What 20+ Years and 5 Ventures Teach About Resilience
In this episode of The DTC Insider, Brian Roisentul sits down with Clay Banks, co-founder of Glorilight. Here's a glimpse of what you'll learn:Clay’s entrepreneurial journey through five venturesThe founding story of GloryLite and its fast launchLessons learned from HavenLock and complex manufacturingKey takeaways from Shark Tank and going viralHow to turn failures into lessons for the next ventureCustomer acquisition then vs. now: iOS14, Meta ads, tariffsThe importance of community and brand as a competitive moatCounterfeit competitors and the fight to protect IPBalancing CAC with LTV and the importance of retentionResiliency, uncertainty, and advice for entrepreneurs in 2025This episode is brought to you by BSR.BSR helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.To learn more about BSR, visit their website or book a call here.
--------
43:50
--------
43:50
The Lessons Behind Scaling, Exiting, and Rebuilding GoSili
In this episode of The DTC Insider, Brian Roisentul sits down with Stacey Feeley, co-founder of GoSili, to talk about the full arc of building a mission-driven brand. Here's a glimpse of what you'll learn:Founding GoSili to create safe, plastic-free products for kidsEarly days: inventing silicone sleeves and DIY drop testsBreaking into mass distribution after Canada’s plastic banCustomer acquisition before e-commerce and social mediaLessons from trade shows and retail partnershipsThe Target dream and why it didn’t meet expectationsSelling the company to Evenflo and the challenges that followedBuying back the company and rebuilding from the ground upLaunching recycling initiatives for silicone productsExpanding into new markets like hospitality with the DRYNK lineThis episode is brought to you by BSR Digital.BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.To learn more about BSR Digital, visit their website or book a call here.
--------
39:50
--------
39:50
From Backyard Hobby to 18-Year Business
In this episode of The DTC Insider, Brian Roisentul sits down with Adam Vernon, founder of Colorado Ski Chairs, a business that’s been transforming old skis and snowboards into handcrafted furniture for nearly 20 years.Here's a glimpse of what you'll learn:Adam’s journey from ski racer to founder of Colorado Ski ChairsTurning old skis into furniture and the brand’s early daysHow the product line evolved over 18+ yearsBalancing custom projects with scalable productsShifting from B2C focus to more B2B and corporate clientsMarketing channels: brick-and-mortar, online, and social mediaThe role of video content and behind-the-scenes storytellingSustainability as a brand story vs. actual sales driverBuilding a team of multi-talented employees with no rigid titlesLooking ahead: the future of Colorado Ski Chairs and industry adaptationThis episode is brought to you by BSR Digital.BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.To learn more about BSR Digital, visit their website or book a call here.
--------
46:01
--------
46:01
How Lion Pose Got Into Sephora Before Having a Product
In this episode of The DTC Insider podcast, Brian Roisentul sits down with Madhu Punjabi, co-founder and CEO of Lion Pose. Before building a skincare brand that landed in Sephora, Madhu held key roles at Google, Pinterest, and Meta—experiences that shaped how she builds today.Here's a glimpse of what you'll learn:Madhu’s early career at Google, Pinterest, and MetaLessons from launching products at big tech companiesWhy she left to become a founder before having an ideaBuilding and selling her first company in infant formulaCo-founding Lion Pose and targeting Sephora from day oneThe “questions framework” she learned at Meta and still usesThe realities of being a founder vs. corporate lifeDefining passion in business and why it mattersChallenges of today’s DTC environment: rising costs, tougher acquisition, thinner marginsThe importance of retention, customer insights, and knowing your numbersFind more episodes on our website.--This episode is brought to you by BSR Digital.BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.To learn more about BSR Digital, visit their website or book a call here.
--------
55:46
--------
55:46
How a Mother-Daughter Duo Built Luxeire from Scratch
In this episode of The DTC Insider, Brian Roisentul sits down with Margot Adams, co-founder of Luxeire, a mother-daughter clothing brand blending luxury, comfort, and performance, so you never have to choose between style and function.Here's a glimpse of what you'll learn:The mother-daughter founding story of LuxeireEarly struggles turning a passion project into a real businessLaunching the hero product: the Classic Button-UpRunning Meta ads on a shoestring budget and finding product-market fitWhy Margot became the face of the brandCustomer service and the human touch in a lean businessCompeting in a crowded apparel space while manufacturing in NYCBalancing new customer acquisition with customer retentionOperational challenges and the importance of efficiencyWhat’s next for Luxeire: new fabrics, product categories, and pop-upsFind more episodes on our website.--This episode is brought to you by BSR Digital.BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.To learn more about BSR Digital, visit their website or book a call here.
Welcome to The DTC Insider podcast hosted by entrepreneur, digital marketer, and co-founder of BSR Digital, Brian Roisentul. On this podcast, you will find the best practices for building a successful DTC brand.
Ireland