148. Fandoms & Franchises – The Future of Cultural Connections
In this episode, host Cassandra Napoli, WGSN’s Head of Kidswear Erin Rechner and Senior Cultural Strategist Liz Tan delve into the cultural moments set to define 2026 and beyond, offering insights into how brands can strategically embed themselves into these pivotal happenings. We explore the future of fandoms, the rise of women in sports and the impact of co-creation on niche cultures. Discover how WGSN’s Events + Culture platform provides a roadmap for brands looking to connect with audiences meaningfully. Whether you’re a brand strategist or a culture enthusiast, gain valuable perspectives on navigating the evolving landscape of cultural engagement.
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27:15
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27:15
147. The Rise of 'If You Know, You Know' Shopping Networks with Lizzie Wheeler
Join host Cassandra Napoli as she delves into the evolving world of fashion with Lizzie Wheeler, a resale expert and founder of Archival Bridal Studio. In this episode, Lizzie shares her journey from wholesale to the forefront of the resale market, exploring the rise of IYKYK (if you know, you know) shopping networks and the growing demand for curation as a service. Discover how consumer culture is shifting towards personalised, community-driven shopping experiences and what this means for the future of fashion.
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28:35
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146. From Towels to Treasures – Royal Native’s Upcycling Story
In this Create Tomorrow episode, host Cassandra Napoli dives into the world of upcycled fashion with Hilary Star de Roy, founder of New York-based Royal Native. Amid the fast-paced trend cycle, Hilary stays true to her brand’s ethos of sustainability and community building. Hilary shares her unique journey of transforming vintage textiles into sought-after pieces and the importance of hyper-local retail in fostering genuine connections. Listen in to explore how to balance enduring styles with modern trends and create an authentic and purpose-driven brand.
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27:25
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145. Launderette NYC and its Fresh Spin on Third Spaces
Create Tomorrow host Cassandra Napoli invites Launderette NYC’s founders Ireland McCaughey and Ben Razin to discuss their transformation of traditional laundromats into vibrant community spaces. Turning conventional laundry practices into an outsourced service, they deliver solutions for modern lifestyles.They redefine consumer experiences by bridging social gaps, unveiling how to turn mundane chores into convenient, collaborative and creative spaces for consumers. Find out how they ironed out challenges which unfolded into opportunities entrepreneurs can learn from.
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28:47
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28:47
144. How Gob’s Mycelium Earplugs are Breaking the Mould
Create Tomorrow host Cassandra Napoli hears from Gob founder Lauryn Menard.about how her company is disrupting the earplug industry with mycelium-based products, emphasising the importance of accounting for an item’s end of life in design. Learn about the challenges of green marketing, avoiding greenwashing and the role of educational, visually enticing marketing in capturing consumer interest. Listen for insights into the future of personal care products.
WGSN is the world's leading consumer trend forecaster.
In this podcast we discuss the changing world and how industries will need to adapt. Each episode focuses on a single market, topic or trend as we unpack what businesses and individuals need to do to navigate the fast-changing world around us.
Our expert trend forecasting combined with data science help you understand consumer behaviour and lifestyles, create products with confidence and trade at the right time.
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