Coordinating Innovation in Bioeconomy – Beyond Project Management with Anna Franciosini from PNO Innovation Italy
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In this second episode of the PNO Innovation Series, produced in paid collaboration with PNO Innovation, I’m joined by Anna Franciosini to talk about coordination in bioeconomy and agri-food innovation projects. Anna explains why project coordination is not just administration, reporting and timelines. In a field like bioeconomy, coordination also means understanding the sector, the policy context, the innovation bottlenecks and the different actors across the value chain — and then translating all of that into a project vision that makes sense for both the consortium and the European Commission.
We use the C4B project as a concrete case. The project focuses on circular bio-based business models and on creating fairer value distribution for primary producers and other actors in the bioeconomy. From there, we talk about stakeholder alignment, replication, cascade funding, open calls and why coordination is such a strategic function when projects aim to create real change in complex innovation ecosystems. Anna also shows how PNO’s cross-border teams work together in practice, combining sector expertise, communication, digital tools and innovation support across the life of the project.
Time codes:
01:47 Guest introduction fly in
03:27 Why PNO Is More Than a Coordinator
14:42 Case Example – The C4B Project
21:29 From Project to Market Impact
27:24 Reflections and Advice