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• Sean Walsh from Pattern | #533

  In this Checkout episode, Sean Walsh, Director at Pattern Australia, gives us a peek behind the curtain at what powers the world’s leading marketplace accelerator, which now the largest third-party seller on Amazon outside of Amazon itself. Sean shares the inspiration he draws from purpose-led client Thankyou, explains how Pattern’s proprietary tech offers transparency and scale, and reveals the 12-book list he’s using to build an MBA-level mindset on the go. From solving contribution margin challenges to demystifying marketplace advertising inefficiencies, Sean’s systems-first approach offers sharp, actionable insights for ecommerce leaders building for the long term.Check out our full-length interview with Sean Walsh here:Main episode linksThis episode was brought to you by Deliver In Person + KlaviyoAbout your guest:With nearly two decades of experience in digital and e-commerce growth, Sean has been instrumental in scaling brands across global marketplaces. As a foundational team member of a pureplay e-commerce startup that grew into a publicly traded company, he has firsthand experience building and accelerating digital businesses. Now leading brand acceleration efforts at Pattern, Sean specialises in helping top-tier brands navigate Amazon and other marketplaces, leveraging innovative supply chain solutions to drive growth. Passionate about innovation and strategy, he thrives on creating impactful solutions that propel brands to success.About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, X or via email.Got an idea, opportunity or just want to get involved? Whether you’re keen to sponsor Add To Cart, interested in jumping on the mic as a co-host, or have feedback to help us make the show even better, we’d love to hear from you. Shoot us an email at [email protected] and let’s chat! Hosted on Acast. See acast.com/privacy for more information.

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• Scaling Sentiment: The Purposeful Ecommerce Systems Behind Deja Marc with Rosie Collins | #532

  Rosie Collins, Founder of personalised jewellery brand Deja Marc, joins Nathan Bush to share how she’s scaling a memories-driven business that blends emotion with ecommerce precision. Deja Marc turns fingerprints, handwriting and paw prints into heirloom-quality keepsakes, all handcrafted in Australia. In this chat, Rosie breaks down how she’s built a global DTC brand using smart systems, emotional storytelling and a deeply values-led approach. She shares the reality of growing during COVID, going viral on TikTok, and why she’s more focused on profit and presence than hyper-growth. You’ll also hear her take on platforms like Shopify, Instagram, and Peanut App, and how she uses tech to create more time for real-world customer moments.Get 10% off at Deja Marc with code ATC10. Valid until the end of July (not valid with other discount codes).About your guest:Rosie Collins is the Founder and CEO of Deja Marc Jewellery, a globally recognised brand known for its luxury fingerprint and handwriting-engraved pieces. With a background in advertising and marketing, Rosie launched Deja Marc in 2020 and now shares her expertise in brand storytelling, creative entrepreneurship and purpose-led growth.About your host:Nathan Bush is the host of the Add To Cart Podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, X or via email.Got an idea, opportunity or just want to get involved? Whether you’re keen to sponsor Add To Cart, interested in jumping on the mic as a co-host, or have feedback to help us make the show even better, we’d love to hear from you. Shoot us an email at [email protected] and let’s chat! Hosted on Acast. See acast.com/privacy for more information.

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• Luke Matthews from Camilla | #531

  In this Checkout episode, we get a behind-the-scenes look at Luke Matthews, the Head of IT at Camilla who’s helping drive international growth. Luke shares his experience building DIY drones, the underrated power of integration platforms like iPaaS, and why breathing techniques from James Nestor’s Breath are his secret weapon against stress. He also reflects on what brands like Kitchen Warehouse are doing right, his admiration for brands that prioritise operational excellence, and the endless prioritisation challenges that come with scaling a global retail business. Check out our full-length interview with Luke Matthews here: https://addtocart.com.au/add-to-cart/the-unseen-tech-behind-camillas-global-fashion-empire-518/ This episode was brought to you by StudioHawk.About your guest:Luke Matthews is an experienced technology executive with over a decade leading digital transformation and innovation in retail. As Head of IT at Camilla Australia, he drives technology initiatives that enhance customer experience, streamline operations and support growth across physical and online stores. A former CTO at Kitchen Warehouse Australia, Luke championed digital advancements, including website optimisation, data-driven marketing, and click-and-collect solutions. He has also led major projects at Retail Directions, delivering software development and system localisation for global retailers. Luke’s expertise spans cybersecurity, AI/ML in retail, data analytics, cloud architecture and business process re-engineering. With a results-driven mindset, he consistently delivers solutions that boost profitability, efficiency and customer engagement.About your host:Nathan Bush is the host of the Add To Cart Podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, X or via email.Got an idea, opportunity or just want to get involved? Whether you’re keen to sponsor Add To Cart, interested in jumping on the mic as a co-host, or have feedback to help us make the show even better, we’d love to hear from you. Shoot us an email at [email protected] and let’s chat! Hosted on Acast. See acast.com/privacy for more information.

