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Business Advisor Podcast

Amanda C. Watts
Business Advisor Podcast
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  • 109. The Secret Maths Behind a Freedom Business
    If you've ever thought, "I just need more clients," I need you to listen to this. In my early days, I chased that exact goal. I was getting 33 new clients every six weeks, and on paper, it looked like I was crushing it. But behind the scenes? It was complete chaos. I was stretched thin, serving underpaying clients, and drowning in stress. It was my wake-up call: it's not about how many clients you have, it's about having the right ones.In this episode, I'm pulling back the curtain on the counterintuitive truth about scaling your advisory business. We’ll do the simple math that proves you can build a thriving, profitable business with half a million in revenue from just 15-20 clients. Forget the hustle of chasing hundreds.I'll introduce you to the two types of clients that exist in every business: the life-giving "Radiators" and the soul-sucking "Vampires." More importantly, I'll give you the exact filters to attract the former and repel the latter. This isn't just about changing your business model; it's about reclaiming your life, your energy, and your joy. Stop chasing more and start choosing better.Key TakeawaysStop Chasing More; Choose Better: The default belief that growth requires a higher volume of clients is a direct path to burnout. True freedom comes from working with a smaller number of high-quality clients. "I realised it wasn't about how many clients I had. I needed better clients, I needed fewer clients. I needed the right clients." - Amanda C. WattsThe Math to Freedom is Simple: You don't need an army of clients to reach significant revenue goals. A small, dedicated roster paying for high-value advisory is enough to build a profitable, low-stress business. "You don't need 100 clients, you don't even need 50. You can hit your revenue goals with 10, 15 or 20 well chosen clients." - Amanda C. WattsIdentify Your Radiators and Vampires: Not all clients are created equal. "Radiators" energize you and value your work, while "Vampires" drain your resources and blame you for their lack of results."Radiators give off warmth, they energize you... Vampires suck the life out of you. They haggle over fees, they push your boundaries, and they demand more for less." - Amanda C. WattsUse Filters to Protect Your Business: Actively filter potential clients based on values, mindset, and practical fit. Being selective is not a luxury; it's a critical defense against the chaos one bad client can create."One vampire can undo the joy of five radiators. And actually, in all honesty, one vampire can undo the joy of your entire client roster." - Amanda C. WattsDeliver Emotional ROI: Clients aren't just buying your time or strategies; they are buying confidence, clarity, and peace of mind. Focusing on this deeper value allows you to charge more and deliver a greater impact."They're not buying hours... What they're buying is ROI... they need to buy peace of mind. They need to buy clarity. They need to buy confidence because they need someone that has their back." - Amanda C. WattsWant more freedom and higher profits in your firm? Download the free Value Pricing Toolkit here: https://info.businessadvisoracademy.com/toolkitIt gives you the complete proven system to break free from hourly billing, charge for impact, and grow your advisory firm to £500K+.
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  • 108. Your Playbook For A Business Built For Freedom
    In this episode, I get raw and real about the five critical mistakes that turn a dream into a nightmare. We’ll expose the difference between being a busy “doer” and a high-value advisor. I’ll show you how selling your time traps you, why saying “yes” to everyone is a recipe for burnout, and how a lack of boundaries invites chaos.But more importantly, I’ll give you the escape plan. We’re flipping the script to design a Freedom Business—one that runs on your terms, attracts dream clients, and serves the life you actually want to live. It all starts with one powerful tool: your Playbook. Are you ready to stop feeding the monster?Key TakeawaysShift from Doer to Advisor: The foundation of a freedom business is guiding clients, not executing tasks for them. This positions you as a strategic partner, not an expensive employee. "What most advisors are doing is giving men fish... you're doing the work rather than being a strategic advisor." - Amanda C. WattsSell Transformation, Not Time: Tying your income directly to your hours creates an unbreakable ceiling on your earnings and freedom. Focus on the value of the outcome you provide."You're trapped in the time for money equation. And there's only so much time for you to work, which means that your earnings are completely limited." - Amanda C. WattsChoose Your Clients Deliberately: Not all revenue is good revenue. Working with "vampire clients" who don't respect your value will drain your energy and kill your passion faster than anything else."These bad fit clients drain your energy. They demand constant attention, and they very rarely value what you actually bring to the table." - Amanda C. WattsYour Playbook is Your Map to Freedom: Without a clear plan detailing your numbers, business model, and priorities, you will drift off course and accidentally build the very business you were trying to escape. "If a pilot sets off from London aiming for New York, but the plane is just 2 degrees off the whole way there, they're not going to land in New York... And that's what happens in business when you don't have a playbook." - Amanda C. WattsDesign Your Business to Serve Your Life: Your business should be a tool to create the life you desire, not the other way around. Define your non-negotiables and boundaries first, then build your business around them."What I'm asking you to do is ask yourself what you want your life to look like and how you want your business to serve the life that you want to have." - Amanda C- WattsWant more freedom and higher profits in your firm? Download the free Value Pricing Toolkit. Download the free Value Pricing Toolkit here: https://info.businessadvisoracademy.com/toolkitIt gives you the complete proven system to break free from hourly billing, charge for impact, and grow your advisory firm to £500K+.
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  • 107. How To Double Your Profits Today
    Welcome to this episode of The Business Advisor Podcast and in this episode, I’m tackling a subject that makes even the most confident advisors crumble: pricing. I know that feeling—the sweaty palms and tight throat when you have to state your fee, terrified of hearing a "no." I see so many people undercharging or stuffing their offers with extras, confusing being affordable with making an impact.In this episode, I'll show you that pricing confidence isn't about tricks; it's about remembering the tangible results you deliver. I’ll break down the four biggest pricing mistakes I see advisors make, from pricing like a mechanic to getting trapped in the exhausting Ascension model. We'll explore how to shift your focus from hours to outcomes and anchor your price to the transformation your clients truly desire, so you can finally charge what you're worth with confidence.Key TakeawaysYour clients don't obsess over your price as much as you do."Your clients don't think about your price half as much as you do." - Amanda C. WattsFocus on selling outcomes, not a list of deliverables."Clients don't want weight, they want clarity, they want outcomes." - Amanda C. WattsDon't judge a client's ability or willingness to invest in a solution."Never assume what someone will or won't pay or can or can't pay." - Amanda C. WattsHigher prices lead to more committed and effective clients."The more people pay, the more they pay attention." - Amanda C. WattsTrue confidence comes from focusing on the value you create."The wobble that you feel when you say your price disappears the moment you focus on the results you deliver." - Amanda C. WattsWant more freedom and higher profits in your firm? Download the free Value Pricing Toolkit here: https://info.businessadvisoracademy.com/toolkitIt gives you the complete proven system to break free from hourly billing, charge for impact, and grow your advisory firm to £500K+.
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  • 106. How To Get Clients Without Slimy Sales Calls
    For years, I followed the gurus' advice on sales calls, and I hated every slimy, scripted minute of it. The multiple calls, the hidden pricing, and the high-pressure tactics felt awful for me and my prospects. So, I flipped the entire process on its head and created what I call the 'Champagne Close.' Instead of holding back information, I give my prospects everything upfront: the program structure, case studies, testimonials, and even the price, all before our call. This transforms the conversation from a persuasive battle into a relaxed discussion about mutual fit. On this episode, I explain how this simple shift eliminated no-shows, attracted better clients who are ready to invest, and allowed me to build a business that truly serves my freedom by protecting my time and energy from the very first interaction.Key Takeaways1. Give All Information Upfront, Including the Price.Stop hiding details until the final moment. By sharing the program structure, proof, and price before the call, you ensure that only serious, qualified prospects show up, already leaning towards a "yes." "Instead of holding everything back, I decided that before I even had a sales conversation... I was gonna give all the information upfront... And yes, I also gave them the price." - Amanda C. Watts2. The Call is a Two-Way Audition, Not a One-Way Pitch.The sales call isn't just for the prospect to see if they want to hire you; it's your opportunity to determine if they are the right fit for your business. This mindset shift protects you from taking on draining "vampire clients.""...we have to audition clients as much as they audition us to see whether we are a good fit... because we're only gonna get results when we work with the right clients." - Amanda C. Watts3. Don't Solve Their Problems on the Call.Your goal is not to offer free consulting during the call. When a prospect shares a problem, listen and ask them to elaborate. Allowing them to sit with their pain helps them recognize the true value of your solution."When you do that, you rob them of a reason to hire you... Let them sit in their pain... because the only way you can help them is if they understand that there is a gap between where they are and where they want to be." - Amanda C. Watts4. Embrace the Power of Silence.After you ask a question, stop talking. Silence gives the prospect space to think, feel, and articulate the truth of their situation. It keeps you in control and encourages them to open up honestly."At first, it can feel really awkward, but silence is so powerful because what it does is it draws the truth out of your client on this call. It gives 'em space to think." - Amanda C. Watts5. Protect Your Freedom by Saying No to the Wrong Clients.Every client you accept shapes your business and your life. The "Champagne Close" process is designed to filter out mismatches, so you can confidently say no to those who aren't aligned and create space for your ideal clients."Freedom doesn't come from saying yes to everyone. Freedom comes from saying yes to the right ones."