Brandfathers

The CMO job became impossible this year. AI killed the work. Search killed the funnel. And the best marketers are now saying no to million-dollar offers.

00:00 World Cup buzz, MIA
02:45 The anti-AI vibe shift
06:00 The corporate execution gap
10:00 Saucony's bot-defense playbook
13:40 Salomon's tiny car + Bima's van
16:30 Why Messi can't sell a drink
27:00 The brutal CPG launch math
31:50 Bob's Red Mill killed Bob
36:00 SEO is dead
41:00 Why $1M won't buy a CMO
44:00 The new hottest marketing hire
46:30 OKC vs Spurs

Follow the hosts:

Jordan — @jordanrogers
Ashwinn — @Shwinnabegobrand
Oren — @orenmeetsworld

Newsletter: https://www.Brandfathers.org

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game.

Nike's "walkers tolerated" ad broke aspirational marketing. Hoodie brand CMFRT is doing $1B with 10,000 creators on retainer. And if your content's flopping it's not the algorithm, your content just sucks. Inside the new marketing playbook:

0:00 — Intro
0:18 — Live from Dallas
5:00 — Ideal home size + the Gen Z myth
7:00 — Nike's "walkers tolerated" ad
10:30 — Nike, Lulu & the mushy middle
14:50 — Framework for staying relevant
18:50 — CMFRT's billion-dollar creator army
21:00 — Why big brands won't hit the gas pedal
22:50 — Distribution is the new product
25:30 — Under Armour blew middle America
28:30 — Why your content sucks (not the algorithm)
30:00 — How meta ads actually work

Follow Jordan: @jordanrogers
Follow Ashwinn: @Shwinnabegobrand
Follow Oren: @orenmeetsworld

Newsletter: https://www.Brandfathers.org

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game.

Mercedes shipped 600 cars to Augusta, Phoebe Gates offered a creator $400 for a brand deal, and we speed-rated every Coachella billboard. Plus... is marketing being rebranded so men can do it?

0:00 Masters marketing & brand activations
14:30 Marketing is being masculinized
22:03 Phoebe Gates' influencer lowball
31:22 Threads, algorithms & creator complaining
37:46 RFK launches a podcast
41:40 Coachella billboard speed round

Follow the guys:
@JordanRogers2626
@Shwinnabego
@orenmeetsworld

Sign up for the newsletter: https://www.Brandfathers.org

OpenAI just bought TBPN for a reported $200–300M — and almost everyone is misreading why. The Brandfathers break down what the deal actually means for new media, why 800 live viewers can outvalue 2 million, and the monetization model creators are sleeping on. Plus: the NYT called a GLP-1 dropshipper an "AI-built business," and Nike just hit an 11-year stock low.

0:00 Intro
0:30 TBPN acquired by OpenAI
3:30 Why niche audience beats mass reach
5:00 The live show model vs. traditional podcasting
7:30 Speed and dedication in new media
9:30 What it takes to scale a podcast
11:00 Creator-in-residence: what actually works
15:00 Monetizing media beyond ad reads
20:00 The NASCAR ad model for creators
24:00 Medvi: the $1.8B "AI-built" GLP-1 company
30:00 Why journalists can't cover business
35:00 Nike earnings and the 11-year low
40:00 Niche brands eating Nike alive

Follow the guys:
@JordanRogers2626
@Shwinnabego
@orenmeetsworld

Subscribe to the newsletter: https://www.Brandfathers.org

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game.

This week we break down why creators have replaced the entire PR industry — from Jordan's YouTube golf tour launch that outperformed traditional press, to Alex Earle building 500K followers before dropping a single product, to the programmatic ad fraud no one's talking about.

0:00 - PR is dead
0:40 - Edelman panel recap
3:07 - YouTube golf tour launch
7:00 - The embargo rant
10:56 - Shopify's organic PR playbook
13:22 - Alex Earle vs. Beyoncé
18:16 - Michael Rubin's flag football spectacle
24:20 - Shoptalk / Klaviyo Composer
27:00 - Why brands are firing their agencies
30:09 - Programmatic ad fraud exposed
36:12 - Retro hardware / Brick auto-bricking

As always, thanks for watching. Let us know your feedback in the comments.

Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬

Sub to our Newsletter: ⁠https://www.Brandfathers.org