205: You're Not Failing—You're Just Not Being Seen
Feeling stuck in your subscription box business, even though you’re doing all the things? This episode is your wake-up call—and your pep talk.
Sarah breaks down why your lack of growth likely isn’t about your product or your effort… it’s about visibility. Most box owners aren’t failing—they’re just not being seen by enough of the right people.
She’ll walk you through the math behind your conversion rate, share a powerful example from a Launch Your Box member, and give you 5 clear steps to get out of the shadows and in front of the people who are ready to buy.
In this episode:
Why 1–3% conversion means you need a bigger audience
A behind-the-scenes story from a frustrated member—and what Sarah told her
What to do instead of launching to crickets
5 visibility actions you can take in the next 30 days
💡 If you’re ready to launch—or re-launch—with a full plan in place, join Launch Your Box. Inside, you'll get the step-by-step strategy and support you need to grow a subscription box business that lasts.
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From 0 to 400 Subscribers: Turning One-Time Sales into Recurring Revenue
“Start with what you have and build up to what you want.”
Welcome to my first on-location podcast episode! Launch Your Box member Rachel Duguay joined me live onstage at SubSummit, the first and only conference exclusively for the subscription box industry.
Rachel and I met at last year’s SubSummit and she quickly became a member of Launch Your Box. At that time, Rachel and her husband’s business, MicroPuzzles, sold miniature puzzles as one-time purchases.
In business since 2018, MicroPuzzles took off in 2020 when the entire world turned to puzzles as a way to pass the time together. MicroPuzzles are 4”x6” when complete and are adorably packaged in test tubes. Demand for their puzzles went through the roof and customers clamored for more designs.
Rachel decided adding a subscription box to the business was the answer to giving her customers what they wanted. They launched what Rachel calls the 1.0 version and continued to improve and grow. A year later, they have 425 monthly subscribers and both she and her husband have turned a part-time side hustle into a full-time career.
Rachel doesn’t just put MicroPuzzles in her own subscription boxes, she partners with other subscription box owners, too. Many members of Launch Your Box have featured Rachel’s tiny puzzles in their own subscription boxes, customized to their themes and their audiences!
Part of Rachel’s success is due to her creative marketing, including an emphasis on product seeding. You’ll rarely find her without a stash of tiny puzzles on hand to use as “business cards.” She also does a fantastic job of building genuine connections with her audience which has contributed to her success.
Join me for this episode as Rachel and I talk about the importance of doing something before it’s perfect, the rapid growth of her subscription box, and what led to a cross-country move that included getting the keys to a 3,000-square-foot warehouse. Find out, too, what makes Brian in shipping their most talked about employee.
Important Links:
Find and follow Rachel:
MicroPuzzles on Facebook
MicroPuzzles on Instagram
MicroPuzzles Website
Join me in all the places:
Facebook
Instagram
Launch Your Box with Sarah Website
Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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204: The Numbers That Matter: 5 Metrics Every Box Owner Must Track
When was the last time you really looked at your numbers?
I’m not talking about follower count or how many likes your last reel got. I mean the real numbers in your business. The ones that actually tell you if your subscription box is healthy, sustainable, and built to grow.
If the idea of diving into your numbers makes you want to run and hide, this episode is for you! Because today, I’m walking you through the five most important metrics every subscription box owner needs to track. I’ll break down what they are and how to calculate them, and explain what they mean for your business and how to use them to make smarter decisions starting today.
Whether you’re brand new or scaling toward your next milestone, these numbers will give you clarity, confidence, and control.
Don’t feel like you have to track everything all at once.Pick one number and start there.
Maybe this month, you track your retention rate. Next month, add Customer Acquisition Cost. Then plug in your numbers for LTV.
In this Friday Fuel episode, I’m breaking down the 5 metrics that matter most and how to start tracking them (without the overwhelm). Don’t ignore your numbers because they feel confusing or overwhelming. Because clarity? That’s power.
