Selling the Couch

Today’s encore is on what therapists often get wrong about selling their first online course, considering all the assumptions we make and the misconceptions we hold about online courses.
I’m bringing full transparency to today’s topic as I share what I’ve learned through my years of experience with online courses.
You’ll Learn:
The guilt loop running in my head (“I became a therapist to help people, not to sell things.”)
Mindset shift that made it all make sense to me
Ethical selling: a path to transformation with deep care and clarity
3 sales mistakes therapists make—and what to do instead:
Thinking “sales equals sleazing”
Think of aligned sales as clear communication with a gentle and generous invitation.
Avoiding the “ask” entirely
If someone is clearly interested, don’t make them guess how to work with you. Give them a clear call-to-action.
Not believing in the value of your course
Your confidence comes from alignment. Focus on the transformation you can offer.

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Ready to launch (or grow) your online course?
Haven is our membership for therapists who want to turn their expertise into sustainable online income through courses, content, and simple systems that actually work.
Our next Accelerator, Building Authoritative Guides That Stand Out In The Age of AI, begins soon.
Learn more here: https://melvinvarghese.kartra.com/page/july2026

Today’s encore is from a live coaching call talking about the many nuances of online courses. I hope this episode will be helpful to you and bring new ideas if an online course is on your radar.
Our Featured Guest-Kristen Boice, LMFT
Kristen Boice is a therapist in private practice and a fellow podcaster. She has realized the need among her listeners for an online course. Her podcast, Close the Chapter, is about closing the chapter on certain things in our lives so we can open ourselves up to new opportunities. In today’s coaching call, I’ll share some lessons I’ve learned along the way about online courses. We’ll talk about the rationale behind creating a live course vs. a pre-recorded one. We will wrap up with a pre-launch strategy to help get buyers for your course before you launch.
Pathways To Healing Counseling
Kristen Boice
You’ll Learn
● Why Kristen started her podcast about two years ago to provide another opportunity for deeper work for her clients
● How an online course can help you get more information out to curious people
● The options for your course and other services
● Why niching down is a big challenge for therapists
● How Kristen sees the epidemic of people feeling “not good enough” and being scared to speak up
● How a niche can help you offer value and find your sweet spot
● How the best courses take people from one place to another
● Why Kristen focuses on helping with the hard conversations
● How to use phraseology that appeals to people and addresses their need
● Step-by-step actions to build your email list and create effective opt-ins
● How to create value on the front end of your course by validating your content
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Ready to launch (or grow) your online course?
Haven is our membership for therapists who want to turn their expertise into sustainable online income through courses, content, and simple systems that actually work.
Our next Accelerator, Building Authoritative Guides That Stand Out In The Age of AI, begins soon.
Learn more here: https://melvinvarghese.kartra.com/page/july2026

In today's encore, we're tapping into creative thinking. How are you at thinking outside the box?
This episode is perfect for everyone who has thought about creating, marketing, and selling a product. What is the process like? How do you take care of all the little details? What about the marketing piece of your product? We’re diving deep into these questions and more on today’s show.
My guest is Rosanne Marmor, LCSW, in Portland, Oregon. She created a Feelings Wheel as a way for clients to identify their feelings both inside and outside the therapy room. Rosanne went on a journey that took almost two years of gathering data, development, and production. She was finally able to put this tool in the hands of her clients and has been overwhelmed by its success.

Today's encore is on the 400th episode of Selling the Couch!
It was truly surreal to think back to 2015 and the show’s humble beginnings; reaching this milestone is beyond anything I ever dreamed of 10 years ago. I wanted to use this milestone to reflect on a few meaningful thoughts about staying the course to reap the quiet rewards.
What does it mean to choose depth over scale and to build intentionally and slowly when the world often tells us to go fast? The truth in this concept of depth over scale is the most impactful lesson I’ve learned on this journey.
In this episode, I’m focusing on 3 reflections that I hope encourage you, especially if you are in a season of slow growth.
You’ll Learn:
My experience: Feeling behind when everyone else seemed to be scaling faster: “Am I doing this wrong?”
What clicked for me: “Speed makes noise, but depth builds roots.”
3 Quiet-Builder truths for longevity and depth:
Slow growth is often the healthiest growth.
We often think reputation comes from a single moment, but it comes from quiet consistency.
Depth protects your nervous system. (“There is a cost for going fast. Depth is kinder.”)
A business should give you life—not drain you.
Want to know more about being a Quiet Builder? Check out The Quiet Builder Newsletter to get more of my reflective thoughts.

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Ready to launch (or grow) your online course?
Haven is our membership for therapists who want to turn their expertise into sustainable online income through courses, content, and simple systems that actually work.
You’ll get access to trainings, live accelerators, and a community that supports you every step of the way.
Get on the waitlist: sellingthecouch.com/haven

Are therapists focusing on the wrong kind of content in the age of AI?
In this episode, Mel explores one of the biggest shifts happening online right now: why Google and AI-powered search are quietly rewarding depth-first, human-centered, experience-based content, while most social media content disappears within 24–48 hours.
If you’re a therapist building:
a private practice,
a podcast,
a course,
a coaching business,
or a thought leadership platform…

this conversation may completely change how you think about content creation moving forward.
In this episode, we discuss:
Why social media content is a perishable asset
What Google’s new EEAT framework means for therapists
Why AI-generated “generic content” is getting buried
How clinicians have a unique advantage in AI search
The difference between a blog post and an authoritative guide
Why long-form, depth-filled content is quietly winning
How therapists can create evergreen content that compounds over time
What AI should actually be used for in content creation
Why specificity and lived experience matter more than ever
How one well-built guide can become a podcast, YouTube video, workshop, and newsletter
Why therapists should stop waiting to feel like “experts” before publishing

“The guide you don’t write can’t help anyone. The one you do, it works while you sleep.”The internet is changing.
And for the first time in a long time, it may actually be shifting in therapists’ favor.
Because what Google increasingly rewards now is depth, specificity, real-world expertise, and trustworthy human insight.
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RESOURCES
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You support your clients. Alma supports you.
Learn more at sellingthecouch.com/alma and get 2 months FREE–an exclusive offer for STC listeners.
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Ready to launch (or grow) your online course?
Haven is our membership for therapists who want to turn their expertise into sustainable online income through courses, content, and simple systems that actually work.
You’ll get access to trainings, live accelerators, and a community that supports you every step of the way.
Get on the waitlist: sellingthecouch.com/haven