We all stress and fuss about hooks a lot, but how do you know if it's working? How do you kow that what you're posting online is resonating well and being seen by the right people? In today's episode, we cover just that
Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.
We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline.
Quick links
🔗 Instagram 🔗 Threads 🔗 This Social Cottage website. 🔗 My new membership
You can join my Planting the Seeds prompts subscription here.
Should you sell on your Instagram grid?
19/03/2026 | 11 mins.
Should you sell on your Instagram grid? Or what should go there instead if you don't? In today's episode, I give you a sneak peek behind my latest launch and what on earth to post on your grid if you're needing to sell.
Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.
We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline.
Quick links
🔗 Instagram 🔗 Threads 🔗 This Social Cottage website. 🔗 My new membership
You can join my Planting the Seeds prompts subscription here.
When the Instagram gal met the website gal: Do you need a website if you're just posting content?
05/03/2026 | 35 mins.
Do you need a website when you're posting content on Instagram? Would a Linktree or Stan Store just be better? Sara Joelle from Between the Lines Copy shares her expertise as a Website Copywriter and an ADHD business owner.
Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.
We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline.
Quick links
🔗 Instagram 🔗 Threads 🔗 This Social Cottage website. 🔗 My new membership
You can join my Planting the Seeds prompts subscription here.
How to get carousel posts reaching non-followers on Instagram
26/02/2026 | 8 mins.
My DMS have been FULL of folks asking how on earth they can get their carousel posts to reach non-followers. In today's episode, I cover all you need to know about finally getting traction on those carousels.
Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.
We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline.
Quick links
🔗 Instagram 🔗 Threads 🔗 This Social Cottage website. 🔗 My new membership
You can join my Planting the Seeds prompts subscription here.
Make talking to camera feel easier on Instagram
19/02/2026 | 13 mins.
Talking to camera can easily give you the wibbles, right? In today's episode, I show you how to make that much easier and how one small tweak to your planning can make all the difference between talking heads that perform and talking heads that don't.
Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.
We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline.
Quick links
🔗 Instagram 🔗 Threads 🔗 This Social Cottage website. 🔗 My new membership
You can join my Planting the Seeds prompts subscription here.
Welcome to This Social Cottage: the podcast for business owners, content creators, experts and solopreneurs who want to grow on Instagram, sell their offers daily, and still have time for the life they actually want to live.Hosted by ex-teacher and Instagram strategist and offer strategist Gemma, each episode is packed with strategy, content clarity, and sustainable growth tips to help you build an online presence without being exhausted by it. Whether you’re:Just getting started with posting and feeling overwhelmed,Already creating content but it’s taking forever, orCraving a sustainable way to sell your expert offers daily...This podcast is your space.You’ll hear solo episodes full of no-fluff Instagram growth tips, content creation strategies, and ways to show up as the expert you already are — even when life is chaotic and motherhood is... motherhood-ing. Plus, guest chats with women who are doing business with heart, clarity, and actual results.We're talking:Fast + sustainable content creationSelling your offer daily without sounding salesyBuilding authority when you’re short on timeGetting your Instagram working while you are offlineBalancing business and real life.Pour a cup of tea, plug in on the school run, or pop me in your ears while you tidy up — and let’s make your Instagram finally start working for youNew episodes every Thursday!
Ireland