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Missions to Movements

Dana Snyder
Missions to Movements
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  • Start with Heart: Why Emotional Intelligence Is Every Fundraiser's Superpower with Bill Crouch
    Would you believe me if I told you that emotional intelligence can transform donor relationships and drive sustainable fundraising growth? Bill Crouch is the visionary leader of BrightDot and the author of Start with Heart: The Secret Power of Emotions to Catalyze Fundraising Results. And according to Bill, there is REAL data to prove why resilience and empathy consistently outperform traditional metrics.Bill walks us through BrightDot’s “Teach, Train, Transform” methodology and how one community college in Florida raised significant gifts by rethinking their team structure, board accountability, and donor strategy.He explains how handwritten notes, emotionally intelligent hiring practices, and even a 2 hour “Fundraising Focus” window each week can wildly change donor engagement outcomes. You’ll leave this conversation with so many practical takeaways to catalyze your results and bring more meaning into your fundraising culture.Resources & LinksConnect with Bill at [email protected] and learn more about BrightDot on their website. Check out Bill’s book: Start with Heart: The Secret Power of Emotions to Catalyze Fundraising Results.This show is brought to you by GivingTuesday! GivingTuesday is a global generosity movement that started in 2012 with a simple idea: a day to do good. This year, on Tuesday, December 2, 2025, join the conversation: share your favorite nonprofit’s campaign, volunteer for a cause you care about, share an act of kindness, or encourage your audience to do the same. Use #GivingTuesday, tag @GivingTuesday, and visit GivingTuesday.org/Participate to get involved and inspire others! Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!
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  • She Tripled the Budget and Built a 3-Campus Nonprofit - Here’s How with Hope Pavich from Care for Friends
    What does it take to triple a nonprofit’s operating budget, raise $3.3 million for a capital campaign, complete a $10 million dollar facility renovation, AND expand to three campuses, all in just six years? Hope Pavich, Executive Director of Care for Friends, joins me to share how she did exactly that. In this episode, you’ll hear how Hope’s team identified service gaps to build an innovative grocery delivery program for unhoused youth that now reaches 30 of Chicago’s 50 wards, and why funders jumped to support it. Plus, how an unexpected construction delay funneled into a long-term partnership with the Church of the Atonement, and why focusing on shared values over speed can create sustainable, scalable growth.Hope is no stranger to strategic growth and mission aligned innovation. She also shares her process for crafting clear, funder-friendly storytelling, along with real-world examples on collaboration and leading through uncertainty.Resources & LinksLearn more about Care for Friends, their programs, and how to donate.Check out The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level.This show is brought to you by GivingTuesday! GivingTuesday is a global generosity movement that started in 2012 with a simple idea: a day to do good. This year, on Tuesday, December 2, 2025, join the conversation: share your favorite nonprofit’s campaign, volunteer for a cause you care about, share an act of kindness, or encourage your audience to do the same. Use #GivingTuesday, tag @GivingTuesday, and visit GivingTuesday.org/Participate to get involved and inspire others! Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!
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  • At Capacity? Not Enough Time? Scale Your Mission with Fractional Support with Vicki Burkhart
    If you and your team are constantly juggling WAY too many priorities with not enough support, this episode is exactly what you need to hear. Vicki Burkhart is the powerhouse founder and CEO of The More Than Giving Co., a virtual, fractional staffing firm that has served over 230 nonprofit clients and counting!There is a growing “crisis of capacity” across the nonprofit sector. Did you know 65% of nonprofit leaders say they don’t have enough staff to deliver programs and services?Vicki explains how her Nonprofit Virtual Assistant program helps organizations scale smarter, freeing up leaders from day-to-day administrative tasks so they can focus on mission-driven growth.You’ll learn what successful integration of a VA looks like in action, how much it costs, and how to assess when it’s the right time to seek outside support. I also share my own experience as a client!Resources & LinksLearn more about Vicki on LinkedIn, email her at [email protected], and check out The More Than Giving website to explore their fractional staffing services. You can also schedule a meeting to determine the next best steps for your organization.This show is brought to you by GivingTuesday! GivingTuesday is a global generosity movement that started in 2012 with a simple idea: a day to do good. This year, on Tuesday, December 2, 2025, join the conversation: share your favorite nonprofit’s campaign, volunteer for a cause you care about, share an act of kindness, or encourage your audience to do the same. Use #GivingTuesday, tag @GivingTuesday, and visit GivingTuesday.org/Participate to get involved and inspire others! Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!
