Women in The Coaching Arena

• 139 | Imitate, Then Innovate

  So many coaches chase clever ideas, but it’s the clear ones that create clients. In this episode, Jo shares why you don’t need to reinvent the wheel to succeed. You need to understand what already works and make it your own. In this episode, Jo explores how to reverse engineer success, find genuine inspiration without comparison, and stay grounded in your own rhythm of growth.This episode is for you if…You’re a coach or business owner who’s tired of overcomplicating your niche or reinventing the wheel. You’ll walk away knowing how to model what works with integrity and how to make it yours.Timestamps[00:00:00] Clear Beats Clever[00:02:00] Start with What Works[00:04:00] The Power (and Risk) of Reverse Engineering[00:06:00] The Truth Behind “Successful” Coaches[00:08:00] Volume, Consistency, and Effort[00:09:00] Stop Playing Safe[00:10:00] Seasons, Evidence, and Self-TrustYou don’t need to be the most original person in the room, you just need to be the clearest. Find evidence that what you want is possible, do the work consistently, and remember that your season of growth will come.Useful LinksRegistration is now open for Dare Greatly, the Autumn Transformation Experience Learn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopFree Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

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• 138 | The 3 Qualities That Separate Thriving Coaches From the Rest

  After working with over 150 coaches, Jo has noticed clear patterns in what sets thriving coaches apart from those who get stuck. It’s never about fancy funnels or flawless websites. It comes down to three timeless qualities that every coach already possesses. In this episode, Jo explores each one and shares practical ways you can put them into action this week.Timestamps:[00:00:00] The question every coach asks[00:01:00] Why trust beats qualifications[00:03:00] The long game of consistency[00:06:00] Generosity and the value bank[00:08:00] The quiet power of empathy[00:11:00] Real-life example: Levanah’s success[00:13:00] Your weekly challenge“Consistency beats talent. Generosity beats strategy. Empathy beats ego.”This episode is for coaches who feel they’re doing all the right things but aren’t seeing steady results yet – it will remind you that the real differentiators aren’t tactics, but how you show up.When you stop chasing shortcuts and start showing up with consistency, generosity, and empathy, success stops being accidental – it becomes inevitable.Useful LinksLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopFree Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

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• 137 | I asked 100+ coaches what they struggle with most. These 3 questions came up again and again...

  Do I really need to niche? How much marketing is enough? And how do I know which tasks actually grow my business? In this episode, Jo tackles three of the biggest questions she hears from coaches, the very challenges that keep so many of them stuck. She breaks them down with clear, practical answers so you can focus your limited time and energy with clarity and confidence.Key Timestamps:[00:01:00] The Importance of Niching[00:05:00] Effective Marketing Strategies[00:11:00] Identifying High-Value Tasks[00:17:00] Balancing Marketing vs Delivery“Even if it’s a tiny step forward each day, it’s far more effective than going hard for a week and then stopping.”If you’re a coach who feels overwhelmed by all the things you could be doing and want to know exactly what moves the needle, this episode will give you the blueprint to focus on what truly matters for growth.Clarity comes from action. Choose one high-value task today and commit to it like watering the seed. Useful LinksFree Essential AI Toolkit – 2 Must-Have Prompts for CoachesLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

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• 136 | How to use storytelling in your content - with Susan Payton

  Stories are one of the most powerful tools we have as coaches, but many of us worry about oversharing, repeating ourselves, or not knowing which stories to tell. In this episode, Joanna is joined by storytelling expert Susan Payton, author of The Business of Stories, to uncover how to use storytelling to connect with your audience and attract clients. Together, they explore practical ways to find, structure, and share your stories so they resonate with impact.Key Timestamps:[00:00:00] Introduction: The Power of Stories[00:03:00] Susan’s Turning Point[00:10:00] Why Stories Work in Marketing[00:14:00] How to Find Stories in Everyday Life[00:19:00] Simple Structures to Share Your Stories[00:23:00] The Three Core Stories You Need[00:29:00] Oversharing vs. Impactful Storytelling[00:37:00] Taking Leaps of Faith and Final InsightsThis episode is for coaches and business owners who want to attract the right clients and stand out online by using stories that feel real, honest, and deeply connecting.“Storytelling is never going to go away – it’s how humans have always connected, and it’s how they always will.” – Susan PaytonYour stories are the bridge that connects your audience to your work – don’t be afraid to share them.If you’d like to harness the power of storytelling with Susan Payton, join her legendary free Storytelling 5 Day Challenge.Useful LinksLearn about The Business of Coaching programmeFree 3-Day Next Level Podcast Training SeriesSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopJoin the Let’s-Coach Circle for freeHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

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• 135 | Fall in Love with the Game

  Building a coaching business isn’t just about chasing results. It’s about falling in love with the process itself. Today, I share some honest truths about entrepreneurship, the rollercoaster every coach faces, and why enjoying the sport of business is the real key to long-term success. If you’ve ever felt stuck in the highs and lows, this episode will give you perspective and encouragement to keep going.Key Timestamps[00:00] The Sport of Entrepreneurship[03:00] The Reality of Investments[04:00] The Rollercoaster of Entrepreneurship[05:00] Becoming a CEO[06:00] Celebrating Small Wins[07:00] The Value of Masterminds[09:00] Uncomfortable Truths of Business[12:00] Accountability and Self-Review[14:00] Learning the Basics“Fall in love with the process, because if you can enjoy the work before the big results come in, you are already winning.”If you’re a coach who feels weighed down by slow progress or the ups and downs of building your business, this episode will help you shift perspective, see the growth in the journey, and find strength in the game itself.✨ Let this episode remind you: success comes not from guarantees, but from showing up, trusting yourself, and learning to enjoy the sport of entrepreneurship. If you found this episode of Women in the Coaching Arena helpful, please share it with a friend. Useful LinksLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopFree Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

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