How to Create Sales Optimized Book Pages for Your Author Website
Well, this is embarrassing.After 12 years of teaching authors how to build better websites, I realized I’ve never covered the most important page on your site: your book page.Your book’s webpage isn’t just for selling your book anymore. It’s now key to showing up in Google search results and getting recommended by AI tools like ChatGPT.In this week’s episode, you’ll learn:The biggest mistake authors make when creating book pages (and the easy fix!)The elements your book page must have to help AI and human searchersWhat your book page needs to outrank Amazon and Barnes & NobleThe critical section most authors skipYour book deserves a better web presence, and your readers deserve an easy way to find it. Listen in or read the blog version to learn how to design an effective page that helps readers discover you and your books.https://www.authormedia.com/how-to-create-sales-optimized-book-pages-for-your-author-website/Support the show
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Is Your Traditional Publisher Going Bankrupt? 8 Warning Signs to Look Out For
The publishing industry is facing significant challenges. We just went through a major zeitgeist shift, and reader preferences radically changed. AI also showed up in a big way, so it should be no surprise that several traditional publishers are struggling to adapt.What happens to you and your book if your publisher goes bankrupt? How will you know if your publisher is headed that way?In this week’s episode, we uncover eight warning signs your publisher might be on the brink and what you can do now to protect your rights, royalties, and your book’s future.Tune in to learn:• The #1 red flag that predicts publisher collapse• What you can do to ensure your book doesn’t end up in publishing purgatory• How you can sustain your readership and career through a publisher bankruptcyWhether you’re with a small press or a major house, listen in or read the blog version to learn the signs of publisher bankruptcy. If you’re on alert, you can avoid some major hindrances to your career.Support the show
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How to Adapt a Podcast to YouTube
You work hard to create content for your audience. But how do you get more mileage and reach out of each piece you create?One way is to adapt your content for another platform. I recently started adapting my podcast into a YouTube channel.But how do you do that?I learned the hard way how not to do it.To gain traction on YouTube, you have to respect YouTube as a platform. You can't just shovel your podcast audio onto it and expect good results.I had an interesting conversation about this on the School of Podcasting hosted by Dave Jackson. Dave has been podcasting for 25 years, and we discussed the differences between YouTube and podcasting and how to successfully adapt a podcast to YouTube.If you've ever wanted to get more mileage out of your content, this week's episode is for you.You'll learn:How YouTube viewers behave differently from podcast listeners, and what that means for your contentWhen is a good time to launch your YouTube channelThe secret ingredients that make titles and thumbnails perform wellWhether you're launching a new YouTube channel or trying to grow an existing one, listen in or read the blog post to discover how to avoid common pitfalls and grow your audience with confidence.Support the show
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How to Publish a Novel in 2025
Have you been dreaming about publishing a book that actually sells?The hard truth is that most authors fail because they jump straight into writing. They spend months writing a book only to find out later they made a key mistake, and nobody wants to buy the book.I've helped thousands of authors go from blank page to profitable launch, and in this week's episode, I'm giving you the roadmap. You'll learn my complete six-step process as well as how to avoid common pitfalls and rookie mistakes.In this episode, you'll discover:The first thing you should do (even before writing chapter one)Which people and tools can help you polish your manuscript (and the right order to use them)How you can get free lifetime access to my course How to Get Published (Only in June!)If you're serious about publishing a book that sells, this is the episode you can't afford to miss.Listen in or read the blog version to learn how to successfully publish a book and avoid common mistakes.Support the show
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An Introduction to Author Ecosystems with Russel Nohelty
Have you ever followed popular marketing advice that worked wonders for someone else but completely fell flat for you? Or have you watched another author succeed with a strategy you were told would never work?That’s because book marketing isn’t one-size-fits-all.In this week’s episode, I talk with USA Today bestselling author Russell Nohelty about Author Ecosystems—a framework that helps you understand the type of author you are and which marketing strategies are most likely to work for you.You’ll discover:Why some authors succeed with rapid release while others succeed with traditional launchesHow to identify your own ecosystem and tailor your marketing strategy accordinglyWhich types of authors complement one another bestWhether you’re struggling to gain traction or just want to work smarter, this conversation will give you clarity and direction.Listen in or check out the blog post to find links to the Author Ecosystems quiz and other resources to help you determine where you fit in the author ecosystem. It’s a great place to start.Support the show
The longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. Whether you self publish or are with a traditional house, this podcast will make book promotion fun and easy. Thomas Umstattd Jr. interviews publishers, indie authors, and bestselling traditional authors about how to get published and sell more books.
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