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Business Advisor Podcast

Amanda C. Watts
Business Advisor Podcast
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  • 111. How Your Environment Dictates Your Performance
    This morning, I nearly let my dressing gown win. Waking up in that quiet, half-dreamy state, all I wanted was to stay on the sofa with a cup of tea. My to-do list felt a world away. It got me thinking about how we blame a lack of motivation when, often, the real culprit is our environment. It wasn't until I forced myself to go upstairs, get dressed, and put on my face that everything shifted. It was like flicking a switch; the energy returned, and I was ready to perform. I realized that specific spaces in my life fuel different types of energy—my desk for professional delivery, my sofa for creativity, and my walking path for clarity. In this episode, I explore how consciously designing these physical and digital environments is the true secret to unlocking your best performance. It’s not about finding more motivation; it’s about creating the momentum you need by sending the right signals to your brain. Freedom doesn't start with strategy; it starts with your state.Key Takeaways:1. Your clothes are a light switch for your brain. Ever feel sluggish working in your pajamas? There’s a scientific reason your brain isn’t in “go mode.”"That's why getting dressed is such a powerful thing. It's not about what you look like, it's about the signal that it sends to your brain." – Amanda C. Watts2. Are you trying to be creative in your performance zone? Different tasks require different energies, and your physical space is the container for that energy. Trying to do the right work in the wrong space is like fighting an invisible battle. "I've learned that each environment serves a different part of me. My desk energy is delivery energy. My sofa energy is creative energy. And walking is clarity energy." – Amanda C. Watts3.Burnout isn't just from overworking; it's from never being fully "off". When your work life and home life blend into one, your brain lives in a "gray zone," leading to exhaustion."And that's when burnout sneaks in. Okay? Not because you're working too hard, but because you're never fully working or fully resting." – Amanda C. Watts4. Clutter isn't just in your cupboards; it's in your browser tabs. Your digital environment impacts your focus just as much as your physical one. Discover the simple weekly ritual that creates a calm, controlled start to every week."What I have noticed is the more successful someone becomes, the simpler their environment gets... Because space equals clarity, Clarity equals calm. And calm equals performance." – Amanda C. Watts5. Stop searching for motivation; create momentum instead. The smallest change in your surroundings can instantly shift your state and make work feel effortless. What if putting on your shoes was all it took?"Sometimes it's not motivation that we're missing, it's that momentum that we need to get into. And the momentum starts the second you change your environment." – Amanda C. Watts
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  • 110. The Vampire Client Trap: How to Protect Your Energy and Boundaries
    I once had what I thought was a dream client. They signed quickly and paid well, but the dream soon turned into a nightmare. Midnight emails followed by 7 a.m. follow-ups. Constant scope creep disguised as "just one more thing." I was on call 24/7, drowning in their demands, and it got so bad they started to chip away at my confidence, making me doubt my own abilities. In the end, after I had bent over backwards for them, they left me a bad review.This was my first true "vampire client," and it taught me a lesson I’ll never forget: no amount of money is worth your energy, your boundaries, or your sanity.We're taught how to win clients, but rarely how to choose the right ones. In this episode, I'm giving you the playbook to vampire-proof your business. We'll uncover the subtle red flags that scream "trouble ahead," from haggling over fees to disrespecting your process. I'll share the exact boundaries and non-negotiables I use to protect my time and energy—and give you the scripts to enforce them politely and professionally.We'll also cover the four-step "Vampire Detox" for dealing with the bad-fit clients already on your roster. It’s time to stop letting one bad client ruin your day and turn your business into a monster. Let's create space for the clients who energize you, respect you, and make you remember why you started this in the first place.Key Takeaways:The True Cost of a Vampire Client is Energy, Not Time: The most significant damage from a bad client isn't the hours they consume, but the emotional and creative energy they drain, which impacts your ability to serve your best clients."One vampire can undo the joy of hundreds of radiators. You can finish a day having worked with three amazing clients and one vampire. And you will remember only the vampire." - Amanda C. WattsLearn to Spot the Red Flags Early: Recognizing the warning signs of a potential vampire client during the sales process is the most effective way to protect your business before they are on your books. "If the first question out of their mouth is, 'Can you do it cheaper?' then that's 100% a red flag because they're price shopping." - Amanda C. WattsBoundaries Protect Your Ability to Deliver Your Best Work: Setting clear, firm boundaries around communication, scope, and payment isn't about being difficult; it's a professional necessity that allows you to maintain the high standards your good clients deserve. "You're not putting boundaries in to be mean. You're actually there so that they protect your ability to do your best work." - Amanda C. WattsHave a Clear Process for "Detoxing" Bad-Fit Clients: If a vampire client is already in your business, you need a professional and structured plan to either reset the relationship or let them go, so you can reclaim your energy. "Every vampire teaches you something, and the faster you learn the lesson, the fewer vampires you will attract." - Amanda C. WattsSaying No to Vampires Creates Space for Radiators: Every time you turn away a bad-fit client, you create the capacity to find and serve a "radiator" client—one who values you, respects your work, and makes your business enjoyable."The more you say no to vampires, the more space you create for radiators." - Amanda C. WattsWant more freedom and higher profits in your firm? Download the free Value Pricing Toolkit here: https://info.businessadvisoracademy.com/toolkit It gives you the complete proven system to break free from hourly billing, charge for impact, and grow your advisory firm to £500K+.
