Profitable Gym," Two-Brain founder Chris Cooper sits down with youth performance expert Bill Parisi to analyze the explosion in sports and fitness training for kids.Over the last 35 years, Bill has built a network of more than 100 Parisi Speed Schools, with most locations averaging $20,000 in revenue per month while operating only four to five hours per day.In this episode, Bill explains how NIL (name, image and likeness) deals have motivated parents to invest in training: Top college quarterbacks now earn seven figures!He also discusses the pros and cons of early specialization for young athletes and compares average metrics from youth-training gyms and the fitness industry as a whole.To help gym owners capitalize on demographic shifts, Bill and Chris share practical strategies: how to use events to generate referrals, how to balance seasonal variations in retention, and how to hire and keep quality coaches. Check out this episode to discover how youth training could boost your gym's revenue and help you create a greater impact in your community.To get more gym business data on demographics, rates and revenue, use the link below to download Two-Brain’s 2025 “State of the Industry” report.Links"State of the Industry"Gym Owners UnitedBook a Call1:01 - Why youth training is exploding12:04 - The early specialization debate19:45 - Youth training metrics33:28 - Retention in a seasonal business37:41 - Hiring & retaining quality coaches
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Revenue-Generation Tactics From a Million-Dollar Gym With 600 Members
What does it take to earn the top spot on Two-Brain’s revenue leaderboard?In this episode of “Run a Profitable Gym,” host Mike Warkentin interviews gym owner Brandon Stratton to discuss the upgrades and operational systems that have allowed Bell House Training Co. to gross $1.2 million annually. Brandon explains how a strategic rebrand, smart price adjustments and the removal of outdated discounts produced an immediate 10-15% revenue jump with minimal member attrition.You’ll learn how Bell House keeps churn low with strong client follow-up systems, proactive communication and workflows designed to catch consistency dips before they become cancellations.Brandon also shares how community-driven marketing brings in high-quality clients, how he manages seasonal attendance swings and why mentorship gives him the clarity he needs to find solutions faster.Tune in to hear about the tactics that support a top-grossing gym—and learn how you can use them to increase revenue and help more people in your own business.LinksGym Owners UnitedBook a Call0:35 - Brandon’s revenue streams8:39 - Causes of revenue increase13:41 - Goal: help more people18:39 - His biggest challenges22:50 - Why get a mentor?
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$70K to $119K in One Month: What the Highest Grossing Gyms Do Differently
Good news! Revenue is up in gyms worldwide from 2024 to 2025.And for the first time ever, the average monthly revenue across Two-Brain’s Top 10 leaderboard has crossed US$83,500—over $1 million annually.In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper reveals what the highest-grossing gyms are doing to generate between $70,000 and $119,000 per month in consistent, sustainable revenue.He shares insights from mentors working with these top-performing gym owners and highlights common strategies: tracking key metrics, implementing strong retention systems and using the Prescriptive Model to sell high-value services.You’ll notice these gyms didn’t boost revenue with fancy marketing tactics or Black Friday sales. Instead, they reached the Top 10 by building strong systems and using sustainable, proven revenue-generation tactics.Watch for the full breakdown of strategies used by top-grossing gyms and then start working toward your next revenue goal today.Get the latest “State of the Industry” guide via the link below and find out how your gym compares to thousands around the world.Links"State of the Industry"Gym Owners UnitedBook a Call0:01 - Intro1:18 - Top 10 revenue8:05 - Track metrics & do the work11:19 - Systems for scaling14:32 - Your next steps
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How to Build a Never-Ending Pipeline of New Leads for Your Gym
This episode features important visuals. For the best experience, watch it on YouTube. Gym owners, if you need more clients, this training is for you.In this detailed video, Two-Brain Business founder Chris Cooper breaks down his bulletproof system for fixing your leads problem forever by creating a never-ending stream of people who are eager to join your gym.You’ll learn the exact strategies top gyms use to keep their sales pipelines full—and even receive plug-and-play lead-nurture scripts that convert curiosity into commitment. With step-by-step directions, Coop shows you how to set up four marketing funnels that will consistently attract gym leads year round:🗣️ The Referral Funnel—Turn your best clients into recruiters through structured conversations and personal connections.📝 The Content Funnel—Share helpful, trust-building material that attracts people who already need your help.📱 The Organic Social Media Funnel—Post consistently to highlight your community and spark real conversations.🚀 The Paid Ads Funnel—Use targeted campaigns to amplify what’s already working and bring in a steady stream of new leads.Plus, to ensure you take action, Chris teaches you his Golden Hour strategy: You'll learn how to set up a daily plan that will help you stay focused, create content and make marketing a habit.Tune in to learn how to stop constantly chasing leads and start controlling your pipeline with repeatable systems used by thousands of successful gyms worldwide. Want a free copy of all seven worksheets from this training? Send Coop a DM via the link below.LinksDM CoopGym Owners UnitedBook a Call 1:06 - Part 1: Maximize Sales From Your Leads 5:53 - Lead Nurture Scripts8:03 - Booking Best Practices 19:16 - Worksheet #1: Lead Nurture Checklist19:27 - Part 2: Get More Leads 20:17 - The Referral Funnel 22:37 - Worksheet #2: Seed Client Exercise 24:43 - Worksheet #3: Affinity Marketing Cheat Sheet 38:15 - The Content Funnel 47:20 - Worksheet #4: What to Write About 49:57 - Worksheet #5: Golden Habits Checklist 50:09 - The Organic Social Media Funnel 51:29 - Worksheet #6: What to Post Where 58:34 - Worksheet #7: Sell-by-Chat Review 59:00 - The Paid Ads Funnel
Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.
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