This week, we’re joined by Kirk Miller—former elite athlete turned high-performance coach—for a brutally honest conversation about what really drives coaching success. Kirk has mentored hundreds of coaches and built a premium fitness brand by mastering mindset, trust, and alignment. In this episode, he reveals the emotional traps most coaches fall into—and the habits that helped him become a leader worth following. Key highlights of this episode include: ✅ The deep cost of coaching from insecurity and fear ✅ Why most coaches never truly build trust with clients ✅ The difference between transactional and transformational service ✅ How clarity and alignment became Kirk’s business superpowers ✅ Why emotional control is key to sustainable growth If you enjoyed this video and want to find out more information, click this link to view our website: https://bit.ly/3U2ofN8 WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://bit.ly/3U2ofN8 Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram:https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ Linkedin: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://bit.ly/3U2ofN8 #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness
--------
44:03
5k For A Front End Offer - Pricing Psychology to Sell Fitness
This week, we’re joined by Kirk Miller, founder of Built to Last, who unpacks the mindset and strategy behind charging £5,000+ for high-impact coaching. Kirk has coached hundreds of clients through real, lasting transformation—and now he's lifting the lid on the money mindset, personal development, and pricing structure that fuels his premium offer. If you’re stuck undercharging or unsure how to sell your value—this is the wake-up call you need. This episode is proudly sponsored by our partners at Stride. If you would like to find out more, check out their website here: https://www.getstride.com/ and their Instagram here: instagram.com/get_stride Key highlights of this episode include: ✅ Why your belief in your worth sets your price ceiling ✅ The journey from £25/hour to £15k coaching offers ✅ How most coaches undersell the true value of transformation ✅ The “cost of doing nothing” that your clients already pay ✅ Why world-class coaching demands world-class investment If you enjoyed this video and want to find out more information, click this link to view our website: https://bit.ly/3U2ofN8 WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://bit.ly/3U2ofN8 Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram:https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ Linkedin: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://bit.ly/3U2ofN8 #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness
--------
15:35
How To Run A Successful Online Coaching Business And Gym Simultaneously
This week, we’re joined by Matt and Hebe, the duo behind a thriving online coaching business and successful gym. Together, they reveal the honest truth about launching a gym with zero local leads, building a personal brand under constant pressure, and managing burnout as business partners. Matt and Hebe have helped hundreds of Gen Pop clients transform their lives—and in this episode, they’re just as real about the transformation it took for them to succeed. This episode is proudly sponsored by our partners at Stride. If you would like to find out more, check out their website here: https://www.getstride.com/ and their Instagram here: instagram.com/get_stride Key highlights of this episode include: ✅ Why starting a gym after online success nearly broke them. ✅ The link between body image, engagement, and business growth. ✅ How emotional regulation impacts entrepreneurial performance. ✅ Why your clients leave when they "run out of future." ✅ Systems that create real transformation—not just results. If you enjoyed this video and want to find out more information, click this link to view our website: https://bit.ly/3U2ofN8 WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://bit.ly/3U2ofN8 Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram:https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ Linkedin: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://bit.ly/3U2ofN8 Follow Matt and Hebe on Instagram below Matt: https://www.instagram.com/mattyloaderpt Hebe: https://www.instagram.com/hebehiompt #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness
--------
1:40:41
The Psychology of fitness: Buyers traits, how to market better and sell more
This week, Ben and Charlie break down the psychology behind buyer behavior—and why so many gym owners and online coaches fail to convert interested leads. They dive into the invisible “chains of belief” keeping people stuck, and the one framework you must use to break through resistance and grow your business. Whether you’re running ads, writing emails, or just trying to stand out, this episode gives you the blueprint to do it better. This episode is proudly sponsored by our partners at Stride. If you would like to find out more, check out their website here: https://www.getstride.com/ and their Instagram here: instagram.com/get_stride Key highlights of this episode include: ✅ Why your business model might be sabotaging growth. ✅ The 22 emotional reasons people actually buy. ✅ How “chains of belief” are killing your sales. ✅ Why Hook, Story, Offer is the only framework you need. ✅ When it’s really time to scale your marketing. If you enjoyed this video and want to find out more information, click this link to view our website: https://bit.ly/3U2ofN8 WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://bit.ly/3U2ofN8 Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram:https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ Linkedin: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://bit.ly/3U2ofN8 #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness
--------
35:20
The Freedom Formula: Running Your Gym from a Laptop Anywhere
This week, we’re joined by Endy, founder of a premium fitness and physio business in the Netherlands, who managed to scale a business surrounded by 150 competitors—while working less. After hitting burnout, Endy made big changes to how he operated, hired smarter, and systemized his business. The result? A team that runs the gym without him, clients that stay for nearly a decade, and freedom to travel while growing revenue. This episode is proudly sponsored by our partners at Stride. If you would like to find out more, check out their website here: https://www.getstride.com/ and their Instagram here: instagram.com/get_stride Key highlights of this episode include: ✅ How he systemized his gym to run without him. ✅ Why 150+ competitors didn’t stop his growth. ✅ The hiring moves that gave him peace of mind. ✅ The onboarding strategy that builds long-term clients. ✅ From burnout to balance: How Endy reclaimed his life. If you enjoyed this video and want to find out more information, click this link to view our website: https://bit.ly/3U2ofN8 WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://bit.ly/3U2ofN8 Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram:https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ Linkedin: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://bit.ly/3U2ofN8 #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness
The Fitness Marketing Agency podcast is here to show, Gym Owners, Studio Owners, Group Training Providers and Coaches the best way to market, operate and grow their fitness businesses. We pull back the curtain and show you real-time strategies and insights into what’s working right now within the Fitness Industry. If you’re looking for growth in your fitness business, you’ve come to the right place.
Ireland