PodcastsTechnologyThe Story of Software

The Story of Software

Zartis
The Story of Software
Latest episode

151 episodes

  • The Story of Software

    S05E02 The Electrification of Software: Building Trustworthy AI

    19/02/2026 | 30 mins.
    Wesley Yu is the Head of Engineering at MetaLab, a product agency working with venture-backed startups at the intersection of design and technology. His route into engineering was non-traditional, starting in media studies and radio production before moving into content marketing at a tech startup in the early 2010s. That shift put him close to the ambition and pace of the Silicon Valley startup world, and eventually led him into a coding bootcamp, learning Ruby on Rails and finding a “maker” mindset through software. He has since spent over a decade building web and mobile products and leading engineering teams.
    In this episode, we look at how each major software wave changes user expectations without fully replacing what came before. Wesley frames AI interfaces as arriving into a landscape shaped by mobile responsiveness, sensor permissions, and real time collaborative productivity tools. 
    Some of the episode highlights include:
    Why software “layers” expectations over time, and what mobile taught users to demand from AI products
    Designing for latency: keeping users oriented with streaming, status cues, and comprehension time
    Making context visible: what an AI agent can see, what tools it can call, and what safeguards exist
    Coding agents in practice: when multi agent output helps, and when it harms understanding and conceptual integrity
    The biggest interface problem in AI: reducing over trust by exposing sources, uncertainty, assumptions, and verification paths

    Q: Where do you see the greatest long-term market value being generated, in AI-enhanced products or AI-enabled products built from scratch?
    “I think there are two different ways to look at long-term value. One is where you get power-law winners, where a small number of companies capture an outsized share of value by creating an entirely new category. That is where AI-enabled products really shine. These are products that simply could not exist without AI at the centre of the value proposition. Things like autonomous driving, AI-native education platforms, or AI-first search fall into this bucket, and some of those companies may become category-defining businesses.
    But if you zoom out and look at aggregate value across the economy, I think the clear winner is AI-enhanced products. These tools will diffuse across many existing productive sectors where value is already being created and captured. AI will sit in the middle of workflows people already use and amplify them. We already see this with developer tooling, like GitHub Copilot, or creative tools where AI is embedded directly into products like Photoshop or Premiere.
    There is still a lot of innovation happening at the model and product level, but the bigger opportunity in the near to medium term is diffusion. People’s habits, skill sets, and organisational structures have not yet caught up with what the technology can do. Because of that, enhancing existing products and processes with AI is where I expect the largest total amount of value to be generated, even if the biggest individual winners may come from AI-enabled products.”

    Listen to the Story of Software on:
    Apple Podcasts, Spotify, Deezer, & any other podcast platform of your choice. The Story of Software Podcast is produced by Zartis, a software services company. We hope you enjoy listening to this tech podcast and feel free to share any feedback with us: [email protected]
  • The Story of Software

    S05E01 AI Transformation Beyond the Hype

    29/01/2026 | 54 mins.
    Adrian Sanchez de la Sierra, Head of AI & Innovation at Zartis, explores AI transformation, reimagining systems beyond replacement, and building production-ready AI.

    The Guest:
    Adrian Sanchez de la Sierra, Head of AI & Innovation at Zartis, works at the intersection of research, product, and real-world delivery. His background is deliberately unconventional. From film production and education technology to data science and machine learning, Adrian has spent his career connecting problems with solutions, often before the discipline around them formally existed. Today, he focuses on helping Zartis and our clients move beyond AI demos; into reliable, production-ready systems that deliver sustained value.
    As we kick off season 5 of the Story of Software, the conversation centres on what true AI transformation actually looks like. Rather than viewing AI as a tool to replace existing processes, Adrian argues that its real value comes from reimagining how organisations operate altogether - and we couldn't agree more!
    Drawing on historical examples such as electricity, power grids, and industrial transformation, he frames AI as a general-purpose technology that requires new mental models, new organisational structures, and patience to unlock its full impact.
    Some of the episode highlights include:
    Why most organisations are still in the “replace” phase of AI adoption, and why reimagining systems is far harder but far more valuable.
    How historical technologies like electricity followed long, uneven paths before delivering transformational gains.

    The hidden gap between perceived and actual expertise in building production-grade AI systems.
    Why prompt-based AI development often leads to fragile products that fail silently in production.
    How coding agents and AI tools for non-developers could unlock major organisational productivity gains.
    The importance of leadership commitment, long-term thinking, and the right KPIs for transformational AI initiatives.
     
