The Campaign Podcast

• Five years on from Covid, has the industry changed for the better?

  "Unprecedented","furlough" and "bubbles" are a few of the words that are reminiscent of 2020. On 23rd March five years ago, the UK prime Minister Boris Johnson announced that the UK was entering a lockdown as a result of the spread of Coronavirus. Now in 2025, the way in which we work has been upturned and a "new normal" is being established. As for the advertising industry, has it changed for the better, or is it still looking back to years gone by?In this episode, the campaign team will answer the question if adland has indeed changed for the better, how hybrid working has affected creative and media teams, what has happened to DEI and the impact that new ways of working has had on young people.Hosted by Campaign tech editor Lucy Shelley, the episode includes editor-in-chief Gideon Spanier, deputy editor Gemma Charles and deputy creativity and culture editor Charlotte Rawlings.Further reading:Five years after Covid, live events are thriving – what’s fuelling the resurgence?Will return-to-office mandates push back inclusion?When will adland go back to five days in office?WPP employees push back on return-to-office policy with petitionA year that has changed the ad industry for the betterThe coronavirus crisis: countdown to the fastest advertising downturn in historyRead Campaign's May 2020 issue in full Hosted on Acast. See acast.com/privacy for more information.

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• Do holding company solutions undermine agency brands?

  Holding company solutions are on the rise, particularly for large clients whose spend is in the £100 millions. Publicis Flame is the latest to ignite, created after Santander appointed Publicis Groupe to its global creative and media business. Ongoing pitches include Natwest which is also looking for a single holding company to take on its media and creative business.Holding companies have been expanding their offerings across creative, media, tech and data to service client needs, but do these solutions really work? And what becomes of the individual agency brands when amalgamated into one solution? Campaign's journalists gather in the studio to discuss.This episode features editor-in-chief Gideon Spanier, creativity and culture editor Alessandra Scotto di Santolo and media editor Beau Jackson. It is hosted by tech editor Lucy Shelley.Further reading:Santander on its shift to one global agency, why it picked Publicis and how ‘data is key’Will more agencies move to a holding company solution for their biggest clients?Pfizer moves creative from IPG to Publicis after just 10 monthsWPP’s Mark Read on client demand for AI and fewer agency partnersWPP triumphs over Publicis Groupe to win Centrica's integrated reviewBritish Gas turns up the heat with media, creative and below-the-line reviewBritish Gas appoints media and creative agenciesWPP wins majority of $4 billion Coca-Cola businessThe $100m question for agencies Hosted on Acast. See acast.com/privacy for more information.

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• What is Group M?

  One would think that the answer to "what is Group M?" would be a short one, but after many changes, mergers, shuffles and dissolutions at WPP's media arm in the last 12 months, the answer is not so.Group M is the largest media buying group in the world and in this episode, Campaign's journalists discuss what the company was when it began in the early 2000s, what has happened in the last 12 months including losing Sky, the closure of EssenceMediacom X and axing its global agency CEO roles, and what it is now. The team examines Group M's relationship with its agency brands, their identity, and what the future holds for the media group.This episode features media editor Beau Jackson, deputy media editor Shauna Lewis and editor Maisie McCabe. It is hosted by tech editor Lucy Shelley.Further reading:Henkel assigns €500m expanded European media accountUnilever announces result of global media review with six rivals sharing dutiesFormer Group M China executives to face Shanghai court over bribery allegationsGroup M upgrades UK advertising growth forecast from 4.4% to 7.7% in 2025WPP wants NCA's Midas touch as it battles to revive fortunesHow important are agency brands?Amazon splits global media between two networks after competitive reviewGroup M builds new global growth and marketing team under Toby Jenner Hosted on Acast. See acast.com/privacy for more information.

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• Is adland ignoring its climate impact?

  The advertising industry accounts for 3% to 4% of global emissions, twice that of the aviation industry, found research from the IAB. Is it truly making an effort to reduce its impact on the environment?In this episode, Campaign speaks to Stephen Woodford, chief executive of the Advertising Association, on its Ad Net Zero program, the power adland holds in making positive change and whether tech platforms really doing enough.Before we speak to Stephen, Campaign's journalists gather to discuss media's varying impact, what happens to agencies with fossil fuel clients, and AI's impact on the environment. Hosted by tech editor Lucy Shelley, this episode features creativity and culture editor Alessandra Scotto di Santolo, media editor Beau Jackson and deputy media editor Shauna Lewis.Coming up in the Campaign calendar: Campaign Agency of the Year Global Awards deadlineFurther reading:Vodafone cuts media carbon footprint by a third‘Reputational damage comes from hypocrisy’: why some agencies are pulling back from fossil fuel clients – and others are notHalf of adland believes advertising has negative environmental impactNo lights, cameras or action: how adland is adapting to production interruption Hosted on Acast. See acast.com/privacy for more information.

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• Super Bowl ads review with Lynsey Atkin, Noel Bunting and David Kolbusz

  In this bonus episode of The Campaign Podcast, Charlotte Rawlings, deputy creativity and culture editor at Campaign, is joined by Maisie McCabe, Campaign’s UK editor, to discuss the ads that aired throughout the 59th Super Bowl on 10 February. Rawlings and McCabe are joined by Lynsey Atkin, outgoing chief creative officer at McCann London; Noel Bunting, CCO at Publicis London; and David Kolbusz, CCO at Orchard. The trio of creatives discuss Buffalo sauce, Steve Rogers’ love for donkeys and whether the Super Bowl formula of celebrity cameos is truly effective. Listen to their opinions on Uber Eats, Squarespace, Stella Artois and more. Further reading:‘Fast and Furious’ stars chill out in Häagen-Dazs’ Super Bowl spotDon’t study the Super Bowl ads, study the fandomNike uses its first platform on the Super Bowl stage in 27 years to challenge double standard in women's sportsChannel 4 ad takes Super Bowl literallyAre advertisers over-investing in the Super Bowl? Hosted on Acast. See acast.com/privacy for more information.

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