Handmade & Beyond Podcast

• Copy This Strategy, It'll Blow Up Your Etsy Business

  Grow faster than 99% of Etsy shops 👇 Steal my $540K shortcut & skip the struggle 👇 👉 https://www.skool.com/etsygamesvip/about   I help Etsy sellers who feel completely lost on what to sell, pick a profitable niche and build a product line that can actually scale. I start by showing you how to choose a niche you're passionate about (so you don't burn out chasing random trends), then walk through real demand and product research using Etsy Marketplace Insights plus tools like Alura, EverBee, and eRank.   You'll see how I filter down to high-demand products, test niches the smart way, and use a "1,000 product" mindset to avoid dead-end ideas. Then I take a dog portrait example and turn that single idea into an entire product line with breed-specific SEO, style variations, and strategic pricing tiers that signal to the Etsy algorithm you're the go-to shop in your niche.   By the end, you'll know how to: – Choose a niche based on passion and demand – Use Etsy Insights and third-party tools to validate product ideas – Avoid "yard sale" shops by committing to one focused niche – Turn one idea into dozens of profitable listings with variations and bundles – Leverage the 80/20 rule to double down on winners and expand into new niches (like cats and full pet art brands)   If you want feedback, strategy support, and hands-on help implementing this, I also invite you into my Etsy Games VIP community where we dig into your shop, niche, and product line together.   #etsy #etsyseller #etsyshop #etsysuccess #productresearch #etsytips     💻Try Alura For Free Here:  https://www.alura.io/?via=LLETSY   📚Etsy SEO Revealed FREE eBook-  Learn and understand Etsy SEO to help you grow your business.  Download it for free here:  https://www.handmadeandbeyond.com/etsyseosuccess   🚀Etsy Quickstart Free Guide-  A quick guide to help you get your Etsy business off the ground.  Download it for free here: https://www.handmadeandbeyond.com/quickstart   Watch These Grow & Improve Your Etsy Business👇 https://youtu.be/J-jysEC-rqs https://youtu.be/XoBckxhk5iw   00:00:00 Why You're Lost on What to Sell on Etsy 00:01:40 Step 1: Pick a Niche You're Actually Passionate About 00:04:15 Why Chasing Trends Kills Long-Term Etsy Success 00:06:30 My Story: Learning Skills After Choosing the Niche 00:08:40 Step 2: Demand & Product Research with Etsy Insights 00:11:10 Using Alura, EverBee, and E-Rank for Real Keyword Data 00:14:00 Finding High-Demand Niches with the Product Tool 00:17:00 Can Your Niche Support 1,000 Products? (Sustainability Test) 00:19:10 Dog Niche Example: Turning One Idea into a Full Product Line 00:22:10 Variations, Pricing Tiers, and Becoming the Go-To Shop 00:24:30 80/20 Rule, Following the Data, and Expanding into New Niches 00:26:30 Final Advice, Next Steps, and Etsy Games VIP Invite

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• Stop Losing Holiday Sales: 10 Changes You Can Make Before Midnight

  Grow faster than 99% of Etsy shops 👇 Steal my $540K shortcut & skip the struggle 👇 👉 https://www.skool.com/etsygamesvip/about   Here's my last-minute Etsy holiday prep game plan to squeeze the most sales out of the season—without burning out. I cover fee-saving links, conversion boosters, inventory failsafes, deadline messaging, and fast ways to handle 2–3× order spikes. What you'll learn: • Save 4% on fees with Share & Save links (and where to update them across socials and bios) • Simple listing video ideas that stop the scroll and lift conversions (no logo intros) • Smart supply stocking, gift-wrap upsells, and packaging that earns repeat buyers • POD/physical inventory accuracy checks that prevent out-of-stock headaches • Policy/FAQ refreshes + holiday banners/feature images that match buyer intent • USPS deadline strategy with your buffer dates and where to post them (banner, photos, bulk edits) • Batch your life: preschedule posts, canned replies, push notifications for instant DMs • Handling a surge: pricing, processing-time tweaks, and shipping-window extensions • Create holiday bundles/sets and use seasonal long-tail keywords for discovery • Bonus growth moves: holiday shop sections, duplicate best sellers with seasonal SEO, personalization, run sales/free shipping, add coupon + review ask on packing slips #EtsySellerTips #EtsyHoliday #EtsySEO #HandmadeBusiness #SmallBusiness     💻Try Alura For Free Here:  https://www.alura.io/?via=LLETSY   📚Etsy SEO Revealed FREE eBook-  Learn and understand Etsy SEO to help you grow your business.  Download it for free here:  https://www.handmadeandbeyond.com/etsyseosuccess   🚀Etsy Quickstart Free Guide-  A quick guide to help you get your Etsy business off the ground.  Download it for free here: https://www.handmadeandbeyond.com/quickstart   Watch These Grow & Improve Your Etsy Business👇 https://youtu.be/J-jysEC-rqs https://youtu.be/XoBckxhk5iw   00:00 Intro & what this holiday checklist covers 01:12 Use Etsy Share & Save links to reduce fees 02:09 Add listing videos that stop the scroll 03:45 Stock up supplies, packaging & gift-wrap upsells 06:03 Verify inventory accuracy (POD & handmade) 07:21 Refresh policies, FAQs, banners & featured items 08:02 USPS shipping deadlines + set your buffer 10:18 Post deadlines everywhere (banner, photos, bulk edits) 10:58 Batch tasks: schedule posts, canned replies, instant DMs 12:44 Prepare for 2–3× orders: prices, processing, ship windows 14:43 Build bundles & gift sets for higher order value 15:36 Bonus SEO: holiday sections, seasonal clones, personalization 18:06 Packing slip coupon + review request for repeat sales 19:33 Wrap-up & where to get the downloadable checklist

