Business Advisor Podcast

• 113. How To Get Clients To Have Confidence In Your Advisory Services

  I've been there. You jump on a Zoom call, ready to be the strategic advisor your client hired you to be, and suddenly you're drowning in stories about their team drama, a random idea from their friend, or what they had for breakfast. Before you know it, you’ve lost control. You've gone from being the pilot of the plane to a passenger just along for the ride, and your authority is slipping away.In this episode, I’m sharing the single most powerful tool I use to completely transform my client meetings. It’s a simple, three-part framework that takes seconds to deliver but instantly establishes you as the leader, builds incredible trust, and ensures every single session ends with clarity and a plan for action.This isn't just about running better meetings; it's about creating a "confidence loop" that makes your clients see you as an indispensable partner. If you’re ready to stop being a note-taker and start being the trusted advisor you were meant to be, this episode is for you.Is the smartest person in the room actually leading your client meetings? Discover the surprising reason you might be accidentally giving away your authority, and how to reclaim it in the first 30 seconds.What if you could eliminate meeting drift forever with just three simple words? We’ll walk you through the powerful "3P Framework" that guarantees your clients feel led, safe, and ready to take action every single time.Are you the pilot or the passenger in your own advisory sessions? Learn the critical difference and why flying the plane with a clear "flight plan" is the key to getting your clients incredible results.There’s one sentence you can say at the beginning of a meeting that instantly answers your client’s biggest unasked question: “What’s in it for me?” Find out what it is and why it’s a game-changer for building value.How can running one structured meeting create a powerful "confidence loop" that makes you a better advisor and your client a better business owner? We break down the psychology that turns good meetings into lasting trust and momentum.Want more freedom and higher profits in your firm? Download the free Value Pricing Toolkit here: ⁠https://info.businessadvisoracademy.com/toolkit⁠ It gives you the complete proven system to break free from hourly billing, charge for impact, and grow your advisory firm to £500K+.

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• 112. The 10 Hour Marketing Rule That Buys Your Freedom

  Let's be honest for a moment. Most of us aren't drowning in sales calls; we're starving for them. You're brilliant at what you do, but the feast-or-famine cycle of new inquiries is exhausting. It makes you second-guess your prices, your offers, and even the dream of building a real freedom business. But what if I told you that you're not bad at sales? You're just missing the one thing that makes sales effortless: good marketing. In this episode, I'm pulling back the curtain on my "10-Hour Marketing Rule"—the exact framework I use to generate consistent leads and attract clients who are already "pre-sold" before they even book a call. I’ll walk you through the simple, four-part weekly rhythm of Clarity, Creation, Connection, and Conversion that replaces stress with stability. This isn't about becoming a pushy salesperson or posting on social media 24/7. It's about creating a calm, intentional system that does the heavy lifting for you, building trust and momentum so you can finally get off the client rollercoaster and build the impactful business you deserve.Key Takeaways:1. The real reason your sales calls feel so hard (and why it’s not your fault). It’s a simple shift in perspective that can change the entire dynamic of your business development."You're not bad at sales. It's that you're missing the one thing that makes sales effortless. And that's good marketing." – Amanda C. Watts2. Want to escape the client feast-or-famine cycle? There’s a simple, four-part rhythm that replaces panic and inconsistency with a calm, predictable flow of leads every single week."I want you to think of it as four clarity, creation, connection and conversion." – Amanda C. Watts3. Imagine clients showing up to a call already convinced they want to work with you. This is the power of being "pre-sold," and it’s the ultimate goal of effective marketing."By the time someone books a call with you, they've already made up their mind. They've watched your videos, they've read your posts and listened to your podcast. They already know who you are." – Amanda C. Watts4. Your marketing isn't just about getting clients; it's about setting them up for success. Learn why viewing your marketing as an act of service is the key to building trust and getting better results for everyone."Good marketing isn't vanity, it's service. It prepares the people to succeed when they finally become your clients." – Amanda C. Watts5. Are you killing your own momentum without realizing it? Discover why consistent, focused effort is far more powerful than occasional bursts of intense activity."A burst of energy followed by silence kills momentum. 10 consistent hours every week will do more for your business than 30 hours once a quarter." – Amanda C. WattsWant more freedom and higher profits in your firm? Download the free Value Pricing Toolkit here: ⁠https://info.businessadvisoracademy.com/toolkit⁠ It gives you the complete proven system to break free from hourly billing, charge for impact, and grow your advisory firm to £500K+.

