The Courageous Leaders Podcast

Sergio Lopez Ferrero, Global CEO of Omnicom Production, joins me on The Courageous Leaders Podcast for an honest conversation about leading global transformation and what it really costs the person at the top. Sergio leads the global production portfolio for Omnicom Group, with over 20 years in the industry and more than 400 awards to his name, including 73 Cannes Lions.
We talk about what it takes to transform businesses spanning 100 companies and 40 countries, why leaders are humans, not superheroes, the moment he realised he'd stopped doing the work he loved, and how he separates smart failure from negligence. If you lead through change, pressure, or uncertainty, this conversation is full of hard-won lessons from someone doing it at a global scale.
What We Cover:
00:00 Trailer
00:54 Leading global transformation in a changing industry
03:19 The pressure of being a CEO: leaders are human, not superheroes
05:54 The leadership skills Sergio had to learn the hard way
08:15 Why every leader must understand the financials first
11:29 How to build one culture across 100 companies and 40 countries
13:03 Making tough decisions when people resist change
16:07 Separating who you are from the role you have to play
21:40 Moving from hands-on creative work to leading the businesS
29:14 Smart failure vs negligence: when it’s okay to fail
32:30 How to navigate uncertainty as a leader
35:13 Systems thinking and giving teams freedom within a framework
45:16 Where courage has carried Sergio through his career
48:05 Sergio’s three pieces of advice for future leaders
50:22 The eight things every CEO must be willing to do
52:03 Why you never fully switch off at the top
53:43 Ego, money, and the career trap nobody talks about
55:44 Building the team that covers your weaknesses
58:02 The real rewards of being a CEO

Key Leadership Insights:
• Why transformation today means rebuilding the plane while flying i 
• Why understanding the money is the first job of any leader
• How to set a vision simple enough to align 40 countries
• Why separating smart failure from negligence changes how teams take risks
• How “freedom within the framework” keeps creative people creative
• Why the leader’s mood sets the temperature for the whole company
• Why knowing yourself matters more than knowing the playbook

🎧 Listen to the full episode for the best practical leadership coaching:
Spotify: https://open.spotify.com/show/1B0U13S37tjpy9ZYZJcZb4
Apple: https://podcasts.apple.com/gb/podcast/the-courageous-leaders-podcast/id1594924295
All episodes: https://thecourageousleaderspodcast.buzzsprout.com/
Connect with Sergio:
LinkedIn: https://www.linkedin.com/in/sergiolopezferrero/
🚀 Ready to elevate your team and leadership? Book time for transformative coaching and training:
Website: https://www.thechangecreators.com
LinkedIn: https://www.linkedin.com/in/joannahowes/
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#Leadership #BusinessTransformation #CEO #CreativeIndustry #CourageousLeaders

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What are the bad leadership habits that quietly hold a team back? In this solo episode of The Courageous Leaders Podcast, I share the five leadership behaviours driving me crazy right now, and what to do instead if you want to lead well over the next few years.

Consider it a rant with a purpose. From leaders who struggle to manage stress to the ones avoiding hard conversations, burning out and calling it “high performance,” or making everything about themselves, I break down why each habit damages a team and the honest shift each one needs. If you lead people, this is a wake-up call worth five minutes.
What We Cover:
00:00 The five leadership behaviours driving me crazy
00:06 No self-management: reacting and offloading stress onto your team
01:01 Avoiding difficult conversations (and the time it wastes)
01:33 Not looking after yourself, and what “high performance” really means
02:42 Getting a coach but doing none of the work
03:32 Being too self-focused, and why that isn’t leadership
04:08 Why leadership needs empathy and compassion
04:20 Leadership takes daily effort, not just a title
👍 Stay inspired by joining our YouTube community! Click the link, hit the subscribe button, leave a comment, and never miss an episode. Your support helps us empower courageous leaders like you!
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Book a call for transformative leadership and team coaching:
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What’s the one toxic leadership behaviour you’d banish forever? In this special Leadership Room 101 episode of The Courageous Leaders Podcast, three industry leaders each argue to banish one leadership behaviour for good: busyness, fear-based leadership, or pay-to-play culture. I’m joined by Katy Wright (Chief Client & Business Officer, AMV BBDO), Sergio Lopez Ferrero (Global CEO, Omnicom Production), and Sachini Imbuldeniya (Co-Founder & CEO, House of Oddities).

Each leader gets around ten minutes to make their case, and at the end I pick just one to send into Room 101. The debate is honest, funny, and at times a little controversial, and each argument says something real about how leadership and the creative industry work today.

