In this video, Brian Roisentul emphasizes the importance of creating unforgettable customer experiences rather than just focusing on conversions. He shares insights on how brands can transform mundane touchpoints into magical moments, engage customers through personalization and education, and implement innovative strategies for customer retention and feedback. Here's a glimpse of what you'll learn:Focus on creating unforgettable customer experiences, not just conversionsMap out all customer touchpoints to find areas for improvementSurprise customers in unexpected ways to spark word-of-mouthEducate customers on their purchases to increase usage and salesMake small, thoughtful changes...no big budget required--This episode is brought to you by BSR Digital.BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.To learn more about BSR Digital, visit their website or book a call here.
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11:26
Unlock Hidden Insights on Shopify
In this tactical episode of The DTC Insider podcast, Brian Roisentul introduces the new Sidekick feature on Shopify, which allows users to unlock valuable insights and data that were previously difficult to access. Here's a glimpse of what you'll learn:How Sidekick Makes Shopify Insights Accessible Like Never BeforeLeveraging Complex Data Queries to Supercharge Your AnalysisWhy Your Questions Determine the Accuracy of Your DataEasily Unlocking Fundamental Metrics Like Customer Lifetime ValueTurning Sidekick’s Insights into Actionable Growth Marketing StrategiesSimplifying Sales Forecasting and Customer Behavior Analysis with SidekickEffortlessly Tracking Subscription Metrics Using SidekickSponsor for this episode:This episode is brought to you by BSR Digital.BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.To learn more about BSR Digital, visit their website or book a call here.
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6:05
Redefining Anti-Aging with Technology
In this episode of The DTC Insider podcast, host Brian Roisentul interviews David Bean, founder of Nira, a company that has revolutionized skincare technology by bringing professional laser treatments to the home market.We discussed:The journey from engineering to developing skincare technologyMaking professional laser treatments accessible for at-home useThe challenges and time investment behind NIAR’s eight-year developmentBuilding consumer trust in a competitive skincare marketThe role of AI in enhancing skincare effectivenessOvercoming skepticism from industry experts during the early stagesUsing a 90-day money-back guarantee to establish credibilityEnhancing customer engagement through gamificationThe importance of clinical validation for product effectivenessExpanding into future innovations like laser hair removal and acne treatmentsSponsor for this episode:This episode is brought to you by BSR Digital.BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.To learn more about BSR Digital, visit their website or book a call here.
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Unlocking the Power of Email Marketing
In this episode of The DTC Insider, Brian Roisentul discusses the often-overlooked potential of email marketing, emphasizing its cost-effectiveness compared to paid ads. He outlines a three-step marketing playbook that focuses on understanding customer purchase behavior, mapping out touch points, and optimizing email flows to enhance engagement and sales. The discussion highlights the importance of aligning marketing strategies with customer needs and behaviors to drive better results.Here’s a glimpse of what you’ll learn: Why understanding customer purchase behavior is essential for effective campaignsThe importance of timing and targeting in email strategyHow mapping customer touchpoints can improve marketing flowsLeveraging the right tools to gain insights into customer behaviorUsing purchase pattern analysis to tailor offersEnhancing marketing performance through audience segmentationPrioritizing structure and strategy over quick hacksThe need for ongoing optimization of email flowsHow agencies can support brands with strategic executionSponsor for this episode:This episode is brought to you by BSR Digital.BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.To learn more about BSR Digital, visit their website or book a call here.
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How Strategic Partnerships Can Accelerate Brand Growth
In this episode of The DTC Insider podcast, Brian Roisentul sat down with Joe Weinand, co-founder of Nutcase, a health-conscious chocolate milk brand. Joe shares the origins of Nutcase, his journey in scaling the business, and the unexpected partnerships that helped propel the brand forward. They discuss the challenges of navigating retail and e-commerce, the impact of influencer marketing, and innovative strategies for brand positioning. Here’s a glimpse of what you’ll learn: Turning a simple craving into a product that resonated with consumers How a clean-label chocolate milk gained traction quickly The highs and lows of using influencer marketing for rapid awareness Navigating the unique challenges of both retail and DTC in the beverage space How equity crowdfunding transforms fans into invested brand advocates Why building a strong community is essential for retail success Creative marketing approaches that help differentiate in a saturated market Embracing the unpredictable path of entrepreneurship Plans to grow the product portfolio and expand in retail Sponsor for this episode: This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.
Welcome to The DTC Insider podcast hosted by entrepreneur, digital marketer, and co-founder of BSR Digital, Brian Roisentul. On this podcast, you will find the best practices for building a successful DTC brand.
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