Mentioned in This Episode:
Free Retention Rate Calculator
Box Budget Worksheet
Launch Your Box Training Library (members only)
Inside Launch Your Box, we take this even further, teaching you how to track, interpret, and use these numbers to scale your subscription box business. If you're ready to stop guessing and start making decisions based on data, we’re here to help.
Join me in all the places:
Facebook
Instagram
Launch Your Box with Sarah Website
Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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203: Growing on YouTube: What Finally Worked
For 18 months, I posted regularly on YouTube. Livestreams every Monday. Audio-only versions of The Launch Your Box Podcast. A few Shorts every week. I saw some slow, steady growth, but it wasn’t what I’d hoped for.
Then I attended a conference this past February, and I kept hearing the same thing over and over again: “YouTube changed everything for my business.”
But the thing was, it hadn’t changed everything for my business. It hadn’t really changed much of anything at that point.
That’s when it hit me. I was treating YouTube like just another platform instead of the powerful growth tool it is. So I made a few simple, strategic changes… and everything shifted.
In this episode, I’m walking you through:
What I changed
Why those changes worked
And how you can start using YouTube to grow your business, especially if you sell a product or subscription box
There’s a reason every successful creator I met at that conference credited YouTube with playing a big role in their growth. It’s the second-largest search engine in the world. And unlike so many social media platforms, your YouTube content lasts.
Unlike Instagram or TikTok, where posts disappear in a flash, YouTube videos keep working for you for months (even years). This builds visibility, trust, and community, especially when you’re showing up with value.
If you’re making Reels or packing videos, you’re already halfway there. YouTube just gives it more reach and staying power.
If you want to go deeper, check out the YouTube course that helped me shift everything. It’s practical, doable, and honestly... it changed how I show up on the platform.
Click HERE to grab it now. Use code SARAH for $50 off.
I went from 2,300 subscribers in February to more than 16,000 just a few months later. My goal? 50K subscribers by the end of 2025. I know it’s possible because of the systems I’ve put in place.
Join me for this episode to learn how YouTube can work for you and your subscription box business. YouTube isn’t magic. But with the right strategy, it can grow your business.
Join me in all the places:
Facebook
Instagram
Launch Your Box with Sarah Website
Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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202: What’s Really Holding You Back? (And Why You’re More Consistent Than You Think)
Are you telling yourself you're "just not consistent"? That your schedule is the problem? That if life would just calm down for a minute, you’d finally make progress in your business?
I’m calling you out (with love)in this week’s Friday Fuel episode of The Launch Your Box Podcast. Because I’ve been there, too. And what I’m sharing in this 10-minute mindset reset might be exactly what you need to break through.
It all started with a stat I heard at a conference. Only 1.9% of women-owned businesses ever reach a million dollars in revenue. That number stopped me in my tracks. And it got me thinking about why so many subscription box businesses stall out before they ever really start.
Inside this episode, I’m walking you through the four barriers that are actually holding you back, and the simple shift that can move you forward starting today.
Get honest about what’s actually distracting you.
Stop chasing new strategies and start following the roadmap you already have.
Take back control of your numbers, including your profit margin.
Rethink the story you’ve been telling yourself about consistency.
Here’s the truth: You’re already consistent. You just haven’t chosen to be consistent in your business. Yet.
And that changes now.
Ask yourself:
What’s distracting me from growing my business?
Which of the 4 barriers is holding me back?
What’s ONE thing I can do every day for the next 7 days to show up differently?
You don’t need a 10-step plan. You need one simple action, on repeat.
Listen now and let’s make that shift together. Because million-dollar momentum doesn’t start with a perfect plan.
It starts with showing up.
Join me in all the places:
Facebook
Instagram
Launch Your Box with Sarah Website
Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
In this episode, I’ll challenge you to:Take Action This Week
About Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box
8 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurring revenue, a raving fan base, and a business to love. I will help you... Take your first steps and know where to start. Figuring out the logistics: packing, shipping, boxes, oh my! Learn how to launch, from idea to sales. Scale that box to the next level, go big or go home!
Listen to Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box, Hot Money: Agent of Chaos and many other podcasts from around the world with the radio.net app
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