Give me 29 Minutes and I'll Teach You 15 Years of Content Marketing | 253
Content marketing isn't about the latest trends, hacks or even going viral. I know this because I have been doing simple content marketing for 15 years and have generated $30M+ in revenue. In this video, I'll share a presentation on content marketing strategy that has worked in scaling brands for 15 years.
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Building a Team, Life Updates, Better Humanness Reporting | 252
Want to GROW your newsletter? Join mine to learn how it's done: https://better.biz/newsletter In this episode, I tackle a question I get all the time: 1099 vs W2 — which should you hire? I break down the real differences, share a story about two moving companies that taught me the lesson, and explain why the choice impacts your company culture more than your bank account. Then, for the first time, I share my own Better Humanness Reporting — what I'm reading, how I'm training, and my biggest wins personally and professionally this past week. This is a new style of episode, going a bit longer and behind the scenes. I'd love your feedback. 💡 Key Takeaways: 1099 contractors may save money in the short term, but they rarely build long-term culture. W2 employees allow you to invest in leadership, development, and a real "crew." Culture is built by consistent teams, not random contractors pieced together. Leadership after the first million in business is about succeeding through people. Better Humanness Reporting: training, reading, and wins help leaders connect at a deeper level. ⏱️ Chapters: 00:00 Intro & New Style of Episode 01:10 1099 vs W2 — The Real Question 03:00 The Moving Company Story (Contractors vs Crews) 06:20 Why W2 Employees Build Better Culture 09:00 Leadership Beyond a Million — Succeeding Through People 11:30 Introducing Better Humanness Reporting 12:15 My Training This Week 13:50 What I'm Reading Right Now 15:10 Personal & Professional Wins 16:30 Asking for Your Feedback Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #leadership #businessgrowth #companyculture #entrepreneurship #tryharder
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How Great Cultures Get Built (Or Destroyed) | 251
Want to GROW your newsletter? Join mine to learn how it's done: https://better.biz/newsletter In this episode, I break down the biggest mistake young leaders make — avoiding confrontation. If you're scared to correct team members when they mess up or say something off, you're accidentally building a weak company culture. As a former military officer and entrepreneur for over a decade, I've seen over and over that leadership (not tactics) is what scales companies. Today, I'll show you how to make effective spot corrections, set real standards, and become the leader your team actually respects. 💡 Key Takeaways: Leadership — not more marketing tactics — is what ultimately scales a business. Culture grows by action or inaction. Avoiding tough talks builds a weak culture. Spot corrections should happen immediately — but with the right tone and setting. Use the "nuclear option" (public correction) only for extreme cases; otherwise, correct privately. Always explain the why behind your corrections to earn respect and drive real change. ⏱️ Chapters: 00:00 The #1 Mistake Young Leaders Make 01:00 Why Leadership — Not Tactics — Scales Companies 02:45 How Avoiding Confrontation Destroys Culture 04:30 When and How to Make Spot Corrections 06:30 The "Nuclear Option" (When Public Correction Is Necessary) 08:20 Why Explaining the WHY Builds Trust Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #leadership #companyculture #confrontation #management #tryharder
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what winners do differently | 250
Want to GROW your newsletter? Join mine to learn how it's done: https://better.biz/newsletter In this episode, I unpack the powerful lesson behind doing hard things—through the incredible story of Admiral James Stockdale. Shot down over North Vietnam and held as a prisoner of war for seven years, Stockdale survived by practicing what later became known as the Stockdale Paradox: disciplined thinking, neither blind optimism nor crippling pessimism. His survival was shaped by one seemingly small decision—taking a philosophy class years earlier. You never know which hard thing you choose today will shape who you become tomorrow. 💡 Key Takeaways: Hard things prepare you for the unknown future—before the crisis comes. The Stockdale Paradox: face brutal facts while maintaining belief you'll prevail. Stoicism gave Stockdale the mental armor to endure years of captivity and torture. We all have "easy buttons," but choosing difficulty builds resilience and strength. Daily practice: ask yourself, "What hard thing will I do today?" ⏱️ Chapters: 00:00 Why Doing Hard Things Matters 01:35 The Story of Admiral James Stockdale 03:15 From Fighter Pilot to Philosophy Student 05:00 Shot Down & Captured Over North Vietnam 06:30 Surviving Seven Years of Captivity 08:00 The Stockdale Paradox Explained 09:40 Why Small, Hard Choices Shape Your Future 11:00 Daily Practice: Choose Hard Things Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #stoicism #mentalstrength #stockdaleparadox #dohardthings #tryharder
Feel like you're capable of more—but tired of the noise? This podcast is for builders. The ones designing businesses, lives, and systems that actually work.
I'm Jerred Moon—entrepreneur, operator, and systems-first thinker. I've built multiple 7- and 8-figure companies, helped hundreds of founders scale real businesses (not just followers), and I've done it all while staying present with my family and far away from hustle-culture BS.
In this show, I break down what it really takes to grow—personally and professionally. No fluff. No ego. Just stories, frameworks, and straight-up strategy from the trenches.
Each episode helps you think clearer, execute faster, and build a life that's not just bigger—but better.
Ireland