Why brand representation and interpretability matter in the era of LLMs - with Nik Ranger
Nik Ranger shares why brand representation and interpretability matter in the era of LLMs.Talking points include:Why does AI rank matter?How do you measure visibility on LLMs?What is the impact of this on visibility?What are typical gaps in the model’s understanding and what does a brand do to deal with this?How to maximise brand representationHow does this impact purchasing decisions?What’s the difference between a brand and an entity?Read the full transcript of Nik's interview at: https://majestic.com/seo-in-2025/additional-insights/nik-ranger
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23:20
A site migration is like moving house - with Sanja Markovic
Sanja Markovic shares that a site migration is like moving house.Talking points include:What do you mean by a site migration?How do you prepare for a site migration?How much time do you need to prepare?What teams should be involved?When is a site migration considered to be successful?What are the most common reasons why site migrations failHow to avoid making mistakes in a site migration? Read the full transcript of Sanja's interview at: https://majestic.com/seo-in-2025/sanja-markovic
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16:02
Use a migration briefing document before you start working on a migration - with Nikki Halliwell
Nikki Halliwell shares the importance of using a migration briefing document before you start working on a migration.Talking points include:What are the key elements in a migration briefing document?Who do you work with?How do you sell the need for this?Where do you gather information from?What issues are likely to be solved by creating a migration briefing document?Read the full transcript of Nikki's interview at: https://majestic.com/seo-in-2025/nikki-halliwell
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15:47
5 SEO tasks when migrating your site in 2025 - with Emma Russell
Emma Russell shares 5 SEO tasks when migrating your site in 2025.Emma's key points are:1. Understand if it’s an opportunity for growth2. Benchmarking what you have now3. List all of your requirements 4. Make friends with dev5. Test test testRead the full transcript of Emma's interview at: https://majestic.com/seo-in-2025/emma-russell
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16:53
Do you have control of all of your domains? With Andrew Optimisey
Andrew Optimisey shares about he importance of controlling all of your domains.Talking points include:What does controlling all of your domains mean in practice?Who should be responsible for your domains?When should you buy a new domain and when should you build a new project on an existing domain?When should you change a domain for an existing project?When should you let a domain name expire?What do you do from an SEO perspective when you decide to let a domain name expire?What do you do if you have let an old domain expire, and you realise that this was a mistake. Is there any way to go back?What can you do if a spammer or scammer gets hold of your domain?What do you think of the newer domains - Is .com always best?When selecting a new domain, is brand or domain more important?Read the full transcript of Andrew's interview at: https://majestic.com/seo-in-2025/andrew-cock-starkey
SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.
Hello, and welcome to SEO in 2025 – a significant repository of current thinking from many of the world’s leading SEOs.
We're pleased to be able to welcome you to the fourth book and fourth series in this podcast, now well and truly an annual tradition, brought to you by Majestic.
“Consider this book the Bible of SEO—a comprehensive, fresh, and highly actionable resource that sets the standard in the industry each year.”
PAM AUNGST CRONIN
President/Owner, PamAnnMarketing.com
“SEOin2025 is the best up-to-date, comprehensive resource out there to understand the main SEO trends and how to stay ahead next year.”
ALEYDA SOLIS
International SEO Consultant & Founder, Orainti
“I’ve been participating in this series for years now and have found the value to be consistently high!”
KEVIN INDIG
Growth Consultant, Kevin-Indig.com
“The ‘SEO in’ series has become my annual touchstone to get an overview of what some of the best in the industry are thinking.”
MARK WILLIAMS-COOK
Director, AlsoAsked/Candour
“The SEO in 2022, 2023, 2024 and now 2025 is by far my favorite way to refresh my SEO knowledge and get some inspiration before the new year. It is also super helpful for planning priorities or things to test in the following year. That's the book for December! Thank you for this initiative. I don't think this is definitely the best of the best books with SEO tips.”
OLGA ZARR
SEO Consultant at SEOSLY
“David's annual edition where the world’s leading SEOs share their number 1, actionable tip is an essential book for any digital marketer who wants to create actionable and valuable strategies for the year ahead and am honoured to be part of 2025's edition. The different skillsets of selected SEOs mean you'll be spoilt for choice on the different approaches to SEO and how they are valuable to you, your business and you clients.”
ALEX MOSS
Principal SEO, Yoast & Co-Founder, FireCask
“Once again, David has brought together some of the brightest minds in the industry and squeezed them together to produce raw, distilled insight. This is a must-read for anybody wanting to get ahead online.”
JONO ALDERSON
Independent Technical SEO Consultant
“The annual SEO book by Majestic and David is truly the ultimate SEO cheat code of the year! It's packed with timeless strategies and smart approaches—no shortcuts here, just solid insights for sustainable success. Whether you're a beginner or a seasoned pro, this book has something for everyone. I'm honoured to be part of a community of elite SEOs sharing our knowledge to help others succeed. This is a must-read!”
DRE DE VERA
Host/Producer, SEO Video Show
Ireland