In a world full of choices, how do successful people make the decisions that define their careers and personal lives? The 37% Podcast explores the science and p...
Former City of London Stockbroker and Coach and Mentor, Giles Vardey, reflects on his decision not to retire. He recalls his early career experience as a stockbroker and the rules of engagement and how he has avoided taking wood-turning as a hobby by staying curious.
References:
https://www.linkedin.com/in/giles-vardey-msc-ma-oxon-fcsi-279b19/?originalSubdomain=uk
The Growth Mindset – Carol Dweck (Author)
For more on the growth mindset see, 'Mindset: Changing the Way you think to Fulfil your Potential,' by Dr Carol Dweck
For more on types of intelligence, see Arthur C Brooks in 'From Strength to Strength: Finding Success, Happiness and Deep Purpose in the Second Half of Life.'
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32:31
Clint Drieberg
Áine & Susy’s guest is radio presenter and producer, Client Drieberg. Originally from Australia, Clint talks about his decision to become Irish!
Clint describes his passion for telling stories and the parallels he sees with his parents work as local shopkeepers. ‘How a small business survives is through customer relations.’ Clint learned how to listen while observing his father’s interest in the stories his customers shared in the shop every day.
References:
@clientdrieberg
https://www.linkedin.com/in/clintdrieberg
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43:56
Clare Kennedy, Nutritionist and Personal Trainer
lare Kennedy, owner of Stronger You for Life, is passionate about ensuring that women age well. Nutrition, resilience training and keeping mentally and physically active are key parts of the formula. Clare talks about her work as a personal trainer and nutritionist, her decision to start a business in her late fifties and confidence – the lack of and what its like when you suddenly find it.
References:
https://www.strongeryouforlife.com
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35:28
Aoife Dunican, aka ‘The Stylebob’
Aoife Dunican is a charismatic motivational speaker and corporate image consultant. ‘Life is too short not to be your own version of fabulous.’ is her motto. Aoife shares the unique story of her passion for style and where it has taken her in life and in business.
References:
https://www.linkedin.com/in/aoife-dunican-27b4ba26
https://www.thestylebob.com
@thestylebob
Fake it Till you Make It (Amy Cuddy):
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43:48
Dr Sabina Brennan
A self-confessed ‘People-Pleaser’ decision maker, Sabina is passionate about neuroscience. ‘Understanding your brain helps you to understand yourself and your approach to decision making’, she believes. Sabina discusses her eclectic career as an insurance professional, an actress on Fair City and her decision to become a medical student in her forties. Now a medical doctor and successful author, she has lots to say about making decisions and the impact of gender, brain health, endings and new beginnings
Sabina's new book, 'The Neuroscience of Manifesting,' is out now.
References:
For more on Sabina's work and previous publications see her website: http://www.sabinabrennan.ie/
In a world full of choices, how do successful people make the decisions that define their careers and personal lives? The 37% Podcast explores the science and psychology of decision-making, helping professionals navigate their most important choices.
Hosted by executive coaches Áine Maguire and Susy Kenefick, the podcast dives deep into the moments that shape careers, leadership paths, and personal lives. Each episode brings entrepreneurs, leaders, and experts to reflect on the critical decisions they’ve made—and how those decisions changed their trajectories.
At the heart of the podcast is the 37% Rule, a mathematical principle suggesting that after considering 37% of your options, you have enough information to make a well-informed choice. Áine and Susy break down this rule, blending insights from neuroscience, psychology, and strategic thinking to help listeners make smarter, faster decisions.
From career pivots and leadership challenges to personal life choices, The 37% Podcast offers practical tools and fresh perspectives. Learn how to balance gut instinct with logic, overcome decision paralysis, and gain confidence in your decision-making abilities.
If you're looking to sharpen your decision-making skills and take control of the choices that shape your future, tune in to The 37% Podcast and explore the intersection of psychology, strategy, and intuition.
Ireland