The Collapse of the Online Fitness Coach (And What to Do About It) | 223
Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter Is the fitness industry dying? In this episode, I break down why the traditional large-scale fitness business model is on its last legs—and what the future looks like for fitness, health, and coaching professionals. Spoiler: it’s not about chasing huge audiences. It’s about niching down, building a small but engaged list, and working with people who value effort over easy buttons. Here’s what I cover: Why Ozempic, TRT, AI meal plans, and easy buttons are killing mass market fitness Why the future isn’t about thousands of clients—it’s about 15 to 20 high-quality ones The critical shift from broad fitness niches (like kettlebells or CrossFit) to an “effort” niche How small, deeply engaged audiences are now more profitable than massive followings Why scalable might not be the future—and why that’s perfectly okay 🔥 The Big Shift: Easy buttons vs. effort: Most people will always choose the shortcut. Your future customers are the rare few who still value doing the work. Tiny, rich niches: A handful of dedicated clients can pay you more than thousands chasing fads. Keep it small, keep it engaged: A tight-knit, responsive email list beats a bloated, disengaged one every time. ✅ The New Playbook: Focus your content on actions and effort—not just tools or modalities. Build and nurture a small email list. Don’t grow for growth’s sake. Engage your list deeply. Create real relationships, get replies, solve actual problems. ⏱️ Chapters: 00:00 Why the Fitness Industry is Screwed 02:45 Easy Buttons: Ozempic, TRT & AI Programs 05:30 Why Big Fitness Models Are Dinosaurs 08:15 The Power of a Tiny Client Base 11:00 Niche by Effort, Not Just Modality 14:30 The Email List: Keep it Small & Engaged 17:45 Maybe It’s Not About “Scaling” After All The bottom line? The future belongs to fitness and health pros who go deep, not wide—serving people willing to do hard things, building micro-communities, and thriving on high trust and real results. That’s how you outlast the wave of easy buttons. Try harder. Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #fitnessbusiness #healthcoaching #nichemarketing #nosilverbullets #tryharder #betterhumanbusiness
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I've made this mistake a lot. 😅 | 222
Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter Is chasing traffic and viral content actually hurting your business? In this episode, I share a story from my early days as a blogger—when I drove hundreds of thousands of visitors to my site and made exactly $0—and the huge lessons learned that still shape how I create content and build businesses today. Here’s what I cover: The “Bulletproof Coffee” mistake that got me traffic but zero customers Why my “Double Unders” article brought fewer views but 100x more sales The danger of chasing vanity metrics and viral trends Why revenue is the only real metric that matters How to make sure your content aligns directly with your offer 💡 Key Lessons: Vanity metrics don’t pay the bills: Traffic and views mean nothing if they don’t convert to customers. Entertainment vs. education: Know the difference. A viral video may go nowhere if it doesn’t tie to what you sell. Revenue is king: If your content doesn’t lead to sales, it’s just an expensive hobby. Always start with your offer: Build content backward from what you’re actually trying to sell. ✅ The Takeaway: Stop creating content hoping it might work. Instead, reverse engineer your messaging from your actual offer. Solve real pain points that lead people directly into becoming customers. ⏱️ Chapters: 00:00 Why Massive Traffic Can Still Equal $0 02:15 The Bulletproof Coffee Blog: My Big Miss 05:45 The Double Unders Article: Aligned & Profitable 08:30 Stop Chasing Vanity Metrics 10:15 Money Is the Only Metric That Matters 12:45 Content Must Match Your Offer 15:00 Build From Pain Points, Not Just Trends If your content isn’t tied to your business goals, you’re just making noise. Make it count, make it profitable—and always try harder. Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #contentmarketing #businessgrowth #avoidvanitymetrics #tryharder #betterhumanbusiness
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How To Start Something New (Like An Online Fitness Business) | 221
Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter Feeling stuck trying to launch something new? In this episode, I break down how to actually gain clarity—not by sitting around planning endlessly—but by taking messy, imperfect action. Whether you're starting a new product, personal brand, or business venture, clarity comes through doing. Here’s what I cover: Why clarity only comes after action, not before Why it’s okay (and necessary) for your launch to be messy How I used writing and content to discover my audience Why genuinely helping people builds long-term success How feedback loops shape what you create 🧭 Action Triggers for Gaining Clarity: Start creating now: Write, post, and publish without waiting for perfection Be messy on purpose: Pivot, change your mind, rebrand—and be okay with it Help others first: Build real conversations and solve real problems Feedback is the shortcut: Clarity comes through interaction, not isolation 📌 Real Talk: You don’t need a perfect plan—you need motion Most people don’t notice your “messy” anyway There’s no hands-off business model—help first, monetize later ⏱️ Chapters: 00:00 Struggling with Clarity? Do This Instead 01:45 The Myth of Niching vs. Messaging 04:30 Why You Must Create Before You’re Clear 07:15 My Messy Email Course Launch Story 10:00 Helping People Is the Fastest Path to Clarity 13:30 The Juggling Analogy: Why You Need to Start 18:45 There’s No “Set and Forget” Online Business Clarity isn’t something you plan for—it’s something you EARN through action. If you’re stuck, start messy, help people, and let the feedback shape what you build. Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #startmessy #claritythroughaction #newslettergrowth #tryharder #betterhumanbusiness
