The DTC Insider

In this episode of The DTC Insider, Brian Roisentul sits down with Arshad Bahl, founder of Amrita, to discuss what it really takes to build a profitable DTC brand in an industry obsessed with growth at all costs.

Arshad shares how the CPG landscape has changed over the last decade, why venture capital has shifted the priorities of many founders, and why he believes profitability, customer retention, and operational excellence matter far more than chasing revenue at any cost.

They dive into the retention strategies that have helped Amrita grow sustainably, including why the first three orders are the most important in a customer's journey, how to bridge the trust gap with new customers, and why referrals and word-of-mouth continue to outperform many modern acquisition channels.

Arshad also breaks down his approach to manufacturing, margins, customer acquisition, and channel strategy, sharing practical insights for founders looking to build stronger businesses without relying solely on paid media.

Plus, they discuss the importance of building a business around your values, creating opportunities for neurodiverse talent, and why a profitable $5 million business might be a better outcome than a stressful $100 million one.

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This episode is brought to you by ⁠⁠BSR⁠⁠.

⁠⁠BSR⁠⁠ helps 7-figure+ brands build and optimize strategic growth systems that unlock hidden revenue and scale profitably, without adding chaos, channels, or unnecessary spend.
To learn more about BSR, ⁠⁠visit their website⁠⁠ or book a ⁠⁠call⁠⁠.

In this episode of The DTC Insider, Brian Roisentul sits down with Samuel Goodman, co-founder of Cheeky, to talk about what it really takes to build and scale a DTC brand from scratch.

From starting with no background in dentistry to becoming the largest custom night guard company in the US, Samuel shares how they identified a real problem, validated it through hundreds of customer calls, and built their first product using 3D printing.

They dive into the early days of the business, from testing demand with landing pages and ads to building a Shopify-first brand and scaling to thousands of customers through direct-to-consumer channels.

Samuel also breaks down how they expanded beyond a single product into a full oral care ecosystem, and what drove those decisions based on customer demand.

Plus, he shares the reality of breaking into retail, including years of outreach, getting their first meeting with Walmart, and what it actually takes to land on shelves and succeed once you’re there.
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This episode is brought to you by ⁠BSR⁠.

⁠BSR ⁠helps 7-figure+ brands build and optimize strategic growth systems that unlock hidden revenue and scale profitably, without adding chaos, channels, or unnecessary spend.

To learn more about BSR, ⁠visit their website⁠ or book a ⁠call⁠.

In this episode of The DTC Insider, Brian Roisentul sits down with Lekha Vyas, founder of SynQ Wellness, to talk about one of the most talked about trends in health right now: GLP-1 and what comes next.

From her background leading brands at companies like L’Oréal and Estée Lauder to building a new category in wellness, Lekha shares how she’s developing a plant-based alternative to GLP-1 drugs, delivered through a Listerine style strip that dissolves in your mouth.

They dive into the real impact of GLP-1 drugs, including long term side effects, dependency, and why more consumers are starting to question them.

Lekha also explains the science behind sublingual delivery, how it bypasses the gut, and why it could change the future of supplements and metabolic health.

Plus, she breaks down what it actually takes to build a breakthrough product, from 75+ formula iterations to early human testing, and how she’s approaching go to market, TikTok, and DTC in a hyper competitive landscape.
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This episode is brought to you by BSR.

BSR helps 7-figure+ brands build and optimize strategic growth systems that unlock hidden revenue and scale profitably, without adding chaos, channels, or unnecessary spend.

To learn more about BSR, visit their website or book a call.

In this episode of The DTC Insider, Brian Roisentul sits down with Lauren DeCarli, founder of Paneros Clothing, to talk about what’s actually working for brands today.

From customer acquisition in an increasingly expensive landscape to why authenticity is outperforming polished content, Lauren shares how brands can stand out by building real connections with their audience.

They also dive into retention strategies, including how to create a better post-purchase experience, implement rewards programs, and turn customers into repeat buyers.

Plus, Lauren breaks down her approach to building a sustainable brand, from working closely with artisans in Bali to making intentional decisions across the entire product lifecycle.

--This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BSR⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BSR⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ helps 7-figure+ brands build and optimize strategic growth systems that unlock hidden revenue and scale profitably, without adding chaos, channels, or unnecessary spend.

To learn more about BSR, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠visit their website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or book a call ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

In this episode of The DTC Insider, Brian Roisentul shares essential strategies for e-commerce brands to scale efficiently in Q2, focusing on avoiding common mistakes in planning, customer acquisition, and marketing funnel structure. Learn how to leverage data, optimize messaging, and understand the customer journey for sustained growth.

--This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BSR⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BSR⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  helps 7-figure+ brands build and optimize strategic growth systems that unlock hidden revenue and scale profitably, without adding chaos, channels, or unnecessary spend.

To learn more about BSR, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠visit their website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or book a call ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.