CODE: "BLACK" at checkout for 50% off all courses until midnight: Nutrition Course (certified) WAS €499 NOW €249.50 https://briankeanefitness.com/nutrition-course 1:1 PT Business Course  WAS €499 NOW €249.50 https://briankeanefitness.com/one-to-one-pt-course Move Online Business Course WAS €499 NOW €249.50 https://briankeanefitness.com/online-business-course Scale Your Online Business Course WAS €499 NOW €249.50 https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business Rewire Your Mindset Course WAS €97 NOW €48.50 https://briankeanefitness.com/rewire-your-mindset-course
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#186: Marketing Expert Neil "Shoney" Maclean on Running Facebook, Meta and Instagram Ads That Actually Get Clients and Raise Your Profile!
Neil "Shoney" Maclean is a marketing practitioner and coach who builds and runs Facebook/Meta ad campaigns for coaches and knowledge-business owners, plus produces paid training. He's an ads expert, agency co-owner, course creator and speaker. He is also a dad, husband and investor and in today's show we are going to unpack all the mistakes you are potentially making with your ads strategy online.  Timestamps (may vary by 2-4 minutes based on your podcast app) 02:11 Introduction to Ad Strategies for Fitness Professionals 05:06 Understanding Conversion Systems in Advertising 08:01 Effective Ad Frameworks: Live Masterclasses and Lead Magnets 10:57 Warm vs Cold Campaigns: Strategies for Success 14:02 Navigating High Skepticism Markets 17:01 Macro vs Micro: The Balance in Ad Strategy 20:17 The 3x Reel Strategy: Amplifying Success 25:28 Boosting Posts Effectively 28:51 Custom Ads vs. Amplifying Organic Content 31:01 The Seven Day Stack Facebook Ad Strategy 32:39 Overcoming Ad Aversion 36:11 Choosing Between Facebook and Instagram Ads 39:20 Identifying Who Shouldn't Run Ads  Today's podcast is sponsored by The Circle: https://briankeanefitness.com/online-mastermind  (Website) https://neil-maclean-marketing.mykajabi.com/ (Instagram) www.instagram.com/neilshoneymac/ (Threads) https://www.threads.com/%40neilshoneymac Â
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#185: How an Ayahuasca Retreat Led to My New Business Book: Scaling Your Story!
A solo podcast going through my new business book (coming 2026) and how it all came together after an ayahuasca retreat. 00:00 Introduction to Ayahuasca and Business Transformation 02:48 The Birth of the Scale Framework 06:10 Storytelling: The Foundation of Business 08:52 Core Offer: Defining Your Business's Heart 12:07 Amplifying Your Impact and Income 18:06 Leveraging Your Time and Resources 21:52 Evolving: Transitioning from Operator to Owner  https://sacruna.com Give the code KEANE2025 when you sign up and get 5% off the price.  The Circle: https://briankeanefitness.com/online-mastermind Business mentorship: https://briankeanefitness.com/mentorship-and-business-coaching Â
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#184: Scaling Coach Brendan McGurgan on The Principles of Simple Scaling, The Four Freedoms of Entrepreneurship and Filtering Opportunities & Staying Focused!
Brendan McGurgan is a global business leader, coach, and investor passionate about building profitable, purposeful, and scalable businesses. He has co-founded, built and led over ten 7,8 and 9 figure revenue businesses across 6 continents. He believes that if you have a remarkable product or service, you have an obligation to scale it, to bring it to the world with intention and impact. He is co-author of the Amazon best-seller Simple Scaling: 10 Proven Principles to 10x Your Business, described by Kirkus Reviews as "comprehensive, concrete counsel for business leaders." Brendan also hosts the acclaimed ScaleX™ Insider podcast, ranked in the top 2% of podcasts globally. Through candid conversations with thought leaders and high-growth entrepreneurs, he explores the mindset and mechanics of scaling with purpose.  Timestamps (may vary by 2-4 minutes depending on your podcast platform) 01:53 Introduction to Scaling with Brendan McGurgan 04:05 The Principles of Simple Scaling 14:07 Understanding the Psyche of a Leader 19:31 The Four Freedoms of Entrepreneurship 24:30 Common Pain Points in Scaling Businesses 32:07 Filtering Opportunities and Staying Focused 39:57 Finding Your Unique Ability and Passion  Today's podcast is sponsored by The Circle (my online group business mastermind) https://briankeanefitness.com/online-mastermind  (website) https://simplescaling.com/ (Instagram) www.instagram.com/bennymcgurgan www.instagram.com/simple_scaling/  (Facebook) www.facebook.com/simplescaling  (LinkeIn) How to create a clear vision for scaling success | Brendan McGurgan posted on the topic | LinkedIn
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#183: Andy Zoltan on How To Stop Thinking Like A Personal Trainer, Why Price Can't Be Your Selling Point and Stability Comes From Systems, Not Sessions!
Andy Zoltan is an entrepreneur who founded a yoga platform that sold $11M in online programs. Now he helps mindful coaches create lifestyle empires. Timestamps: 00:38 Introduction to Systems and Stability03:38 The Importance of Brand and Strategy 06:42 Learning from Failures: The DoYou.com Experience 09:46 Content Creation as a Media Company 12:25 Navigating the Red Ocean of Competition 15:31 Crafting Offers: Balancing Scalability and Personalisation 23:43 Building Systems for Success 30:06 The Power of Collaboration 34:52 Common Mistakes in Yoga Businesses 40:41 Overcoming Imposter Syndrome  Today's podcast is sponsored by the Circle: https://briankeanefitness.com/online-mastermind  (Website) www.impact.me  (Instagram) www.instagram.com/itszoltan/  (Youtube) www.youtube.com/@itszoltan (Threads) www.threads.com/%40itszoltan  (Facebook) www.facebook.com/itszoltan/
The business podcast for personal trainers and anyone working in the health and fitness industry.
Hosted by Fitness Entrepreneur and Business Consultant Brian Keane
Ireland