The Fitness Business Podcast

Today, I break down my biggest takeaways from the Philip McKernan BraveEntrepreneur leadership retreat in County Clare — and why experiences like this are non-negotiable for serious entrepreneurs.
Top Takeaways:
1.    The Power of the Room — Being physically present with other high-level operators changes your baseline. Your OS coach says it best: when you're stuck or hitting a wall, having people you can actually reach out to is a different level of support than any online community.
2.    Identity Work Shows Up in Business — Imposter syndrome, childhood wounds, self-sabotage — these aren't business problems. They're identity problems that manifest in business. Until you do the inner work, the strategy won't stick.
3.    Thinking Bigger Becomes Easier When You're Around Bigger Thinkers — When you're sitting across from someone doing €12M a year, your own goals start to feel not just possible, but inevitable. Proximity recalibrates what you think is realistic.
4.    Vulnerability as a Leadership Skill — Retreats like this strip away the performance. The breakthroughs often come not from the content but from the honest conversations that happen off-schedule.
5.    The Cost of Isolation — Most entrepreneurs plateau not because of strategy gaps but because they're building alone. The retreat is a reminder that community isn't a luxury — it's part of the operating system.
Business Mentorship: 
https://briankeanefitness.com/mentorship-and-business-coaching
The Circle: 
https://briankeanefitness.com/online-mastermind

Email: brian@briankeanefitness.com
I'm making some changes to The Circle from July.

New structure, new pricing, new format.

But here's the thing - if you've been thinking about joining, this month is your window to come in under the current setup.

Everything that's in place right now stays exactly as it is:
 12-month membership options
 The 90-minute onboarding call with me
 The full Circle experience as it currently stands

If that's something you want to explore before the changes kick in, just reply to this email and we'll set up a call to see if it's a fit.

No pressure. Just a conversation.

But if it's been on your radar - now's the time.

GLP-1s are changing who needs a coach. AI is changing what coaches do. So what's left for fitness professionals in 5 years?

Eric Malzone has interviewed 800+ people in the fitness industry and seen every wave coming before it hits. In this episode we get into what's actually changing, what's overhyped, and how to position yourself so you're still winning when the dust settles.
Timestamps from today's show: 
00:00 Introduction to the Future of Fitness Podcast
01:13 Surprising Insights from Recent Conversations
04:25 The Impact of GLP-1s on the Fitness Industry
08:49 Integrating Health and Fitness Services
11:40 Building Collaborative Health Ecosystems
15:00 Timeless Marketing Strategies for Gyms
19:54 The Power of Podcasting in Building Relationships
26:13 From Gym Owner to Emcee: A Journey of Growth
29:24 Transforming Anxiety into Excitement
30:46 Navigating Imposter Syndrome
32:41 Demonstrating Expertise in a Podcasting World
35:09 Leveraging AI for Business Efficiency
40:10 Sourcing Guests: The Art of Connection
44:28 The Evolution of Podcast Collective
47:05 Thought Leadership Beyond Podcasting
 
https://futureoffitness.co
https://www.podcastcollective.io

I asked Chat GPT and Claude "whats the best way to build a fitness business?" - and I got ten answers ranging from decent to flat our wrong..  
Listen to find out what he came out with..
Timestamps: 
00:00 Prompting Chat GPT and Claude
03:02 Evaluating AI Advice for Fitness Coaching
05:49 Niche and Target Audience
09:10 The Role of Certifications and Business Plans
12:01 Building a Client Base and Marketing Strategies
15:08 Networking and Professional Relationships
18:13 Investing in Yourself and Continuous Learning
www.briankeanefitness.com

Watch the full video on YouTube - Click Here
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You're showing up, creating content, and putting in the work — but the clients aren't coming. The problem isn't your consistency, your niche, or a saturated market. It's three specific mistakes that most online business owners never fix. In this video I break down exactly why your content isn't converting and the shifts that turn it into a real client pipeline.
You'll learn: • Why attracting attention and attracting clients are two completely different things • The call-to-action mistake that costs you clients even when people love your content • Why performing on camera builds an audience but teaching builds a business If you're a coach, consultant, or online business owner who's tired of creating content that doesn't lead to clients — this one's for you.
🔗 Ready to go deeper? Apply to join The Circle — my community for online business owners serious about scaling through content or DM me the word 'Circle' on Instagram and we'll figure out if it's the right fit for you.