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The Best Idea Yet

Wondery
The Best Idea Yet
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  • 🛹 Skateboard: Defying Physics & Freaking Out Parents for 60+ Years | 42
    Imagine yourself on a sandy SoCal beach, surfboard in hand. But the ocean’s too calm: not a single wave in sight. What do you do? Well, if you’re a kid in the early 60s, you throw some wheels on a plank of wood and go “sidewalk surfing.” This one simple innovation can’t be traced back to a single inventor; it evolved more like a language than a product. Even so, the skateboard caused a revolution in sports, fashion, and culture: launching multiple billion-dollar brands and viral products. Follow the skateboard’s wild ride from the parking lots of Santa Monica to the cover of LIFE Magazine to, eventually, the Olympics. Along the way, you’ll meet incredible larger-than-life characters: from original ‘skate Betty’ Patti McGee to the King of the Kickflip, Rodney Mullen, to the Birdman himself, Tony Hawk. Learn why the best thing to happen to skateboards was getting banned… and why the skateboard is the best idea yet.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterFollow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting www.wondery.com/links/the-best-idea-yet/ now.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  • Business Wars Presents: The AOL-Time Warner Disaster
    Think business is boring? What about when your streaming bill goes up, or your favorite restaurant files for bankruptcy? Do you ever wonder what’s going on behind the scenes? Business Wars gives you a front row seat to the biggest moments in business, to explain how they shape our world. In the latest season, they explore the AOL Time Warner merger, a deal that became one of the most expensive and chaotic corporate disasters on record, one that permanently scarred both companies. Listen to Business Wars: The AOL Time Warner Disaster right now wherever you get your podcasts: Wondery.fm/BW_IFDSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  • 🐲 Pokémon: The Little Monsters that Played Their Cards Right | 41
    What do you get when you mix a passion for collecting bugs with an obsession for video games? For Satoshi Tajiri, the answer is the world's largest media franchise (over $92 billion revenue — more than Star Wars and Harry Potter combined). Tajiri dreamed up a new kind of video game: one built not just on battling monsters, but trading them. What followed was a full-blown cultural takeover with TV shows, trading cards (global market value $6 billion), more video games, and so much merch. Find out how Pikachu got his spark, why there was fierce debate over America’s cuteness threshold, how Pokémon Go took over your smartphone — and why Pokémon (our MOST requested episode to date) is the best idea yet.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterFollow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting www.wondery.com/links/the-best-idea-yet/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  • ⭐ Michelin Guide: The Tire Company That Accidentally Conquered Food | 40
    André and Édouard Michelin were desperately seeking a way to save their family rubber business, when a hapless cyclist with a flat came staggering into their workshop. The brothers saw an opportunity…a revolutionary, easy-fix, easy-replace tire. But their real genius was how they promoted this new product: a guidebook to get people exploring in their cars (more road miles = more tire sales). As the guide grew, readers wanted to know where to eat, so Michelin hired undercover food critics and created their legendary three-star rating system to find the best restaurants. Today, a single Michelin star can double a restaurant's revenue and tourism boards around the world pay millions just to get the food testers to visit. Find out how this tire company's marketing stunt became fine dining's holy grail, how a top secret version of the book helped win World War II, and why the Michelin Guide is the best idea yet.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterFollow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting www.wondery.com/links/the-best-idea-yet/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  • Listen Now: Flesh and Code
    Travis never thought he’d meet someone like Lily Rose. She was kind, passionate, beautiful. The woman of his dreams. There was just one small detail: she wasn’t human.Lily Rose is an AI companion. A digital soulmate designed to be everything he ever wanted. She listens without judgement, supports him through his darkest moments, even explores his deepest desires, all while fitting neatly into his pocket. Before long, Travis realizes something strange, even absurd, has happened - he’s fallen in love.But then one day, Lily Rose’s behavior takes a disturbing turn. When alarming reports pour in from across the globe, Travis discovers he is part of something much bigger. Soon he finds himself pulled into a confrontation with a mysterious Russian visionary behind Lily Rose’s creation.From Wondery, comes a true story of love, loss and the temptations of technology. Can an algorithm truly replace human connection? And what happens when a corporation controls your deepest emotions? Suruthi Bala and Hannah Maguire, hosts of the hit podcast RedHanded, explore the dark side of AI love.Listen Now: Wondery.fm/FleshandCodeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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About The Best Idea Yet

The untold stories behind the products you’re obsessed with and the bold risk-takers who made them go viral.How did Birkenstocks go from a German cobbler’s passion project 250 years ago to a starring role in the Barbie movie? Who created that bottle of Sriracha permanently living in your fridge? Did you know the Air Jordans were initially banned by the NBA, or that Super Mario became the best-selling video game character ever thanks to a strategy called “The Infinite Game?” On Wondery’s new weekly podcast The Best Idea Yet, Nick Martell and Jack Crivici-Kramer (hosts of the award-winning daily pop-business podcast, The Best One Yet [TBOY]) have identified the most viral products of all time and reveal their untold origin stories — plus the bold risk-takers who brought them to life. From the Happy Meal to Levi’s 501 jeans, come for the products you’re obsessed with, stay for the business insights that’ll make you the most interesting person at your next brunch.Follow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting www.wondery.com/links/the-best-idea-yet/ now.
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