This is HCD: Human-Centred Design, UX & Service Design

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In this episode of This is HCD, guest host Hyun Song kicks off her special series on inclusive design and accessibility, in conversation with Jamaal Digital Davis, a senior inclusive designer at Yahoo and founder of Inclusive Tech Club.Jamaal's core idea is simple: compliance is the floor, not the ceiling. In this episode, we talk about what inclusive storytelling really means, how to tell stories that don't flatten people into stereotypes, and what changes, for better and worse, when generative AI becomes part of how those stories get made.
Jamaal is also a filmmaker. His short film BEADS, a four-minute Afrofuturist drama made with generative AI, is the phoenix project he describes in the episode. You can watch the 60-second teaser and see the visuals at beadsfilm.com, and enter your email there to get a link to the full film
Connect with Jamaal
Website: https://jamaal.digital/
LinkedIn: https://www.linkedin.com/in/jamaal-davis
Newsletter (subscribe on LinkedIn): https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7243645845663793152
Short film BEADS: https://beadsfilm.com/ 

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We are building an independent global network of people doing human-centred work.
Create an account, join our newsletter, learn, listen, connect and network - for free → https://www.thisishcd.com/signup
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Hello everyone, and welcome. I'm delighted to introduce Hyun Song, someone I've come to know through the Coaching Community here at This is HCD. Hyun is an exceptional practitioner and thinker, and a valued member of our community — someone who embodies the values we hold as human-centred design practitioners.I'm thrilled to have her introduce a three-part series on Accessibility. For this series, Hyun has connected with some of the world's leading accessibility experts and consultants, and the conversations she's created are truly outstanding.
I've learned an enormous amount from Hyun — through watching her work, through our conversations, and now through these episodes, which you'll see over the coming week. I'd encourage everyone listening to give this series the attention it deserves.
This series also reflects what our coaching programme is all about. Some designers seek coaching to develop their professional practice; others want to build capabilities in new areas of interest. Podcasting, I believe, is a phenomenal skill to develop — it demands curiosity, clear thinking, and the ability to explore topics that matter, not just for the practitioner but for our wider community, who benefit from that curiosity too.
Enjoy the first episode. And if you get a chance, visit thisishcd.com and join the directory, where you can connect with Hyun, support her work, and follow the episodes as they're released. You may well find something in this series that strengthens your own craft.
Enjoy the episode.
https://www.thisishcd.com/directory/hyun-song

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→ Train my organisation https://www.thisishcd.com/training
→ Video Courses https://www.thisishcd.com/courses
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→ Gerry's consultancy (Service Design and Design Research) https://humana.design/
________________________
BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this
→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
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We are building an independent global network of people doing human-centred work.
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Gerry finally sits down with one of his design heroes, Leisa Reichelt: research leader at GDS, Australia's DTA, and Atlassian. They dig into why scaling research is never a copy-paste job: how Leisa set her terms at GDS, why the DTO lost its way when the political "why" walked out the door, and what it cost to reset the research culture at Atlassian. Plus: why politics is the work, and why every researcher should know their top three things for the lift ride with the CEO.
Things we cover in this episode:
Building the research practice at GDS and GOV.UK; setting your terms as a leader; research recipes and resourcing patterns; blogging as public accountability; posters and phrases designed to be nicked; why GDS outlasted political change; the DTO/DTA and the cost of losing political sponsorship; scaling versus impact; legible versus illegible bureaucracy; resetting research culture at Atlassian; consent and research ethics; being opinionated with skin in the game; and podcasting as a research superpower.
Links:
Leisa's podcast: The School Can't Experience
Find Leisa on LinkedIn

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BRING THIS IS HCD INTO YOUR ORGANISATION
→ Train my organisation https://www.thisishcd.com/training
→ Video Courses https://www.thisishcd.com/courses
→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
→ Gerry's consultancy (Service Design and Design Research) https://humana.design/
________________________
BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this
→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
________________________
All episodes have been produced by This is Podcasting.

We are building an independent global network of people doing human-centred work.
Create an account, join our newsletter, learn, listen, connect and network - for free → https://www.thisishcd.com/signup
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Gerry sits down with Juan, co-founder of Unit 1, the company behind the smart helmets Gerry's whole family now wears. They cover the pandemic pivot from ski helmets to cycling, why people don't wear helmets (and how design fixes that), what MIPS actually does, teaching drivers to read turn signals on a cyclist's head, and the newly announced Bosch partnership connecting helmet and e-bike. Plus the 35-minute customer support call that convinced Gerry this is what human-centred business looks like.The conversation digs into what "smart" really means — and why Juan is trying to retire the word. They unpack MIPS and rotational impact protection in plain language, the logic of putting turn signals and brake lights above the roofline of cars so riders speak the driver's language, and the mental-model shift required before motorists instinctively read a signal on a cyclist's head. Gerry raises the questions his friends actually asked: do we need a smart helmet? Are they tracking you? (No, they're not.) And what about speakers for music — how does a safety company decide which customer requests to act on?
Gerry also tells the story that sparked this episode: a 35-minute Zoom support call with Anna from Unit 1 after an app update, and the philosophy behind it — "we don't see this as a problem, we see it as an opportunity." Juan explains why the founders still hop on customer calls themselves, and how those conversations turn customers into the brand's best salespeople, one traffic-light conversation at a time.
Unit1 have kindly given you, the listener of This is HCD, a 10% discount ($100 minimum) HCDPODCAST-10
https://www.unit1gear.com/

________________________
BRING THIS IS HCD INTO YOUR ORGANISATION
→ Train my organisation https://www.thisishcd.com/training
→ Video Courses https://www.thisishcd.com/courses
→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
→ Gerry's consultancy (Service Design and Design Research) https://humana.design/
________________________
BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this
→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
________________________
All episodes have been produced by This is Podcasting.

We are building an independent global network of people doing human-centred work.
Create an account, join our newsletter, learn, listen, connect and network - for free → https://www.thisishcd.com/signup
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Gerry sits down with Dr. Gary David — design sociologist at Bentley University and host of the Experience by Design podcast. They explore what sociology brings to design that psychology can't: from finding common ground with people who see the world radically differently to why a beloved "Approve All" button in a medical records system is a patient-safety risk hiding behind great UX. Plus: AI as a monkey with a hammer, the classroom's return to analogue, and what designers should do when leadership isn't convinced their work matters.https://garycdavid.com/
linkedin.com/in/gary-c-david

________________________
BRING THIS IS HCD INTO YOUR ORGANISATION
→ Train my organisation https://www.thisishcd.com/training
→ Video Courses https://www.thisishcd.com/courses
→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
→ Gerry's consultancy (Service Design and Design Research) https://humana.design/
________________________
BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this
→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
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All episodes have been produced by This is Podcasting. 
Creators & Guests

Gerry Scullion - Host