Alloy Personal Training Business

In this episode, Rick Mayo shares his journey from a college side hustle to building one of the most respected personal training franchise brands in the country.Starting in 1992 with a single location, Rick revolutionized small group personal training and scaled globally before launching Alloy as a full franchise in 2019.He opens up about the challenges of transitioning from licensing to franchising, how leadership and data drive success, and the critical role strength training plays in adult longevity and well-being.He also talks about franchise scalability, team-building, and the rising demand for strength-based fitness as a counterbalance to aging and modern stress. Tune in!Key TakeawaysIntro (00:00)Transition to small group training (04:53)Scaling and licensing (11:28)Franchising and global expansion (13:22)Impact of Alloy Personal Training (29:11)How Rick stays grounded while scaling rapidly (39:46)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick sits down with the number one facility operator and multiunit Alloy franchisee, Nick Garrity, to discuss his secrets to successfully scaling to multiple facilities.With a deep entrepreneurial background in stretching studios, saunas, and golf performance, Nick explains why consistency, trust, and communication are the real currency of successful fitness operations.He dives into the systems he uses to keep staff engaged (including profit sharing), how he evaluates struggling locations for turnaround, and what franchisees need to know about absentee vs. active ownership.Nick shows how small, repeatable actions create massive compounding success.If you’re building or scaling a fitness business, this episode is your playbook.🎧 Tune in!Key TakeawaysIntro (00:00)Nick's background and journey (02:05)Transition to Alloy and franchising (03:22)Alloy franchise and business strategy (05:41)Keys to success in multi-unit ownership (08:33)Challenges and opportunities in franchise management (22:54)Impact on clients and community (27:40)Future goals and vision (28:45)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick Mayo introduces Alloy's very own Rosheika Strachan, the team’s new internal communications lead.With a background in journalism, public relations, and sports management, Rosheika brings a wealth of expertise in shaping internal communications.Her mission is to make sure Alloy’s franchisees have all the resources they need, and they know how to use them, when to use them, and why they matter.Rick and Rosheika also discuss how data can inform communication strategy and the role of storytelling in building engagement.🎧 Hit play and get the inside scoop on how Rosheika is driving the Alloy internal communications strategy.Key TakeawaysIntro (00:00)Rosheika's role and background (02:13)Challenges and strategies in internal communication (05:21)Importance of consistent and effective communication (10:24)Measuring success and future goals (14:26)Cultural exchange: traditional Jamaican dishes (17:54)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Matt explains the "dos and don'ts" of phone sales. They discuss the uncomfortable world of phone sales and turn it into something approachable and even enjoyable for gym owners and fitness professionals.Matt brings tactics from the field, while Rick offers frameworks that turn conversations into conversions. They discuss how to handle price objections and why you should never sell the braces but always sell the smile.You’ll also hear about common phone pitfalls and why enthusiasm and conviction matter more than fancy scripts.Don’t miss this one if you want to turn more leads into clients and change more lives in the process. Tune in now!Key TakeawaysIntro (00:00)Thanksgiving greetings and dad jokes (00:36)The importance of understanding customer needs (01:27)Common sales mistakes and solutions (04:34)Controlling the conversation and handling objections (11:28)Building rapport and staying on-topic (14:41)Uncovering customer problems and pain points (17:30)Presenting solutions and taking action (22:56)Maintaining enthusiasm and professionalism (27:54)Final thoughts and encouragement (29:19)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this milestone episode, Rick Mayo and Matt Helland reflect on 34 years in business, diving into the deep waters of growth, leadership, and transformation.Rick and Matt explain why franchising is an entirely different beast from running a gym and how most people don’t realize that jumping into franchising means starting a brand-new business.They discuss how leadership requires evolving your identity, killing the “old you,” and embracing the discomfort of growth. They also share their own struggles with letting go, the importance of staying teachable, and why consistency trumps motivation every time.This episode is a must-listen for anyone trying to scale their business with integrity.🎧 Tune in to hear why franchising isn’t what you think—and how to thrive when everything changes.Key TakeawaysIntro (00:00)Every business is a brand-new business (02:48)Franchising is not the same as gym ownership (05:33)Be teachable and seek outside help (07:26)Audit your tech stack regularly (10:36)“What got you here won’t get you there” (12:14)Letting go of old identity is hard but necessary (17:28)Franchisees borrow Alloy’s business model and mindset (22:43)99% of your problems are your own doing (28:24)Consistency beats motivation (36:35)Don’t hire based on potential—hire for now (38:33)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!