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How Stoicism is Ruining Your Life | 220
Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter Does stoicism make you depressed? In this episode, I dig into the pros and cons of stoicism—especially for entrepreneurs—and how to avoid falling into the dark side of the philosophy. Stoicism can build emotional resilience and clarity… or if misunderstood, lead to apathy, isolation, and depression. Let’s break that down. Here’s what I cover: Why stoicism is powerful—but potentially dangerous if misapplied The difference between naive stoicism vs. authentic stoicism 4 traps to avoid that can spiral you into emotional burnout A checklist to keep your stoic practice emotionally healthy 📉 Study Highlights: +13.3% mood improvement: A 2024 Stoic Week study found guided stoic exercises reduce depression and anxiety. 2.32x higher suicide risk: Another 2024 study showed men self-identifying as “stoic” had significantly higher lifetime suicide attempt risk. ⚠️ 4 Stoic Traps That Can Harm You: Emotional suppression: Bottling up feelings instead of processing them rationally. Chronic negative visualization without gratitude: Always planning for the worst without mental bounce-back. Self-reliance to the point of isolation: Rejecting support systems or peer community. Refusing to ask for help: Wearing the “tough guy” mask at the cost of mental health. ✅ A Checklist for Practicing Healthy Stoicism: Dichotomy of control, not of feelings: Feel what you feel—then act on what you can control. Daily review with data: Morning intentions, evening audits. Focus on one virtue at a time. Build a community of equals: Don’t isolate. Find your iron to sharpen iron. Test the effect: Track your mood (0–10 scale) for 30 days and look for patterns. Know the red line: Watch for apathy. If you stop caring, you’ve gone too far. ⏱️ Chapters: 00:00 Is Stoicism Dangerous or Powerful? 01:25 Two Conflicting Studies on Stoicism 03:30 Naive vs. Authentic Stoicism 06:15 My Military Story: Apathy vs. Composure 08:45 Four Stoic Traps That Spiral Mental Health 16:50 Practicing Real Stoicism: Daily Checklist 22:00 The Goal: Self-Mastery, Not Suppression Stoicism can strengthen your mindset—but only if practiced properly. This episode helps you walk the line between emotional regulation and emotional suppression. Use the philosophy to master yourself—not mute yourself. Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #stoicism #entrepreneurmentalhealth #selfmastery #emotionalresilience #tryharder #betterhumanbusiness
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The Most Counterintuitive Business Advice That Actually Works | 219
Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter In this episode, I share the unscalable actions that actually helped me scale my business—and why more new entrepreneurs should embrace them. If you're in the early stages and wondering how to build real momentum, this is the game plan. We always hear about leverage, scaling, and buying back your time. But what gets lost is what it actually takes to reach that level—and it’s often doing work others avoid. Here’s what I cover: The mindset shift of valuing your time at zero (at first) 3 unscalable activities I did to build early traction How free work, SEO, and strategic relationship-building compound 🛠️ 3 Unscalable Activities That Scale Your Business: 1. Work for Free (Strategically): Provide high-value services or content in exchange for testimonials or exposure. Early blog writing, free coaching for testimonials—always with a strategic purpose. 2. Learn SEO: Don’t ignore search engine optimization. It compounds, it persists, and even AI tools (like ChatGPT) now reference search-indexed content. Your website and YouTube videos are your digital assets. 3. Harvest Social Engagement: If someone likes your content—thank them. Build relationships. Don’t pitch right away. Just show up, be human, and offer value. Over time, it pays off massively. ⏱️ Chapters: 00:00 Why “Do Things That Don’t Scale” Still Works 01:50 Strategic Free Work That Led to Real Momentum 05:10 Why SEO Still Matters—And Why It’s the Future 08:45 The Power of YouTube, Website, and Search-Optimized Content 10:40 Social Harvesting: Build Community Before Selling 13:25 Playing the Long Game as a Beginner Entrepreneur If you're overwhelmed by scale advice but just starting out, take heart. You’re in the season of sowing—not harvesting. And the way you plant matters more than you think. Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Sign up for my newsletter: https://better.biz/newsletter #earlyentrepreneurship #startups #founderjourney #scalingtips #tryharder #betterhumanbusiness
Feel like you’re capable of more—but tired of the noise? This podcast is for builders. The ones designing businesses, lives, and systems that actually work.
I’m Jerred Moon—entrepreneur, operator, and systems-first thinker. I’ve built multiple 7- and 8-figure companies, helped hundreds of founders scale real businesses (not just followers), and I’ve done it all while staying present with my family and far away from hustle-culture BS.
In this show, I break down what it really takes to grow—personally and professionally. No fluff. No ego. Just stories, frameworks, and straight-up strategy from the trenches.
Each episode helps you think clearer, execute faster, and build a life that’s not just bigger—but better.
Ireland