How to get carousel posts reaching non-followers on Instagram
26/02/2026 | 8 mins.
My DMS have been FULL of folks asking how on earth they can get their carousel posts to reach non-followers. In today's episode, I cover all you need to know about finally getting traction on those carousels.
Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.
We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline.
Quick links
🔗 Instagram 🔗 Threads 🔗 This Social Cottage website. 🔗 My new membership
You can join my Planting the Seeds prompts subscription here.
Make talking to camera feel easier on Instagram
19/02/2026 | 13 mins.
Talking to camera can easily give you the wibbles, right? In today's episode, I show you how to make that much easier and how one small tweak to your planning can make all the difference between talking heads that perform and talking heads that don't.
Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.
We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline.
Quick links
🔗 Instagram 🔗 Threads 🔗 This Social Cottage website. 🔗 My new membership
You can join my Planting the Seeds prompts subscription here.
How to not sound like everyone else on Instagram
12/02/2026 | 13 mins.
Should you use hooks? What if you begin to sound like everyone else on Instagram? In today's episode, I show you some great examples of content that have depth + use hooks.
Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.
We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline.
Quick links
🔗 Instagram 🔗 Threads 🔗 This Social Cottage website. 🔗 My new membership
You can join my Planting the Seeds prompts subscription here.
What to do when you don't know what to post
05/02/2026 | 9 mins.
Everyone has content wobbles, and it's totally normal to freeze if you don't know what content to make. In today's episode I show you exactly what to do and how to finally get your content getting reach again.
Ps the link to the waitlist of the Plotting Shed is here: 🔗 My new membership
Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.
We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline.
Quick links
🔗 Instagram 🔗 Threads 🔗 This Social Cottage website. 🔗 My new membership
You can join my Planting the Seeds prompts subscription here.
How do you get shares and saves on your Instagram content?
22/01/2026 | 11 mins.
Instagram isn't what it used to be?! Yes, but I'd argue that it's now better than ever. In today's epsiode, I walk you through how to get more shares and more saves from your Instagram content.
Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.
We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline.
Quick links
🔗 Instagram 🔗 Threads 🔗 This Social Cottage website. 🔗 My new membership
You can join my Planting the Seeds prompts subscription here.
Welcome to This Social Cottage: the podcast for business owners, content creators, experts and solopreneurs who want to grow on Instagram, sell their offers daily, and still have time for the life they actually want to live.Hosted by ex-teacher and Instagram strategist and offer strategist Gemma, each episode is packed with strategy, content clarity, and sustainable growth tips to help you build an online presence without being exhausted by it. Whether you’re:Just getting started with posting and feeling overwhelmed,Already creating content but it’s taking forever, orCraving a sustainable way to sell your expert offers daily...This podcast is your space.You’ll hear solo episodes full of no-fluff Instagram growth tips, content creation strategies, and ways to show up as the expert you already are — even when life is chaotic and motherhood is... motherhood-ing. Plus, guest chats with women who are doing business with heart, clarity, and actual results.We're talking:Fast + sustainable content creationSelling your offer daily without sounding salesyBuilding authority when you’re short on timeGetting your Instagram working while you are offlineBalancing business and real life.Pour a cup of tea, plug in on the school run, or pop me in your ears while you tidy up — and let’s make your Instagram finally start working for youNew episodes every Thursday!
Ireland