Special Ops with Emma Rainville

• How to Run Profitable Events: Budgeting, Coordinators, and Exhibitor ROI

  Even the most polished events are logistical warfare. In this Special Ops deep dive, Emma Rainville and Richard Parkin break down the unseen mechanics of event execution—from budgeting to showflow to sponsor integrity.This episode was recorded live during Perry Belcher’s Growth Hacking Live in San Diego, where Emma and Richard pulled back the curtain on real-world event operations. They share a battle-tested budget template, reveal what vendors won’t tell you, and explain exactly how to price sponsorship tiers so both you and your exhibitors win.Emma also drops a free downloadable: *“How to Work With Event Coordinators”—*a must-have if you’re tired of last-minute chaos or unclear roles. Whether you’re planning your first event or looking to scale a live experience profitably, this episode is your blueprint.We cover:The budgeting framework that prevents financial bleed (8 months out)What to include in your event planning checklist—and what to skipWhy event sponsorship tiers fail when mispricedThe run of show template that keeps your day one from derailingHow to vet sponsors without compromising your audienceThe true cost of poor event planning decisions (in lost trust, not just dollars)Timestamps:(0:00) Intro + why events always look easier than they are(1:22) Richard’s 20-hour flight to San Diego(2:45) The #1 budgeting mistake event hosts make(4:01) What belongs in your budget before booking speakers(6:13) How to think about monetizing the event itself(7:22) Event purpose: fulfillment vs. pitching vs. brand(9:03) What to know before selling sponsorships or exhibitor booths(11:01) What your run-of-show doc needs—and how to test it(13:44) How Richard triages marketing chaos 24 hours before doors open👉 Sign up for the Visionary Vault to access:Richard’s 9,000‑point Event Planning Checklist PDFEmma’s Event Coordinator Role GuideThe complete budgeting template Excel sheet for live eventsExplore Free Resources inside the Visionary Vault: https://specialopspodcast.com/visionary-vaultGet in Touch with Emma Rainville: YouTube: https://www.youtube.com/@specialopspodcast Instagram: https://www.instagram.com/emma_rainville512/ LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguruGet in Touch with Richard:Email: [email protected]: https://www.linkedin.com/in/richard-parkin-55621ba9/

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• Why Fast Thinking Is Is Killing Your Morale, Creativity, and Profits

  What if the very thing you’re proud of—your speed—was destroying your team, your creativity, and your profits?In this episode, Emma Rainville sits down with Tiago from her Shockwave team to unpack how “fast thinking” creates operational fires, burns out talent, and blocks deep, creative work. They don’t just diagnose the problem — they break down a system for slowing down and reducing noise across your business. From caffeine-fueled chaos to founder triggers, this one’s a masterclass in creating mental space and operational clarity without losing momentum.You’ll walk away with frameworks to manage team bandwidth, protect creativity, and pause before launching the next firestorm initiative.We cover:- Why visionary entrepreneurs unconsciously create operational chaos- The three biggest triggers that derail founders into urgency loops- Tiago’s framework for reducing team noise and regaining clarity- How deep work actually protects revenue and morale- What “slowing down” really looks like in a high-speed companyEpisode Timestamps:(0:00) Intro and what today’s about(2:05) Speed culture and the hidden cost of fast thinking(4:20) How operations gets hijacked by reactionary leadership(7:55) Tiago’s 7 Nespresso story and body-mind speed connection(10:00) The coffee trap and ADHD clarity myths(11:30) Why letting creativity breathe is essential(13:00) The Shockwave framework for slowing down(15:10) Identifying visionary triggers that sabotage thinking(17:00) Emma’s #1 operational red flag that makes everything stopSign up to the Visionary Vault for Tiago’s eBook “How to Slow Down & Reduce Noise” and get instant access to the tactical resources mentioned in this episode: https://specialopspodcast.com/visionary-vaultExplore Free Resources inside the Visionary Vault:https://specialopspodcast.com/visionary-vaultGet in Touch with Emma Rainville:YouTube: https://www.youtube.com/@specialopspodcastInstagram: https://www.instagram.com/emma_rainville512/LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguruGet in Touch with Tiago:Email: [email protected]

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• How to Build an Employee Onboarding System That Multiplies Performance