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• What Your Carrier Contract Won’t Save You From: Trump Tariffs and Freight Failures with Justin Irvine | #523

  In this episode of Add To Cart, Nathan Bush chats with Justin Irvine, Co-Founder of The Aggregate Co, the specialist ops consultancy behind brands like Meshki, Showpo, Oz Hair and Culture Kings. Justin shares the practical and sometimes painful truth about what’s really costing ecommerce brands: from bloated freight contracts to under-leveraged loyalty programs.Recorded live at Retail Fest, the episode dives into the hidden mechanics of fulfilment and shipping, and why understanding your true cost to serve is more critical than ever. Justin also breaks down how brands can survive (and even thrive) through the latest round of Trump-era US tariffs, including tips on forecasting, warehousing and international expansion. It’s a grounded, numbers-first conversation that will leave ecommerce operators thinking twice about their next parcel drop.This episode was brought to you by: Shopify & KlaviyoAbout your guest:Justin Irvine is an Australian entrepreneur and logistics innovator, best known as the Co-Founder and CEO of The Aggregate Co, a Sydney-based consultancy specializing in ecommerce fulfillment and supply chain optimization. With a career spanning over two decades, Irvine has been instrumental in helping retailers scale globally by leveraging data-driven strategies, operational insights, and industry expertise.About your host:Nathan Bush is the host of the Add To Cart Podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, X or via email.Got an idea, opportunity or just want to get involved? Whether you’re keen to sponsor Add To Cart, interested in jumping on the mic as a co-host, or have feedback to help us make the show even better, we’d love to hear from you. Shoot us an email at [email protected] and let’s chat! Hosted on Acast. See acast.com/privacy for more information.

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• Viv Conway from Girls Get Off | #529

  In this Checkout episode, we get behind the scenes with Viv Conway, co-founder of Girls Get Off, the pleasure brand powering bold conversations and even bolder growth across ANZ. Viv reveals the weirdest thing she’s ever commissioned online (it involves Spotlight and an…anatomical costume), her go-to tech stack (shout to Gorgias and ChatGPT, and why she loves Ryanair and Lovense. From discovering the power of EOS through Traction: Get A Grip On Your Business, to her current focus on growth without losing brand soul, Viv shares a toolkit full of lessons for ecom founders who aren’t afraid to break the rules.Check out our full-length interview with Viv Conway here:Main episode linksThis episode was brought to you by… Shopify KlaviyoAbout your guest:Viv Conway is on a mission to normalise female pleasure and create a positive, empowering space for women. A social media whiz turned taboo-busting entrepreneur, Viv and her business partner Jo Cummins, have built and sold multiple businesses, including Vivid Sportswear and Ace The Gram, helping brands scale their presence on Instagram. The two teamed up during lockdown in 2020 and launched Girls Get Off, a sexual wellness brand helping women feel good (literally) and laugh while they’re at it. Focused on breaking taboos and fostering community-driven brands, Viv and Jo continue to drive meaningful conversations and innovation.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Got an idea, opportunity or just want to get involved? Whether you’re keen to sponsor Add To Cart, interested in jumping on the mic as a co-host, or have feedback to help us make the show even better, we’d love to hear from you. Shoot us an email at [email protected] and let’s chat! Hosted on Acast. See acast.com/privacy for more information.

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