Process The Podcast

The boardrooms are obsessed with a community, but most are just building an audience. This week in the Clubhouse, Arielle sits down with retail and AI strategist at Amazon Web Services, corporate influencer, and community builder, Brooke Moody. If you’ve been trying to unlock the framework of how to turn passive metrics into a hyper-engaged collective, consider this your ultimate guide.
Brooke has been the hidden engine behind massive community moments; from engineering events for Hot Smart Rich that packed out rooms across New York and LA to launching her own independent collective, Aussie Angels. 
In this Petit, we’re sharing the reality of what it actually takes to build infrastructure for ambitious women, without the vanity metrics or the corporate fluff.

In This Episode:
The Butler vs. The Leader: Why sideline "management" will never replace an embedded strategist leading from the front.

The 50% Engagement Matrix: Why true community spaces pull a massive 50% engagement rate compared to traditional media's 5%.

The Low-Fi Longevity Secret: How stripping away the corporate frills and over-engineered events keeps your collective sustainable.

The First 20 Rule: Why you need to ditch the 650-person waitlist obsession and focus on the first 20 people in the room.

The "What are you working on?" Pivot: The exact entry question that skips the surface small talk to drive immediate collaborative depth.

Finding Your Platform: Figuring out what platform works for you and why you should never automate community chats. 

Connect with our Guest:

Brooke Moody on Instagram: @brookekmoody

Aussie Angels on Instagram: @aussie__angels

Aussie Angels Whatsapp: @aussieangels  

Substack @moodboard

Enjoyed this Petit?
Join our community! 
Your host, Arielle Thomas on Instagram, ⁠@arielle.thomas⁠

Us, on Instagram, ⁠@processthepodcast

Whatsapp Community @processthepodcast

 
 (75% of people show up to these rooms completely alone. So don't be shy to join in! The community is built for you)

Follow us to get notified every time a new episode drops every Tuesday. 
See you at the next one!

We’re taking you out of the Clubhouse and onto the Masterclass Stage. 🎙️

This week, we’re sharing a special live recording from The Social Summit 2026 in Melbourne, presented by Riser Collective. Arielle joined three powerhouse women on April 23rd to pull off a topic that every creative professional needs to master: Reverse Engineering Your Creative Career.

This session explores how to intentionally design your path, make strategic pivots, and the raw reality of building a career that actually works for you, rather than waiting for a seat at the table.

The Panellists:
(From Right to Left) 
Anna Mackenzie: A startup advisor, portfolio career mentor, and a leading global voice on building financially lucrative and fulfilling creative portfolio careers.

Lizzie Mulherin: Brand strategist, journalist, and founder of The Solo Co, a community platform helping women build businesses without burning out. 

And your very own, Arielle Thomas: Director, Content Strategist, and Founder of Cinema Thom and Process the Podcast.

Moderated by: Rosie Boccamazzo, Social Content Manager at Melbourne Social Co.

In This Bonus Content: 
The "Intentional" Approach: Arielle breaks down how she uses spec work and strategic positioning to land dream clients like Mecca & Vogue

The Portfolio Career: Anna explains the beauty of experimentation and how to build a lucrative career from multiple creative income streams

Building Without Burning Out: Lizzie shares the smartest way to transition from your corporate life to a creative business

Personal Brand as an Anchor: How to build a personal brand that does the heavy lifting for you in opening doors

Special Thanks: 
A huge thank you to Amy Dickinson and Riser Collective for bringing this summit to life and allowing us to share this conversation with the listeners of Process.

All Photography by Claudia Tivendale: Instagram @claudia.tivendale

Connect with our Guests on Screen:
Anna Mackenzie

Instagram: @annaclmack

Substack:@annamackstack

Website: annamackenzie.com.au

Lizzie Mulherin

Instagram:@lizziemulherin

The Solo Co IG:  @joinsoloco 

The Solo Co Website: www.joinsoloco.com  

Arielle Thomas

Instagram: @arielle.thomas⁠

Cinema Thom Website: cinemathom.com

Rosie Boccamazzo: 

Instagram: @rosieboccamazzo

Melbourne Social Co Website: melbournesocialco.com.au

Connect with the Makers of The Social Summit: 
Amy Dickinson on IG: @amzdicko

The Social Summit IG: @thesocialsummit

Risercollective on IG: @risercollective_

Claudia Tivendale IG: @claudia.tivendale

Enjoyed the live session? Join our community! 
Us, on Instagram, ⁠@processthepodcast

Whatsapp Community @processthepodcast

Follow us to get notified every time a new episode drops every Tuesday.  See you on the next one!

Jemma Sbeg is the voice behind the global #1 psychology podcast, The Psychology of Your 20s. From a management consultant with a private Instagram account with only 600 followers to signing a historic global deal as one of only 15 podcasters on Netflix, Jemma has redefined what creative at scale looks like in 2026.

In this episode, she joins Arielle in the Clubhouse to pull back the curtain on the "messy middle" of her meteoric rise. They dive deep into the raw reality of moving to London with zero local production support while being tasked to deliver 96 episodes a year .
The Netflix Call: The "pinch-me" moment Jemma’s agent delivered and the immediate, grounded reaction that followed.

Network vs. Sponsors: A breakdown of how Jemma actually gets paid, including "minimum guarantees" and the "magazine ad" analogy for filling audio real estate .

Scaling the Support: Transitioning from doing her own research and editing to hiring PhD researchers and production teams. 

Creative Evolution: The decision to move away from the "20-something living room" aesthetic and evolve her brand as she enters a new chapter of womanhood .