- Amanda C. WattsWant more freedom and higher profits in your firm? Download the free Value Pricing Toolkit here: https://info.businessadvisoracademy.com/toolkitIt gives you the complete proven system to break free from hourly billing, charge for impact, and grow your advisory firm to £500K+.
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  • 105. How to Say No Without Guilt (And Make More Money)
    Welcome to this episode of The Business Advisory Podcast and today, I'm getting brutally honest with you. Have you ever felt that creeping dread, that little whisper in your gut telling you "this isn't it," even as you nod and smile and say "yes"? I know I have, and I bet you have too. We've all been there – taking the meeting we don't need, saying yes to the client who doesn't quite feel right, joining that program that doesn't light us up. We tell ourselves it's "just one yes," but soon, it becomes a slow leak, one yes turning into five, then ten, until suddenly, you're suffocating under a mountain of polite agreements. Your dream business, the one that was supposed to give you freedom, has become a prison. I call it "death by a thousand polite yeses."This episode isn't about productivity hacks; it's about reclaiming your precious life. It’s about a simple, powerful filter that can transform your business and your personal life: If it's not a hell yes, it's a no. "Maybe" is often just a lie we tell ourselves because we're afraid to say no, silently draining our joy. Every "yes" comes with a cost – your time, your peace. The most expensive things in your life aren't your mortgage or your car; they're the "yeses" that keep you tied to things you no longer want to do. I'll share the "Three Fs" to help you make aligned decisions. Imagine the clarity and confidence to say no, and watching as the right opportunities show up. If you're ready to build a business and a life that truly feels like yours, this episode is your wake-up call.Key Takeaways 1. Saying "yes" to misaligned opportunities, even small ones, can lead to overwhelming dissatisfaction and turn a dream business into a prison.2. Genuine freedom comes from consciously choosing what aligns with your goals and having the courage to decline everything else.3. Using "maybe" often masks a fear of saying "no" and allows unwanted commitments to drain your energy and joy.4. Implementing a "hell yes or hell no" filter in decision-making enhances clarity, boosts confidence, and attracts ideal opportunities.5. The "Three Fs" – Freedom, Fit, and Future Value – provide a clear framework for evaluating opportunities to ensure they support your personal and business aspirations.Want more? Join THE FREEDOM TRIBEHere's all the FREE BONUSES you'll receive when you join our exciting community on Skool; The Freedom TribeGlobal Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other.Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services.Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K.12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer.Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice.PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life.-Speak to you in the next episode...
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About Business Advisor Podcast

Welcome to the Business Advisor Podcast, the go-to show for accountants, bookkeepers and CFOs tired of the grind of client work and eager to step into the role of a business advisor. This podcast is designed for those looking to increase their income and impact by transforming businesses and lives. Each week, we bring you practical, workshop-style episodes, insightful conversations, and a good dose of humor to equip you with the confidence, clarity, and cash flow strategies you need. So, hit that subscribe button and join us on this journey to becoming a successful business advisor. New episodes every week, and you won’t want to miss what we have in store!
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