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551 episodes

Customise AI to automate your processes – with Victoria Olsina
30/1/2026 | 15 mins.
Victoria Olsina shares that AI can and should be used to automate your processes, ensuring that key tasks are delivered as efficiently as possible.
Victoria says: “Define an SEO process and then automate it with custom GPTs or no-code tools like Make.com.”
How do you determine the processes to focus on?

“Every person who does SEO and has done on-page optimization or an SEO audit 50, 100, or 500 times has found ways to approach this problem.

We have checklists, we have protocols, and we have templates for these tasks. Once you have the process, the checklist, and the protocol, it's very easy to give those instructions to AI in the form of custom GPTs or automations.

If you define those steps manually, it's very easy to then have AI assist you, or automate the process.”
Turn AI from a problem to a partner – with Giulia Panozzo
29/1/2026 | 15 mins.
For Giulia Panozzo, SEOs don’t have to compete with AI – rather, AI should be an effective working partner.
Giulia says: “Turn AI into your partner, not your problem.”
How do you do that?

“The industry as a whole has been panicking a little, ever since the AI revolution started taking over. There's been quite a lot of conversation about AI taking over our jobs and replacing us.

I don't think we're there yet. I don't know if we'll ever get there either, because I think we have some aces up our sleeves. The way that you turn AI into your partner is by knowing exactly where to use it versus where not to use it.”
How to have fun with content formats in 2026 - Carla Dobson Elliott
28/1/2026 | 16 mins.
Carla Dobson Elliott shares how to have fun with content formats in 2026. Talking points include: - How to write different content formats - How to produce various content formats - Why and how we should profile audiences by curiosity and not demographic - What to include in content - How to measure the success of content
Learn, test, and increase productivity with AI – with Rana Abu Quba Chamsi
27/1/2026 | 15 mins.
With all of your competitors using AI in some form, how do you stand out from the crowd? For Rana Abu Quba Chamsi, increasing productivity is key.
Rana says: “Increase productivity using AI – not only in SEO, but beyond.”
How do you decide what you should and shouldn’t use AI for?
“You should look at AI like it’s a real assistant. AI should handle preparing the data, summarising the data, and finding all the information that you need.
However, for the creative part, like brainstorming, you can rely on AI a little bit, but it shouldn’t handle all of your creative tasks. Also, for the overall view of everything, the strategy should, of course, stay human-centric.

The main focus of AI in SEO is not to give everything away. If you create a piece of content with AI, don’t just copy and paste it and publish it right away. You should read it. You should add your touch to it and add the brand voice.”
Learn how to learn – with Sante Achille
26/1/2026 | 18 mins.
With the advancement of AI, it’s essential to stay up-to-date with new developments – and for that, Sante Achille believes that it’s essential to revisit learning to learn.
Sante says: “Learn how to learn, and use AI to enhance your ability to learn.”
Has the way that we learn how to learn changed in the era of AI?
“Not yet, but it is going to. The winners are going to be the people who can master the art of learning.

If you go back and look at the education system and how we have been educated, it's all been a sort of sausage-making machine. Meat goes in one end, it goes through the grinder, it comes out the other end, and we're a sausage.

It’s like factories in the Victorian era, and we are still very much in that era, from an educational point of view, because there is a curriculum and it's very well defined. AI has broken that. The internet disrupted it, but AI is the final blow to a system of predefining what we learn. Now, we have somebody there 24 hours a day who can answer just about any question that we throw at them.

This PA is there, and it can be a blessing or a curse. At the moment, a lot of people have embraced the path of least resistance by hogging all kinds of information, harvesting it, and using it without too much thought.
There are a lot of people saying, ‘I don't know how to do this. I'm going to ask AI, and AI is going to tell me how to do it.’ That's not what we need. The people who are going to be successful are the ones who say, ‘I need to reach an objective. I need to define something. I need to do something. What do I need to know? What is the threshold that I need to reach so that I can tell AI what to do and get the most out of it?’”

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About SEO in 2026

SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same. Hello, and welcome to SEO in 2026 – a significant repository of current thinking from many of the world’s leading SEOs. We're pleased to be able to welcome you to the fifth book and fifth series in this podcast, now well and truly an annual tradition, brought to you by Majestic. “How people search has seen a bigger shift in the last 12 months than the last 12 years, and this makes SEOin2026 a must-read for anyone working in the industry. Majestic has brought together 117 of the SEO industry's brightest minds to share their insights into what matters, and what doesn't, to continue to drive growth with organic search during a period of massive uncertainty, and the book should be seen as a valuable reference point to keep your strategy on the right track.” JAMES BROCKBANK Managing Director and Founder, Digitaloft “I highly recommend that every SEO professional set aside a couple of days for SEOin2026. You'll thank me for helping you plan your year effectively. I'm extremely grateful to have the opportunity to work alongside some of the world's leading SEO champions.” NITIN MANCHANDA Founder & Chief SEO Consultant, Botpresso “This collection of wisdom from many of the best minds in SEO today is a great line in the sand of where we as an industry are, what problems we face, and how we tackle them. Anyone in SEO or marketing should be dipping into this on a regular basis.” SIMON COX Technical SEO Consultant, Cox and Co. Creative “This series continues to be the industry’s leading source of the most timely advice a marketer could ever want. The most forward-thinking SEO experts in the world come together once a year to create this invaluable collection of new knowledge that should never be passed up on!” PAM AUNGST CRONIN President and Founder, Pam Ann Marketing and Stealth Search and Analytics “2025 has been a sprint for the SEO industry, with AI reshaping how we understand visibility, relevance, and authority. SEOin2026 is not just another trends book; it’s a roadmap for what’s actually coming. I loved being part of it and seeing how experts around the world approach the same challenges from different angles.” RAMONA JOITA SEO Consultant and Founder “David is good at drawing out the substance of a conversation. He will explore the topic and challenge assumptions, steer the conversation into an unexpected direction, and build on your ideas – making you think a bit deeper and sharper. Our recent conversation flew by as always, and as always – I’ve come out energised about the topic with more to think about.” SUKHJINDER SINGH Freelance SEO Consultant

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