What We Cover:
00:00 Trailer
00:50 The Leadership Room 101 concept, and meet the three leaders
01:50 Katy's nomination: Busyness as a badge of honour
06:20 Is being "busy" really pride, or is it fear?
10:20 The fear of not looking busy enough
12:50 The link between rest, sleep, and real creativity
19:50 Sergio's nomination: Fear-based leadership
21:50 Why blaming an unnamed "head office" erodes trust
24:50 Can a little fear actually be healthy in leadership?
27:20 Why "alpha" leadership is over, and vulnerability is rising
27:50 The uncomfortable debate: do CEOs have psychopathic tendencies?
40:50 Sachini's nomination: Why pay-to-play is rigging the industry
45:50 Awards and access: is success bought or earned?
47:50 How pay-to-play shuts out great creative work
48:50 My verdict: which behaviour goes into Leadership Room 101

Key Leadership Insights:
Why “busy” has become a status symbol, and what it often hides
How to hear what your team are really telling you when they say they’re busy
Why a small amount of healthy fear can sharpen accountability
Why vulnerability now makes leaders more followable, not less
How pay-to-play systems in awards and pitching hold the industry back
Why fixing fairness at the top can change a whole company culture

Part debate, part masterclass, and a lot of fun. By the end you’ll be deciding which leadership behaviour you’d banish too.
👍 Stay inspired by joining our YouTube community! Click the link, hit the subscribe button, leave a comment, and never miss an episode. Your support helps us empower courageous leaders like you!
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Why is avoidance the biggest killer of performance in teams? 

In this solo episode of The Courageous Leaders Podcast, I explain why it’s okay to upset people, and why giving honest feedback without fear is a skill every leader needs.

Most leaders tiptoe around their teams, scared of upsetting someone. But avoiding hard conversations doesn’t protect people, it holds them back. I share why we waste so much energy “mind reading” how others will react, how that robs them of the chance to grow, and how to deliver tough feedback while staying calm, present, and human, even when someone gets upset.

What We Cover:
00:00 Why it's okay to upset people
00:40 You can't control how someone reacts (the "mind reading" trap)
01:30 Why avoiding it is really about protecting yourself
02:00 My personal story: the feedback that changed everything
02:55 How to give feedback without it feeling like an attack
03:25 How to stay present when someone cries or gets angry
04:19 Why backtracking is the worst thing you can do
04:38 Show up for them, even when it's uncomfortable
👍 Stay inspired by joining our YouTube community! Click the link, hit the subscribe button, leave a comment, and never miss an episode. Your support helps us empower courageous leaders like you!
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🚀 Elevate Your Leadership:
Book a call for transformative leadership and team coaching:
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Some people don’t just achieve, they achieve as though their life depends on it. In this deeply honest episode of The Courageous Leaders Podcast, I sit down with Esther Marshall, former global gender diversity leader at Unilever and founder of Sophie Says, to ask a question so many of us avoid: who are you when achievement isn’t enough?

This is a conversation about grief, high achievement, emotional resilience, and the pressure of holding everything together when life refuses to cooperate. Esther shares her story with extraordinary openness: losing her sister Rebecca to suicide, caring for grandparents through Alzheimer’s, a miscarriage during IVF, and losing her mother to pancreatic cancer, all while building a business and refusing to stop proving herself. It is also the story of the breakthrough that finally let her stop failing quietly and start succeeding loudly. If you have ever tied your worth to what you achieve, this one will stay with you.

If you or someone you know is affected by anything discussed in this episode, you can contact Samaritans free, 24/7, on 116 123 or at samaritans.org.

What We Cover:
00:00 Intro
01:30 Why "High Achiever" Can Tip Into "Never Enough"
04:41 Climbing the Ladder at Unilever, and Being "Hard to Manage"
10:14 Leading a Team When Your Standards Are Sky High
11:37 The Maternity Leave Project That Became Sophie Says
14:29 Losing Rebecca to Suicide
16:34 The Book Written the Night She Passed Away
20:21 The Rainbow, and Learning to Let People In
21:29 Carrying a Legacy, and the Weight That Comes With It
23:08 Alzheimer's, and Grief That Wouldn't Stop
24:18 IVF, Miscarriage, and Learning to Keep Going
25:48 The "Miracle" Baby, and a Mother's Pancreatic Cancer Diagnosis
30:13 Why She Chose to Run a Marathon the Day Her Mum Died
34:52 The Therapy Breakthrough That Changed Everything
38:46 "I'm Failing Quietly, but I Want to Succeed Loudly"
41:00 Building Sophie Says Into a Movement for Generational Change
48:53 Learning to Walk Before Running Again
50:13 A Message for Anyone Sitting in Fear, Ready to Begin
51:40 What Courage Really Means to Esther

Key Reflections:
• Why high achievement can quietly become a form of self-harm
• Why grief isn't something you "get over," and why returning to normal too quickly often makes healing harder
• How to separate your self-worth from your achievements and results
• Why asking for help is a sign of strength, not weakness
• How changing the way you frame a failure can completely reshape your life
• Why children need emotionally safe parents, not perfect ones

Esther’s honesty is a reminder that courage isn’t the absence of pain, it’s getting up and showing up through it. If this episode moves you, I’d love to hear your biggest takeaway in the comments.

Find out more about Sophie Says: https://www.sophiesaysofficial.com/
Follow Esther Masrshall:
Instagram: https://www.instagram.com/sophiesaysofficial/
TikTok: https://www.tiktok.com/@thegrievingfounder
👍 Stay inspired by joining our YouTube community! Click the link, hit the subscribe button, leave a comment, and never miss an episode. Your support helps us empower courageous leaders like you!
https://www.youtube.com/channel/UC2kZ-x8fDHKEVb222qpQ_NQ

🚀 Elevate Your Leadership:
Book a call for transformative leadership and team coaching:
Website: https://thechangecreators.com
LinkedIn: https://www.linkedin.com/in/joannahowes/ 

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