Rebranding Launching: How to Sell Like a Creator - Ep 20
Launching has picked up a bad reputation lately - heavy, stressful, visibility ick, audience fatigue… the works. But I want to change that.In this episode, I’m on a mission to rebrand launching and show you how it can actually feel light, fun, and joyful - and be one of the most powerful business skills you’ll ever learn.We’ll talk about:✨ Why launching isn’t just shouting louder - it’s structured hype that helps your audience decide✨ How launches create recurring revenue, structure, and audience growth (aka your business baseline)✨ The ripple effect of launching - collabs, visibility, new clients, and sales beyond your cart open✨ Why launching is the fastest way to sharpen your messaging, content, and offers✨ How to step into “creative director energy” and launch like a creator, not a marketing machine✨ My wholesome little launch rituals that make the process joyful instead of drainingWhether you’ve had a launch flop, you’re stuck in feast-or-famine, or you’re just curious about how launching could actually feel good… this one’s for you.Because launching doesn’t have to drain you. And when you launch like a creator, selling becomes self-expression.🔗 Mentioned in this episode:Join Luminous Launching here and get the launch bonuses.The Launch Basket Reel FREE mini-masterclass, Your Pre-Launch Signature Series
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Behind the Scenes of My Chillest Launch Yet (and What I’m Doing Differently)
Think launching has to be stressful, complicated, and exhausting? Think again pal.In this episode, I’m taking you behind the scenes of my most intentionally chill launch yet. I’ll share exactly what I did in August to prep (hint: it’s all about audience growth and binge-worthy content), why I’ve decided to switch up the way I've been growing my list this time. You’ll hear how I’m keeping things simple with rinse-and-repeat strategies, why your audience doesn’t have to be “big enough” before you start launching, and how building your community is actually part of the process.If you’ve ever told yourself you’re not ready yet, this is your reminder that launching can feel spacious, creative, and fun.Sign up for the free mini-masterclass: Your Pre-Launch Signature Series Nieve's Lazy Ads Training: https://taylormarketingni.com/lazy-ads-method
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Why your launch isn't converting (even if you're doing everything right) - Ep 18
You’ve got the offer. You’ve got the timeline. You’re posting content, maybe even running ads. You’re doing all the right things.So why aren’t your launches converting the way you want them to?In this episode, I’m breaking down the two most common launch personalities I see - the Creative and the Strategist - and why both of them miss the mark when it comes to sales.🎨 Launching like a Creative? You’ve got loads of ideas and you love making content, but you’re winging it without the strategy that actually converts.💡 Launching like a Strategist? You’ve got the timelines, the funnels, the complicated early bird bonuses, but you’re missing the creative spark and personality that make people choose you in a crowded market.Neither one is enough on its own.What you need is the middle of that Venn diagram: launching like a Creator. The sweet spot where your personality and creativity are supported by the strategy that builds hype, grows your waitlist, and gets people ready to buy on day one.We’ll cover:The hidden mistakes Creatives and Strategists make that cost them salesWhy launches that “look good on the outside” still flopThe role of conversion rates (and why even experienced launchers often aren’t tracking them)What it means to launch like a Creator - and how to startIf you’ve ever felt like you’re doing everything right but the sales still aren’t rolling in, this one’s for you.👉 And if you want to take this further, grab my free mini masterclass: Your Pre-Launch Signature Series. You’ll learn how to create binge-worthy content that grows your audience, fills your waitlist, and turns your launch into an unmissable event.Get it here → https://www.rachelemmawaring.com/signature-series-masterclass
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How to grow your audience + fill your waitlist before a launch
Most launches don’t flop when you start selling they flop before they even start.If your waitlist feels like a ghost town, your audience growth has stalled, or you’re sick of hearing “maybe next time,” this episode is for you.I’m breaking down why:✨ Your waitlist is the most important predictor of launch sales✨ Pre-launch is even more important than launch (yes, really)✨ Audience growth isn’t something you do before you launch - it’s part of your launch strategy.I’ll also share a quick reality check on conversion rates (and why I’m still shocked at how many experienced launchers aren’t tracking theirs), plus a few tangible tips you can steal right now to make your next launch feel like an event your audience can’t wait to be part of.And if you’re ready to map out your own signature pre-launch series - the binge-worthy content arc that grows your audience, fills your waitlist, and has people DM’ing you “I’m in” before you even open cart - make sure you grab my brand new free mini masterclass: Your Pre-Launch Signature Series.What You’ll Learn in This Episode:Why waitlists = conversions (and why cart open is too late to start hyping your offer)The truth about conversion rates and what they actually mean for your salesWhy audience growth is baked into your launch strategy, not something separatePractical steps to grow your audience + get more buyers ready before cart openFREE MINI-MASTERCLASS: Your Pre-Launch Signature Series
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Silliness Sells: why being unserious is the most serious business strategy
Why are the biggest, boldest brands right now also the silliest?From Duolingo’s unhinged owl to Aldi’s cheeky replies, to the personal brands who tbh inspired this vibe in the first place, silliness has become a serious business strategy. For years, both the big players AND personal brands have proved that leaning into humour and play is what makes people stop, listen and buy - but in 2025 (and moving into 2026) it's more important than ever. In this episode I share:- Why silliness is the sharpest way to cut through the noise in 2025- The sales psychology behind why humour sticks (and sells)- How brands of every size are embracing playfulness - and why your audience craves it- Practical ways to bring a little more chaos and fun into your own contentIf your marketing feels flat, you might be being too serious. The movement of brands getting playful, chaotic, and human is very much here to stay, and it sells.Get your FREE Launch Map here. In the episode I mentioned a carousel by Sophie of PLM, you can find that here.
Welcome to Launch Like a Creator - I’m your host Rachel Waring, I’m a sales and launch strategist and I help creative service providers, coaches, and experts launch like creators. This podcast is your permission slip to ditch the draining, overcomplicated, personality-free launch strategies and finally sell in a way that feels true to you.
We don’t do boring launches here.
We’re here for storytelling, creativity, connection, and sales that feel like self-expression.
Your personal brand is your most powerful sales strategy - and it’s time to use it.
SUBSCRIBE NOW and never miss an episode!
Ireland