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• 111. How Your Environment Dictates Your Performance

  This morning, I nearly let my dressing gown win. Waking up in that quiet, half-dreamy state, all I wanted was to stay on the sofa with a cup of tea. My to-do list felt a world away. It got me thinking about how we blame a lack of motivation when, often, the real culprit is our environment. It wasn't until I forced myself to go upstairs, get dressed, and put on my face that everything shifted. It was like flicking a switch; the energy returned, and I was ready to perform. I realized that specific spaces in my life fuel different types of energy—my desk for professional delivery, my sofa for creativity, and my walking path for clarity. In this episode, I explore how consciously designing these physical and digital environments is the true secret to unlocking your best performance. It’s not about finding more motivation; it’s about creating the momentum you need by sending the right signals to your brain. Freedom doesn't start with strategy; it starts with your state.Key Takeaways:1. Your clothes are a light switch for your brain. Ever feel sluggish working in your pajamas? There’s a scientific reason your brain isn’t in “go mode.”"That's why getting dressed is such a powerful thing. It's not about what you look like, it's about the signal that it sends to your brain." – Amanda C. Watts2. Are you trying to be creative in your performance zone? Different tasks require different energies, and your physical space is the container for that energy. Trying to do the right work in the wrong space is like fighting an invisible battle. "I've learned that each environment serves a different part of me. My desk energy is delivery energy. My sofa energy is creative energy. And walking is clarity energy." – Amanda C. Watts3.Burnout isn't just from overworking; it's from never being fully "off". When your work life and home life blend into one, your brain lives in a "gray zone," leading to exhaustion."And that's when burnout sneaks in. Okay? Not because you're working too hard, but because you're never fully working or fully resting." – Amanda C. Watts4. Clutter isn't just in your cupboards; it's in your browser tabs. Your digital environment impacts your focus just as much as your physical one. Discover the simple weekly ritual that creates a calm, controlled start to every week."What I have noticed is the more successful someone becomes, the simpler their environment gets... Because space equals clarity, Clarity equals calm. And calm equals performance." – Amanda C. Watts5. Stop searching for motivation; create momentum instead. The smallest change in your surroundings can instantly shift your state and make work feel effortless. What if putting on your shoes was all it took?"Sometimes it's not motivation that we're missing, it's that momentum that we need to get into. And the momentum starts the second you change your environment." – Amanda C. WattsWant more freedom and higher profits in your firm? Download the free Value Pricing Toolkit here: ⁠https://info.businessadvisoracademy.com/toolkit⁠ It gives you the complete proven system to break free from hourly billing, charge for impact, and grow your advisory firm to £500K+.

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• 110. The Vampire Client Trap: How to Protect Your Energy and Boundaries