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  • From UCLA to 70+ Cities: End Overdose Sparked a College Campus Movement with Maddie Ward
    At just 23 years old, Maddie Ward became Chief Operating Officer of End Overdose, a nonprofit that’s trained over 500,000 people to identify and respond to opioid overdoses. What began as a grassroots effort at UCLA has since EXPLODED into a powerful, youth-driven network spanning 70+ cities, fueled by data, creativity, and pure heart.Maddie offers a fresh perspective on how she built scalable systems for leadership, recruitment, and sustainability to empower students to take ownership of their local chapters. What’s also been key to their growth? Standardizing operations and giving volunteers autonomy!We also explore End Overdose’s creative marketing partnerships with Insomniac Events, Goldenvoice (the producers of Coachella and Stagecoach), and major musicians to spark life-saving conversations across the country.Resources & LinksLearn more about End Overdose on their website and Instagram and connect with Maddie on LinkedIn.This show is brought to you by GivingTuesday! GivingTuesday is a global generosity movement that started in 2012 with a simple idea: a day to do good. This year, on Tuesday, December 2, 2025, join the conversation: share your favorite nonprofit’s campaign, volunteer for a cause you care about, share an act of kindness, or encourage your audience to do the same. Use #GivingTuesday, tag @GivingTuesday, and visit GivingTuesday.org/Participate to get involved and inspire others! Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!
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  • Boost Donor Engagement Before Year-End: This ONE Nurture Email Sparked 268 Replies
    We explore the power of nurture campaigns as a critical strategy before launching year-end appeals. Sharing personal stories and gratitude before making asks creates deeper connections with donors and significantly improves engagement metrics.• Previous bonus episodes covered LinkedIn thought leadership, making monthly giving the centerpiece of events, and getting featured in holiday gift guides• Nurture campaigns should share stories and milestones without making asks• Dana's personal case study of a National Nonprofit Day email generated 268 replies • Simple, heartfelt gratitude emails with small engagement incentives build relationships• Nurture emails boost deliverability metrics – subsequent emails reached 56-60% open rates• Creative incentives can include digital guides, playlists, coffee gift cards, pins, or stickers• Partnerships with local businesses can provide gifts for engagement incentives• Interactive calls-to-action where supporters can choose gifts or share personal stories work particularly well• Try implementing a nurture challenge with plain text, story-driven emails before year-end appealsIf you enjoyed this mini-series, please leave a review on Apple Podcasts or Spotify. The call for speakers is now open for Monthly Giving Summit on February 25-26: https://www.monthlygivingsummit.com/This show is brought to you by GivingTuesday! GivingTuesday is a global generosity movement that started in 2012 with a simple idea: a day to do good. This year, on Tuesday, December 2, 2025, join the conversation: share your favorite nonprofit’s campaign, volunteer for a cause you care about, share an act of kindness, or encourage your audience to do the same. Use #GivingTuesday, tag @GivingTuesday, and visit GivingTuesday.org/Participate to get involved and inspire others! Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!
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About Missions to Movements

Missions to Movements is the nonprofit marketing and fundraising podcast that helps you grow recurring donors, scale monthly giving programs, and build digital campaigns that convert. Hosted by Dana Snyder—speaker, strategist, and founder of Positive Equation—this show is packed with actionable nonprofit growth strategies, social media tips, and fundraising best practices. Each week, you’ll hear how organizations are increasing donor retention, building thought leadership, and using digital fundraising to drive real impact. If you want to learn how to attract monthly donors, master nonprofit marketing, and transform your mission into a movement, this podcast is for you.
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