VCCP London’s chief executive Andrew Peake is the special guest in the studio, joining Campaign’s creativity and culture editor Gurjit Degun, deputy editor Gemma Charles and features editor Matt Barker.Andrew explains why VCCP are moving out of their home in London’s Victoria after 23 years and heading over to Fitzrovia, prompting a conversation among the quartet around the role that offices – and crucially, office cultures – have to play in attracting talent.That then leads to further chat about socio-economic factors, career development and other motivating factors that come into play when choosing to work for a particular agency. Hosted on Acast. See acast.com/privacy for more information.
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25:54
Media360: Has social media killed the TV star?
Campaign hosted its star event Media360 in Brighton this week, gathering together leaders from UK media agencies, owners and businesses to discuss and question where media is headed in 2025.Hosted by the chief executives of Essencemediacom and Hearts & Science, Natalie Cummins and Garrett O’Rielly, the two days covered connecting with gen Z, what to do about AI and urged advertisers to support trusted journalism. Jamie Laing opened the conference in the hot seat questioned by Campaign editor Maisie McCabe.In this bonus episode you will hear a session from the event which questions whether social media is killing TV, hosted by Debatemate. Before we get to it, tech editor Lucy Shelley is joined by media editor Beau Jackson to chat through a few highlights from the two days.Further reading:Media 360: Lloyds Banking Group’s marketing lead on breaking ground in gamingMedia 360: Marketers from Currys, Reckitt and Estée Lauder on how media drives growthMedia 360: Jamie Laing on why brands should 'always have a North Star' Hosted on Acast. See acast.com/privacy for more information.
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34:12
Private View with Laura Rogers, Caitlin Ryan, Jonny Parker and Chris Birch
In this special episode of The Campaign Podcast, Charlotte Rawlings, deputy creativity and culture editor at Campaign, chats to four of the industry’s top creatives about some recent ads. Rawlings is joined by Laura Rogers, executive creative director at AMV BBDO; Jonny Parker and Chris Birch, joint chief creative officers at VCCP; and Caitlin Ryan, creative partner at Dentsu Creative. The creatives discuss the longevity of brand mascots, their favourite type of crumpets and how the PG Tips Monkey has transformed into a loving husband.Listen to their opinions on British Gas, Warburtons, KFC and more. Further reading: PG Tips brings back Monkey in campaign featuring Emily AtackBritish Gas launches brand platform with cosy charactersOlivia Colman takes crumpet duty seriously in Warburtons campaignWarburtons radio ads feature Olivia Colman denying 'crumpet heist'KFC spot launches burger with cult-like dinner ceremonyConfused.com spot turns people into helium-filled inflatables Hosted on Acast. See acast.com/privacy for more information.
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32:43
Is burnout getting worse in advertising?
The darker side of agency life reveals that burnout is still an issue in advertising. Adland is infamously known for late night calls, weekend pitch prep and a culture of long working hours being the norm. Four years ago Campaign launched an investigation into the darker side of agency work and in this year’s follow up, it seems little progress has been made.This week is Mental Health Awareness week, and in this episode Campaign speaks to Sue Todd, chief executive at advertising and media charity Nabs, and David Eakins, former art director and now mental health campaigner and founder of workplace wellbeing agency Happy Sapien.Hosted by tech editor Lucy Shelley, Campaign's editor Maisie McCabe also joins the discussion. They explore why adland has not solved the issue of burnout and what can be done to protect its people.Content warning: this episode contains references to suicide. If you have been affected by issues raised in this episode and need a number to call, you can reach Nabs at 0800 707 6607, Calm on 0800 1111 or Samaritans on 116 123. Further reading:An open letter to the gatekeepers of creative greatnessNabs helpline calls reach annual record of 5200Why hasn’t adland tackled its long-hours culture?Does adland wish it was ‘Severed’?Coming up in the Campaign calendar:Campaign LiveCampaign Big Awards Hosted on Acast. See acast.com/privacy for more information.
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41:26
Why are brand experiences bucking the decline in marketing budgets trend?
Live experiences couldn't get more real. They provide consumers with a tangible connection to a brand. But in an era of declining third spaces, consumers need to be wowed if they are to venture out their homes to attend an event.Louisa O'Conner if the founder and managing director of experiential agency Seen Presents. She joins the podcast to discuss the change in consumer behaviour, why consumers generally prefer grassroots events to premium and how the pressure put on live experiences makes them feel like the ultimate wedding.Hosted by Campaign's tech editor Lucy Shelley, this episode also features deputy creativity and culture editor Charlotte Rawlings.Further reading:The experiential antidote to Gen Z’s dying third placeUK firms cut marketing budgets for first time in four years: IPA Bellwether‘A tough start to the year’: IPA Bellwether adland reaction Hosted on Acast. See acast.com/privacy for more information.
Welcome to Campaign magazine's podcast, our weekly look at the biggest stories, campaigns and important issues in UK advertising and media. Presented by Campaign's editorial team. Read more at http://www.campaignlive.co.uk/resources/podcasts Hosted on Acast. See acast.com/privacy for more information.
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