Richard George shares that content decay, where website content becomes outdated or irrelevant, negatively impacts user engagement, SEO, and brand reputation, and requires practical strategies and tools for identification and management to keep content fresh and effective. Talking points include: How do you identify ineffective content? What metrics do you look at? What has the zero click serp done to identifying this content? What do you do about it? Should you delete old content? How does this feed into content strategy?
Redefine discoverability and understand your consumers – with Andrew Stubbs
17/03/2026 | 19 mins.
Andrew Stubbs suggests that, once you understand your consumers, you should be ensuring that your content is structured appropriately to be featured by AI search engines. Andrew says: “There is a growing need to understand an awful lot more about consumer activity in terms of where they're actually searching. People used to go on about voice search, which is obviously important, but now you should really be trying to own the answer layer. By that, I'm referring to AI citations and references. When I type something into Google, I generally go to two places. I might go to Google to ask a question and get an answer, or to help me on my fact-finding or information-gathering journey. Otherwise, I'll go to ChatGPT, Claude, or any of the other AI engines, and I'll ask them for their recommendation.
Discover where AI is going to fit into your customer journey – with Christopher Hofman Laursen
16/03/2026 | 15 mins.
Christopher Hofman Laursen shares that once you’ve mapped out your customer journey, it’s time to determine where AI is going to help you. Christopher says: “Take a step back and really try to understand where generated AI platforms will fit into the customer journey.” Do you do that by instinct, or is there research and data you can use to determine where that's likely to be? “First off, it's super important to realise that there's so much noise in the market at the moment. Right now, we're talking about ‘GEO’ as a new SEO discipline, trying to optimize for generative AI engines. There are former SEO consultants now going all-in on GEO. You see future crypto bros trying to get their foot in the door and creating blank canvas agencies competing against the established agencies. There's a lot of noise to declutter at first.
Expand your understanding of clustering – with Gianluca Fiorelli
13/03/2026 | 16 mins.
Gianluca Fiorelli advises that, to truly understand and deliver for your customer in 2026, you should be revisiting how you utilise clustering at every touchpoint. Gianluca says: “Rethink the concept of clustering. We usually think of clustering as something that is only for creating content, especially in the informational space. However, we know that we need to be visible along the entire search journey and customer journey. This means we must be visible with our informational content, but also our commercial, navigational, and transactional content – to use the classic definitions for intent. When you cluster, you need to do so for different types of clusters. The first one is still clustering for topics: entity search, and so on. Then, it is also interesting and very effective to start clustering these queries and segments for other things, like the buyer personas that are implied by these queries. You can cluster them by sentiment, in order to understand the urgency and needs that are implied by those searches.
Investigate your audience, and discover how user intent is changing – with Becky Simms
12/03/2026 | 16 mins.
Becky Simms shares that user intent doesn’t stand still, and this is something that you should be continually analysing. Becky says: “We are seeing huge shifts in how people search, and you need to stay on top of that, but not just by looking at what platforms are doing. You need to understand what users are doing, and how their intent is changing where they search.”
SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.
Hello, and welcome to SEO in 2026 – a significant repository of current thinking from many of the world’s leading SEOs.
We're pleased to be able to welcome you to the fifth book and fifth series in this podcast, now well and truly an annual tradition, brought to you by Majestic.
“How people search has seen a bigger shift in the last 12 months than the last 12 years, and this makes SEOin2026 a must-read for anyone working in the industry. Majestic has brought together 117 of the SEO industry's brightest minds to share their insights into what matters, and what doesn't, to continue to drive growth with organic search during a period of massive uncertainty, and the book should be seen as a valuable reference point to keep your strategy on the right track.”
JAMES BROCKBANK
Managing Director and Founder, Digitaloft
“I highly recommend that every SEO professional set aside a couple of days for SEOin2026. You'll thank me for helping you plan your year effectively. I'm extremely grateful to have the opportunity to work alongside some of the world's leading SEO champions.”
NITIN MANCHANDA
Founder & Chief SEO Consultant, Botpresso
“This collection of wisdom from many of the best minds in SEO today is a great line in the sand of where we as an industry are, what problems we face, and how we tackle them. Anyone in SEO or marketing should be dipping into this on a regular basis.”
SIMON COX
Technical SEO Consultant, Cox and Co. Creative
“This series continues to be the industry’s leading source of the most timely advice a marketer could ever want. The most forward-thinking SEO experts in the world come together once a year to create this invaluable collection of new knowledge that should never be passed up on!”
PAM AUNGST CRONIN
President and Founder, Pam Ann Marketing and Stealth Search and Analytics
“2025 has been a sprint for the SEO industry, with AI reshaping how we understand visibility, relevance, and authority. SEOin2026 is not just another trends book; it’s a roadmap for what’s actually coming. I loved being part of it and seeing how experts around the world approach the same challenges from different angles.”
RAMONA JOITA
SEO Consultant and Founder
“David is good at drawing out the substance of a conversation. He will explore the topic and challenge assumptions, steer the conversation into an unexpected direction, and build on your ideas – making you think a bit deeper and sharper. Our recent conversation flew by as always, and as always – I’ve come out energised about the topic with more to think about.”
SUKHJINDER SINGH
Freelance SEO Consultant
Ireland