Missions to Movements

If a corporate partner had to tell a story about working with your nonprofit, what would they say? 

What companies want from nonprofit partnerships has FUNDAMENTALLY changed. That’s why I’m excited for you to meet a great friend of mine, Matthew Sutton, Director of Corporate Partnerships at United Way of Greater Atlanta, to talk about how corporate partnerships are evolving and what nonprofit leaders need to understand right now. 

Matthew shares why companies are going deeper with fewer partners, why a multi-layer approach matters, and how nonprofits can become collaborators in a shared narrative.

We’re digging into real-world examples too, including a 24-month relationship-building process, and the growing role of social enterprise as nonprofits look for more predictable revenue.

Resources & Links
Connect with Matthew on LinkedIn or send him an email at [email protected]. 
Check out Matthew’s book recommendations, including my book, The Monthly Giving Mastermind, and Beyond Checks & Halos by Cynthia Eads Currence.
Letter Labs is the proud presenter of Missions to Movements.
Letter Labs helps nonprofits build lasting donor relationships through real, handwritten mail that’s fully automated - turning moments of intent into meaningful connection. From thank-yous to impact updates, they help you cut through with mail donors actually open, remember, and trus
Register now for the FREE Monthly Giving Summit on February 25-26th, the only virtual event where nonprofits unite to master monthly giving, attract committed believers, and fund the future with confidence.
The Mini Monthly Giving Mastermind: A high-touch Mini Mastermind + optional in-person retreat (May 6-8) for nonprofit leaders that have an existing monthly giving program and ready to take it to the next level with 1:1 and peer support. Apply now!
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and susta...

What if the smallest monthly gift unlocks the biggest lifetime value? We’re digging into our second Monthly Giving Prediction for 2026: lower entry points will become the norm in monthly giving - and they’ll outperform the high-ask mindset many of us grew up with. 
Donors aren’t less generous; they’re less willing to overcommit. 
That’s a signal, not a setback, and it’s time to design programs around the easiest yes.

We break down recent data trends from major giving moments showing growth in recurring signups alongside smaller average amounts, and explain why that’s good news when you care about retention and lifetime value.
Drawing on lessons from the subscription economy, we look at how streaming and SaaS brands prioritize momentum over pressure, starting with doable plans and earning trust over time. 
The same playbook works for nonprofits: invite people in with a low, human entry point, then nurture them with clear impact stories, flexible options, and upgrade moments that feel earned.

This conversation is a practical roadmap for nonprofit leaders, fundraisers, and digital teams who want sustainable revenue, wider reach, and a supporter community that stays. 
Subscribe for more predictions, share with your team, and leave a quick review to help other nonprofits find the show.
Letter Labs is the proud presenter of Missions to Movements.
Letter Labs helps nonprofits build lasting donor relationships through real, handwritten mail that’s fully automated - turning moments of intent into meaningful connection. From thank-yous to impact updates, they help you cut through with mail donors actually open, remember, and trus
Register now for the FREE Monthly Giving Summit on February 25-26th, the only virtual event where nonprofits unite to master monthly giving, attract committed believers, and fund the future with confidence.
The Mini Monthly Giving Mastermind: A high-touch Mini Mastermind + optional in-person retreat (May 6-8) for nonprofit leaders that have an existing monthly giving program and ready to take it to the next level with 1:1 and peer support. Apply now!
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and susta...

At my third annual Monthly Giving Summit, you’ll hear from someone who understands how repeat engagement, community and generosity actually get built into the DNA of a brand, raising over one million dollars along the way!

Adriana Carrig, Founder and Chief Brand Officer of Little Words Project, is joining me to break down how she bootstrapped growth and focused on trust, transparency, and showing up consistently, which resulted in 14 retail storefronts, partnerships with Target and Disney, and repeat purchases.

If you’re building or refining a monthly giving program, you’ll also love hearing how Adriana attracted 500 subscribers almost immediately into her Word of the Month subscription program.

Resources & Links
Connect with Adriana on LinkedIn and learn more about Little Words Project, Little Words Big Impact, and their Word of the Month subscription.
If you want to make your own Word of the Year bracelet, check out the 2026 Word of the Year Bead Kit.
Letter Labs is the proud presenter of Missions to Movements.
Letter Labs helps nonprofits build lasting donor relationships through real, handwritten mail that’s fully automated - turning moments of intent into meaningful connection. From thank-yous to impact updates, they help you cut through with mail donors actually open, remember, and trus
Register now for the FREE Monthly Giving Summit on February 25-26th, the only virtual event where nonprofits unite to master monthly giving, attract committed believers, and fund the future with confidence.
The Mini Monthly Giving Mastermind: A high-touch Mini Mastermind + optional in-person retreat (May 6-8) for nonprofit leaders that have an existing monthly giving program and ready to take it to the next level with 1:1 and peer support. Apply now!
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and susta...

Why monthly giving must move from a checkbox to core infrastructure and how that shift changes budgets, dashboards, and daily decisions. Practical prompts help you test your own reliance on recurring revenue and plan for a steadier 2026.
Letter Labs is the proud presenter of Missions to Movements.
Letter Labs helps nonprofits build lasting donor relationships through real, handwritten mail that’s fully automated - turning moments of intent into meaningful connection. From thank-yous to impact updates, they help you cut through with mail donors actually open, remember, and trus
Register now for the FREE Monthly Giving Summit on February 25-26th, the only virtual event where nonprofits unite to master monthly giving, attract committed believers, and fund the future with confidence.
The Mini Monthly Giving Mastermind: A high-touch Mini Mastermind + optional in-person retreat (May 6-8) for nonprofit leaders that have an existing monthly giving program and ready to take it to the next level with 1:1 and peer support. Apply now!
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and susta...

We’ve officially entered what I’m calling the retention era. Recurring GivingTuesday gifts are growing year over year, and nonprofit benchmarks are showing 80%+ retention rates for monthly donors.

In this solo episode, I’m breaking down three powerful signals that are shaping monthly giving RIGHT NOW across the subscription economy and in the nonprofit sector.

I’m covering Recurly’s 2025 State of Subscriptions analysis of 67 million subscribers, including what brands are doing to combat slow acquisition and churn, and the GivingTuesday trends emerging around mobile-first, recurring signups.

This conversation sets the foundation for the next few episodes, where I’ll share my 2026 monthly giving predictions.
Resources & Links
Check out Recurly’s 2025 State of Subscriptions report.
Letter Labs is the proud presenter of Missions to Movements.
Letter Labs helps nonprofits build lasting donor relationships through real, handwritten mail that’s fully automated - turning moments of intent into meaningful connection. From thank-yous to impact updates, they help you cut through with mail donors actually open, remember, and trus
Register now for the FREE Monthly Giving Summit on February 25-26th, the only virtual event where nonprofits unite to master monthly giving, attract committed believers, and fund the future with confidence.
The Mini Monthly Giving Mastermind: A high-touch Mini Mastermind + optional in-person retreat (May 6-8) for nonprofit leaders that have an existing monthly giving program and ready to take it to the next level with 1:1 and peer support. Apply now!
Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and susta...