$70K to $119K in One Month: What the Highest Grossing Gyms Do Differently
Good news! Revenue is up in gyms worldwide from 2024 to 2025.And for the first time ever, the average monthly revenue across Two-Brain’s Top 10 leaderboard has crossed US$83,500—over $1 million annually.In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper reveals what the highest-grossing gyms are doing to generate between $70,000 and $119,000 per month in consistent, sustainable revenue.He shares insights from mentors working with these top-performing gym owners and highlights common strategies: tracking key metrics, implementing strong retention systems and using the Prescriptive Model to sell high-value services.You’ll notice these gyms didn’t boost revenue with fancy marketing tactics or Black Friday sales. Instead, they reached the Top 10 by building strong systems and using sustainable, proven revenue-generation tactics.Watch for the full breakdown of strategies used by top-grossing gyms and then start working toward your next revenue goal today.Get the latest “State of the Industry” guide via the link below and find out how your gym compares to thousands around the world.Links"State of the Industry"Gym Owners UnitedBook a Call0:01 - Intro1:18 - Top 10 revenue8:05 - Track metrics & do the work11:19 - Systems for scaling14:32 - Your next steps
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How to Build a Never-Ending Pipeline of New Leads for Your Gym
This episode features important visuals. For the best experience, watch it on YouTube. Gym owners, if you need more clients, this training is for you.In this detailed video, Two-Brain Business founder Chris Cooper breaks down his bulletproof system for fixing your leads problem forever by creating a never-ending stream of people who are eager to join your gym.You’ll learn the exact strategies top gyms use to keep their sales pipelines full—and even receive plug-and-play lead-nurture scripts that convert curiosity into commitment. With step-by-step directions, Coop shows you how to set up four marketing funnels that will consistently attract gym leads year round:🗣️ The Referral Funnel—Turn your best clients into recruiters through structured conversations and personal connections.📝 The Content Funnel—Share helpful, trust-building material that attracts people who already need your help.📱 The Organic Social Media Funnel—Post consistently to highlight your community and spark real conversations.🚀 The Paid Ads Funnel—Use targeted campaigns to amplify what’s already working and bring in a steady stream of new leads.Plus, to ensure you take action, Chris teaches you his Golden Hour strategy: You'll learn how to set up a daily plan that will help you stay focused, create content and make marketing a habit.Tune in to learn how to stop constantly chasing leads and start controlling your pipeline with repeatable systems used by thousands of successful gyms worldwide. Want a free copy of all seven worksheets from this training? Send Coop a DM via the link below.LinksDM CoopGym Owners UnitedBook a Call 1:06 - Part 1: Maximize Sales From Your Leads 5:53 - Lead Nurture Scripts8:03 - Booking Best Practices 19:16 - Worksheet #1: Lead Nurture Checklist19:27 - Part 2: Get More Leads 20:17 - The Referral Funnel 22:37 - Worksheet #2: Seed Client Exercise 24:43 - Worksheet #3: Affinity Marketing Cheat Sheet 38:15 - The Content Funnel 47:20 - Worksheet #4: What to Write About 49:57 - Worksheet #5: Golden Habits Checklist 50:09 - The Organic Social Media Funnel 51:29 - Worksheet #6: What to Post Where 58:34 - Worksheet #7: Sell-by-Chat Review 59:00 - The Paid Ads Funnel
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11 Fitness Skills That Build Your Fitness Business
The skills you’ve learned through fitness training can help you grow your business—if you know how to apply them.In this episode of “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper explains why workout habits directly translate to gym ownership and entrepreneurialism.Every gym owner already has 11 critical fitness skills, such as resilience, adaptability, discipline and virtuosity, and Coop provides a plan to use those assets to grow your business. Coop also details his simple Golden Hour habit—doing one thing every day to grow your business before doing anything else. This daily period of focused effort can transform your gym the same way daily training transforms your body. Tune in to learn how to employ skills you already have and build a stronger, more profitable gym.LinksGym Owners UnitedBook a Call2:06 - Habits, resilience & virtuosity 9:58 - Progressive overload & recovery12:57 - Measurement, coaching & feedback20:33 - Accountability & adaptability22:39 - Long-term vision & hope
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State of the Industry 2025 With Sevan Matossian & Matt Souza
The data every gym owner needs is finally here! Two-Brain's sixth annual “State of the Industry” guide was released on Nov. 10 on "The Sevan Podcast." Check out this rebroadcast as hosts Sevan Matossian and Matt Souza break down key gym business stats with Two-Brain founder Chris Cooper.The free 72-page guide delivers critical benchmarks and insights from thousands of gyms worldwide, giving you the clarity to make confident decisions about pricing, staffing, retention and growth in 2026.How long are gyms keeping clients, and what's driving retention?What's the difference between big group, small group and one-on-one training, and why does this matter for your bottom line? How many members should you have before hiring your first coach? Why hasn’t coach pay increased despite rising gym revenues?How do you survive the November to December slump and capitalize on the January rush? Should you invest in paid ads, or are there smarter ways to grow? And, of course, how much are gym owners making?This episode is all about trends, surprises, best practices and actionable takeaways from the data. Get the guide and use it to build a profitable fitness business. Download the brand-new “State of the Industry” report via the link below! Links"State of the Industry" ReportGym Owners UnitedBook a Call0:00 - Intro and guide overview4:10 - Background on Chris and Two-Brain15:16 - Retention and churn19:48 - Gym growth by client count25:19 - Millionaire gym owners28:14 - CrossFit’s impact and future41:58 - Big group, small group and one-on-one59:49 - Cost to open a CrossFit gym1:06:51 - Tips for paid ads1:17:27 - Seasonal gym trends1:33:07 - Two-Brain Summit1:34:13 - Coach pay and development
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State of the Industry 2025: The Data Behind Gym Success
How many clients should your gym have? What should you charge? When’s the best time to run classes?In this episode of “Run a Profitable Gym,” Chris Cooper shares highlights from Two-Brain’s 2025 “State of the Industry” report—a comprehensive analysis of stats from gyms around the world, including thousands of Wodify clients.Chris is joined by Wodify’s CEO, Brendan Rice, to discuss what the numbers reveal about gym performance as we move into 2026.They discuss trends in retention, attendance and profitability, and they share how top-performing gyms are increasing average revenue per member while cutting discounts.Chris and Brendan also talk about the shift toward small-group training, why fewer offerings often lead to higher profits, and how gyms can use this year’s data to set smarter goals for 2026.Tune in, get the facts and use them to build a stronger, more profitable gym. Want the real numbers behind gym success? Grab the brand-new “State of the Industry” guide via the link below.LinksState of the Industry 2025Gym Owners UnitedBook a Call3:49 - The retention magic number8:21 - Class times in high demand15:22 - Class sizes & small group option22:59 - Headcount & revenue per member36:20 - Demographic shift opportunity
Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.
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