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  • 109. The Secret Maths Behind a Freedom Business
    If you've ever thought, "I just need more clients," I need you to listen to this. In my early days, I chased that exact goal. I was getting 33 new clients every six weeks, and on paper, it looked like I was crushing it. But behind the scenes? It was complete chaos. I was stretched thin, serving underpaying clients, and drowning in stress. It was my wake-up call: it's not about how many clients you have, it's about having the right ones.In this episode, I'm pulling back the curtain on the counterintuitive truth about scaling your advisory business. We’ll do the simple math that proves you can build a thriving, profitable business with half a million in revenue from just 15-20 clients. Forget the hustle of chasing hundreds.I'll introduce you to the two types of clients that exist in every business: the life-giving "Radiators" and the soul-sucking "Vampires." More importantly, I'll give you the exact filters to attract the former and repel the latter. This isn't just about changing your business model; it's about reclaiming your life, your energy, and your joy. Stop chasing more and start choosing better.Key TakeawaysStop Chasing More; Choose Better: The default belief that growth requires a higher volume of clients is a direct path to burnout. True freedom comes from working with a smaller number of high-quality clients. "I realised it wasn't about how many clients I had. I needed better clients, I needed fewer clients. I needed the right clients." - Amanda C. WattsThe Math to Freedom is Simple: You don't need an army of clients to reach significant revenue goals. A small, dedicated roster paying for high-value advisory is enough to build a profitable, low-stress business. "You don't need 100 clients, you don't even need 50. You can hit your revenue goals with 10, 15 or 20 well chosen clients." - Amanda C. WattsIdentify Your Radiators and Vampires: Not all clients are created equal. "Radiators" energize you and value your work, while "Vampires" drain your resources and blame you for their lack of results."Radiators give off warmth, they energize you... Vampires suck the life out of you. They haggle over fees, they push your boundaries, and they demand more for less." - Amanda C. WattsUse Filters to Protect Your Business: Actively filter potential clients based on values, mindset, and practical fit. Being selective is not a luxury; it's a critical defense against the chaos one bad client can create."One vampire can undo the joy of five radiators. And actually, in all honesty, one vampire can undo the joy of your entire client roster." - Amanda C. WattsDeliver Emotional ROI: Clients aren't just buying your time or strategies; they are buying confidence, clarity, and peace of mind. Focusing on this deeper value allows you to charge more and deliver a greater impact."They're not buying hours... What they're buying is ROI... they need to buy peace of mind. They need to buy clarity. They need to buy confidence because they need someone that has their back." - Amanda C. WattsWant more freedom and higher profits in your firm? Download the free Value Pricing Toolkit here: https://info.businessadvisoracademy.com/toolkitIt gives you the complete proven system to break free from hourly billing, charge for impact, and grow your advisory firm to £500K+.
