Build Without Breaking - With Brian Keane

Mathew Fraser is the 5X Fittest Man on Earth: the most successful and dominant CrossFit athlete in history, a 5-time CrossFit Games Champion (2016, 2017, 2018, 2019 & 2020) and the only 6 time individual podium finisher. Prior to his CrossFit career, Fraser was also the 2009 Junior National Champion Weightlifter and son of Olympic athletes.
Mat's journey to success is characterized by adversity, including fighting his way back to fitness after breaking his back in a training accident aged 19. Mat now shares his fitness
secrets and insights across social media to a following of 2.4 million avid fans and Instagram followers.
Today's episode is part of the 'best of' podcast series and first aired 21ST March 2022
Shownotes:
Brian's Business Mentorship: https://briankeanefitness.com/mentorship-and-business-coaching
Brian's Mastermind The Circle: https://briankeanefitness.com/online-mastermind

Strategy Session with Brian: 
In this episode, Brian discusses seven actionable strategies for entrepreneurs to generate an additional 10 to 25k from their existing audience within a month. He emphasizes the importance of raising prices, enhancing offers with order bumps, upgrading existing clients, reactivating past clients, engaging warm leads, reaching out to opt-ins, and leveraging referrals. Each strategy is designed to provide more value to clients while increasing revenue without resorting to cold outreach or aggressive sales tactics.
Chapters
00:00 Introduction to Business Strategy Session
00:29 Raising Prices: A Necessary Adjustment
03:21 Enhancing Offers with Order Bumps
04:44 Client Upgrades: Maximizing Value
06:09 Reactivating Past Clients for Revenue
08:04 Engaging Warm Leads Effectively
11:24 Reaching Out to Opt-Ins
12:52 Leveraging Referrals for Growth
Mentorship with Brian: 
https://briankeane.com/mentorship/
The Circle Mastermind: 
https://briankeane.com/mastermind/
Download the accompanying PDF: 
https://drive.google.com/file/d/1TOwjTXUVjE0tHDs9DPcllSOgfKO3GxQp/view

If you're looking to qualify as a personal trainer, either for yourself or to make a career (or side hustle) as personal trainer, join me on July 22nd 2026 for the live training webinar. 
See you then, link below. 
https://galwaycitygymoffers.com/brian-webinar-july26

Chris is the host of the Modern Wisdom podcast.
His platforms talk about how to live a good life, finding your purpose, maximising human performance, productivity, fitness and psychology.
Today's episode is part of the 'best of' podcast series and first aired on 25th Jan 2021
 
Shownotes:
Brian's Business Mentorship: https://briankeanefitness.com/mentorship-and-business-coaching
Brian's Mastermind The Circle: https://briankeanefitness.com/online-mastermind

Here's a quick clip from this week's episode that I thought you'd find useful.

The full episode dropped earlier this week, you can catch it in the feed just before this one.

If you're interested in the cool things I'm learning about or implementing first hand,
I send out a weekly email called "Brian's 5" every Thursday lunchtime. 
 
It's 5 things I've been doing, thinking about, and learning that week. 

Training updates, book recommendations, business insights, and whatever's on my mind. 

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