Halo Effect & Building On Marketing Powers You Already Possess
Large and even huge media platforms (New York Times and mass audience podcasts) do not necessarily translate into increased sales for creatives. Yes, they are great, but we must be aware that there is a real difference between a ‘big breakthrough’ approach versus a ‘building toward a tipping point’ approach. The former is rare while the latter is within our reach by taking a long view to building an audience for a particular piece of work and our portfolio of creative work.Questions for Listeners:* How can you identify where your marketing tipping point is?* Do you want the big break or to build toward a tipping point?Segment Links:Jane Friedman Newsletter: https://mailchi.mp/janefriedman/podcast-book-sales?mc_cid=3c0c24f7d1&mc_eid=effed7d90bAmie McNee: I went on one of the biggest podcasts in the world: and it didn’t sell any books: The Jay Shetty Effect (or lack thereof): What one author’s high-profile interview reveals about the real ROI of big podcast appearances: This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit giftedunderachievers.substack.com
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27:29
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27:29
Finding More Capacity with Email Equanimity
Pat has reached a higher plane of existence: she is unbothered by the more than 6,000 unread emails clogging her inbox. How? Why? Well, as with most things, Pat has a system. Opening with a song—a duet a la Deux Fleurs—the Gifted Underachievers hash out how email can eat at our capacity while discussing the solutions they employ to keep it from mostly (I mean, Pat has 6,000 unread emails) getting out of hand.Questions for Listeners:* How many unread emails do you have in your inbox?* If they disappeared tomorrow (or were deleted) would you miss them?Segment Links:Deux FleursThanks for listening to Gifted Underachievers! This post is public so feel free to share it.If you aren’t already a subscriber, we’d love to have you in the GU Clubhouse! No spam, unsubscribe any time. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit giftedunderachievers.substack.com
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19:13
Welcome to Canada: Have a Caesar!
Here in the Gifted Underachievers Clubhouse, our discussions of the creative life sometimes extend beyond topics like capacity, money, and audience to bigger questions, like “What’s a Caesar?” Pat initiates James to the mysteries of this bracing drink, then things (as usual) go downhill...Questions for Listeners:* Have you tried a Caesar?* Did you like it?Canadian foodie Glen with Friends debunks the Caesar origin story!!!Thanks for listening to Gifted Underachievers! This post is public so feel free to share it.If you aren’t already a subscriber, we’d love to have you in the GU Clubhouse! No spam, unsubscribe any time. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit giftedunderachievers.substack.com
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6:16
Things Don't Happen in August
Pat’s lolling on the GU lounge chair, ignoring emails. Why? BECAUSE IT’S AUGUST, she’s got a case of ennui, and fascism is in the air. Meanwhile, James has removed his kimono and privacy piece, and Pat can hardly bear to look.Questions for Listeners(Hop on over to our Substack page to leave a comment.)* What’s your August been like?* Is Z a code letter for Zero in your world?* Would you like to see a photo of James sunbathing?For Further ExplorationIs Fascism Tiring?https://news.berkeley.edu/2024/09/09/fascism-shattered-europe-a-century-ago-and-historians-hear-echoes-today-in-the-u-s/#:~:text=Politics%20&%20society%2C%20Research-,Fascism%20shattered%20Europe%20a%20century%20ago%20%E2%80%94%20and%20historians%20hear%20echoes,technology%20provoked%20extreme%20economic%20insecurity.Why August in Paris is the Worst Month: https://youtube.com/shorts/gBd7XzhoNpI?feature=sharedThanks for listening to Gifted Underachievers! This post is public so feel free to share it.If you’re not already a subscriber, we’d love to have you in the GU Clubhouse! Always free, no spam, unsubscribe anytime. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit giftedunderachievers.substack.com
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10:08
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10:08
High-Volume Creative “Solopreneurs”—How Do They Do It?
Of late, here in the GU Clubhouse we’ve noticed a pattern with two components:1. People buying creative services for ‘vanity’ projects (NOTHING WRONG WITH THAT).2. Creatives achieving VERY high-volume production to compete for this demand while maintaining that they do not subcontract—it's all their work.This pattern raises the question: How do these high-volume creatives do that?In this segment, we do a case study of sorts, where we compare a very high-volume ghostwriter (who shall not be named) with one whose pace is more believable and books more bespoke (alecquig.com). Will our conclusions surprise you? Have a listen and find out!Questions for Listeners(hop on over to the segment web page on Substack to leave a comment.)* Are you currently purchasing creative services?* If yes, what attracted you to the offer you chose? Turnaround speed, process, something else?* Would you prefer to work with the unnamed ghostwriter or someone like Alec Quig, James Buchanan, or Barry Fox (in the video below)?For Further ExplorationJames Buchanan on mastering the tools & skills of your craft and being able to use them to create something of lasting and unique value:https://creativemornings.com/talks/james-buchananAlec Quig’s website: https://www.alecquig.com/The Book Ghostwriting Process Explained (this is NOT “he who shall not be named”)Thanks for listening to Gifted Underachievers! This post is public so feel free to share it.If you’re not already a subscriber, we’d love to have you in the GU Clubhouse! Always free, no spam, unsubscribe any time. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit giftedunderachievers.substack.com
Ireland