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  • 108. Your Playbook For A Business Built For Freedom
    In this episode, I get raw and real about the five critical mistakes that turn a dream into a nightmare. We’ll expose the difference between being a busy “doer” and a high-value advisor. I’ll show you how selling your time traps you, why saying “yes” to everyone is a recipe for burnout, and how a lack of boundaries invites chaos.But more importantly, I’ll give you the escape plan. We’re flipping the script to design a Freedom Business—one that runs on your terms, attracts dream clients, and serves the life you actually want to live. It all starts with one powerful tool: your Playbook. Are you ready to stop feeding the monster?Key TakeawaysShift from Doer to Advisor: The foundation of a freedom business is guiding clients, not executing tasks for them. This positions you as a strategic partner, not an expensive employee. "What most advisors are doing is giving men fish... you're doing the work rather than being a strategic advisor." - Amanda C. WattsSell Transformation, Not Time: Tying your income directly to your hours creates an unbreakable ceiling on your earnings and freedom. Focus on the value of the outcome you provide."You're trapped in the time for money equation. And there's only so much time for you to work, which means that your earnings are completely limited." - Amanda C. WattsChoose Your Clients Deliberately: Not all revenue is good revenue. Working with "vampire clients" who don't respect your value will drain your energy and kill your passion faster than anything else."These bad fit clients drain your energy. They demand constant attention, and they very rarely value what you actually bring to the table." - Amanda C. WattsYour Playbook is Your Map to Freedom: Without a clear plan detailing your numbers, business model, and priorities, you will drift off course and accidentally build the very business you were trying to escape. "If a pilot sets off from London aiming for New York, but the plane is just 2 degrees off the whole way there, they're not going to land in New York... And that's what happens in business when you don't have a playbook." - Amanda C. WattsDesign Your Business to Serve Your Life: Your business should be a tool to create the life you desire, not the other way around. Define your non-negotiables and boundaries first, then build your business around them."What I'm asking you to do is ask yourself what you want your life to look like and how you want your business to serve the life that you want to have." - Amanda C- WattsWant more freedom and higher profits in your firm? Download the free Value Pricing Toolkit. Download the free Value Pricing Toolkit here: https://info.businessadvisoracademy.com/toolkitIt gives you the complete proven system to break free from hourly billing, charge for impact, and grow your advisory firm to £500K+.
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  • 107. How To Double Your Profits Today
    Welcome to this episode of The Business Advisor Podcast and in this episode, I’m tackling a subject that makes even the most confident advisors crumble: pricing. I know that feeling—the sweaty palms and tight throat when you have to state your fee, terrified of hearing a "no." I see so many people undercharging or stuffing their offers with extras, confusing being affordable with making an impact.In this episode, I'll show you that pricing confidence isn't about tricks; it's about remembering the tangible results you deliver. I’ll break down the four biggest pricing mistakes I see advisors make, from pricing like a mechanic to getting trapped in the exhausting Ascension model. We'll explore how to shift your focus from hours to outcomes and anchor your price to the transformation your clients truly desire, so you can finally charge what you're worth with confidence.Key TakeawaysYour clients don't obsess over your price as much as you do."Your clients don't think about your price half as much as you do." - Amanda C. WattsFocus on selling outcomes, not a list of deliverables."Clients don't want weight, they want clarity, they want outcomes." - Amanda C. WattsDon't judge a client's ability or willingness to invest in a solution."Never assume what someone will or won't pay or can or can't pay." - Amanda C. WattsHigher prices lead to more committed and effective clients."The more people pay, the more they pay attention." - Amanda C. WattsTrue confidence comes from focusing on the value you create."The wobble that you feel when you say your price disappears the moment you focus on the results you deliver." - Amanda C. WattsWant more freedom and higher profits in your firm? Download the free Value Pricing Toolkit here: https://info.businessadvisoracademy.com/toolkitIt gives you the complete proven system to break free from hourly billing, charge for impact, and grow your advisory firm to £500K+.
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About Business Advisor Podcast

Welcome to the Business Advisor Podcast, the go-to show for accountants, bookkeepers and CFOs tired of the grind of client work and eager to step into the role of a business advisor. This podcast is designed for those looking to increase their income and impact by transforming businesses and lives. Each week, we bring you practical, workshop-style episodes, insightful conversations, and a good dose of humor to equip you with the confidence, clarity, and cash flow strategies you need. So, hit that subscribe button and join us on this journey to becoming a successful business advisor. New episodes every week, and you won’t want to miss what we have in store!
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