Marketing Vanguard

• From JCPenney to Brooks Brothers: How Marisa Thalberg Transforms Heritage Retail Brands

  Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Marisa Thalberg, Chief Customer and Marketing Officer at Catalyst Brands, in a candid conversation about leadership, risk-taking, and brand transformation in retail marketing.Marisa discusses her career journey across diverse industries - from Estée Lauder and Taco Bell to Lowe's, SeaWorld, and now JCPenney. She opens up about learning from failures, dealing with short tenures, and why marketers must take calculated risks. The conversation explores her current role transforming JCPenney and the broader Catalyst Brands portfolio, which includes Brooks Brothers, Aeropostale, Lucky Brand, Nautica, and Eddie Bauer.What You'll Learn:How to navigate career missteps and build resilience as a marketing leaderThe dynamic nature of the CMO role necessitates a particular mindset and strategy.Strategies for transforming legacy retail brands while honoring their heritageThe importance of talking up to consumers rather than down to themHow to balance innovation with brand conventions that actually matterWhy customer-centric titles and thinking can transform marketing's roleLessons from managing a diverse portfolio of heritage retail brandsThe power of creative constraints in driving better marketing outcomesUnlocking the Creator Economy with AwinDid you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.Here’s how brands can maximize their influencer marketing:Find the right creators – Access a diverse network of influencers, even in niche markets.Track performance with full transparency – Measure impact from awareness to conversions in real time.Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approachUnlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today! Hosted on Acast. See acast.com/privacy for more information.

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• Timeless Marketing Principles in the AI Era: A Conversation with Meta's CMO, Alex Schultz

  Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Alex Schultz, Chief Marketing Officer and VP of Analytics at Meta, about his newly released book "Click Here: The Art and Science of Digital Marketing and AdvertisingAs Jenny's repeat guest, Alex brings battle-tested insights from his 18-year tenure at Meta, where he's witnessed digital marketing's complete transformation. He reveals his motivation for writing "Click Here" - the definitive guide to online marketing that fills a critical gap left by classic texts like Claude Hopkins' "Scientific Advertising." Alex argues that while technology evolves at breakneck speed, the core principles that drive marketing success remain surprisingly constant across decades.What You'll Learn:Alex's 18-year journey at Meta and his unique dual role in marketing and analyticsThe writing process and inspiration behind "Click Here: The Art and Science of Digital Marketing and Advertising"Why incrementality measurement is the key to marketing successThe importance of North Star goals versus metricsHow AI will enhance rather than replace marketing rolesThe timeless principles that have guided successful marketing for decadesTeam structures that work across different marketing erasUnlocking the Creator Economy with AwinDid you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.Here’s how brands can maximize their influencer marketing:Find the right creators – Access a diverse network of influencers, even in niche markets.Track performance with full transparency – Measure impact from awareness to conversions in real time.Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approachUnlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today! Hosted on Acast. See acast.com/privacy for more information.

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• Building Authentic Marketing in Baby Tech with Elizabeth Teran of Owlet

  Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Elizabeth Teran, Chief Parent Officer at Owlet. In this compelling conversation, Elizabeth shares how she's transforming marketing at the baby tech company that revolutionized infant monitoring with medical-grade pulse oximetry technology.Elizabeth brings extensive experience from her 10-year tenure at Skullcandy in product marketing, followed by over 5 years at Owlet where she led the company through significant challenges and growth. She discusses the unique positioning of marketing medical-grade technology to parents, the company's journey from FDA warning letter to full medical clearance, and her philosophy of authentic, education-based marketing.What You'll Learn:Navigating FDA regulatory challenges while maintaining brand trustBuilding product-first marketing strategies in healthcare technologyThe power of authentic community over paid influencer partnershipsTransforming crisis into opportunity through strategic pivotsBalancing medical credibility with accessible parent communicationUsing AI as a tool to enhance rather than replace human creativityBuilding global medical clearances across multiple marketsUnlocking the Creator Economy with AwinDid you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.Here’s how brands can maximize their influencer marketing:Find the right creators – Access a diverse network of influencers, even in niche markets.Track performance with full transparency – Measure impact from awareness to conversions in real time.Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approachUnlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today! Hosted on Acast. See acast.com/privacy for more information.

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• From Heritage to Innovation: Building a Global Energy Brand with Francis Perrin, Chief Brand and Sustainability Officer of Rehlko

  Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Francis Perrin, Chief Brand and Sustainability Officer at Rehlko, about brand transformation and B2B marketing innovation.Francis discusses his career from P&G and L'Oréal to leading the transformation of Kohler Energy into the independent company Rehlko. He shares the strategic thinking behind the rebrand, including how they created the name Rehlko as an anagram of Kohler to maintain heritage while establishing independence. The conversation explores the opportunity in residential power generation, competing as a challenger brand against industry giants, and why Francis believes B2B marketing offers more opportunities than consumer marketing.Best Buy CMO, Jennie Weber also joins Jenny in a mid-episode sidebar discussion on the latest innovations for the Best Buy Ads retail media network and their latest campaign "We Got Next." Sponsored by Best Buy Ads.What You'll Learn:How to successfully rebrand and spin off from a heritage parent companyStrategies for competing as a challenger brand in established B2B marketsWhy embedding sustainability directly into brand leadership creates business impactThe untapped potential in residential power generation and data center marketsHow to build marketing organizations from scratch with enterprise-level thinkingWhy B2B marketing offers unique creative opportunities for CPG-trained marketersMethods for maintaining brand heritage while driving innovation and growthThe importance of focus and purpose-driven messaging in industrial marketingLearn more about miniMBA courses HERE Hosted on Acast. See acast.com/privacy for more information.

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• Building the Future of Marketing Leadership: Insights from Marketing Vanguard's Founding Members

  Welcome to this special episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with the founding members of Marketing Vanguard membership at ADWEEK: Soyoung Kang, President of eos Products, and Vineet Mehra, CMO of Chime. They discuss their unique career journeys, the evolving CMO role, and why they joined forces to help rewrite the narrative around marketing leadership. From efficient capital allocation to building trust in the C-suite, these leaders share candid insights about what it really takes to succeed as a modern CMO.These marketing leaders delve into their distinct career paths, the evolving responsibilities of a CMO, and their collaborative effort to reshape the perception of marketing leadership. They offer frank perspectives on the true requirements for success as a contemporary CMO, covering topics from effective capital allocation to fostering C-suite trust.What you'll learn:How non-linear career paths can lead to CMO successWhy "efficient growth" should be every CMO's unifying mandateStrategies for building trust and credibility in the C-suiteHow to understand different "love languages" of PE, VC, and public companiesWhy experience trumps traditional education in marketing leadershipHow to navigate the constant platform shifts that make marketing uniquely challengingWhat makes Marketing Vanguard's approach to CMO community building differentLearn more about miniMBA courses HERE Hosted on Acast. See acast.com/privacy for more information.

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