In this episode of The DTC Insider, Brian Roisentul sits down with Adam Vernon, founder of Colorado Ski Chairs, a business that’s been transforming old skis and snowboards into handcrafted furniture for nearly 20 years.Here's a glimpse of what you'll learn:Adam’s journey from ski racer to founder of Colorado Ski ChairsTurning old skis into furniture and the brand’s early daysHow the product line evolved over 18+ yearsBalancing custom projects with scalable productsShifting from B2C focus to more B2B and corporate clientsMarketing channels: brick-and-mortar, online, and social mediaThe role of video content and behind-the-scenes storytellingSustainability as a brand story vs. actual sales driverBuilding a team of multi-talented employees with no rigid titlesLooking ahead: the future of Colorado Ski Chairs and industry adaptationThis episode is brought to you by BSR Digital.BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.To learn more about BSR Digital, visit their website or book a call here.
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How Lion Pose Got Into Sephora Before Having a Product
In this episode of The DTC Insider podcast, Brian Roisentul sits down with Madhu Punjabi, co-founder and CEO of Lion Pose. Before building a skincare brand that landed in Sephora, Madhu held key roles at Google, Pinterest, and Meta—experiences that shaped how she builds today.Here's a glimpse of what you'll learn:Madhu’s early career at Google, Pinterest, and MetaLessons from launching products at big tech companiesWhy she left to become a founder before having an ideaBuilding and selling her first company in infant formulaCo-founding Lion Pose and targeting Sephora from day oneThe “questions framework” she learned at Meta and still usesThe realities of being a founder vs. corporate lifeDefining passion in business and why it mattersChallenges of today’s DTC environment: rising costs, tougher acquisition, thinner marginsThe importance of retention, customer insights, and knowing your numbersFind more episodes on our website.--This episode is brought to you by BSR Digital.BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.To learn more about BSR Digital, visit their website or book a call here.
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How a Mother-Daughter Duo Built Luxeire from Scratch
In this episode of The DTC Insider, Brian Roisentul sits down with Margot Adams, co-founder of Luxeire, a mother-daughter clothing brand blending luxury, comfort, and performance, so you never have to choose between style and function.Here's a glimpse of what you'll learn:The mother-daughter founding story of LuxeireEarly struggles turning a passion project into a real businessLaunching the hero product: the Classic Button-UpRunning Meta ads on a shoestring budget and finding product-market fitWhy Margot became the face of the brandCustomer service and the human touch in a lean businessCompeting in a crowded apparel space while manufacturing in NYCBalancing new customer acquisition with customer retentionOperational challenges and the importance of efficiencyWhat’s next for Luxeire: new fabrics, product categories, and pop-upsFind more episodes on our website.--This episode is brought to you by BSR Digital.BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.To learn more about BSR Digital, visit their website or book a call here.
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From Corporate Burnout to 8 Figures: The Story Behind Little Trouble
In this episode of The DTC Insider podcast, Brian Roisentul chats with Dinah Chapman, founder of Little Trouble, a fast-growing kidswear brand that’s on track to hit 8 figures. Dinah shares how she built the company from her garage while juggling motherhood and a demanding corporate job, why she resisted shortcuts in customer service, and how she turned customer feedback into a growth engine.Here's a glimpse of what you'll learn:Moving abroad while running a U.S.-based businessStarting Little Trouble as a side hustle during corporate burnoutKnowing when a side hustle becomes a full-time businessStanding out in a crowded kids apparel marketChallenges across growth stages: 0–1M, 1–5M, and beyondOperating with a tiny team while scaling bigThe critical role of customer service and human connectionThe pitfalls of over-obsessing about attribution vs. focusing on fundamentalsLeveraging customer insights and zero-party data for growthWhat’s next: brand collaborations, wholesale, and product diversificationFind more episodes on our website.--This episode is brought to you by BSR Digital.BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.To learn more about BSR Digital, visit their website or book a call here.
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From Garage to $400 Million: The Portland Leather Goods Story with Curtis Matsko
In this episode of The DTC Insider podcast, Brian Roisentul sits down with Curtis Matsko, founder and CEO of Portland Leather Goods, to unpack how he grew his brand from a garage startup into a $400M+ e-commerce powerhouse. Here's a glimpse of what you'll learn:The origins of Portland Leather Goods and early growthAuthenticity and personal branding on LinkedInThe mix of factors behind business successStaying optimistic and leading with confidenceEvolving strategies to stay relevant in changing marketsHiring and building a high-performing, like-minded teamMoving manufacturing to Mexico and its challengesMeasuring the right business and marketing metricsThe importance of retention and efficiency in DTCWhy struggling businesses often blame agencies unfairlyFind more episodes on our website.--This episode is brought to you by BSR Digital.BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.To learn more about BSR Digital, visit their website or book a call here.
Welcome to The DTC Insider podcast hosted by entrepreneur, digital marketer, and co-founder of BSR Digital, Brian Roisentul. On this podcast, you will find the best practices for building a successful DTC brand.
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