The DTC Insider

• Growing a Brand Through Partnerships

  In this episode of The DTC Insider podcast, Brian Roisentul sat down with Karina Moises, co-founder and CEO of Beautology Lab. Karina’s journey with Beautology Lab is all about strategic growth and making impactful partnerships while bootstrapping her brand. From a successful partnership with Ipsy in their second year, bringing in almost $500K with just one product, to collaborating with Equinox, Karina has been building momentum. We’ll dive into her customer acquisition strategies, retention efforts, and her plans for 2025. Here’s a glimpse of what you’ll learn: Key challenges and strategic pivots in 2024. The role of strategic partnerships in brand growth. Identifying the right partnerships for your brand. The importance of diversifying revenue streams. How bootstrapping fosters scrappiness and resourcefulness. Customer acquisition strategies for long-term success. Investing in relationships for sustained growth. The benefits of raising capital early. Meta’s continued impact on customer acquisition. Why diversification is essential for reducing business risks. Sponsor for this episode: This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.

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• Balancing Business and Motherhood in E-Commerce

  In this episode of The DTC Insider podcast, Brian Roisentul sat down with Remington Fraser, founder of The Revury, a company redefining what it means to lead with empathy in e-commerce. Before launching her brand, Remington worked as an attorney, but her entrepreneurial journey began with a vision of creating a software-enabled company that combines automation with a deeply personal touch. What makes The Revury truly unique? It’s powered by a team of mums who’ve built not just a business but a community. In just three years, they’ve scaled to serve consignments in 21 states, handling over 1,000 consignments while maintaining a 30-40% customer return rate. Here’s a glimpse of what you’ll learn: The Revury as a tech-enabled platform revolutionizing consignment. Remington’s journey from law to entrepreneurship for a better work-life balance. How empathy in business fosters productivity and stronger team dynamics. The benefits of flexible work schedules for both employees and companies. Strategies for successfully raising capital with a clear and compelling vision. The growing importance of profitability in today’s market climate. Leveraging offline sales to drive online traffic and customer engagement. The role of founders in actively participating in content creation. Unique skills and perspectives moms bring to the workplace. The power of networking and referrals in successful fundraising efforts. Sponsor for this episode: This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.

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• Breaking Barriers in Kids’ Fashion

  In this episode of The DTC Insider podcast, Brian Roisentul sat down with Rebecca Melsky and Eva St. Clair. They are the founders of Princess Awesome, a brand that has been breaking stereotypes in kids’ fashion since 2013.  It all started as a side project to fill a glaring gap in the market: clothing for girls with designs like spaceships, trucks, and dinosaurs. After a wildly successful Kickstarter campaign in 2015, it became their full-time job. Since then, they have expanded their mission, creating inclusive designs for boys, adults, and beyond. Along the way, they’ve built a dedicated community of customers who love their unique approach to fashion and storytelling.   Here’s a glimpse of what you’ll learn: The increasing challenges of the e-commerce landscape since 2013. How Princess Awesome evolved from a side project into a thriving full-time business. Leveraging Kickstarter to address market frustrations with gendered clothing. Transforming the kids' clothing industry through innovative designs. Navigating challenges associated with fulfillment centers for growing brands. The importance of understanding fulfillment costs to protect profit margins. Utilizing Meta ads as a key channel for customer acquisition. Prioritizing retention strategies to drive long-term growth. Launching new products frequently with regular drops every few weeks. Sponsor for this episode: This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.

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• 2025 Meta Ads Best Practices with Jon Loomer

  In this episode of The DTC Insider podcast, Brian Roisentul sat down with the one and only, Jon Loomer. I’m sure that almost everyone listening knows who he is, but if you don’t, he is a Meta ads educator who started jonloomer.com in 2011 and his private community PowerHittersClub.com in 2014.  Jon focuses on the most advanced Meta advertising topics, publishing thousands of blog posts and videos over the years. ​​He’s now taking short-form video and AI head-on as we head into this next crazy phase of marketing. Here’s a glimpse of what you’ll learn: The evolution of Meta advertising in 2024 and its implications for brands. How audience segments offer enhanced targeting transparency. Aligning messaging with the audience's stage in the buying journey. The need for media buyers to expand their expertise beyond just campaign construction. Choosing attribution settings based on the type of event being optimized. Using cost caps strategically to avoid limiting the algorithm’s effectiveness. Integrating testing into live campaigns for continuous improvement. The role of randomness in determining ad performance outcomes. Simplifying campaign structures to achieve better results. The importance of understanding algorithm behavior for successful advertising. Sponsor for this episode: This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.

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• Bootstrapping a $100M E-Commerce Empire

  In this episode of The DTC Insider podcast, Brian Roisentul sat down with Bear Handlon, co-founder and CEO of Born Primitive, a brand that started a decade ago with compression shorts for weightlifters and has since evolved into a 9-figure, bootstrapped powerhouse. From serving in the military to serving millions of customers, Bear has built a brand rooted in authenticity, performance, and purpose. With milestones like hitting $100M in sales, donating over $2M to charity, and paying $11M in veterans' medical bills this Veterans Day, Bear’s journey is a masterclass in resilience, innovation, and impact. Let’s dive into the strategies and lessons that have powered his incredible growth and see what’s next for 2025. Here’s a glimpse of what you’ll learn: The foundation of Born Primitive's success through a clear value proposition. How authenticity and strong brand values attract and retain loyal customers. The role of community engagement in driving brand growth. The influence of military experience on leadership and operational strategies. The importance of aligning company and employee values to foster a positive culture. The impact of Bear Handlon’s visibility as a brand face on authenticity. The continued relevance of email and SMS marketing for community building. Why thriving in e-commerce requires strategies beyond digital advertising. Building and leveraging a customer list for maximizing sales during key events like Black Friday. The importance of early preparation for major sales events to ensure success. Sponsor for this episode: This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.

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