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• Niche or Trends? The Etsy Strategy That Changes EVERYTHING

  Grow faster than 99% of Etsy shops 👇 Steal my $540K shortcut & skip the struggle 👇 👉 https://www.skool.com/etsygamesvip/about   I'm breaking down one of the biggest struggles Etsy sellers face — choosing between building a niche shop or chasing trends. I share the real differences, the pros and cons, and the long-term impact on your business so you can stop guessing and start growing with clarity.   I explain why niche strategy creates sustainability, consistency, and repeat buyers — and why trend-chasing creates burnout, stress, and short-lived wins. I also walk through how to blend both strategies the smart way, so you get steady evergreen income while still capturing seasonal and timely spikes in traffic.   Here's what I cover:  • Niche clarity and why it brings better long-term results  • Trend chasing pitfalls and why most sellers burn out  • Sustainability vs. speed — which actually grows faster  • How to incorporate trends without losing your shop's flow  • Smart ways to blend niches + trends for double the opportunity  • How to avoid trademark issues when using pop culture  • Why passion matters when choosing your shop direction  • Building a cohesive shop instead of a "yard sale look"   I keep it real and strategic with practical, easy-to-follow guidance you can implement today.   Hashtags: #EtsySellerTips #EtsySEO #EtsyShopGrowth #EtsyBusiness #EtsySuccess   💻Try Alura For Free Here:  https://www.alura.io/?via=LLETSY   📚Etsy SEO Revealed FREE eBook-  Learn and understand Etsy SEO to help you grow your business.  Download it for free here:  https://www.handmadeandbeyond.com/etsyseosuccess   🚀Etsy Quickstart Free Guide-  A quick guide to help you get your Etsy business off the ground.  Download it for free here: https://www.handmadeandbeyond.com/quickstart   Watch These Grow & Improve Your Etsy Business👇 https://youtu.be/J-jysEC-rqs https://youtu.be/XoBckxhk5iw   00:00 Etsy Niche vs Trends Overview 00:00:40 The Core Question Sellers Ask 00:01:15 Why Niche Strategy Creates Sustainability 00:02:05 Understanding Your Ideal Customer Roadmap 00:03:00 The Stress Behind Trend Chasing 00:03:48 Why Trend Sellers Burn Out Fast 00:04:26 Lack of Passion Makes Trends Unsustainable 00:04:57 Poor Quality Listings and the Yard Sale Effect 00:05:36 How to Smartly Use Trends Inside a Niche 00:06:00 Seasonal Trend Opportunities 00:06:21 Pop Culture Trends and Trademark Risks 00:06:52 Blending Niche With Trending Designs 00:07:13 Why Sustainable Growth Beats Quick Wins 00:07:30 Building a Long-Term Etsy Business 00:07:45 Final Advice and Invitation to Join Etsy Games VIP

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• Etsy's New CEO Just Shook Things Up (Here's What's Coming Fast)