  I once had what I thought was a dream client. They signed quickly and paid well, but the dream soon turned into a nightmare. Midnight emails followed by 7 a.m. follow-ups. Constant scope creep disguised as "just one more thing." I was on call 24/7, drowning in their demands, and it got so bad they started to chip away at my confidence, making me doubt my own abilities. In the end, after I had bent over backwards for them, they left me a bad review.This was my first true "vampire client," and it taught me a lesson I’ll never forget: no amount of money is worth your energy, your boundaries, or your sanity.We're taught how to win clients, but rarely how to choose the right ones. In this episode, I'm giving you the playbook to vampire-proof your business. We'll uncover the subtle red flags that scream "trouble ahead," from haggling over fees to disrespecting your process. I'll share the exact boundaries and non-negotiables I use to protect my time and energy—and give you the scripts to enforce them politely and professionally.We'll also cover the four-step "Vampire Detox" for dealing with the bad-fit clients already on your roster. It’s time to stop letting one bad client ruin your day and turn your business into a monster. Let's create space for the clients who energize you, respect you, and make you remember why you started this in the first place.Key Takeaways:The True Cost of a Vampire Client is Energy, Not Time: The most significant damage from a bad client isn't the hours they consume, but the emotional and creative energy they drain, which impacts your ability to serve your best clients."One vampire can undo the joy of hundreds of radiators. You can finish a day having worked with three amazing clients and one vampire. And you will remember only the vampire." - Amanda C. WattsLearn to Spot the Red Flags Early: Recognizing the warning signs of a potential vampire client during the sales process is the most effective way to protect your business before they are on your books. "If the first question out of their mouth is, 'Can you do it cheaper?' then that's 100% a red flag because they're price shopping." - Amanda C. WattsBoundaries Protect Your Ability to Deliver Your Best Work: Setting clear, firm boundaries around communication, scope, and payment isn't about being difficult; it's a professional necessity that allows you to maintain the high standards your good clients deserve. "You're not putting boundaries in to be mean. You're actually there so that they protect your ability to do your best work." - Amanda C. WattsHave a Clear Process for "Detoxing" Bad-Fit Clients: If a vampire client is already in your business, you need a professional and structured plan to either reset the relationship or let them go, so you can reclaim your energy. "Every vampire teaches you something, and the faster you learn the lesson, the fewer vampires you will attract." - Amanda C. WattsSaying No to Vampires Creates Space for Radiators: Every time you turn away a bad-fit client, you create the capacity to find and serve a "radiator" client—one who values you, respects your work, and makes your business enjoyable."The more you say no to vampires, the more space you create for radiators." - Amanda C. WattsWant more freedom and higher profits in your firm? Download the free Value Pricing Toolkit here: https://info.businessadvisoracademy.com/toolkit It gives you the complete proven system to break free from hourly billing, charge for impact, and grow your advisory firm to £500K+.

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• 109. The Secret Maths Behind a Freedom Business

  If you've ever thought, "I just need more clients," I need you to listen to this. In my early days, I chased that exact goal. I was getting 33 new clients every six weeks, and on paper, it looked like I was crushing it. But behind the scenes? It was complete chaos. I was stretched thin, serving underpaying clients, and drowning in stress. It was my wake-up call: it's not about how many clients you have, it's about having the right ones.In this episode, I'm pulling back the curtain on the counterintuitive truth about scaling your advisory business. We’ll do the simple math that proves you can build a thriving, profitable business with half a million in revenue from just 15-20 clients. Forget the hustle of chasing hundreds.I'll introduce you to the two types of clients that exist in every business: the life-giving "Radiators" and the soul-sucking "Vampires." More importantly, I'll give you the exact filters to attract the former and repel the latter. This isn't just about changing your business model; it's about reclaiming your life, your energy, and your joy. Stop chasing more and start choosing better.Key TakeawaysStop Chasing More; Choose Better: The default belief that growth requires a higher volume of clients is a direct path to burnout. True freedom comes from working with a smaller number of high-quality clients. "I realised it wasn't about how many clients I had. I needed better clients, I needed fewer clients. I needed the right clients." - Amanda C. WattsThe Math to Freedom is Simple: You don't need an army of clients to reach significant revenue goals. A small, dedicated roster paying for high-value advisory is enough to build a profitable, low-stress business. "You don't need 100 clients, you don't even need 50. You can hit your revenue goals with 10, 15 or 20 well chosen clients." - Amanda C. WattsIdentify Your Radiators and Vampires: Not all clients are created equal. "Radiators" energize you and value your work, while "Vampires" drain your resources and blame you for their lack of results."Radiators give off warmth, they energize you... Vampires suck the life out of you. They haggle over fees, they push your boundaries, and they demand more for less." - Amanda C. WattsUse Filters to Protect Your Business: Actively filter potential clients based on values, mindset, and practical fit. Being selective is not a luxury; it's a critical defense against the chaos one bad client can create."One vampire can undo the joy of five radiators. And actually, in all honesty, one vampire can undo the joy of your entire client roster." - Amanda C. WattsDeliver Emotional ROI: Clients aren't just buying your time or strategies; they are buying confidence, clarity, and peace of mind. Focusing on this deeper value allows you to charge more and deliver a greater impact."They're not buying hours... What they're buying is ROI... they need to buy peace of mind. They need to buy clarity. They need to buy confidence because they need someone that has their back." - Amanda C. WattsWant more freedom and higher profits in your firm? Download the free Value Pricing Toolkit here: https://info.businessadvisoracademy.com/toolkitIt gives you the complete proven system to break free from hourly billing, charge for impact, and grow your advisory firm to £500K+.

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