  When your operations fall apart, it isn't because your team failed, it's because you failed to onboard them right.In this episode, Emma Rainville sits down in person with Shockwave COO Tiago Sanguinetti to expose the high-leverage onboarding tactics that multiply team performance. Recorded live at Growth Hacking Live in San Diego, this conversation breaks down exactly how remote companies can accelerate output, prevent turnover, and eliminate first-week confusion with a system that’s operationally elite — not just HR-safe.Tiago shares the onboarding protocol he built inside Shockwave to transform new hires into high-performing operators within days. From creating SOP-led playbooks to assigning day-one tasks for culture fit, this is your tactical framework for onboarding remote contractors, full-time hires, and even creatives like designers — no excuses.We cover:The onboarding multiplier effect — why it’s the most neglected ROI leverHow to structure a remote onboarding call that actually builds contextThe #1 blindspot that sabotages new hires (and how to fix it)Why SOPs are the “star of the show” — and what to include in themMeeting cadences that build trust, loyalty, and accountability from week oneTimestamp Breakdown:(0:00) Live from Growth Hacking Live — intro to Tiago(2:00) What actually multiplies a hire’s value(3:12) The role of context, history, and culture in onboarding(5:45) Digital halls: how to show people around remotely(8:10) The critical SOPs and resource access checklist(10:20) Assigning responsibility for access and expectations(12:00) How to sequence onboarding across departments(13:25) Why early rapport prevents long-term churn(15:30) The “Multiplier” mindset shift for every manager👉 Grab Tiago’s exact Onboarding Checklist inside the Visionary Vault — free access at: https://specialopspodcast.com/visionary-vaultExplore Free Resources inside the Visionary Vault: https://specialopspodcast.com/visionary-vaultGet in Touch with Emma Rainville: YouTube: https://www.youtube.com/@specialopspodcast Instagram: https://www.instagram.com/emma_rainville512/ LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguruGet in touch with Tiago:Email: [email protected]: https://www.linkedin.com/in/tiago-sanguinetti/

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• Eco-Friendly or Illegal? The Truth About Green Product Marketing

  When is a green claim a marketing win — and when is it a lawsuit waiting to happen?In this episode of Marketing on Trial, Emma and Ryan unpack what every brand needs to know about the FTC’s proposed 2025 Green Guides update. From bamboo socks to biodegradable soap labels, the crackdown on misleading eco-claims is real — and compliance is no longer optional. Whether your product touts “recyclable packaging” or “made with renewable materials,” this episode is your legal ops playbook for staying out of class action crosshairs.We cover:The FTC’s definition of greenwashing (1:10)California’s SB 343 vs. the federal Green Guides (4:28)Why “recyclable where accepted” matters (7:05)The new thresholds that may invalidate your current label (8:40)Civil penalties, consumer backlash, and class action exposure (11:15)A compliance checklist you can implement today (13:30)Timestamps:(0:00) Why green marketing is legally risky now(1:10) What counts as greenwashing under FTC rules(4:28) California’s stricter standard: SB 343 unpacked(7:05) “Recyclable” vs. “recyclable where accepted” — why it matters(8:40) Substantiating claims: access thresholds, certifications, and facility data(11:15) Image damage and class action risks for green claims(13:30) 5-step compliance checklist for marketers✅ Get the free Eco Claims Audit Checklist inside the Visionary Vault.Explore Free Resources inside the Visionary Vault: https://specialopspodcast.com/visionary-vaultGet in Touch with Emma Rainville:YouTube: https://www.youtube.com/@specialopspodcastInstagram: https://www.instagram.com/emma_rainville512/LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru

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• Why 7-Figure Businesses Stall – and How to Break Through (Leadership Fix Pt. 2 of 2)

  Scaling to seven figures isn’t the finish line — it’s the breaking point.In Part 2 of this rapid-fire leadership series, Emma Rainville zeroes in on why so many high six- and low seven-figure businesses stall out — and what it really takes to break through. From duct-taped systems to chaotic “busy work,” Emma reveals the hidden traps that keep founders stuck at $1–2M and unable to scale further. She explains why speed to market without a solid operational framework will sabotage your growth, how to distinguish productivity from wasted motion, and why chaos disguised as systems is the silent killer of profitability.If you’re aiming to scale sustainably, protect margins, and stop running your business like a “job with a fancy title,” this 7-minute tactical episode will hit you where it counts.We cover:Why most businesses stall between $1M–2M in revenueThe difference between “busy” vs. “productive” employeesHow to stop chaos from masquerading as systemsThe biggest time-wasters founders should automate or delegateWhy clarity beats confusion when leading as a visionaryHow to build operational excellence that scales with salesTimestamps(0:00) Why speed without systems sabotages growth(0:55) The $1M–2M stall point explained(1:45) Broken ops structures and scaling past duct tape(2:40) Busy vs. productive — the leadership lens that matters(3:25) How founders waste 8+ hours a week on tasks they shouldn’t touch(4:15) Chaos disguised as systems: why it plagues entrepreneurs(5:10) Leading with clarity vs. confusion as a visionary(6:20) The real test of operational excellence when sales double overnight(7:20) Profitability over vanity metrics — the founder’s choiceReady to break through your revenue ceiling?Sign up free for the Visionary Vault at www.specialopspodcast.com — your tactical toolkit with playbooks, SOP frameworks, and scaling strategies designed to keep your growth sustainable and profitable.Explore Free Resources inside the Visionary Vault:https://specialopspodcast.com/visionary-vault Get in Touch with Emma Rainville: YouTube: https://www.youtube.com/@specialopspodcast Instagram: https://www.instagram.com/emma_rainville512/ LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru

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