  Etsy's new CEO, Kruti Patel Goyal, just revealed her first major vision for the platform—and this could reshape how sellers grow, get traffic, and use AI on Etsy. I'm unpacking all the key takeaways, what they really mean for sellers, and what to expect next.   Here's what I cover:  • The leadership shift and what Kruti's past role tells us about Etsy's next phase  • Etsy's plan to use AI to amplify human creativity, not replace it  • How traffic and discovery are evolving (and how offsite ads + ChatGPT integration play in)  • The truth about SEO changes—why shorter titles might help or hurt  • The new enforcement push on handmade vs. AI-generated art  • Fixes coming for seller support, international shipping, and multiple shop management  • Etsy's roadmap for personalization features, analytics, and even in-person markets  • My thoughts on whether these updates will help or hurt long-time sellers   This is the breakdown every Etsy seller needs to stay ahead in 2025. #EtsyUpdate #EtsySellers #EtsySEO #EtsyGrowth #AIandEtsy     Grow faster than 99% of Etsy shops 👇 Steal my $540K shortcut & skip the struggle 👇 👉 https://www.skool.com/etsygamesvip/about   💻Try Alura For Free Here:  https://www.alura.io/?via=LLETSY   📚Etsy SEO Revealed FREE eBook-  Learn and understand Etsy SEO to help you grow your business.  Download it for free here:  https://www.handmadeandbeyond.com/etsyseosuccess   🚀Etsy Quickstart Free Guide-  A quick guide to help you get your Etsy business off the ground.  Download it for free here: https://www.handmadeandbeyond.com/quickstart   Watch These Grow & Improve Your Etsy Business👇 https://youtu.be/J-jysEC-rqs https://youtu.be/XoBckxhk5iw     00:00 Etsy's New CEO Kruti Patel Goyal Takes Over 00:38 Etsy's Vision: Keeping It Human with AI 01:30 Less Admin Work, More Time Creating 02:20 Etsy Traffic Trends and Buyer Behavior Shift 03:05 ChatGPT Integration and Offsite Ads Expansion 04:10 Etsy SEO Title Update Explained 06:20 Handmade vs AI Art — New Marketplace Rules 08:00 Seller Support Fixes and 24/7 Live Chat 09:10 Transparent Rollouts and Safer Testing Tips 10:05 International Shipping & Tariff Pricing Updates 11:10 Multi-Shop Management and Roadmap Features 12:00 Image Cropping Issues & Listing Preview Fix 12:45 Personalization Orders and Processing Delays 13:20 Etsy Analytics, Insights & Seller Data Tools 13:55 Etsy Offline Events & In-Person Market Expansion 14:35 Final Thoughts + Etsy Games VIP Invite

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• Is Reaching 100 Etsy Listings Really the Secret Sauce to More Sales?

  I reveal the real truth about the "100 Etsy Listings" strategy — and why it's NOT the magic formula everyone online says it is. After listing thousands of products and generating over $500K in Etsy sales, I've learned what actually works (and what wastes your time).   Here's what you'll learn step-by-step:  • Why the 100 listing rule isn't enough to grow your shop  • How to use data and the Etsy algorithm to your advantage  • The real reason niches outperform trend-chasing sellers  • How to release listings strategically for faster growth  • Building product lines that multiply your sales  • The simple strategy top Etsy sellers use to scale fast  • How to use your analytics to find bestsellers and repeat success   This is the truth Etsy coaches won't tell you — because most don't even know it.   #EtsyTips #EtsySEO #EtsySeller #EtsySuccess #EtsyGrowth #EtsyShopTips #EtsyAlgorithm     Grow faster than 99% of Etsy shops 👇 Steal my $540K shortcut & skip the struggle 👇 👉 https://www.skool.com/etsygamesvip/about   💻Try Alura For Free Here:  https://www.alura.io/?via=LLETSY   📚Etsy SEO Revealed FREE eBook-  Learn and understand Etsy SEO to help you grow your business.  Download it for free here:  https://www.handmadeandbeyond.com/etsyseosuccess   🚀Etsy Quickstart Free Guide-  A quick guide to help you get your Etsy business off the ground.  Download it for free here: https://www.handmadeandbeyond.com/quickstart   Watch These Grow & Improve Your Etsy Business👇 https://youtu.be/J-jysEC-rqs https://youtu.be/XoBckxhk5iw   00:00 The Truth About 100 Etsy Listings 00:42 Why Everyone Talks About the 100 Listing Rule 02:10 What 100 Listings Really Does for Your Shop 03:25 How Etsy's Algorithm Learns from Your Listings 04:55 The Strategy Behind Making 100 Listings Work 06:45 Why Choosing a Niche Changes Everything 08:22 The Problem with Trend-Based Products 09:50 How to Release Listings Consistently for Growth 11:30 Product Lines — The Secret to Scaling Your Shop 13:05 Doubling Down on What's Working 14:20 How to Use Data to Grow Faster 15:40 Why Intentional Listings Beat Random Uploads 17:05 The Real Key to Long-Term Etsy Success 18:30 How I Hit $500K with Strategic Listings 19:45 Final Thoughts + How to Join Etsy Games VIP

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