Missions to Movements

A lot of movement builders might be thinking, who actually gets to be considered “legit”?
We are celebrating Black History Month, and in a very short amount of time, BackBlack has built massive momentum, which is why I had to have one of my favorite repeat guests back on the show, Floyd Jones.
This incredible case study unravels how they’ve helped move nearly $4 million to Black-led organizations, built a directory of close to 2,000 organizations, and driven tens of thousands of people to take action.
We also talk about the structural realities many Black-led organizations face: 44% have no full-time staff, and most operate on less than $30,000 a year. The real question this episode raises is what becomes POSSIBLE when trust, proximity, and community are treated as legitimate infrastructure?!

Resources & Links
Connect with Floyd on LinkedIn, sign up for his newsletter, and learn more about BackBlack on their website.
LettrLabs is the proud presenter of Missions to Movements.
LettrLabs helps nonprofits build lasting donor relationships through real, handwritten mail that’s fully automated - turning moments of intent into meaningful connection. From thank-yous to impact updates, they help you cut through with mail donors actually open, remember, and trust.
Register now for the FREE Monthly Giving Summit on February 25-26th, the only virtual event where nonprofits unite to master monthly giving, attract committed believers, and fund the future with confidence.
The Mini Monthly Giving Mastermind: A high-touch Mini Mastermind + optional in-person retreat (May 6-8) for nonprofit leaders that have an existing monthly giving program and ready to take it to the next level with 1:1 and peer support. Apply now!
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to bu...

Quiet signals decide retention long before a donor hits “cancel.” 
We explore how to turn early indicators—failed payments, skipped emails, reduced engagement—into timely, human responses that save relationships and revenue. 
Drawing on the proven playbook of subscription businesses, we unpack how predictive insights can flag risk before supporters drift away and how small teams can deploy light-touch interventions that feel like care, not automation.

You’ll hear why the best results come from respectful timing and segmentation based on behavior, not guesswork. The goal isn’t to send more messages; it’s to send the right message at the right moment, in language that protects dignity and preserves trust.

Throughout, we reframe AI as a second set of eyes—a smoke detector that notices patterns your team can’t watch 24/7. It doesn’t replace stewardship; it points you to where care is needed so real people can do what they do best. 
As attention becomes the scarcest resource, the organizations that win won’t be the loudest. They’ll be the ones who notice first and respond with empathy that keeps supporters close. 

If this resonated, follow the show, share it with a colleague who handles retention, and leave a quick review to help others find it. Your feedback guides what we build next—what’s the one donor-care trigger you want to test?
LettrLabs is the proud presenter of Missions to Movements.
LettrLabs helps nonprofits build lasting donor relationships through real, handwritten mail that’s fully automated - turning moments of intent into meaningful connection. From thank-yous to impact updates, they help you cut through with mail donors actually open, remember, and trust.
Register now for the FREE Monthly Giving Summit on February 25-26th, the only virtual event where nonprofits unite to master monthly giving, attract committed believers, and fund the future with confidence.
The Mini Monthly Giving Mastermind: A high-touch Mini Mastermind + optional in-person retreat (May 6-8) for nonprofit leaders that have an existing monthly giving program and ready to take it to the next level with 1:1 and peer support. Apply now!
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to bu...

How do you build a storytelling rhythm that can fuel your fundraising efforts all year long? Max Kringen of Tellwell Story Co. is EXACTLY who nonprofits call when they want to stop guessing.

We kick off by going behind the scenes of a Ronald McDonald House Charities gala where a beautiful, cinematic story helped raise more than $350,000 in one night.

Max walks us through how Clara’s story was selected, the meaning of narrative transportation, and how organizations can reposition themselves as the “helpful guide” instead of the hero.

Once you hear Max’s wildly practical “Story Seasons” framework, you won’t be scrambling for stories in May or guessing what donors should hear in October. You’ll be fueling generosity all year long!
Resources & Links

Connect with Max on LinkedIn, subscribe to his newsletter, Start With Story, and learn more about Tellwell Story Co.
Grab your ticket to Max’s nonprofit storytelling conference, WellTold, on April 30, 2026.
LettrLabs is the proud presenter of Missions to Movements.
LettrLabs helps nonprofits build lasting donor relationships through real, handwritten mail that’s fully automated - turning moments of intent into meaningful connection. From thank-yous to impact updates, they help you cut through with mail donors actually open, remember, and trust.
Register now for the FREE Monthly Giving Summit on February 25-26th, the only virtual event where nonprofits unite to master monthly giving, attract committed believers, and fund the future with confidence.
The Mini Monthly Giving Mastermind: A high-touch Mini Mastermind + optional in-person retreat (May 6-8) for nonprofit leaders that have an existing monthly giving program and ready to take it to the next level with 1:1 and peer support. Apply now!
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to bu...

Donor flexibility is the quiet superpower of retention - and it’s about to become non-negotiable. 
We dig into why giving supporters control to pause, downgrade, skip, or shift billing dates doesn’t fuel cancellations; it prevents them. 
Pulling lessons from the subscription world and real stories that celebrate customer milestones, we translate those insights into practical steps any nonprofit can take to keep monthly givers connected through life’s ups and downs.
If you’re ready to reduce churn, lift lifetime value, and build trust that lasts, this conversation will give you the blueprint. 
Subscribe, share this with a colleague who manages recurring giving, and leave a review with one change you’ll make to your donor portal this quarter.
LettrLabs is the proud presenter of Missions to Movements.
LettrLabs helps nonprofits build lasting donor relationships through real, handwritten mail that’s fully automated - turning moments of intent into meaningful connection. From thank-yous to impact updates, they help you cut through with mail donors actually open, remember, and trust.
Register now for the FREE Monthly Giving Summit on February 25-26th, the only virtual event where nonprofits unite to master monthly giving, attract committed believers, and fund the future with confidence.
The Mini Monthly Giving Mastermind: A high-touch Mini Mastermind + optional in-person retreat (May 6-8) for nonprofit leaders that have an existing monthly giving program and ready to take it to the next level with 1:1 and peer support. Apply now!
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to bu...

If a corporate partner had to tell a story about working with your nonprofit, what would they say? 

What companies want from nonprofit partnerships has FUNDAMENTALLY changed. That’s why I’m excited for you to meet a great friend of mine, Matthew Sutton, Director of Corporate Partnerships at United Way of Greater Atlanta, to talk about how corporate partnerships are evolving and what nonprofit leaders need to understand right now. 

Matthew shares why companies are going deeper with fewer partners, why a multi-layer approach matters, and how nonprofits can become collaborators in a shared narrative.

We’re digging into real-world examples too, including a 24-month relationship-building process, and the growing role of social enterprise as nonprofits look for more predictable revenue.

Resources & Links
Connect with Matthew on LinkedIn or send him an email at [email protected]. 
Check out Matthew’s book recommendations, including my book, The Monthly Giving Mastermind, and Beyond Checks & Halos by Cynthia Eads Currence.
LettrLabs is the proud presenter of Missions to Movements.
LettrLabs helps nonprofits build lasting donor relationships through real, handwritten mail that’s fully automated - turning moments of intent into meaningful connection. From thank-yous to impact updates, they help you cut through with mail donors actually open, remember, and trust.
Register now for the FREE Monthly Giving Summit on February 25-26th, the only virtual event where nonprofits unite to master monthly giving, attract committed believers, and fund the future with confidence.
The Mini Monthly Giving Mastermind: A high-touch Mini Mastermind + optional in-person retreat (May 6-8) for nonprofit leaders that have an existing monthly giving program and ready to take it to the next level with 1:1 and peer support. Apply now!
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to bu...