Inside Google Ads with Jyll Saskin Gales

• Advanced Audience Targeting in Google Ads

  This is the episode you've been waiting for! For special episode 59, Google Ads Coach Jyll Saskin Gales shares her "Advanced Audience Targeting Strategies" talk from the Paid Search Association Conference 2025. She explores the differences between audience and content targeting, discusses the shift in Google Ads' audience targeting capabilities, and looks at some exciting new features. Jyll also reveals her top 3 audience targeting strategies: non-linear targeting, creative-led targeting, and indirect competitor targeting. Tune in to discover how to adapt your Google Ads strategy and achieve better results with these advanced techniques.Key topics discussed:Understanding Audience vs. Content TargetingThe New World of Google Ads Audience TargetingNew Features: Google Engaged Audiences & Conversion-Based Customer ListsNon-linear Targeting: Reaching Your Audience Indirectly Yet EffectivelyCreative-Led Targeting: Using Ad Creative to Attract and RepelIndirect Competitor Targeting: Leveraging Non-Brand Searches In New WaysYou can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode59Inside Google Ads: Everything you need to know about Audience TargetingThis episode is a sneak peak at Jyll's upcoming book about Google Ads audience targeting. Sign up for free to be notified when her book is released at https://free.jyll.ca?utm_source=podcast&utm_medium=referral&utm_campaign=episode59Find Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://youtube.com/@the_google_prohttps://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro

  --------  

  32:49
• What makes a good Responsive Search Ad?

  What makes a good Responsive Search Ad? In Episode 58 of Inside Google Ads, host Jyll Saskin Gales explains the nuances of crafting effective RSAs. We tackle a user's question about whether you need to include keywords in your ad copy, and explore the murky world of asset performance ratings. Plus, Google Ads specialist Boris Beceric shares practical tips for writing effective responsive search ad copy. If you're looking to improve your CTR and expand your PPC skill set, tune in for tons of tips on creating effective Responsive Search Ads.Key topics discussed include:Keyword usage and dynamic insertion in ad copy.Decoding asset performance ratings and their limitations.Aligning ad assets with available impressions for optimal testing.Landing page relevance and its impact on ad performance.Plus, be sure to stay tuned until the end of the episode for a new Insider Challenge!You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode58Inside Google Ads courseShall we optimize our RSAs together? Responsive Search Ads, Dynamic Keyword Insertion, Creating Magnetic RSAs - these are just some of the 100+ in-platform tutorials you'll find in Jyll's Inside Google Ads course. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode58Google Ads with BorisAre you looking for a community of like-minded PPC professionals, a place you can ask questions and get advice from fellow experts? I'm a proud member of Boris's new Google Ads community, you can learn more about it at https://www.skool.com/google-ads-with-boris Find Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://youtube.com/@the_google_prohttps://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro 

  --------  

  12:00
• Is your business too small to advertise?

  In Episode 57 of Inside Google Ads, host Jyll Saskin Gales tackles a question that might make some advertisers squirm: are some businesses simply too small to advertise? She explores the nuances of Google Ads for small businesses, low-budget campaigns, and niche industries, and discusses how to determine if your business (or your client's business) falls into this category. Plus, Jyll shares some controversial opinions and insider tips for making the most of your Google Ads campaigns, even if you're working with limited resources.Key topics discussed:How to tell if your business is too small to advertiseStrategies for small budget accountsThe importance of search impression shareWhy you shouldn't over-focus on Quality Score with low dataBid strategy recommendations for small businessesHow to approach limited search volumeTips for advertising in small townsWhen to consider a Demand Gen campaignWhy it's okay to break the rulesPlus, stay tuned until the end of the episode for a new Insider Challenge to solve!You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode57 Google Ads CoachingWant to put Jyll's brain (and 10+ years of expertise) to work on your Google Ads account? Book a Google Ads coaching call! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode57 Find Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://youtube.com/@the_google_prohttps://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro

  --------  

  9:14
• Is Google Partner status worth it?

  Are the Google Ads certifications worth taking to get Google Partner status? In Episode 56 of Inside Google Ads, host Jyll Saskin Gales tackles your burning questions surrounding Google Ads certifications and Google Partner status. Jyll shares her recent experience of having to redo five certifications to maintain her Google Partner status. She explores the value of the Google Partner badge and delves into the program's four key requirements, and discusses whether achieving and maintaining Google Partner status is truly worth the effort for Google Ads practitioners. She also addresses the debate about the usefulness of Google Ads certifications. Finally, Jyll answers listener questions about the cost of certifications and their impact on job prospects.Key Topics Discussed:Is Google Partner status worth it?Are Google Ads certifications helpful for marketers?How much do Google Ads certifications cost?Can certifications help you get a job in Google Ads?Plus, be sure to stay tuned until the end of the episode for a new Insider Challenge!You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode56 Inside Google Ads courseAre you ready to master Google Ads, once and for all? Join Inside Google Ads and get instant access to more than 100 up-to-date tutorials on everything you need to know to manage ads profitably. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode56 Find Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://youtube.com/@the_google_prohttps://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro 

  --------  

  9:52
• Can you still use Manual CPC bidding in Google Ads?

  If it ain't broke, don't fix it! In Episode 55 of Inside Google Ads, host Jyll Saskin Gales dives into how to choose the right bidding strategy for your Google Ads campaigns. She discusses the pros and cons of different bid strategies, such as manual CPC, target ROAS, and target impression share. Jyll also shares tips on how to determine which bid strategy is right for your business goals.Key topics covered in this episode:Different bid strategies available in Google AdsHow to choose the right bid strategy for your business goalsTips for using Smart Bidding effectivelyPlus, stay tuned until the end of the episode for a new Insider Challenge to solve!You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode55Google Ads CoachingWant to put Jyll's brain (and 10+ years of expertise) to work on your Google Ads account? Book a Google Ads coaching call! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode55 Find Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://youtube.com/@the_google_prohttps://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro 

  --------  

  11:25

More Business podcasts

Trending Business podcasts

About Inside Google Ads with Jyll Saskin Gales