    Listen to the Story of Software on any podcast platform of your choice. The Story of Software Podcast is produced by Zartis, a software services company. We hope you enjoy listening to this tech podcast and feel free to share any feedback with us: [email protected]
  • The Story of Software

    S04E40 Cleantech Creators: Sandra Trittin

    12/12/2025 | 28 mins.
    Sandra Trittin, Co-Founder and CGO of Beebop, discusses grid flexibility, consumer centric innovation, and scaling cleantech solutions.

    The Guest:
    Sandra Trittin brings more than a decade of cleantech leadership experience spanning energy flexibility, virtual power plants, and distributed energy innovation. After beginning her career in Switzerland’s telecommunications sector, she transitioned into energy with the founding of Tiko Energy Solutions. There she helped pioneer residential flexibility well before the market was ready. Today she is the Co-Founder and CGO of Beebop, an AI powered grid flexibility platform, and serves on multiple boards across the European energy ecosystem.

    The Topic:
    This episode explores the evolution of residential flexibility, lessons from scaling early stage energy platforms, and the market conditions that shaped the launch of Beebop. It also examines how Beebop approaches grid and trading optimisation, why consumer centricity remains a barrier, and what is required to accelerate adoption across global markets.

    Some of the episode highlights include:
    Why early flexibility ventures struggled to find product market fit in the absence of market awareness and connected assets.
    The shift from technical proof points to commercial and consumer engagement challenges across the energy transition.
    How Beebop uses AI to optimise real time flexibility and integrate diverse sub VPPs into trading systems.
    What growing an international cleantech team requires during high growth phases.
    Why risk appetite, communication simplicity, and fact based information shape the pace of adoption.
     
    Listen to the Story of Software on any podcast platform of your choice. 
    The Story of Software Podcast is produced by Zartis, a software services company.
    We hope you enjoy listening to this tech podcast and feel free to share any feedback with us: [email protected]
  • The Story of Software

    S04E39 The Future of Work with AI

    27/11/2025 | 36 mins.
    Priya Mishra, Director of Technology at Carelon Global Solutions Ireland, shares a practitioner’s perspective on scaling innovation and preparing organisations for the future of work.
     
    The Guest:
    Priya Mishra is Director of Technology at Carelon Global Solutions Ireland, where she leads the design of transformative, cloud-native solutions that are reshaping healthcare systems. Honored with the Women in STEM – Technology award, she is passionate about people, culture, and reimagining how engineering teams work in the age of AI. With deep global experience in R&D, product development, and team leadership, Priya brings a practitioner’s perspective on scaling innovation and preparing organisations for the future of work.
    Together, we unpack the move from rigid hierarchies to fluid, networked teams, the rise of “super generalists,” and why empowered experimentation, psychological safety, and observability matter more than ever. Priya shares her perspective on cognitive overload, the redefinition of software roles, and the real blockers to AI-enabled transformation - especially leadership reluctance and fear of failure. It’s a grounded, practitioner-led look at what the future of work actually requires, far beyond the hype.
    Some highlights of this episode include:
    AI’s Impact on Team Culture & Ways of Working
    The Evolution of Roles: From Specialists to “AI Orchestrators”
    Managing AI Adoption: New KPIs & Leadership Challenges
    Training for the Future: New Literacies & AI Fluency
    Change Management & Transformation Strategy in the AI Era
     
    Listen to the Story of Software on any podcast platform of your choice. The Story of Software Podcast is produced by Zartis, a software services company. We hope you enjoy listening to this tech podcast and feel free to share any feedback with us: [email protected]
  • The Story of Software

    S04E38 Leading Large-Scale Change & Building Motivated Teams

    13/11/2025 | 44 mins.
    Richard Bell, Head of Engineering at CoinShares, shares insights on how to successfully lead large-scale transformations and motivated teams.

    The Guest:
    Richard Bell is a seasoned technology leader with deep experience in financial services and large-scale transformations. Over his career, he has led major projects in organisations such as large international banks, building and scaling teams across geographies while tackling some of the toughest technology and organisational challenges. 
    Richard joins us to talk to us about how to successfully lead large-scale transformations and build motivated teams.

    Some highlights of this episode include:
    What makes large-scale transformations succeed or fail
    How to build and motivate teams over long, tough programs
    The mix of personalities and skills needed for big transformations
    Leadership philosophy and hard choices as a manager
    The impact of AI on software work and careers
     
    Listen to the Story of Software on any podcast platform of your choice. The Story of Software Podcast is produced by Zartis, a software services company. We hope you enjoy listening to this tech podcast and feel free to share any feedback with us: [email protected]

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About The Story of Software

Software is changing the world in many powerful ways. This podcast aims to understand the impact of software from an evolutionary perspective - what came before, what is now and what will be in the future. The Story of Software is a bi-weekly podcast looking at the people and technology that have transformed our world. It is hosted by Ricky Hill, Commercial Director at Zartis.
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