Zeitgeist, Dystopian Fatigue, and the Rise of Ruthless & Noble Heroes
What’s up with ruthless heroes and romantasy?And what if the real reason your book isn’t selling has nothing to do with your writing and everything to do with the zeitgeist?In this week’s Novel Marketing episode, we’re featuring an episode of Author Update. We unpack the massive cultural shift that's changing what readers crave. From romantasy's domination to the hunger for noble dark heroes, we explore what sells and why in the new "spirit of the age."In this episode, you’ll discover:The future of books with morally gray, sword-wielding protagonistsHow Gen Z’s love for brutal heroes reveals a deeper desireWhat the shift from grimdark to noble bright means for your next storyListen in or read the blog version to dive into the vibes shaping the future of fiction.Support the show
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How to sell 1,000 books a month
Ever wonder how some authors consistently sell a thousand books a month?What marketing tactics are they using? How can I get those results too?In the latest episode of the Novel Marketing Podcast, I talk with Susan Neal, author of nine books and CEO of the Christian Indie Publishing Association. Susan shares how she layers her marketing efforts—from podcast interviews to press releases—to drive book sales month after month.Here’s a taste of what you’ll learn:Which tactics helped her sell 7,000 books in 8 monthsHow to successfully pitch podcasts, blogs, and media outletsHow to avoid common author mistakes that hinder salesWhether you’re launching your first book or looking to grow sales of your back list, listen in or read the blog version. You’ll be inspired by Susan’s method and eager to try her tactics.Support the show
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How to Work With a PR Firm to Promote Your Book
Publicity has always been important for authors. Mark Twain promoted his books by writing letters to the paper, and even Agatha Christie, who was known for being very private, still did interviews with prominent newspapers. Yet some authors think this kind of publicity is old-fashioned. In a world dominated by social media, do we even need traditional PR anymore?If you've ever wondered how to get your book featured in the media—or whether it's even worth trying—you won’t want to miss this episode of Novel Marketing.In this week’s episode, you’ll hear from veteran publicist Marika Flatt from PR by the Book to talk about:Whether or not traditional media still mattersThe difference between earned media, paid media, and everything in betweenWhat mistakes to avoid when giving interviewsThe surprising way Good Morning America and Joe Rogan differ when it comes to book salesWhether you’re ready to hire a PR firm or just want to understand how media can help spread the word about your book, listen in or read the blog version of this episode.Support the show
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What does ChatGPT Actually Know About Your Book?
You’ve optimized your book for AI, updated your website, polished your metadata, maybe even watched our AI Optimization for Authors episode.But how do you know if any of it is working?In this week’s episode, you’ll discover how to measure your AI optimization success. Because the hard truth is that if ChatGPT, Grok, or Gemini doesn’t know your book exists, it won’t recommend it to readers.In this episode, you’ll discover: How to find out if AI has read your book Which LLMs like ChatGPT, Claude, and Grok know about your book A new tool that shows how visible your book is to AIIf you’re a Novel Marketing patron, you already have access to exclusive tools that test the “big six” AIs and help you pinpoint what to improve.For your book to rise, AI must recognize it.Listen or read about how these tools work, and then unlock the tools at www.PatronToolbox.comSupport the show
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How to Create Sales Optimized Book Pages for Your Author Website
Well, this is embarrassing.After 12 years of teaching authors how to build better websites, I realized I’ve never covered the most important page on your site: your book page.Your book’s webpage isn’t just for selling your book anymore. It’s now key to showing up in Google search results and getting recommended by AI tools like ChatGPT.In this week’s episode, you’ll learn:The biggest mistake authors make when creating book pages (and the easy fix!)The elements your book page must have to help AI and human searchersWhat your book page needs to outrank Amazon and Barnes & NobleThe critical section most authors skipYour book deserves a better web presence, and your readers deserve an easy way to find it. Listen in or read the blog version to learn how to design an effective page that helps readers discover you and your books.https://www.authormedia.com/how-to-create-sales-optimized-book-pages-for-your-author-website/Support the show
The longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. Whether you self publish or are with a traditional house, this podcast will make book promotion fun and easy. Thomas Umstattd Jr. interviews publishers, indie authors, and bestselling traditional authors about how to get published and sell more books.
Ireland