Selling In The Motor Trade

Umesh Samani - Owner of Specialist Cars Stoke,  and Chairman of the IMDA, joins us to chat about selling used EVs. We focus on used electric vehicles from an independent dealer’s point of view. The challenges buying and selling them initially creates and the opportunities afforded once mastered. At the moment approximately 6% of vehicles on Auto Trader are EVs, but this is growing all the time and gaining knowledge and confidence to sell them early is the key to ensuring future success. We discuss some best practices and pitfalls to avoid, that can help with the transition. Here are the highlights: {02:25} Biggest Opportunity {06:12} Confidence {07:22} Educate Consumers {10:21} Frustrated Used EV Customers {10:38} Charging {16:59} Pricing {22:34} Battery Degradation {31.27} Servicing {36:13} Sourcing {40:00} Sell by Date About Symco Training: Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only in spiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon’s words ‘real world’, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal. To find out more visit www.symcotraining.co.uk

We  are delighted to welcome back Jason Cranswick with another instalment of our book club.  In this episode we discuss a selection of books that are brilliant to have on your reading list for 2025, if self-improvement is one of your goals for the year. The nine books we are recommending, cover everything from effective habits, to using AI, understanding behavioural science and managing the direction of your career path. These books can really increase your skill set, help you manage and understand your team and manage your business and personal finances. Here are the highlights: {03:36} 7 Habits of Highly Effective People {06:52} Unreasonable Hospitality {15:06} Show Me The Money {19:53} Co Intelligence {28:10} Thinking Fast and Slow {30:51} Elon Musk {36:39} The Squiggly Career {41:35} Rich Dad Poor Dad {43:27} Atomic Habits About Symco Training: Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only in spiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon’s words ‘real world’, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal. To find out more visit www.symcotraining.co.uk

This episode its time to look at the trial close, test close or pre close, whatever you like to call it. Its an important stage that can’t be missed, as it’s asked to ensure the car is right for the customer, before you go to the numbers. Think of it like a proposal, if you went to straight to the wedding without asking the question, it would be too much, too soon. Here are the highlights: {00:57} What is the purpose of a trial close? {02:07} Why we should do it? {04:32} When do we ask it? {05:31} 3 Yes Tag questions {07:50} Evolution of the trial close {14:41} Don’t be wishy washy About Symco Training: Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only in spiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon’s words ‘real world’, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal. To find out more visit www.symcotraining.co.uk

Welcome to the next instalment of our very popular ‘Meet & Greet’ series, and this time we look at ‘What’s your best price?’ A lot of sales managers are using this mini-series  to play in their sales meetings, helping to motivate and build the knowledge of their teams.  Let's look at three ideas to help you handle this objection: getting the numbers right, customer’s trade-in and speed them up to slow them down. Here are the highlights: {01:17} Paint the picture {01:40} How do you currently deal with it? {02:10} Getting the numbers right {04:32} Trade-in {06:35} Speed up to slow down {08:17} The Farmer About Symco Training: Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only in spiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon’s words ‘real world’, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal. To find out more visit www.symcotraining.co.uk