The Fitness Marketing Agency Podcast

This week, we're joined by a highly experienced fitness entrepreneur, FMA client, Rory Harcourt, who has built and scaled multiple successful fitness businesses across different markets.
 
With years of hands-on experience, our guest shares what actually drives sustainable growth and why most gym owners unknowingly sabotage their own progress.
 
In this straight-talking episode, we unpack the uncomfortable truths around leadership, systems, and why scaling without mastering the basics leads to burnout and stagnation.
 
Key highlights of this episode include:
✅ Why most gyms fail after early success
✅ The danger of scaling without strong foundations
✅ How ego quietly sabotages business growth
✅ Why systems matter more than marketing tactics
✅ The leadership shifts required to truly scale
 
Connect with Rory: https://www.instagram.com/courts.tribe/
 
You can also watch previous episodes of Dan Aguilera:
Episode 1: https://youtu.be/clSUSQa7Wn0
Episode 2: https://youtu.be/t3o3FVz79Vg
Instagram: https://www.instagram.com/danaguilera__/
Website: myfitnessbusinessprofits.com
 
If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/
 
WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!
 
Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/
 
Be sure to subscribe to learn how to successfully scale and grow your fitness business.
 
Where to follow FMA?
Instagram: https://www.instagram.com/fitnessmarketingagency/
Facebook: https://www.facebook.com/fitnessmarketingagency/
LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/
Website: https://fitnessmarketing.agency/
Ben: https://www.instagram.com/mrbenjamindavis/
Charlie: https://www.instagram.com/charliehorton/
 
#fitness#marketing#gym#fitnessmarketingagency#gymowner#personaltrainer#fitnessbusiness

This week, we're joined by Duncan, a profit-first accountant who works closely with gym owners and fitness entrepreneurs to help them build profitable, sustainable businesses.
 
With years of experience inside the fitness industry, Duncan shares why most gym owners stay stuck financially and how shifting your mindset from coach to CEO changes everything.
 
In this episode, we break down pricing mistakes, cash flow chaos, and the financial systems every gym owner needs to finally take home more money without burning out.
 
Key highlights of this episode include:
✅ Why profit is the oxygen your gym desperately needs.
✅ The pricing mistake keeping gym owners underpaid.
✅ How to escape the constant bank-balance anxiety.
✅ The cash system that forces smarter business decisions.
✅ Why growth without profit destroys long-term wealth.
 
Get In Touch with Duncan Lloyd:
Instagram: https://www.instagram.com/profitgenie.group/
LinkedIn: https://www.linkedin.com/in/duncan-lloyd-profitfirst/
Website: https://profitgenie.group/
 
Get points for the expenses in your business: https://fmamoney.com/
 
If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/
 
WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!
 
Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/
 
Be sure to subscribe to learn how to successfully scale and grow your fitness business.
 
Where to follow FMA?
Instagram: https://www.instagram.com/fitnessmarketingagency/
Facebook: https://www.facebook.com/fitnessmarketingagency/
LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency
Website: https://fitnessmarketing.agency/
Ben: https://www.instagram.com/mrbenjamindavis/
Charlie: https://www.instagram.com/charliehorton/
 
#fitness#marketing#gym#fitnessmarketingagency#gymowner#personaltrainer#fitnessbusiness

This week, we're joined by Ben, founder of FMA, a fitness marketing agency working with 400+ gyms worldwide to help them scale faster with smarter systems.
 
Ben breaks down how AI is already transforming gym sales, handling WhatsApp, Instagram DMs, and even phone calls to convert leads automatically.
 
If your gym delivers amazing coaching but still loses leads through slow follow-up, this episode will change how you think about growth.
 
Key highlights of this episode include:
✅ Why slow follow-up is killing your gym's conversions
✅ How AI answers leads 24/7 without extra staff
✅ Turning Instagram followers into paying members automatically
✅ Pre-qualifying price, commitment, and objections upfront
✅ Converting missed and unresponsive leads into revenue
 
If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/
 
WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!
 
Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/
 
Be sure to subscribe to learn how to successfully scale and grow your fitness business.
 
Where to follow FMA?
 
Instagram: https://www.instagram.com/fitnessmarketingagency/
Facebook: https://www.facebook.com/fitnessmarketingagency/
LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/
Website: https://fitnessmarketing.agency/
Ben: https://www.instagram.com/mrbenjamindavis/
Charlie: https://www.instagram.com/charliehorton/
 
#fitness#marketing#gym#fitnessmarketingagency#gymowner#personaltrainer#fitnessbusiness

In this episode, we break down what a real 2026 marketing plan should look like for gym owners and online coaches. The conversation challenges the obsession with ads, views, and instant leads, and instead focuses on building a sustainable ecosystem that creates consistent conversations. We dive into quarterly planning, lead reactivation, internal marketing, and why old-school offline strategies are making a serious comeback. If you want predictable growth without burnout or emotional decision-making, this episode lays out the framework you need.
 
Key highlights of this episode include:
✅ Why more leads won't fix a broken marketing system.
✅ How quarterly planning removes emotional decision-making.
✅ The forgotten power of reactivating old leads and clients.
✅ Why offline marketing is dominating the next growth phase.
✅ How real conversations outperform vanity metrics every time.
 
If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/
 
WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!
 
Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/
 
Be sure to subscribe to learn how to successfully scale and grow your fitness business.
 
Where to follow FMA?
Instagram: https://www.instagram.com/fitnessmarketingagency/
Facebook: https://www.facebook.com/fitnessmarketingagency/
LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/
Website: https://fitnessmarketing.agency/
Ben: https://www.instagram.com/mrbenjamindavis/
Charlie: https://www.instagram.com/charliehorton/
 
#fitness#marketing#gym#fitnessmarketingagency#gymowner#personaltrainer#fitnessbusiness

This week, we break down the mindset, behaviours, and leadership traits shared by seven-figure gym owners we work with every day. These are the operators who scale sustainably, lead confidently, and build businesses that don't rely on chaos or burnout. 
 
In this episode, we unpack why success isn't about working harder—but thinking clearer, acting deliberately, and taking full responsibility for growth. If you want to scale your gym or online coaching business, this one's a must-listen.
 
Key highlights include:
✅ Why mindset determines your business ceiling
✅ How strong vision enables delegation and scale
✅ Why data-driven owners outperform emotional decision-makers
✅ The hidden danger of reactive communication
✅ Why responsibility beats excuses every time
 
If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/
 
WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!
 
Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/
 
Be sure to subscribe to learn how to successfully scale and grow your fitness business.
 
Where to follow FMA?
Instagram: https://www.instagram.com/fitnessmarketingagency/
Facebook: https://www.facebook.com/fitnessmarketingagency/
LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/
Website: https://fitnessmarketing.agency/
Ben: https://www.instagram.com/mrbenjamindavis/
Charlie: https://www.instagram.com/charliehorton/
 
#fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness