Make your content into assets by creating for the user – with Ashley Segura
27/02/2026 | 17 mins.
For Ashley Segura, you should be revisiting the way you think about your content and how your content is designed to meet the needs of your users through their entire journey. Ashley says: “Stop building content for ranking purposes and start thinking about content as assets for every stage of the user journey. By doing that, you’re going to build trust, address their questions, supply helpful information, and bring the user through the entire journey, to eventually convert them.”
Be in the right place at the right time – with Ryan Jones
26/02/2026 | 17 mins.
For Ryan Jones, it’s not just about where your audience is likely to interact – it’s meeting them at the right place at the right time. Ryan says: “Leverage multi-channel SEO, along with customer journey matching for a two-pronged approach. First, you need to understand where your audience is, where they spend their time, what platforms they visit, where they communicate with other people, and where you can show up to generate the maximum amount of impact. The second prong is customer journey matching. You want to match where they are in their journey to the platform they're using. Some businesses might still find a lot of success with top-of-funnel content, social media posts, and generating interest on Reddit and similar platforms.
Treat your brand as a multi-platform entity in 2026 - Bengu Sarica Dincer
25/02/2026 | 16 mins.
Bengu Sarica Dincer shares the importance of treating your brand as a multi-platform entity in 2026. Talking points include: What does treating your brand as a multi-platform entity actually mean? How do you treat your brand as a multi-platform entity? How does this interplay across search engines, social platforms, AI assistants, and niche communities? What search engines are key in 2026? Why do they like multi-platform entities? What social platforms are you referring to and how do you take advantage of social in this context? Where do AI assistants fit in? Why are niche communities important? How does it integrate into other marketing channels? How do you incorporate this into a plan? How do you measure success?
Learn more about the generation you’re targeting – with Izabela Janczak
24/02/2026 | 14 mins.
Once you identify who your audience is, Izabela Janczak shares that the next step is to learn more about the generation you’re targeting and to identify where they interact. Izabela says: “Meet your target generation where they search.” How would you define a generation, in this context? “You can start with the typical generations: Generation Z, Generation X, Boomers, Millennials, etc. Obviously, we're all quite familiar with the classic generational groups by now, because we hear more about them more than we ever used to before, and each of those generations has its own habits when it comes to searching for information or products.
Get hyper-specific about your ICP – with Casie Gillette
23/02/2026 | 16 mins.
The way that Casie Gilette understands more about her audience is to define an Ideal Customer Profile. Casie says: “Get hyper-specific about what your ICP (ideal customer profile) actually needs. The era of generic SEO content is over. AI overviews already own those answers. They already own those broad surface-level questions, and the only way to really stand out is to understand what your customers want. Who is your target audience? What do they want? What do they struggle with? What's missing from the AI summaries? What are the insights that they can't get anywhere else? I use the term ICP because I like the idea that you have an ideal customer: This is who they are. This is what they want. This is what they're asking. When you really break it down, that's who you want to be targeting, and that's who you're writing for. Understanding that is so important.”
SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.
Hello, and welcome to SEO in 2026 – a significant repository of current thinking from many of the world’s leading SEOs.
We're pleased to be able to welcome you to the fifth book and fifth series in this podcast, now well and truly an annual tradition, brought to you by Majestic.
“How people search has seen a bigger shift in the last 12 months than the last 12 years, and this makes SEOin2026 a must-read for anyone working in the industry. Majestic has brought together 117 of the SEO industry's brightest minds to share their insights into what matters, and what doesn't, to continue to drive growth with organic search during a period of massive uncertainty, and the book should be seen as a valuable reference point to keep your strategy on the right track.”
JAMES BROCKBANK
Managing Director and Founder, Digitaloft
“I highly recommend that every SEO professional set aside a couple of days for SEOin2026. You'll thank me for helping you plan your year effectively. I'm extremely grateful to have the opportunity to work alongside some of the world's leading SEO champions.”
NITIN MANCHANDA
Founder & Chief SEO Consultant, Botpresso
“This collection of wisdom from many of the best minds in SEO today is a great line in the sand of where we as an industry are, what problems we face, and how we tackle them. Anyone in SEO or marketing should be dipping into this on a regular basis.”
SIMON COX
Technical SEO Consultant, Cox and Co. Creative
“This series continues to be the industry’s leading source of the most timely advice a marketer could ever want. The most forward-thinking SEO experts in the world come together once a year to create this invaluable collection of new knowledge that should never be passed up on!”
PAM AUNGST CRONIN
President and Founder, Pam Ann Marketing and Stealth Search and Analytics
“2025 has been a sprint for the SEO industry, with AI reshaping how we understand visibility, relevance, and authority. SEOin2026 is not just another trends book; it’s a roadmap for what’s actually coming. I loved being part of it and seeing how experts around the world approach the same challenges from different angles.”
RAMONA JOITA
SEO Consultant and Founder
“David is good at drawing out the substance of a conversation. He will explore the topic and challenge assumptions, steer the conversation into an unexpected direction, and build on your ideas – making you think a bit deeper and sharper. Our recent conversation flew by as always, and as always – I’ve come out energised about the topic with more to think about.”
SUKHJINDER SINGH
Freelance SEO Consultant
Ireland