This is HCD: Human-Centred Design, UX & Service Design

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The Pied Piper of accessibility: turning good intentions into real change, with Sarah Pulis

When Intopia was founded 10 years ago, accessibility was largely a compliance exercise that leaned on fear more than encouragement. Sarah Pulis has spent her career turning it into something people actually want to do.
In this episode of This is HCD, Hyun Song sits down with Sarah, co-founder and director of Intopia, and the force behind communities like A11y Bytes and A11y Camp. They explore why compliance alone never delivers real outcomes, how AI can both proliferate barriers and help remove them, why culture deserves its own place alongside governance and process, and how starting small and building community is often what makes accessibility finally stick.
Resources mentioned in this episode:
2025 Assistive Technology Survey overview: https://surveys.intopia.digital/assistive-technology-survey-2025-results/
2026 Global Accessibility Pulse: https://intopia.digital/global-accessibility-pulse-2026/
Figma Make accessibility trial and resources:https://intopia.digital/articles/building-accessibility-into-figma-make-prototypes/
https://intopia.digital/articles/testing-accessibility-in-our-figma-make-skill/

Intopia's Resources page: https://intopia.digital/resources/

Connect with Sarah:
LinkedIn: https://www.linkedin.com/in/sarahpulis
This is HCD is hosted by Gerry Scullion. This special series on inclusive design and accessibility is guest hosted by Hyun Song.

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Create an account, join our newsletter, learn, listen, connect and network - for free → https://www.thisishcd.com/signup
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Most of our systems are built for the average person. Dr Jutta Treviranus has spent more than forty years showing why that fails everyone else, and how AI can accelerate the gap.In this episode of This is HCD, Hyun Song sits down with Jutta, founder and director of the Inclusive Design Research Centre at OCAD University and chair of the technical committee behind Canada's new accessible AI standard. They explore her Human Starburst model of human difference, why systems built for the average break down at the edges where people with disability sit, and what it takes to design for that difference rather than design it out.
Resources mentioned in this episode:
Inclusive Design Research Centre (IDRC): https://idrc.ocadu.ca/
We Count: https://wecount.inclusivedesign.ca/
CAN-ASC-6.2:2025, Accessible and Equitable Artificial Intelligence Systems: https://accessible.canada.ca/standards-and-technical-guides/standards-and-technical-guides-database/can-asc-622025-accessible-and-equitable-artificial-intelligence-systems
The Inverted Word Cloud demo: https://wecount.inclusivedesign.ca/initiatives/inverted-word-clouds/
Connect with Jutta:
LinkedIn: https://www.linkedin.com/in/juttatreviranus/
This is HCD is hosted by Gerry Scullion. This special series on inclusive design and accessibility is guest hosted by Hyun Song.

________________________
BRING THIS IS HCD INTO YOUR ORGANISATION
→ Train my organisation https://www.thisishcd.com/training
→ Video Courses https://www.thisishcd.com/courses
→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
→ Gerry's consultancy (Service Design and Design Research) https://humana.design/
________________________
BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this
→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
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All episodes have been produced by This is Podcasting.

We are building an independent global network of people doing human-centred work.
Create an account, join our newsletter, learn, listen, connect and network - for free → https://www.thisishcd.com/signup
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Gerry sits down with Sarah Stone McDevitt — a self-described "unstructured data" kid from the back of the classroom, now working in SaaS ecosystems and author of The Round Table. Sarah explains how phonetic dyslexia led her to write an entire book by talking into a voice memo, why we've been measuring human value wrong since school, and why relationships compound through the least efficient things we do: sitting with someone's story, sending an article with nothing attached, closing the laptop. Plus: the five signals of relational intelligence, why empathy without accountability isn't kindness, and a competition to win a copy of the book, signed and posted by Gerry himself.Question: Sarah names five 'signals' of relational intelligence in the book. Name one.
Email support@thisishcd.com with your answer before August 31st to be in with a chance of winning. Winners will be announced via our newsletter. To join, go to thisishcd.com

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BRING THIS IS HCD INTO YOUR ORGANISATION
→ Train my organisation https://www.thisishcd.com/training
→ Video Courses https://www.thisishcd.com/courses
→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
→ Gerry's consultancy (Service Design and Design Research) https://humana.design/
________________________
BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this
→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
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All episodes have been produced by This is Podcasting.

We are building an independent global network of people doing human-centred work.
Create an account, join our newsletter, learn, listen, connect and network - for free → https://www.thisishcd.com/signup
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In this episode of This is HCD, guest host Hyun Song kicks off her special series on inclusive design and accessibility, in conversation with Jamaal Digital Davis, a senior inclusive designer at Yahoo and founder of Inclusive Tech Club.Jamaal's core idea is simple: compliance is the floor, not the ceiling. In this episode, we talk about what inclusive storytelling really means, how to tell stories that don't flatten people into stereotypes, and what changes, for better and worse, when generative AI becomes part of how those stories get made.
Jamaal is also a filmmaker. His short film BEADS, a four-minute Afrofuturist drama made with generative AI, is the phoenix project he describes in the episode. You can watch the 60-second teaser and see the visuals at beadsfilm.com, and enter your email there to get a link to the full film
Connect with Jamaal
Website: https://jamaal.digital/
LinkedIn: https://www.linkedin.com/in/jamaal-davis
Newsletter (subscribe on LinkedIn): https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7243645845663793152
Short film BEADS: https://beadsfilm.com/ 

________________________
BRING THIS IS HCD INTO YOUR ORGANISATION
→ Train my organisation https://www.thisishcd.com/training
→ Video Courses https://www.thisishcd.com/courses
→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
→ Gerry's consultancy (Service Design and Design Research) https://humana.design/
________________________
BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this
→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
________________________
All episodes have been produced by This is Podcasting.

We are building an independent global network of people doing human-centred work.
Create an account, join our newsletter, learn, listen, connect and network - for free → https://www.thisishcd.com/signup
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Hello everyone, and welcome. I'm delighted to introduce Hyun Song, someone I've come to know through the Coaching Community here at This is HCD. Hyun is an exceptional practitioner and thinker, and a valued member of our community — someone who embodies the values we hold as human-centred design practitioners.I'm thrilled to have her introduce a three-part series on Accessibility. For this series, Hyun has connected with some of the world's leading accessibility experts and consultants, and the conversations she's created are truly outstanding.
I've learned an enormous amount from Hyun — through watching her work, through our conversations, and now through these episodes, which you'll see over the coming week. I'd encourage everyone listening to give this series the attention it deserves.
This series also reflects what our coaching programme is all about. Some designers seek coaching to develop their professional practice; others want to build capabilities in new areas of interest. Podcasting, I believe, is a phenomenal skill to develop — it demands curiosity, clear thinking, and the ability to explore topics that matter, not just for the practitioner but for our wider community, who benefit from that curiosity too.
Enjoy the first episode. And if you get a chance, visit thisishcd.com and join the directory, where you can connect with Hyun, support her work, and follow the episodes as they're released. You may well find something in this series that strengthens your own craft.
Enjoy the episode.
https://www.thisishcd.com/directory/hyun-song

________________________
BRING THIS IS HCD INTO YOUR ORGANISATION
→ Train my organisation https://www.thisishcd.com/training
→ Video Courses https://www.thisishcd.com/courses
→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
→ Gerry's consultancy (Service Design and Design Research) https://humana.design/
________________________
BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this
→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
________________________
All episodes have been produced by This is Podcasting.