The "Dilly Dally" Routine: Jemma’s non-negotiable Sydney ritual for mental health and staying connected to her roots.

Creativity in Crisis: How Jemma stays reactive to the world climate while protecting her audience's space .

Resources: 
Book: Person in Progress by Jemma Sbeg

The Ultimate Guide to your 20s. 

A roadmap to navigating the personal and professional transitions of your twenties, with practical insights and reassurance that you’re not alone, from the host of the top podcast The Psychology of Your 20s

Jemma Sbeg on Instagram @jemmasbeg

The Psychology of your 20s: 

Streaming on Netflix The Psychology of Your 20s

Instagram @thatpsychologypodcast 

Substack @thepsychologyofyour20s 

Loving the show?Join our community! 
Your host, Arielle Thomas on Instagram, ⁠@arielle.thomas⁠

Us, on Instagram, ⁠@processthepodcast

Whatsapp Community @processthepodcast

Follow us to get notified every time a new episode drops every Tuesday.  See you on the next one! 
Inside the Episode:
Connect with Jemma:

In an era where every app demands a different ratio and every campaign must stretch across dozens of platforms, the old school brief of 10 hero images and some video is officially delusional.
In this episode, Arielle Thomas, Motion Director, Founder of Cinema Thom, introduces a game-changing framework called Shoot Architecture. Learn how to move away from chaotic, frantic shoot days and toward a "Pulled Pork" method that ensures every piece of content has a home before the camera even clicks.

Inside the Episode:
The Death of the Traditional Brief: Why asking for "40 images w 10 heros" no longer works in 2026.

The Pulled Pork Method: How to slow-cook your creative to get every last "shred" of value out of a single shoot.

The Shoot Backbone: Why great shoots start with spreadsheets, not just mood boards.

The Fatigue Formula: The literal math behind how many setups you actually need for a 12-week campaign.

The 3 Tiers of Shoot Architecture:
Arielle breaks down the "Three Columns" every campaign creative and brand owner needs to master:

Tier 1: Paid Placements: Fixed, commercial destinations like store windows, LEDs, e-comm headers, and paid social ads.

Tier 2: Organic Cadence: The calculated social output (usually 3–4 posts a week) is built on understanding your category’s fatigue rate.

Tier 3: Opportunistic Catches (The Reserve): The essential "safety net" assets for last-minute billboards, gift cards, or holiday pivots.

Resources Mentioned:
The Shoot Architecture Workbook: Grab your free copy of the spreadsheet Arielle uses to plan 95+ assets per day. Includes the fatigue math calculator and asset matrix.

📌Link to Shoot Architecture Worksheet 

Key Takeaways for Brand Owners:
If you commission creative work, stop asking "how much?" and start asking:
What are all the placements for this campaign?

What is our fatigue window for this category?

What does the reserve layer look like?

Are you ready to prioritise a spreadsheet before you make a moodboard?
This episode is powered by Remy, the energy gummy designed to kill the 3 pm slump.

Next Week on Process: 
We’re heading to Australian Fashion Week to talk brand architecture with the designers on the ground. Don’t miss it!.

Join our community! 
Your host, Arielle Thomas on Instagram, ⁠@arielle.thomas⁠

Us, on Instagram, ⁠@processthepodcast

Follow us to get notified every time a new episode drops every Tuesday.  See you on the next one!

From the editor’s desk at Harper’s Bazaar to the front lines of fashion tech and circularity, Kellie Hush has seen every evolution of the Australian style landscape. Now, as she leads the charge for a revitalised, newly not-for-profit Australian Fashion Week, Kellie is on a mission to bring the industry back to its roots: trade, community, and global recognition.

In this episode, we pull back the curtain on the fashion festival to discuss the high-stakes business of the runway. Kellie gets candid about the lessons she learned from professional failure, the necessity of fantasy pieces, and why she’s trading the industrial walls of Carriageworks for the iconic backdrop of the Sydney Harbour.

Inside the Episode:
The Career Sprint: Kellie reflects on her journey from writing about "babies and dummies" at Practical Parenting to the helm of the country's most prestigious fashion titles.

The Pivot to Not-For-Profit: Why the Australian Fashion Council took the reins from IMG to focus on supporting designers rather than corporate bottom lines.

Trade Over Trends: A deep dive into the strategy of getting international buyers back to Australia and why our "lifestyle clothing" is our greatest global export.

The Business of the Runway: The reality of show costs, infrastructure, and why some of those "money shots" on the runway never actually make it to the retail floor.

Failure as a Credential: Kellie shares why her failed retail venture made her a better leader and more relatable to the designers she now champions.

The New AFW DNA: Moving the "fashion walk" to the heart of the city and balancing avant-garde discovery with commercial viability.

Join the Conversation:
What part of Kellie’s Failure-to-Success story resonated most with your own creative journey? And are you excited about the move to the MCA and the harbour?
Is Australian fashion finally getting the global credit it deserves?
Let us know in the comments! 

Fashion Week Dates: May 11-15.
See you in the front row (or behind the scenes)! 

Connect with Kellie: 
Follow Kellie Hush: @kelliehush

Australian Fashion Week: australianfashionweek.org

The Volte : thevolte.com 

The Seamlist: seamlist.com.au

Join our community! 
Your host, Arielle Thomas on Instagram, ⁠@arielle.thomas⁠

Us, on Instagram, ⁠@processthepodcast

Follow us to get notified every time a new episode drops every Tuesday. 

See you on the next one!