Revenue Secrets: Gamification and Annual Planning for Massive Months
John Bartholomeo, one of Two-Brain’s Top 10 leaders, added $15,000 in monthly revenue through annual planning and smart gamification of challenges at Mohawk Valley Wellness.Today on “Run a Profitable Gym,” he shares how his gym uses simple, repeatable systems to run revenue-generating nutrition challenges and events that clients love.These events aren’t last-minute attempts to fill revenue gaps. They're part of a clearly defined annual plan that's created each year in collaboration with a mentor to drive engagement, retention and profitability.John reveals how he turns nutrition into a competitive game, using streaks and point systems to boost client results, consistency and fun. He also explains how challenges help onboard new clients and support long-term retention.You don’t have to reinvent the wheel to bring in more revenue. Tune in to find out how predictable planning and mentorship can improve your gym’s bottom line.LinksGym Owners UnitedBook a Call 1:08 - $15K per month in additional revenue3:44 - Planning events and challenges6:60 - Gamifying nutrition challenges15:47 - Converting to ongoing programs18:51 - Where mentorship fits in
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How These Gyms Generate Over $60K in Monthly Revenue
In this episode of “Run a Profitable Gym,” Chris Cooper explains how the Top 10 gyms on the revenue leaderboard drive consistent, high-level monthly income.These gyms have moved beyond the "group only" model to add high-value services such as personal training, small-group training and semi-private training. Some gyms are generating significant revenue with challenges and special events that include gamification to drive retention.Chris shares what the top performers have in common—such as strong client avatars, structured annual planning and a focus on delivering measurable results—and explains why mentorship is a key part of their stories.He also serves up quotes and tactical insights directly from gym owners who are generating $61,000-$114,000 per month.Aiming for a big revenue milestone? This episode will show you what’s possible and help you start working toward your goal today.LinksGym Owners UnitedBook a Call 1:26 - Top 10 revenue leaderboard2:53 - What the Top 10 have in common8:06 - Tips from revenue leaders9:45 - Gamification and challenges15:42 - Success is possible
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From $0 to $200,000 in Semi-Private Training Revenue
Erik Zeyher’s gym, Warlock CrossFit, generates over $200,000 in annual revenue from its semi-private training program. In this episode of “Run a Profitable Gym,” Erik breaks down the exact steps he took to build a premium program that works across the board—for clients, coaches and the business. As Erik puts it, “It is aces.”Erik shares how he structures sessions, pricing and coach pay, and he explains how he generated internal buzz around the program to fill it fast. When his first semi-private session filled up in just 45 minutes, Erik knew he had a winner. He also gets into logistics issues such as scheduling, onboarding, space constraints and last-minute cancellations.Now, with expert mentorship and dialed-in systems, Erik can rely on his semi-private program to add $15,000-$22,000 to his gym’s revenue each month. Thinking about adding a high-value semi-private personal training program? Tune in to hear from a gym owner who’s done it successfully.LinksThe Prescriptive ModelPrerequisites for Semi-PrivateGym Owners UnitedBook a Call0:01 - Semi-private revenue boost6:51 - Increased coach pay12:41 - Biggest challenge in this model18:36 - Time and space logistics29:36 - Should gyms implement this?
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Never Launch a Semi-Private Program Without Doing THIS First
Small-group and semi-private training can dramatically increase your gym’s revenue, improve coach pay and boost client results.In this episode, gym owner and semi-private specialist Daniel Purington shares exactly how to build a high-revenue, high-retention semi-private program from the ground up.Certain prerequisites must be in place before you offer this service. If you miss steps, your program will flounder, you'll get frustrated and your members won't sign up for coaching that can help them get better results faster. Daniel's got your do-this-first checklist. Daniel also identifies the biggest mistake gym owners make when building semi-private programs, offers his tips for success and explains how to fill your program. Hint: You don't need to spend money on ads or create a new marketing campaign.As a bonus, Daniel breaks down how his own gym—Woodslawn Fitness in Portland, Oregon—runs concurrent sessions in just 650 square feet, generates $230 per session and pays his semi-private coaches up to $11,000 a month.Thinking of adding a high-value revenue stream to your gym? Tune in for a step-by-step guide.LinksThe Prescriptive ModelGym Owners UnitedBook a Call 1:00 - Small group & semi-private revenue3:25 - How to know if you’re ready6:56 - Big vs. small group logistics14:13 - How to fill a program20:41 - Next steps to get started
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How to Book More Intros and Sell More Without Buying More Ads
Does your gym really need more leads, or are you wasting the leads you already have?In this episode of “Run a Profitable Gym,” marketing expert John Franklin shares six simple strategies that will help you book more intros and close more sales without spending a dime on ads. Even small improvements in your lead-nurture process can produce huge returns—just one extra sale per month can add over $17,000 in revenue to a gym.John explains:How and when to contact leads.How to personalize lead nurture so your gym stands out. How to use long-term lead-nurture tactics that convert cold leads into paying clients months down the line.How to use automations without losing the human touch.He even shares a never-miss script you can use verbatim to start more conversations.Tune in to hear all six strategies, then start implementing them today to convert more leads into high-value gym members who stay for years. Links2026 Two-Brain Summit TicketsGym Owners UnitedBook a Call 0:29 - Call your leads7:55 - Follow up with leads11:12 - Optimize availability15:32 - Personalize lead nurture20:49 - Long-term lead nurture
Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.
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