Business Advisor Podcast

• 73. Social Media Marketing Is Dead. What Should You Do Instead?

  Think social media is the only way to grow your business? Think again. In this episode, Amanda C. Watts shares how she built her business using offline strategies; networking, speaking, writing, and personal outreach. Learn how to establish authority, gain high-value clients, and create long-term business growth without relying solely on social media.Key Takeaways:Direct Outreach Builds Trust : A well-crafted email or personal phone call can open doors that no amount of social media engagement can.Community Involvement Strengthens Brand Visibility: Sponsoring events, running workshops, and engaging in local media create deeper, trust-based relationships.Leverage Existing Client Relationships: Happy clients are your best marketing tool; referrals and testimonials can boost credibility more than any ad campaign.Public Speaking Establishes Authority: Speaking at industry events positions you as an expert and creates immediate trust with potential clients.Writing A Book Expands Your Reach: A book showcases your expertise and serves as a long-term marketing asset for attracting clients.Podcasting Builds A Loyal Audience: Engaging with listeners regularly helps create deep connections and authority in your industry.Your Story Is Your Greatest Marketing Tool: Authentic storytelling helps you stand out, resonate with your audience, and build trust.Want more? Join THE FREEDOM TRIBEHere's all the FREE BONUSES you'll receive when you join our exciting community on Skool; The Freedom Tribe Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other. Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services. Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K. 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer. Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice. PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life. -Speak to you in the next episode...

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• 72. Breaking Free from Hourly Consulting: Cindy Vindasius’ Path to Scalable Advisory

  Today, Amanda C. Watts sits down with Business Advisor Academy client Cindy Vindasius, founder of Vindasius Advisory, to discuss her transformative journey from high-level consulting to creating a scalable advisory business. Cindy shares how she struggled with articulating her expertise in a way that resonated with her ideal clients and how Amanda’s Business Advisor Academy helped her gain clarity, structure her knowledge into a signature system, and confidently price her high-value advisory offers.This conversation is a must-listen for accountants, consultants, and finance professionals looking to break free from hourly consulting and create scalable, high-ticket advisory services.Key Takeaways:Finding Clarity In A Niche Market: Cindy struggled to articulate her expertise in ERP readiness and found the Business Advisor Academy’s methodology essential in defining and communicating her value.Building A Scalable Business Model: Instead of remaining trapped in consulting, Cindy developed a structured advisory framework that scales beyond one-on-one work.The Power Of A Signature System: Creating a clear, step-by-step methodology was the turning point in Cindy’s transformation, making her expertise digestible and sellable.Marketing Beyond Finance: Cindy discovered that understanding marketing is just as critical as technical expertise, and learning how to communicate the value changed everything.Premium Pricing With Confidence: Cindy now offers a tiered advisory model, with prices ranging from $10K to $20K+ per month, highlighting the value of structured advisory services over traditional consulting.Want more? Join THE FREEDOM TRIBEHere's all the FREE BONUSES you'll receive when you join our exciting community on Skool; The Freedom Tribe Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other. Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services. Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K. 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer. Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice. PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life. -Speak to you in the next episode...

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• 71. The Competitive Ladder™ – How to Win in Advisory

  Think your biggest competition is the accountant down the road? Think again. In today’s episode of the Business Advisor Podcast, Amanda C. Watts introduces The Competitive Ladder™ - a game-changing framework that reveals the hidden competitors stealing your high-value clients. From business coaches to AI software, marketers, and beyond, we uncover why business owners choose them over you - and how you can position yourself as the only logical choice.Key TakeawaysYour Competition is Bigger Than You Think: Business owners don’t just compare you to other accountants. They’re also considering business coaches, marketing agencies, and software tools.Other Accountants Create a Race to the Bottom: Without clear differentiation, accountants compete on price or familiarity, making it harder to win premium clients.Business Coaches Sell the Vision, Not the Service: They tap into emotions and promise transformation, making advisory services feel like a "nice-to-have" rather than a must-have.Marketers & Software Tools Steal Your Clients' Budgets: AI-driven tools and marketing agencies position themselves as the key to growth, leaving little room for advisory.Winning Against Competitors Requires Positioning, Not Price Cuts: Productizing your services, creating a signature framework, and selling clear outcomes will make you the only logical choice.Urgency Sells: Make Advisory a Priority: Show clients why every month without financial strategy is costing them money, just like marketers create urgency around leads and visibility.Want more? Join THE FREEDOM TRIBEHere's all the FREE BONUSES you'll receive when you join our exciting community on Skool; The Freedom Tribe Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other. Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services. Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K. 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer. Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice. PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life. -Speak to you in the next episode...

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• 70. 27 Strategies To Make More Money As An Advisor Or Consultant

  Amanda C. Watts explores how good advisors and consultants can transform into great ones and significantly increase their income and impact. Whether you're facing a growth plateau, hesitant to invest strategically, or struggling with the fear of the unknown, Amanda provides 27 actionable strategies to break through barriers and take your business to the next level. She covers essential steps such as reassessing your business model, enhancing marketing techniques, and cultivating a growth mindset to achieve long-term success.Key TakeawaysBreaking Through the Plateau: Learn how to reassess your business model, evaluate your pricing, and align your services with market needs.Investing Strategically: Discover the power of smart investments that generate significant ROI and streamline business operations.Overcoming Fear of the Unknown: Shift your mindset to embrace challenges and uncertainties as opportunities for growth.Effective Marketing Strategies: Position yourself as a thought leader through content marketing, social media, and optimized digital presence.Growth Mindset: Stay ahead by committing to continuous learning, networking, and seeking mentorship.Connect With Amanda C. Watts on LinkedInWant more? Join THE FREEDOM TRIBEHere's all the FREE BONUSES you'll receive when you join our exciting community on Skool; The Freedom Tribe Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other. Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services. Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K. 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer. Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice. PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life. -Speak to you in the next episode...

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• 69. How To Sell Advisory & Consulting Like A Premium Brand

  Let’s unpack the secrets to selling advisory and consulting services like a premium brand. Advisors and consultants often struggle with landing high-value clients, avoiding price wars, and standing out in a crowded market. Amanda reveals the core problems - selling advice instead of outcomes, blending in rather than standing out, and failing to position as premium - and offers actionable strategies to package, position, and price services effectively. Amanda illustrates how perception is reality and how advisors can elevate their brand to attract premium clients, command higher fees, and deliver transformational results.Key TakeawaysDon’t Sell Advice, Sell Solutions: Clients value measurable outcomes and transformation over advice or frameworks.Stand Out from the Crowd: Differentiation is key. A generic brand invites price competition, while a unique value proposition attracts premium clients.Position Yourself as Premium: High-value clients want exclusivity, certainty, and excellence—not the cheapest option.Packaging, Positioning, and Pricing (The 3 Ps): Create structured, outcome-driven offers; differentiate your brand; and set premium prices that reflect your expertise.The Power of Perception: Elevate your brand presentation to command respect and higher fees.Deliver a Premium Client Experience: High-end clients expect seamless, high-touch, concierge-level service.Avoid Common Pitfalls: Generalist positioning, low pricing, and vague offers lead to price-sensitive, low-value clients.Connect With Amanda C. Watts on LinkedInWant more? Join THE FREEDOM TRIBEHere's all the FREE BONUSES you'll receive when you join our exciting community on Skool; The Freedom Tribe Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other. Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services. Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K. 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer. Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice. PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life. -Speak to you in the next episode...

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