Digital marketing and social media trends seem to change every day. It can be hard to know where to spend your time, energy, and money to make an impact. Each W...
How the Canada Post Strike Inspired Hope Centre Ministries to Rethink Direct Mail Delivery
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)The Canada Post strike began on November 15th, and Shellie Power, the Executive Director of Hope Centre Ministries, is here to shine a light on the fascinating creative strategies she’s crafted to maintain crucial donor communications. (Hint: it’s pretty heartwarming!)We talk about the strike's ripple effect that has been felt across sectors and how it’s challenging nonprofits to find innovative ways to keep fundraising efforts afloat.Shellie turned these postal delays into a chance for personal connection with donors. By hand-delivering not just mail, but also cookies, they transformed a setback into a joyful engagement opportunity. We dig into the logistics of their approach and how it led to increased donations and stronger relationships. This episode is a testament to the resilience and innovation that nonprofits bring to bear during crises, fostering community and connection even amidst adversity.Resources & LinksConnect with Shellie on the Hope Centre Ministries website, on LinkedIn, or via email at [email protected]. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Join The Sustainers, my Slack community for nonprofit professionals growing and scaling a recurring giving program.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. The 2nd Annual Monthly Giving Summit is coming February 26th and 27th. Learn more and apply to be a speaker.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!
--------
37:16
12 Must-Have Tools for Nonprofit Professionals aka My Favorite Things for 2025
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)In honor of the 12 Days of Christmas, I thought it would be fun to share 12 of my FAVORITE tools, services, personal treasures, and subscriptions that make my life easier, more productive, and more enjoyable.Shop Dana’s Favorite ThingsThe Monthly Giving Mastermind Book (For a limited time, get the first two chapters for FREE!)FlodeskNonprofit Automation AgencyMonthly Giving Summit Replays (Binge the replays for 50% off through 12/31/24!)BuzzsproutPodcasting for CreativesButterNuulyLettrLabsMore Than Giving - Virtual Assistants for NonprofitsMission-Minded MerchPura Scent DiffusersFor a detailed description of each of my favorite things, click here.Resources & LinksMy book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Join The Sustainers, my Slack community for nonprofit professionals growing and scaling a recurring giving program.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. The 2nd Annual Monthly Giving Summit is coming February 26th and 27th. Learn more and apply to be a speaker.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!
--------
21:44
A Talk with Ben & Jerry's + Greyston Bakery: How Brands Can Leverage Lived Experiences Responsibly
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)As a board member of the Impact Communications Institute (ICI), I am excited to share a thought-provoking conversation during one of our Impact Councils that we hosted in partnership with 3BL Media.In this episode, we explore how open hiring and criminal justice reform can be woven into brand storytelling without objectifying those with lived experiences. You’ll learn how purpose-driven companies like Greyston Bakery and Ben & Jerry's are turning their values into action and creating inclusive employment opportunities that resonate and drive change.By focusing on potential rather than past barriers, these organizations are providing second chances while fostering a culture of respect and empowerment.Whether you're aiming to implement open hiring practices OR seeking to anchor your brand in meaningful values, this episode will empower you to communicate your impact more effectively while creating a more equitable and sustainable world.Resources & LinksIf you are on the leading edge of using storytelling for changemaking, I would love to invite you to take the pledge with us.My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. The 2nd Annual Monthly Giving Summit is coming February 26th and 27th. Learn more and apply to be a speaker.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!
--------
56:06
Building High-Performing Teams with Kristin Boehm (Meet My Boss - Leadership Series)
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)Leadership isn't just a title. It's about influence and building trust. And today's guest is someone who FUNDAMENTALLY shaped my career and even became a catalyst in my leap to entrepreneurship. Kristin Boehm was a pioneer in digital media at People Magazine and with an always sharp pulse on culture, is now a branding consultant. Known for her killer headlines and strategic mind, her superpower is also in building high-performing teams and nurturing talent.We discuss Kristin’s transition to the digital landscape, and explore the importance of service industry skills, taking time off during transitions, and the power of listening to team input.Leadership, of course, isn’t without its challenges, so we also get into what it’s like to build resilient teams in burnout-prone sectors like nonprofits, the complexities of hiring, and how to juggle wins with constructive feedback.Resources & LinksCheck out the other episodes in this Meet My Boss Leadership Series:Nurturing Talent and Fostering Innovation with Lisa BechtoldBuilding Thriving Cultures and Team Dynamics with Dave NugentThe 2nd Annual Monthly Giving Summit is coming February 26th and 27th. Learn more and apply to be a speaker.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!
--------
27:28
How to Stand Out on GivingTuesday? Send This ONE Email & You'll Captivate Donors
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)Caught in the beautiful whirlwind of Giving Tuesday, I found myself reflecting on a vital lesson learned from last year’s campaign. Imagine the scenario: you pour your passion and effort into creating a memorable GivingTuesday, only to find that the connection with your donors dwindles as soon as the thank-you emails are sent. This episode draws from my experience with a local animal organization and sheds light on the significance of maintaining donor engagement post-GivingTuesday. Each donation reflects a personal choice amidst millions, and understanding the 'why' behind it can yield invaluable insights for your nonprofit.In this episode I share a straightforward email template to strengthen donor relations. It’s not about surveys or impersonal data collection, but about genuine curiosity and appreciation. By simply asking your donors what inspired their gift, you open the door to understanding their motivations, whether it’s a social media post that moved them or a personal connection to your mission. These stories are treasures that can energize your team and enrich your future campaigns. Tune in to discover how pausing to truly connect with your supporters can enhance both your organization’s narrative and its impact.The Monthly Giving Summit is BACK February 26-27 - apply to speak and SAVE THE DATE: https://www.monthlygivingsummit.com/The 2nd Annual Monthly Giving Summit is coming February 26th and 27th. Learn more and apply to be a speaker.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!
Digital marketing and social media trends seem to change every day. It can be hard to know where to spend your time, energy, and money to make an impact. Each Wednesday, join Dana Snyder, speaker, digital strategist for nonprofits, and CEO and Founder of Positive Equation, as she interviews guests sharing real-world marketing case studies from organizations making a positive impact in the world and short-form episodes with actionable social media tips to implement right away. Whether you’re looking to enhance your social media strategies, grow your recurring giving efforts, or just hear some great advice to feel inspired, this is the podcast for you. Let’s turn your mission into a movement! www.positiveequation.com Instagram: @positivequation
Ireland